Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии - читать бесплатно онлайн полную версию книги автора Дуглас Ван Прает (ч. notes)

Примечания

1

Lindstrom Martin. Buyology. New York: Broadway Books, 2008. Р. 20.

2

Global Market Research 2011. An ESOMAR Industry Report in cooperation with KPMG Advisory. Amsterdam: ESOMAR, 2011.

3

Dziersk Mark. Six Ways to Avoid Landing in the Product Failure Bin. URL: www.fastcompany.com/blog/mark-dziersk/design-finds-you/6-ways-avoid-landing-product-failure-bin (23.05.2009).

4

Campbel Ginge. MD. Interview with Neuropsychologist Dr. Chris Frith, Author of Making Up the Mind: How the Brain Creates Our Mental World // Brain Science Podcast. URL: www.brainsciencepodcast.com/storage/transcripts/bsp-year-3/57-brainscience-Frith.pdf (23.05.2012).

5

Zaltman Gerald. How Customers Think. Boston: Harvard Business School Press, 2003. Р. xiii.

6

O’Barr William M. Subliminal. Advertising // Advertising & Society Review 6, 2005. № 4. URL: www.muse.jhu.edu/journals/asr/v006/6.4unit03.html (24.05.2012).

7

O’Barr William M. Subliminal. Advertising // Advertising & Society Review 6, 2005. № 4. URL: www.muse.jhu.edu/journals/asr/v006/6.4unit03.html (24.05.2012).

8

Там же.

9

Gafford Richard. The Operational Potential of Subliminal Perception. September 18. URL: www.cia.gov/library/center-for-the-study-of-intelligence/kent-csi/vol2no2/html/v02i2a07p_0001.htm (24.05.2012).

10

Danzig Fred. Subliminal Advertising – Today It’s Just Historic Flashback for Researcher Vicary // Advertising Age.1962. September, 17. Р. 72–73.

11

O’Barr William M. Subliminal Advertising.

12

Keim Brandon. Brain Scanners Can See Your Decisions Before You Make Them. 2008. April, 13. URL: www.wired.com/science/discoveries/news/2008/04/mind_decision. (24.05.2012).

13

Byrne John A. The 12 greatest entrepreneurs of our time. URL: money.cnn.com/galleries/2012/news/companies/1203/gallery.greatest-entrepreneurs.fortune/2.html. (02.06.2012).abzacJobs Steve. On iPad’s success, Walter Isaacson. New York: Simon and Schuster, 2011. Р. 478.

14

Posit Science. Types of Memory. URL: www.positscience.com/about-the-brain/brain-facts/types-of-memory (22.05.2012).

15

Coca-Cola Company. Teaching the World to Sing. URL: www.thecoca-colacompany.com/heritage/ourheritage.html (22.05.2012).

16

Bhasin Kim. 15 Facts about Coca-Cola That Will Blow Your Mind, 2011. June 9. URL: www.businessinsider.com/facts-about-coca-cola-2011–6?op=1#ixzz1qLF60Zqf (24.05.2012).

17

Figures according to Steve Neder, Volkswagen // Agency Sales and Business Review, 2011 Presentation. Herndon, Virginia. 2012. Jan 23.

18

Brooks David. The Social Animal. 2011. March 14. URL: blog.ted.com/2011/03/14/the-social-animal-david-brooks-on-ted-com/ (24.05.2012).

19

Pinker Steven. The Blank Slate: The Modern Denial of Human Nature. New York: Viking, 2002.

20

Gur Ruben, Sackeim Harold, Starek Joanna. Lying to Ourselves. URL: www.radiolab.org/2008/mar/10/lying-to-ourselves/ (24.05.2012).

21

Eagleman David. Incognito. New York: Pantheon, 2011. Р. 8.

22

Pradeep A. K. The Buying Brain. New Jersey: Wiley & Sons, 2010. Р. 4.

23

Gravelle Marc. lecture entitled Hypno Diagnostics, Hypnosis Motivation Institute, Tarzana, CA. 2006. September 14.

24

Medina John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008.

25

Bloomfield Jane & Nyalisy Greg, Hall & Partners. The Future of Research for Advertising. Admap. 2008. October. Р. 24.

26

Ariely Dan. Predictably Irrational. New York: Harper Collins, 2010. Р. 67.

27

Tomlin Ross. Neuroscience breaks down soft drink «battle» inside brain. 2004. November. URL: www.bioedonline.org/from-the-labs/article.cfm?art=283 (24.05.2012).

28

Там же.

29

Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009. Р. 41.

30

Poldrack Russell. Multitasking: The Brain Seeks Novelty. 2009. October 28. URL: www.huffingtonpost.com/russell-poldrack/multitasking-the-brain-se_b_334674.html (24.05.2012).

31

Ariely. Predictably Irrational.Р. 167.

32

Tomlin Ross. Neuroscience breaks down soft drink «battle» inside brain. 2004. November. URL: www. bioedonline.org/from-the-labs/article.cfm?art=283 (24.05.2012).

33

Food Safety News Desk. FDA Urged to Ban Cola Caramel Coloring. 2011. February 17. URL: www.foodsafetynews.com/2011/02/cspi-urges-fda-to-ban-popular-ingredient-caramel-coloring/ (24.05.2012).

34

Medina John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008. Р. 210.

35

Stone Age Minds: A conversation with evolutionary psychologists Leda Cosmides and John Tooby with Paul Feine. 2010. Aug. 5. URL: reason.com/reasontv/2010/08/05/leda-and-john-short (18.08.2012).

36

Eagleman David. Incognito. New York: Pantheon, 2011. Р. 6.

37

Miller G. A. The magical number seven, plus or minus two: Some limits on our capacity for processing information // Psychological Review 63, 1956. Р. 81–97.

38

Reading Your Mind. 60 Minutes // CBS News, 2009. January 4.

39

Burkitt Laura. Neuromarketing: Companies Use Neuroscience for Consumer Insights. 2009. October 29. URL: www.forbes.com/forbes/2009/1116/marketing-hyundai-neurofocus-brain-waves-battle-for-the-brain.html (24.05.2012).abzacHaley, Russell I. and Baldinger, Allan L. ARF Copy Validity Project // Journal of Advertising Research, 2006. November. Р. 114–135.

40

Wikipedia. URL: www. en.wikipedia.org/wiki/Pets.com (22.05.2012).

41

Stogel Chuck. It’s Insane! Crazy Eddie Returns. 2009. April 14. URL: www.adweek.com/news/advertising-branding/its-insane-crazy-eddie-returns-105601 (24.05.2012).