Монетизация инноваций. Как успешные компании создают продукт вокруг цены - читать бесплатно онлайн полную версию книги автора Георг Таке (ч. notes)

Сноски

1

Последние данные IHS Automotive (исследовательской компании) говорят о том, что глобальный автомобильный бизнес оценивается в $5 трлн. https://www.ihs.com/pdf/MegaPlatforms_231671110915583632.pdf и Aftermarket2.pdf

2

Chris Reiter and Christian Wuestner. «Porsche Has an Identity Crisis Amid Its SUV Success». Bloomberg Business. July 5, 2012. www.bloomberg.com/bw/articles/2012-07-05/porsche-has-an-identity-crisis-amid-its-suv-success

3

Craig Trudell and Mark Clothier. «How Chrysler’s Dodge Dart Missed the Mark». Bloomberg Business. January 31, 2013. www.bloomberg.com/bw/articles/2013-01-31/how-chryslers-dodge-dart-missed-the-mark

4

Wieden + Kennedy. «How to Change Cars Forever». www.wk.com/campaign/how_to_change_cars_forever/from/dodge

5

Richard Read. «Why Isn’t the Dodge Dart Selling?» The Car Connection. January 22, 2013. www.thecarconnection.com/news/1081847_why-isnt-the-dodge-dartselling

6

Timothy Cain. «September 2015 YTD U.S. Passenger Car Sales Rankings – Top 158 Best-Selling Cars In America – Every Car Ranked». Good Car Bad Car. October 3, 2015. www.goodcarbadcar.net/2015/10/usa-september-2015-carsales-stats-by-model.html. The Dart’s sales in the first nine months of 2015 were 68,319 versus 278,742 for the Corolla and 249,749 for the Civic.

7

Sarah Green Carmichael. «The Silent Killer of New Products: Lazy Pricing». Harvard Business Review. September 9, 2014. https://hbr.org/2014/09/the-silentkiller-of-new-products-lazy-pricing/

8

Dr. Rob Adams. «Market Validation». Texas Executive Education, University of Texas McCombs School of Business. www.mccombs.utexas.edu/execed/take-aclass/marketing/market-validation. Accessed January 28, 2016.

9

http://www.wsj.com/articles/SB10000872396390443720204578004980476429190

10

Martin Grueber and Tim Studt. «2014 Global R&D Funding Forecast». R&D Magazine. December 2013. https://www.battelle.org/docs/tpp/2014_global_rd_funding_forecast.pdf