Back to the Moon-ARC

Chapter 6

“Paul, come in.” Gary Childers sat back and propped his feet up on his desk. The Bluetooth earbud on his left ear was blinking. Gary touched the side of the apparatus and motioned for him to wait a second and to have a seat. Paul Gesling looked around the office and saw the video-teleconference monitor was on. The familiar red hair, horn-rimmed glasses, and ever-cheerful face of Caroline O’Conner was smiling back at him from the other side of the digital screen. He smiled and waved back.

“Hi, Paul. Looking forward to seeing you two out here tomorrow,” she said.

“Right. I’m taking my trainer out this afternoon and should fly in sometime tonight.” Paul sat down and angled his chair where he could see both Gary and Caroline. Caroline was the media-relations liaison, public-relations expert, and general all-around marketing guru for Space Excursions. “What’s this about?”

“Not sure. He called this a bit ago, but my BlackBerry doesn’t show a subject for the meeting.” She shrugged.

“Okay. I guess we wait.” Paul turned and watched Childers, who was rocking back and forth in his chair and talking a mile a minute about buying something short. Paul guessed there was a broker on the other end. Finally, Childers tapped his earbud and hung up the phone.

“Paul, glad I caught you before you left for the airport.” Paul grunted and nodded. “Caroline, is everything set up for the press conference tomorrow?”

“Yes, sir. No hitches as far as I can tell.”

“Very good. We need to talk about our demeanor tomorrow. Not sure if you two have had time to watch, but NASA just did the automated landing on the lunar surface.” Gary looked over at Paul and then at Caroline. Paul guessed it was to judge his reaction. As far as Paul was concerned, he didn’t really care. If he had sixteen billion dollars a year, he was certain that he could land a pickup truck, a marching band, a full-fledged circus, and a swimming pool equipped with synchronized swimmers right in the middle of the Sea of Tranquility. He wasn’t that impressed. Apparently, his expression showed it.

“That right there, Paul. That expression! You can’t make that face when NASA and the Moon missions are brought up.” Childers didn’t frown at him, but he didn’t smile, either.

“I understand what this is about,” Caroline said. “We’ve talked about this, Paul. No matter how you feel about NASA and how they are performing their mission, we must show unified and enthusiastic support for it. We cannot afford to look like naysayers, pessimists, or anti-space in any way. It will hurt us and everything we’ve worked for.”

“What? I wouldn’t say anything.”

“Paul, just stop. We’re not accosting you for your opinion.” Gary held up his hand and started in. “Hell, I agree with you. The best success NASA has had since Apollo has been unmanned. Oh, sure, the shuttles were successful, at flying up and down and round and round in low Earth orbit. The public doesn’t really care, or we’d still have shuttles. And all these stupid little robotic controlled rovers rolling around on Mars? Give me a break.”

“Gary,” Caroline said, “The Pathfinder/Sojourner was a great public relations success for NASA. We studied it in graduate school. The thing had over a million hits a day to the mission Web site for the first couple of weeks.”

“Nonsense.” Gary laughed.

“It is a fact, Gary. You can look that up.”

“Oh, hell, I know it is a fact. The nonsense part is that the million hits meant a damned thing. How many kids are in the public-school system in the U.S.? Hmm? Do you know that statistic?” Gary tapped his knuckles on his desk when he asked.

“Uh, no, Gary. I don’t.” Caroline looked perplexed, as if she didn’t see the relevance.

“Well, I do. I’ve studied this industry long and hard. The public doesn’t give a damn about the robot rovers. The so-called success was due to every science teacher in every public school having the fifty-four million students in the U.S. log on to the Web and write a homework essay about it. That is how the thing got so many hits. And clearly, less than one fiftieth of the students managed to do this. But the fact that the hits lasted a couple weeks probably accounts for a lot of them.” Gary wrapped his knuckles against the desk with each point he made.

“I agree with Gary on this. And look where they chose to land!” Paul finally joined in. “They landed in the desert, for God’s sake. You know what the official NASA mission description for the rover mission was? Rhetorical question. Don’t answer. I can tick them off one at a time. Let’s see…Number one, to prove that the development of faster, better, and cheaper spacecraft is possible for a cost under one hundred and fifty million dollars. Number two, to show that it is possible to send a load of scientific instruments to another planet with a simple system and at one fifteenth the cost of the Viking missions. Those damned things were just under a billion dollars back in the seventies. And number three, to demonstrate NASA’s commitment to low-cost planetary exploration by finishing the mission with a total cost of under like three hundred million dollars or so, I forget the exact number. Oh, and that was including the launch vehicle and mission operations. Do you see anything exciting in that? Oh, and by the way, land in the desert so there will be no way that anything exciting will be found.”

“This is good stuff, Paul. What else? What about the desert?” Gary asked. Caroline just shook her head at the both of them.

“Well, they landed in the desert, right? What do kids want to find in space? What do old people want to find? What does everybody want to find? Aliens! Everybody wants to see aliens, dammit all to hell. Don’t lie and say you don’t.”

“Uh, Paul,” Caroline muttered.

“Let him finish, Caroline.”

“So, nobody really believes we’d find aliens on Mars, but what about life? We might find life. At least water, which everybody wants to believe is the key to finding life. Any kid with a good pair of binoculars can look at Mars on a clear night and tell you where you should land your spaceship if you want to find water.” Paul looked around to see if they understood him. The businessman and the marketing major didn’t seem to get it. So he told them. “The polar ice cap. There is an ice cap on Mars. Oh, some of the planetary guys will tell you that it is all dry ice, but others will tell you that it can’t be all dry ice. Some of it must be water. The odds are at least better that we’d find water at the edge of the ice cap, where it meets the desert, rather than in the middle of the bone-dry desert! The Mars Reconnaissance Orbiter, the Phoenix, the Opportunity, all of them saw evidence of water. The MRO took pictures of what looked like lakes, the Opportunity took pictures of puddles of water, and the Phoenix actually had water drops form on it and the camera sent back images of the droplets running down the structure on the thing. But how many people in the general public know that? NASA’s PR people suck.”

“You about done, Paul?” Gary smiled at him. “If you need me to, I can get Burt Rutan on the phone, and you and he can go off on NASA and how they screwed us out of going to space. It would be therapeutic for both of you.”

“What?” Paul was surprised. “I thought you were on my side.”

“Paul, I’m on the side of my company making a whole bunch of money,” Gary said, not really tongue-in-cheek. “And if it means we need to cheerlead for NASA for a while, then that is the side I’m on. I don’t really care if they have done what they should’ve done in the past. They are what they are, and they are the nation’s space agency. We are a space company. Therefore, all things space are good! Sis boom bah! Rah rah rah!” Gary waved his arms like he was wielding pom-poms.

“So, what are we saying?” Paul asked.

“Don’t be so slow, Captain.” Caroline smiled at him. “This is marketing, Paul. We have to market ourselves positively. Negative campaigns are never as successful as positive ones. All things space are positive. They must be. From now on.”

“You understand us, Paul? I let you vent for a while. That’s good sometimes. But it must be done in private. Now, forget about all that and start studying the cool things, the unique things, the amazing things that NASA has done and is doing. They are sending four people to the Moon within a year from now. That is pretty damned amazing.”

“I see,” Paul said, still not really seeing.

“Make sure you do, Paul,” Caroline added. “Thinking about the cool things when you discuss NASA will change that expression on your face.”

“You don’t get it yet, Paul,” Gary said. “Focus on the good NASA is doing overnight, and then you’ll see. Have a safe flight out. I’ll see the both of you tomorrow.”