Chapter 9
Just the Reframes
Introduction Reframes
Usual Frame: Taking the dog for a walk and failing.
Reframe: Taking the dog for a sniff and succeeding.
Usual Frame: I have nothing to do. I am just standing here.
Reframe: Perfect time to practice proper breathing and posture.
Usual Frame: I am waiting in line, which is a waste of time.
Reframe: I have time to breathe properly.
Usual Frame: Alcohol is a beverage.
Reframe: Alcohol is poison.
Success Reframes
Usual Frame: My odds of success are low.
Reframe: Maybe I am bad at estimating the odds.
Usual Frame: I fail at 90 percent of the things I try.
Reframe: I only need to succeed 10 percent of the time.
Usual Frame: I want to do (something).
Reframe: I have decided to do (something).
Usual Frame: Manage your time.
Reframe: Manage your energy.
Usual Frame: Your job is what your boss tells you it is.
Reframe: Your job is to get a better job.
Usual Frame: I am bored with life.
Reframe: I am not embarrassing myself enough.
Usual Frame: Embarrassment is something to be avoided.
Reframe: Embarrassment is an investment.
Usual Frame: Being wrong is embarrassing and should be avoided.
Reframe: Fear of embarrassment forces you to be wrong.
Usual Frame: The effort is so big and daunting I can’t even start.
Reframe: What’s the smallest thing I can do that moves me in the right direction?
Usual Frame: Success requires setting goals.
Reframe: Systems are better than goals.
Usual Frame: Focus on being excellent at a skill that has commercial value.
Reframe: Acquire skills that work well together and make you rare and flexible at the same time.
Usual Frame: Another problem! Why me???
Reframe: Ooh, a new puzzle to solve.
Usual Frame: Ugh, I hate this repetitive chore.
Reframe: I can do this chore so gracefully and efficiently it feels like a game.
Usual Frame: Passion is the key to success.
Reframe: Passion is nice but not required.
Usual Frame: It takes money to make money.
Reframe: I can turn energy into money.
Usual Frame: Don’t give something for nothing.
Reframe: Giving triggers reciprocity (on average).
Usual Frame: Do your job.
Reframe: Do more than your job.
Usual Frame: Success depends on who you know.
Reframe: Success depends on how many people you know.
Usual Frame: Your hard work will be rewarded.
Reframe: The illusion of hard work will be rewarded.
Usual Frame: Do what you are told.
Reframe: Do what you are NOT told but maybe someone should have.
Usual Frame: Learn what you need.
Reframe: Learn continuously, especially skills that work well together.
Usual Frame: A plan will either work or not
Reframe: Friction and incentives always work. We just don’t know how well until they are tested.
Usual Frame: Measure twice, cut once.
Reframe: Just start. See if you can figure it out as you go.
Usual Frame: School is boring but necessary.
Reframe: School is a competitive event. Game on.
Usual Frame: Compete against yourself and try to improve over time.
Reframe: Compete against others even if the others are unaware of the competition.
Usual frame: You did this wrong.
Reframe: Your other work is stronger.
Alternate: I think you can top that.
Alternate: I’m not sure it’s possible to do this better, but let’s find out.
Alternate: May I show you a shortcut/trick?
Alternate: Let me show you how some people do it.
Usual Frame: Tell people what they did wrong, so they avoid it next time.
Reframe: Tell people what they did well so they are motivated to continue improving.
Usual Frame: The universe is acting against me.
Reframe: The universe owes me.
Usual Frame: Luck is random and can’t be managed.
Reframe: You can go where there is more luck (more energy).
Usual Frame: I am unusually unlucky this happened to me.
Reframe: Everyone has problems. No exceptions.
Usual Frame: Things should be fair. (me)
Reframe: Life isn’t fair. (Mom)
Usual Frame: Fairness is a desirable social goal.
Reframe: Fairness is the enemy of success.
Usual Frame: Avoid mistakes in your art.
Reframe: Invite mistakes into your art and keep the “good ones.”
Usual Frame: I need to come up with a good idea.
Reframe: I need to release all my bad ideas as quickly as possible.
Usual Frame: You feel like a fraud. Everyone else is competent.
Reframe: You are learning fast. Look at all you learned!
Usual Frame: I feel like an impostor at my job.
Reframe: Everyone is an impostor.
Usual Frame: Your mood is determined by your internal thoughts.
Reframe: You can improve your mood by completing meaningful tasks.
Usual Frame: Whatever managers do is managing.
Reframe: If you are not measuring, you are not managing.
Usual Frame: Some art is good, and some is bad.
Reframe: If there is a market for the art, it is good art.
Usual Frame: Praise for your creation predicts you have a hit.
Reframe: Only action predicts a hit, not words. Watch for people to extend or modify your creation.
Usual Frame: I can’t think of anything to write.
Reframe 1: I’m in the wrong environment for writing.
Usual Frame: I have writer’s block.
Reframe 2: I’m trying to write at the wrong time of day.
Usual Frame: I can’t think of anything good to write.
Reframe 3: I can write something bad and fix it.
Mental Health Reframes
Usual Frame: I am my inner thoughts.
Reframe: I am what I do.
Usual Frame: Find yourself.
Reframe: Author yourself.
Usual Frame: Some people are good, and some are not.
Reframe: We’re all flawed, and we’re all good at different things.
Usual Frame: Art is entertainment.
Reframe: Art is a powerful, mind-altering drug.
Usual Frame: Your critics are evil monsters.
Reframe: Your critics are your mascots.
Usual Frame: Criticism feels like a dagger to your heart.
Reframe: Criticism is a chemical reaction in the skull of someone who isn’t in the room.
Usual Frame: You should do what I think you should do.
Reframe: Go eat fudge. (Spoken only in your mind.)
Usual Frame: Everyone is thinking about me.
Reframe: You are only a bit player in their movie.
Usual Frame: Social media is a form of entertainment.
Reframe: Social media is an addiction.
Usual Frame: An insult is damaging to my mental health.
Reframe: An insult is a confession that your accuser can’t refute your opinion and/or has personal problems of some sort.
Usual Frame: An insult hurts because it means someone dislikes or disrespects you.
Reframe: A stranger’s opinion of you—even if it gets published in The New York Times—is little more than their personal diary entry.
Usual Frame: Germs will harm me.
Reframe: Germs make me stronger.
Usual Frame: Coldness is pain and a signal I am in danger.
Reframe: Coldness makes me healthier and stronger.
Usual Frame: Death is a tragedy, and I need to feel bad about it.
Reframe: The deceased has no more problems. How did I make this about me?
Usual Frame: Death is a tragedy.
Reframe: It is an honor to help another pass.
Usual Frame: My feelings are the result of my situation.
Reframe: How I feel is my choice
Usual Frame: I hate someone who deserves it.
Reframe: Hate is nothing but punishing myself for the misdeeds of others.
Usual Frame: Hate and anger are toxic feelings you hope will wear off.
Reframe: Hate and anger are a superpower level of energy you can use for gain.
Usual Frame: Why can’t my problems go away?
Reframe: Everything has a right to exist, including this problem.
Usual Frame: Your ego is “you,” and it must be protected.
Reframe: Your ego is your enemy.
Usual Frame: Avoid embarrassment.
Reframe: Invite embarrassment and use it as a club to kill your ego.
Usual Frame: I am a priceless work of art that must be protected.
Reframe: I am a potato that is easily replaced.
Usual Frame: I worry something will go wrong.
Reframe: I’m curious what will happen.
Usual Frame: Worry about all potential bad outcomes.
Reframe: Control the heck out of things you can control. Accept all outcomes.
Usual Frame: History is important.
Reframe: History doesn’t exist.
Usual Frame: Reality is exactly what you see and feel.
Reframe: Imagine the objects around you as virtual objects.
Usual Frame: My stress and anxiety are caused by events in my life.
Reframe: I won’t care about any of those events on my deathbed.
Usual Frame: I am in pain.
Reframe: I am in pain for a minute.
Usual Frame: You are the center of your universe and the highest priority.
Reframe: Viewed from space, everything looks small, including your problems
Usual Frame: You need to stop thinking negative thoughts.
Reframe: You can’t subtract negative thoughts. But you can crowd them out.
Usual Frame: I’m afraid to do the thing I know I should do.
Reframe: Life is short.
Usual Frame: I must do this pattern of behavior or else something bad will happen.
Reframe: I no longer need to do the behavior because less is more.
Usual Frame: Confidence is something you’re born with.
Reframe: Confidence is something you learn.
Usual Frame: People have better social skills than I do.
Reframe: I am in the top 10 percent of people with good social skills (after reading this chapter).
Usual Frame: Each person at the gathering is a source of potential embarrassment for me.
Reframe: Each person has a problem (social awkwardness) that I can solve right now.
Usual Frame: No one wants to talk to me. I’m boring.
Reframe: Everyone enjoys talking to people who show interest in them.
Usual Frame: Be yourself and keep it real.
Reframe: Adjust your communication style for the situation.
Usual Frame: Is this a good decision?
Reframe: Can we test it small?
Usual Frame: People judge me, so I feel bad when I mess up.
Reframe: People only care about themselves. They don’t care what dumb thing I did recently, even if they mention it.
Usual Frame: Stress comes with the job.
Reframe: Reducing stress IS your job.
Usual Frame: Why did I survive when others did not?
Reframe: It’s no different from a clock reading 2:00 PM exactly once a day. It is just cause and effect. It has no meaning.
Usual Frame: Why did I survive when others did not?
Reframe: Every specific thing that has happened to me since birth is extraordinarily unlikely. This is more of that.
Usual Frame: Why me?
Reframe: God needs you here for something important.
Usual Frame: I feel a responsibility to hold this guilt.
Reframe: You have my permission to release your guilt.
Usual Frame: I feel bad that I was the lone survivor.
Reframe: What would the dead want you to do—suffer or be happy?
Usual Frame: You could have done more.
Reframe: Everyone can do more. It is a meaningless concept.
Usual Frame: Avoid addiction.
Reframe: Choose your addictions wisely.
Usual Frame: People with bad judgment often pursue dangerous and unproductive pleasures.
Reframe: People need a minimum level of pleasure to make life worth living, and if they can’t get it safely, they will get it unsafely.
Usual Frame: Some people have no willpower. They are weak.
Reframe: Some people get more pleasure from certain vices than you do.
Usual Frame: There are good days and bad.
Reframe: All days are useful in different ways.
Usual Frame: Freedom is the ability to do what you want.
Reframe: Freedom’s just another word for nothing left to lose.
Usual Frame: I can’t handle this for the rest of my life.
Reframe: I can do anything for a day.
Usual Frame: I am a victim of my past traumas.
Reframe: History is imaginary.
Usual Frame: I am angry because something happened.
Reframe: I am living in the past.
and . . .
Usual Frame: I am anxious.
Reframe: I am living in the future (but not in a good way).
Usual Frame: You are the result of your traumas.
Reframe: You are a random bundle of loose wires.
Usual Frame: My trauma crippled me.
Reframe: My trauma is why I can kick your ass.
Usual Frame: Live in the now.
Reframe: Imagine even your smallest actions influencing your future.
Usual Frame: Safe things are safe. Dangerous things are dangerous.
Reframe: Safe-looking things can be dangerous. Dangerous-looking things can be safe.
Usual Frame: Happiness comes from within.
Reframe: Use the external world to program your brain for happiness.
Usual Frame: My mind is in my brain.
Reframe: My mind includes my brain, body, and physical environment. Any change to one changes the others.
Social Life Reframes
Usual Frame: Be yourself.
Reframe: Become a better version of yourself.
Usual Frame: Learn to love yourself as you are.
Reframe: Be glad your brain is pestering you to improve.
Usual Frame: This person needs my advice.
Reframe: This person might need some information, empathy, or some help organizing their thoughts.
Usual Frame: People who complain want solutions.
Reframe: Some people who complain just enjoy complaining.
Usual Frame: This person has a strong personality. I must become stronger to deal with it as an equal.
Reframe: This person is toxic. I must escape now.
Usual Frame: Giving compliments is awkward, creepy, or manipulative.
Reframe: Withholding a compliment is almost immoral.
Usual Frame: No one seems to find me attractive.
Reframe: I haven’t met enough people.
Usual Frame: I need to go find someone to be my romantic partner.
Reframe: I need to signal my genetic advantages to attract a romantic partner.
Usual Frame: I’m trying to make a dining decision with a crazy person. Please shoot me.
Reframe: It’s not about food. It’s about the illusion of control.
Usual Frame: I need a decision.
Reframe: I need a copilot to share the blame.
Usual Frame: The usual patterns hold (non-humor).
Reframe: The usual patterns are violated (humor).
Usual Frame: Marriage is about finding your soul mate.
Reframe: Marriage is about finding love with someone who values promises.
Usual Frame: Marriage is a great system, so if your marriage fails, that means one or both of you messed up.
Reframe: So many marriages ending in divorce proves that marriage is a poorly designed system.
Usual Frame: I want my relationship to last forever.
Reframe: Nothing lasts forever.
Usual Frame: This breakup ends my hopes for happiness.
Reframe: There are happier third marriages than first.
Usual Frame: I have lost my soulmate.
Reframe: I have a million soulmates I have not yet met.
Usual Frame: I am crying because my relationship ended.
Reframe: “Don’t cry because it is over, smile because it happened.”—Dr. Seuss
Usual Frame: A teen can’t understand the “reason” parents have given, and it turns into a power struggle.
Reframe: The parent is a guide for young brains that are not yet capable of understanding adult reasons.
Usual Frame: I’m talking to you, teen, and this is between us.
Reframe: I must answer to your future self, not your current self.
Usual Frame: People treat you poorly, and you can’t do much about it.
Reframe: You cause people to act the way they do.
Usual Frame: The boss is in charge.
Reframe: The person with the best ideas is in charge.
Usual Frame: The experts are in charge.
Reframe: The best communicator is in charge.
Usual Frame: The boss is in charge.
Reframe: The most capable people are in charge.
Usual Frame: The people in charge have the power.
Reframe: Power = (Persuasion skill) x (Audience size)
Usual Frame: I can discern people’s motives by their actions.
Reframe: Mind-reading isn’t real. Humans are terrible at discerning motives.
Usual Frame: Most people are normal, but I’m a basket case.
Reframe: Everyone is a basket case once you get to know them.
Usual Frame: Judge people by their mistakes.
Reframe: Judge people by how they respond to their mistakes.
Usual Frame: People who are always late are either incompetent or uncaring or both.
Reframe: Some people have time blindness.
Usual Frame: Small acts of kindness are good.
Reframe: There are no small acts of kindness.
Physical Health Reframes
Usual Frame: When I am hungry, I eat food.
Reframe: Some food is fuel. Some food is entertainment.
Usual Frame: Overeating is a willpower problem.
Reframe: Overeating is a knowledge problem.
Usual Frame: I eat too much of the wrong food.
Reframe: I spend too much time with the wrong people.
Usual Frame: I want food, so I must be hungry.
Reframe: I want food, so I might be tired.
Usual Frame: I have a weight loss goal.
Reframe: I need to create a weight loss system for myself.
Usual Frame: Sugar is delicious but don’t overdo it.
Reframe: Sugar is poison.
Usual Frame: I am tempted by bad carbs.
Reframe: I’m not the kind of person who eats bad carbs.
Usual Frame: My stomach has room for more food.
Reframe: I’ve had enough.
Usual Frame: I’m hungry, so I need food.
Reframe: I’m hungry, so I need protein.
Usual Frame: Exercising requires willpower and motivation.
Reframe: Exercising is easier than not exercising if you turn it into a habit.
Usual Frame: It’s important to learn the best ways to exercise.
Reframe: The best exercises are the ones you are willing to do.
Usual Frame: I can’t get to sleep.
Reframe: I didn’t work hard enough.
Reality Reframes
Usual Frame: Nuclear Power is risky.
Reframe: Nuclear power is green.
Usual Frame: People are rational 90 percent of the time.
Reframe: People are rational 10 percent of the time if that.
Usual Frame: One of us is right, and one is wrong.
Reframe: We are watching two different movies on one screen.
Usual Frame: You should spread your genes.
Reframe: No matter what you do, your genes will be diluted with each generation until your contribution nears zero.
Usual Frame: The best worldview is the true one.
Reframe: The best worldview is one that predicts the best
Usual Frame: Predicting people’s actions involves many variables.
Reframe: Follow the money. That’s all you need.
Usual Frame: Life is about avoiding pain while pursuing happiness and meaning.
Reframe: Life is an adventure.
Usual Frame: Everyone is innocent until proven guilty.
Reframe: Citizens are innocent until proven guilty. Corporations and governments are presumed guilty until proven innocent.
Usual Frame: No cheating has been detected, so the organization is innocent.
Reframe: Whenever there is an opportunity for cheating and not getting caught, a lot to gain from cheating, and lots of people involved, cheating will always happen.
Usual Frame: People come up with their own opinions.
Reframe: People join teams, and the media assigns their opinions.
Usual Frame: Others think and feel approximately as I do.
Reframe: Others are unimaginably different.
The Operating System for Your Mind
Usual Frame: You are the product of your experiences and genes.
Reframe: You are the author of your experience.
Usual Frame: I deserve to be treated well by others.
Reframe: You get what you give, on average. No one deserves anything.
Usual Frame: Reality is objective, and science helps us understand it.
Reframe: Our so-called reality is a simulation created by a higher intelligence.
Alternate: You are in a video game, and you have certain problems to solve to get to the next level.
Usual Frame: We have different memories.
Reframe: We created different subjective realities.
Usual Frame: Reality is objective.
Reframe: There might be an objective reality, but human brains don’t have access to it.
Usual Frame: Reality is only subjective in terms of our opinions and preferences.
Reframe: We can treat all of reality as subjective and get a good outcome, as if we authored it ourselves.