INDEX


Page numbers in italics refer to illustrations.

Abby Road (Beatles), 412

ABC, 219, 436, 438

Academy Awards, 244, 248

Adams, Ansel, 105, 277, 330

Adams, Scott, 523

Adobe, 241, 247, 381, 518

Apple and, 514–16

Adobe Director, 363

Adobe Flash, 380, 514–15, 517

Adobe Illustrator, 242

Adobe Photoshop, 380

Adobe Premiere, 380

Advertising Age, 165, 418

Advocate, The, 280, 282

A4 (microchip), 492–93, 496

Agnelli, Susanna, 126

Aguilera, Christina, 418

Agus, David, 550

Airborne Express, 359

Air Force, U.S., 23

AirPort (base station), 466

Akers, John, 219, 231, 569

Akon (performer), 479

Aladdin (film), 439

Alcorn, Al, xiii, 42–43, 45, 52, 54, 67, 72, 74, 195

Ali, Muhammad, 307

Alinsangan, Susan, 391

Allchin, Jim, 403

Allen, Gary, 376

Allen, Paul, 59, 61

Allen, Tim, 432

Allen, Woody, 429

All One Farm (commune), 39, 50, 53, 59, 63, 103

All Things Digital conference, 463

“All Watched Over by Machines of Loving Grace” (Brautigan), 57

Alps Electronics Co., 146–47

Altair (personal computer), 59, 173

Alto (computer), 95

Amazon, 410, 531, 533

Kindle of, 503, 534

SJ on, 503–4

Amelio, Gil, xiii, 296–97, 327, 332, 335, 336, 341

Apple-NeXT deal and, 299–303

Macworld gaffe of, 307–8, 339

media and, 311–12

Newton crisis and, 309, 338

ouster of, 305–15, 324, 326

ship parable of, 310

SJ’s first meeting with, 297–98, 304, 316–17

American Express, 410

Ames, Roger, 398–99, 401, 402

Ames Research Center, 8–9

Anderson, Fred, 313, 316, 317, 332, 349, 459

backdated stock options controversy and, 450–51

Angelou, Maya, 330

“Annie” skunkworks project, 94, 109

Ansen, David, 290

“Antennagate,” 519–23

Antz (film), 427–30

Anywhere but Here (Simpson), 4, 254–55

AOL, 502

AOL Time Warner, 394–95, 398, 407

Apollo 13 (film), 290

Appel, Richard, 250, 274, 548

Apple Computer Co., 54, 90, 132, 207, 239, 295, 306–7, 308, 317–22, 394–95, 409, 512

Adobe and, 514–16

Apple Corps lawsuits against, 419–20, 523–24

applications controlled by, 516–17

art-technology connection and, 526–27

badge controversy in, 83

Blue Box and creation of, 27–30

business plan of, 76–77

collaborative culture of, 362–63

Cook Doctrine and, 488

Cook’s role in, 360–61

design mantra of, 127

design philosophy of, 344–45

design studio of, 345–47

desktop concept and, 98–99

desktop publishing and, 295–96

incorporation of, 77–78

Intel chips adopted by, 446–48

IPO of, 102–4

logo of, xviii, 68–69, 79–80

Macintosh deal and, 324–25

Microsoft out-competed by, 562–63

motto of, 69

name of, 63

NeXT and, 213–15, 217–18, 221–22, 298–300, 305–6

original partnership of, 63–66, 73

origins of, 61–63

product review process of, 336–39

products of, 565–66

retreats of, 142–45, 147, 154–55, 175, 398–99

Sculley’s reorganization of, 205–7

showcase headquarters of, 534–35

SJ as interim CEO of, 332–33, 364–65, 367

SJ ousted from, xvii–xviii, 202–6, 215–16, 217

SJ’s aesthetic and, 126–27

SJ-Scott dispute in, 83–84

SJ’s resignations from, 215–16, 217, 303–4, 557–59, 563–64

SJ’s return to, 306–8, 317–21

stock options controversy and, 365–66, 448–51, 477

turnover of board of, 318–20

uniforms idea and, 361–62

Wozniak’s departure from, 192–93

Xerox “raided” by, 96–97, 98

Apple Corps, 419–20, 523–24

Apple Foundation, 263

Apple I computer, 56, 63, 66, 163

early competition to, 69–70

first sales order for, 66–68

Wozniak and, 60–61, 67–68, 534

Apple II computer, 91, 93, 94, 109, 114, 125, 137, 138, 154, 173, 189, 192, 200, 207, 565

brochures of, 79–80

capitalization of, 72, 75, 77

circuit board of, 74–75

Commodore company and, 72–73

launch of, 80–81

Markkula and, 80–81

packaging of, 73–74

PC sales and, 160

peripherals and, 74–75

power supply of, 84, 146

sales of, 84, 92, 160

SJ’s vision of, 71–72

Snow White ad for, 132–33

VisiCalc feature of, 84

warranty of, 84

Wozniak and, 80–81, 84–85, 92, 534, 562

Apple III computer, 92–94, 154

failure of, 92–93, 160

AppleLabs, 196–98, 203, 204–6

“Apple Marketing Philosophy, The” (Markkula), 78

Apple products, see individual product names

Apple Stores, 368–77, 368, 461, 470, 472, 566

checkout design of, 372

on Fifth Avenue, 376–77, 514

first opening of, 374

floors of, 375

Gap and, 370

genius bar in, 375–76

minimalist nature of, 370

product organization in, 372–74

prototypes of, 371–74

staircases of, 375

success of, 374, 376

Apple University, 461

Arab Spring, 258

Architectural Digest, 276

ARM architecture, 492–93

Arnold Worldwide, 328

Aspen Institute, xvii, 126

Associated Press, 293

AT&T, 27, 136, 521

Atari, 42–45, 52, 53, 57, 63, 72, 74, 81, 217

SJ hired by, 83–84

Atkinson, Bill, xiii, 93–94, 95, 96–97, 99, 101, 110, 111, 113, 117, 118, 122–23, 128–32, 134, 144, 179, 181, 207, 385, 470, 474, 555

Lisa Computer and, 99–101

overlapping windows concept of, 100, 323

QuickDraw program of, 169–70, 180

SJ’s worldview described by, 119–20

Atom (microchip), 492

Augmentation Research Center, 57

Auletta, Ken, 256

Autobiography of a Yogi (Yogananda), 35, 46–47, 527

Avon, 321, 481

Axelrod, David, 497, 547

Bach, Johann Sebastian, 413

Badu, Erykah, 479

Baez, Joan, 57, 153, 168, 261, 269, 412, 415

SJ’s romance with, 250–53

Ballmer, Steve, 375, 474, 569

Bank of America, 83

Barnes, Susan, 204, 212, 216

Barnicle, Mike, 312

Barrett, Craig, 448

Bartz, Carol, 545

BASIC (computer language), 59, 61, 66, 84, 94, 173, 174–75

Batman Forever (film), 290

Bauhaus movement, 126, 265, 372

Baum, Allen, 26, 60, 67, 77

Bay, Willow, 438

Bayer, Herbert, 126, 127

Beatles, 402, 412–13, 415, 418–19, 570

in move to iTunes, 523–24

Beauty and the Beast (film), 439

Beck, Glenn, 508

Be company, 297–301

Be Here Now (Ram Dass), 34, 37, 52

Belleville, Bob, 99, 145–47, 190, 200, 204

Bellini, Mario, 126

Bell Labs, 9

Bell System Technical Manual, 27–28

Berg, Paul, 211–12

Berkeley Barb, 61

Bertelsmann, 395

Bertolucci, Bernardo, 126

Betrayal (Pinter), 204

Bewkes, Jeff, 506–7

Bezos, Jeff, 503

Big Mac (computer), 212, 214

Billboard, 418, 423

bitmapping concept, 95, 97, 111

BlackBerry, 469

Black Eyed Peas, 392, 413

Black-Scholes valuation, 449

Blade Runner (film), 163

Blood on the Tracks (Dylan), 52, 208, 412

Bloomberg News, 479, 497

Blue Box design, 27–30, 73

SJ-Wozniak partnership and, 29–30

Blue Van, 498

Bob Dylan (Dylan), 412

Bohlin, Peter, 430

Bohlin Cywinski Jackson, 375

Bohr, Niels, 171

Boich, Mike, 177

Boing Boing, 563

Bono, 58, 180, 402, 406, 411, 424, 459–60

iPod deal and, 420–23

“Book of Macintosh, The” (Raskin), 109

Boston Globe, 312

“Both Sides Now” (song), 414

Bourke-White, Margaret, 330

Bourne Ultimatum, The (film), 527

Bowers, Ann, 121, 537

Brand, Stewart, 58–59

Brandenburg Concertos (Bach), 413

Braun company, 132, 343

Brautigan, Richard, 57

Breaking Away (film), 126

Breakout (game), 118

Brennan, Chrisann, xiii, 5, 31–32, 41, 49, 86, 103, 104, 119, 257, 259, 265, 279, 280–81, 486

pregnancy of, 88–90

SJ’s relationship with, 86–91

Brennan-Jobs, Lisa, xiii, 90, 140, 256, 257, 270, 542

Mona Simpson and, 282

SJ’s relationship with, 259–61, 265, 266, 278–81, 315, 486, 542, 551–52

Brilliant, Larry, 47, 106, 453

Brin, Sergey, 511–12

Brother Bear (film), 437

Brown, Bryar, 477, 549

Brown, John Seeley, 471

Brown, Tim, 32

“Brown Eyed Girl” (song), 411

Buffalo Springfield, 413

Buffett, Warren, 442

Bug’s Life, A (film), 427–30

Bumiller, Elisabeth, 411–12

Burge, Frank, 79

Burroughs company, 20

Burton, Bill, 497

Bush, George H. W., 209

Bush, George W., 411, 516

Bushnell, Nolan, xiii, 42–44, 52–53, 54–55, 72, 75, 217

BusinessWeek, 141, 160, 166, 225, 236, 311, 320, 374, 406

Buyer, Lise, 463–64

Byron, George Gordon, Lord, 224

Byte Shop, 66–67, 68, 71, 368

Calder, Alexander, 151, 183

Calhoun, Greg, 5, 39, 51, 86–87, 88

California Motor Vehicle Department, 24

Callas, Maria, 330

Callaway (publisher), 502

Campanile, The, 279

Campbell, Bill, xiii, 164, 202, 206, 212–15, 320–21, 481, 482, 515, 557, 558

Cannavino, Jim, 232

Canon, 294

Cat computer of, 113

Capps, Steve, 144–45, 161

CAPS (Computer Animation Production System), 242, 284

Captain Crunch, see Draper, John

Carey Mariah, 399

Carlton, Jim, 307

Carroll, Lewis, 235

Cars (film), 435, 441

Carter, Matt, 182–83

Cash, Berry, 138

Cash, Johnny, 413, 487

Casone, Il (quarry), 375

“Catch the Wind” (song), 414

Catmull, Ed, xiii, 238–39, 238, 240, 241, 243, 245–48, 284–85, 287, 288, 430, 440–41, 442

Cave, Ray, 140–41

CBS News, 400

cell phones, 465–66

“Centerfield” (song), 411

Cera, Michael, 499

Chambers, John, 545–46

Chang, Gareth, 319

Chaplin, Charlie, 330

Chapman, Tracy, 280

Chariots of Fire (film), 167, 169

Charlie Rose (TV show), 290

Chart (app), 176

Chiat, Jay, 187–88, 262

Chiat/Day advertising agency, 162, 164, 225–26, 327

Chicago Tribune, 233, 423

China, People’s Republic of, 200, 201, 546

Chinatown (film), 527

Chino, Kobun, xiii, 49, 50, 86, 87, 262, 274

Christensen, Clayton, 408–9, 532

Christie’s, 69

Chrysler, 321, 482

Cinderella II (film), 435

Cingular, 466

Cisco, 545

CIT, 6

City of Hope (charity), 479

Clinton, Bill, 39, 278, 323, 330, 553

Clinton, Hillary, 278

Clow, Lee, xiii, 162, 164, 187, 327, 364, 374, 391, 392, 417–18, 452, 458, 462–63, 498, 500, 521, 524, 547

iMac and, 351, 352–53

“Think Different” campaign and, 328–32

CNBC, 474

CNN, xvii

Coast Guard, U.S., 1–2, 6, 106

Coates, George, 233

Cocks, Jay, 139

Cohen, Larry, 463

Coldplay, 410, 413

Cole, David, 404

Coleman, Deborah “Debi,” xiii, 119, 122, 124, 145, 183–84, 187, 189, 202, 204–5, 252

College Track, 543

Colorado, University of, 24

Comcast, 439, 489

Commodore, 72–73, 135

PET computer of, 73

Compaq Computers, 232, 360, 369, 374, 381, 446

CompuServe, 502

Computer Animation Production System (CAPS), 242, 284

computers, computing, 57–59

closed-open debate and, 513, 554, 561–62

desktop concept and, 95, 98–99

digital hub and evolution of, 379–81

first portable, 123

Consumer Reports, 520

Cook, Tim, xiii, 345–46, 358–59, 362, 408, 455, 460, 461, 473, 480–81, 485, 487, 489, 521, 526, 549, 557–58

“Doctrine” of, 488

role of, 360–61, 458–59

Copeland, Michael, 496

Copland operating system, 297

Corliss, Richard, 290, 429

Corning Glass, 471–72

Corzine, Jon, 270

Coster, Danny, 349

Cotton, Katie, 521

Couch, John, 95, 99, 101, 112, 116, 136, 141, 150

Cramer Electronics, 67

Crandall, Richard, 273

“Crazy” (song), 329

Cream Soda Computer, 25

Crimson, The, 280

Crittenden Middle School, 13

Crow, Cheryl, 402, 413

Crow, George, 117, 212

Cue, Eddy, xiii, 398, 403, 452, 460, 487, 524, 531, 533

Cuisinart food processor, 73, 129

Cult of the Mac (Kahney), 138

Cunningham, Andrea “Andy,” xiii, 93, 114, 188, 215, 218

Cutting Through Spiritual Materialism (Trungpa), 35

Daily, The, 507

Daily Show, The (TV show) 518

Dalai Lama, 332

“Dark Eyes” (song), 208

Darwin (operating system), 366

Dating Game (TV show), 159

Dead Poets Society (film), 329–30

Dean, James, 1, 6

De Anza Community College, 24, 32, 354

Defender (video game), 142

Defiant Ones (film), 286

Dell, Inc., 232, 369, 371, 374, 381, 446, 515

Dell, Michael, 334, 360, 479

Desire (Dylan), 418

desktop publishing industry, 131, 187, 515

Desperate Housewives (TV show), 438

Devo, 498

Dido, 413

Diet for a Small Planet (Lappé), 36

Digital Equipment PDP-8, 24

digital hub concept, 383, 463, 489, 530, 532–33, 562

computer evolution and, 379–81

iPod and, 384–85

Dilbert (cartoon), 523

Disney, Roy, 242, 432, 434–36, 439, 441

Disney, Walt, 242–43, 248, 284, 434, 442, 443, 569

Disney Channel, 291

Disney Co., 248, 284, 321

ant movies rivalry and, 427–30

Pixar’s cobranding proposal and, 291–92

Pixar’s merger with, 432–43

Pixar’s Toy Story deal with, 284–88, 290–91

Toy Story premieres and, 289–90

Disneyland, 243, 439

Disney on Ice, 437

Disney Studios, 242–43

Disney World, 433

Doctorow, Cory, 563

Doerr, John, 275, 501–2, 544, 546

Dr. Dre, 402, 406

Donovan, 413, 414

Doonesbury (comic strip), 309

Doors, 413

Draper, John (Captain Crunch), 27, 29

Dream Act, 546

DreamWorks SKG, 427–29

Drexler, Millard “Mickey,” 321, 370, 371–72, 558

Dreyfuss, Richard, 330–31

Dudman, Jack, 40

DuPont, 310, 318

Dylan, Bob, 25–26, 52, 153, 168, 189, 207–8, 212, 251, 330, 400, 402, 403, 412, 413, 421, 494, 561, 570

complete boxed set of, 416–18

SJ’s visit with, 415–16

Dynabook project, 95, 475

Eames, Charles and Ray, 127

Earhart, Amelia, 330

Eason, James, 483–85, 487, 493–94, 550

eBay, 321

ebooks, 503

Economist, 493

Eddie Bauer (store), 369

Edge, The, 411, 411, 420, 421, 423

Edison, Thomas A., 330, 566

education reform movement, 543–44

Egan, Jennifer, 261–63, 438

Egypt, 258

Ehret, Arnold, 36, 548

Eichler, Joseph, 7, 125

Einstein, Albert, xvii, xviii, xix, 91, 119, 171, 330, 332

Eisenhower, Dwight D., 8

Eisenstat, Al, 122, 198, 201, 202–3, 209–10, 216, 221

Eisner, Michael, xiv, 242, 289–92, 428, 432–38, 441

Disney-Pixar merger opposed by, 442

ouster of, 426–27

Senate testimony of, 432–33

SJ’s feud with, 432–35

Electric Kool-Aid Acid Test, The (Wolfe), 58

Electronic Data Systems, 227

Electronic Frontier Foundation, 280

Electronic News, 10

Elias, John, 469

Eliot, T. S., 98

Elliot, Jay, 83, 197, 200–201, 206

Ellison, Larry, xiv, 283, 289–90, 296, 299–300, 303, 306, 310, 311, 313, 320, 332, 333, 349, 365, 372, 374, 545

Emanuel, Rahm, 495, 497

EMI Music, 395, 420, 524

Eminem, 399, 402, 413

Emotional Rescue (Rolling Stones), 412

Empire Burlesque (Dylan), 207–8, 412

Engelbart, Doug, 57–58

ENIAC, 23

Entrepreneurs, The (documentary), 227

Esalen, 57

eSarcasm (website), 517

Espinosa, Chris, 81, 104, 132, 135

Esquire, 27, 219, 396, 478

Esslinger, Hartmut, 132, 193, 221, 222, 241

est, 57

Estridge, Don, 149

Evangelist, Mike, 381–82

Facebook, 275, 545

Fadell, Tony, xiv, 385–89, 405, 409–10, 466–69, 473, 492, 520

Fairchild Semiconductor, 9–10, 76, 79, 82, 568

FairPlay (management system), 399, 408

Faith No More, 498

Faraday, Michael, 519

Farber, Dan, 137

Fariña, Mimi, 250

Feadship, 529

Federal Bureau of Investigation (FBI), 241

Federalist Papers, The, 497

Felsenstein, Lee, 61, 70

Fernandez, Bill, 25, 104

Ferrentino, Rick, 12–13

Ferris, James, 128

Few Good Men, A (film), 456

Feynman, Richard, 330

File (app), 176

FileServer (software), 200, 205

Final Cut Pro, 380

Financial Times, 304, 309

Finding Nemo (film), 434

Fine Young Cannibals, 271

FingerWorks, 469

Fiore, Mark, 516

FireWire, 380–81, 390, 393

Fisher, George M. C., 333, 482, 550

Fitzgerald, Ella, 153, 189

Fitzgerald, F. Scott, 189

Flashpoint (Rolling Stones), 412

flat-screen technology, 196

Flight of the Conchords, 424

Fogarty, Thomas, 268

Fogerty, John, 411

Forbes, 306, 355

Forbes.com, 497

Ford, Henry, 566, 567

Ford Motors, 102

Forstall, Scott, xiv, 460, 494, 533, 558

Fortran (computer language), 24

Fortt, Jon, 496–97

Fortune, 77, 141, 187, 229, 236, 311, 343, 361, 382, 449, 477–78, 479, 482, 496, 504, 506, 531

48 Hours (film), 286

Foster, Norman, 535

Fox News Channel, 507, 508

Fox Studios, 507

Fraker, Susan, 236

France, 185, 344

Franklin, Aretha, 413

Franklin, Benjamin, xvii, xix

Freed, James, 180

Free Speech Movement, 57, 61

French, Gordon, 59–60, 70

Friedland, Robert, xiv, 37–40, 42, 45, 46, 50–51, 86, 89, 106, 460

Friedman, Tom, 516

frogdesign, 133, 193–94, 218, 221–22

Frost, Robert, 329

Fuller, Buckminster, 58

Future of the Internet—and How to Stop It, The (Zittrain), 563

Gabriel, Peter, 307

Gage, Kevin, 395

Galvin, Chris, 447

Gandhi, Mohandas, 119, 330, 332

Gap, 321, 370–71

GarageBand, 380, 415, 526

Garcia, Jerry, 106

Gassée, Jean-Louis, xiv, 185, 196, 200, 201, 205, 207, 212, 294, 297–98, 299, 300–301

Gates, Bill, xiv, 10, 59, 61–62, 135, 159–60, 171, 227, 232, 245, 269, 277, 297, 306, 324, 366, 406–7, 409, 448, 465, 467, 479, 555

on Apple-Google dispute, 513–14

Apple-NeXT buyout reaction of, 302–3

background and personality of, 171–72

GUI debate and, 177–79

iMac criticized by, 355–56

iPad criticized by, 495

iTunes Store reaction of, 404

Gates, Bill (cont.)

Macworld conference and, 325–26

NeXT computer and, 229–30, 236–37

SJ contrasted with, 171–73

SJ on, 568

SJ’s business relationship with, 173–76

SJ’s personal relationship with, 172–73, 175, 463–64

SJ’s sickbed visit with, 553–54

at SJ’s 30th birthday party, 188–89

worldview of, 230

Gates, Jennifer, 554

Gates, Melinda, 467, 554

Gateway Computers, 371, 374, 376, 379

Gawker (website), 353, 479

Geffen, David, 292, 427

Genentech, 321, 371, 453, 545

General Magic, 385

General M.C. Meigs, USS, 2

General Motors, 227

“Get On Your Boots” (song), 424

Getty, Ann, 228

Getty, Gordon, 228

Giacometti, Alberto, 151

Gibbons, Fred, 159

Gillmore, Dan, 311

“Girl from Ipanema, The” (song), 189

Giugiaro, Giorgetto, 342

Gizmodo (website), 495, 518, 520

Glaser, Rob, 409

Glavin, Bill, 195

Gnutella, 394

Gold, Stanley, 434

Goldberg, Adele, 96–97, 229–30

“Goldberg Variations” (Bach), 413–14

Goldblum, Jeff, 307

“Gold Lion” (song), 500

Goldman Sachs, 270

Goldstein, David, 374

Goodell, Jeff, 397

Google, 47, 136, 275, 321, 496, 502, 518, 531, 533, 534, 545, 552, 561, 563, 568

Android system of, 496, 511–14, 516, 528, 534, 563

Gore, Al, 321, 450, 481, 518, 532, 558

“gorilla glass,” 471–72

Gould, Glenn, 413–14

Graham, Katharine, 165, 231

Graham, Martha, 330

Gran Trak 10 (game), 53

graphical user interface (GUI), 95, 97, 98

Macintosh-Microsoft conflict of, 177–79

Grateful Dead, 57, 280, 414

Graves, Michael, 369

“Gravity” (song), 415

Graziano, Joseph, 374

Green Day, 413

Gretzky, Wayne, 349

Grokster, 394

Gropius, Walter, 126

Grossman, Lev, 473, 495–96

Grove, Andrew, 10, 246–47, 290, 294, 315, 448, 453, 454, 479

Grunbaum, Eric, 500

Hafner, Katie, 236

Haley, Alex, 456

Hallicrafters, 23

Hallmark, 289

Haltek Supply, 17–18, 67

Hambrecht, Bill, 104

Hambrecht & Quist, 104

Hamilton, Alexander, 171

Hancock, Ellen, 299–300, 308

“Handsome Molly” (song), 417

Hanks, Tom, 287, 290, 330

Hanna-Barbera, 352

Hannity, Sean, 508

Hard Day’s Night, A (Beatles), 412

Haring, Keith, 180

Harmony (music service), 409

Harris, David, 251

Harris, Gabriel, 251

Hartman, Arthur, 210

Hasbro, 321

Hastings, Reed, 545

Hawley, Michael, 224

Hayden, Steve, 162

Hayes, Rutherford, 193

HBO, 506

Heathkits, 16, 23

Heinen, Nancy, 450–51

Heller, Andrew, 231

Heller, Dave, 383

Help! (Beatles), 412

Hemingway, Ernest, 19

Hendrix, Jimi, 280, 413

Henry V (Shakespeare), xxi

Henson, Jim, 331

“Here Comes the Sun” (song), 526

Hertzfeld, Andy, xiv, 5, 103, 109, 115, 117–18, 117, 120, 141–42, 147, 152, 157, 165, 169, 170, 172, 174, 177, 178, 189, 194, 207–8, 260, 261, 265, 269, 272, 275, 277, 280, 281, 319, 354, 385, 412, 418, 474, 489, 564–65

Macintosh computer and, 113–14, 128–31, 136–37, 161, 166–67, 190–91

Hewlett, Ben, 279

Hewlett, Bill, xix, 9, 17, 25, 534–35, 552, 569

Hewlett-Packard (HP), xix, 52, 64, 93, 296, 446, 459, 515, 534, 552, 558–59, 568

DeskJet printer of, 338

Explorers Club of, 16–17, 28

first product of, 9

9100A computer of, 17

SJ as employee of, 17

Hill, Imogene “Teddy,” 13

Hinduism, 48, 57

Hoefler, Don, 10

Hoffman, Joanna, xiv, 110, 117, 121–22, 134, 156, 184–87, 217–18, 226, 235, 252, 260, 263, 272, 275

Holly, Buddy, 413

Holmes, Elizabeth, xiv, 34–35, 38–39, 41, 49, 51–52, 67, 68, 86, 88, 89, 189, 251

Holt, Rod, xiv, 74, 103, 146

Homebrew Computer Club, 60–62, 64, 70, 78, 163, 561

Horn, Bruce, 96, 114–15, 120, 174, 192

Hovey, Dean, 98

How to Dismantle an Atomic Bomb (U2), 421

HTC, 512

Huey, John, 473, 478

IBM, 119, 136, 139, 149, 160, 169, 177, 294, 296, 321, 333, 334, 361, 446–47, 482, 568

Macintosh’s rivalry with, 160

IBM (cont.)

NeXT and, 231–32

PC introduced by, 135

ThinkPad of, 342

iBook, 338, 373, 444, 494

iBooks Store, 503

iChat, 406, 431

iCloud, 530–34, 536, 555, 566

competition and, 533–34

MobileMe product and, 531–32, 533

SJ’s vision for, 531

unveiling of, 532–33

Idei, Nobuyuki, 395, 407

iDVD, 380, 382, 403

iFund, 502

Iger, Robert, xiv, 436–43

“I’m a Believer” (song), 413

iMac computer, 338, 340, 345, 346, 348–56, 369, 373, 390, 426, 444, 470, 474, 515, 519

casing of, 349–50

CD burner of, 382–83

CD tray debate and, 349, 351–52, 356–57, 382

concept of, 349

flat-screen technology and, 445–46

Gates’s criticism of, 355–56

handle of, 350–51

iPod and sales of, 391–92

Ive and, 350–52, 356

launch of, 354–55

microprocessor of, 349

mouse of, 353

name of, 351

prototype of, 349, 351–52

sales of, 356

specifications of, 348–49

Immelt, Jeffrey, 545

iMouse, 373

iMovie, 380, 381, 383, 403, 446, 526, 532

IMSAI 8080 (computer), 69–70

Inc., 106

Incredibles, The (film), 435

India, 37, 104

SJ influenced by, 48–49

SJ’s sojourn in, 46–48, 570

inertial scrolling, 363

InfoWorld, 229

Innovator’s Dilemma, The (Christensen), 409

Intel, 10, 76, 79, 121, 246, 294, 461, 493, 536–37, 568, 569

Apple and, 446–48

4004 chip of, 10

8080 chip of, 60, 66

in Macintosh computer, 492

Interface, 69

International Design Conference, 125–26

International Harvester, 2

International Style, 126

Internet, 300, 349, 402, 409, 545, 502

Internet Explorer, 325

Interscope-Geffen-A&M, 399, 421

Intuit, 320

Iovine, Jimmy, 399–400, 403, 411, 421, 423, 479

iPad, 78, 137, 339, 345, 346, 379, 408, 467, 511, 532, 555, 558, 562, 566

apps phenomenon and, 500–503

App Store and, 503, 505, 507

ARM architecture and, 492–93

case of, 491–92

criticism of, 494–96

display screen of, 491

Gates’s criticism of, 495

Grossman on, 495–96

launch of, 165, 493–94

Manifesto ad campaign and, 498–500

publishing industry and, 504–6

sales of, 498

tablet project and, 490–91

textbook industry and, 509–10

iPad 2, 525–27

cover of, 525–26

launch of, 526

SJ’s, 527

iPhone, 78, 137, 339, 344–45, 379, 408, 459, 460, 492, 494, 511, 512, 514, 532, 555, 562, 563, 564, 566

antenna problem and, 519–23

apps phenomenon and, 501–2, 516

design of, 472–73

features of, 469–72

glass screen of, 470–72

initial application of, 466–67

iPod and, 466–67

Ive and, 519–23

launch of, 473–75

model 4 of, 518, 541

multi-touch technology and, 467–69

onscreen keyboard of, 469

partnership and, 465–66

P1 and P2 routes of, 468–69

price of, 474

prototype of, 468

tablet computer idea and, 467–68

3G model of, 478, 489

3GS model of, 487, 522

iPhoto, 380, 532

iPod, 7, 137, 345, 378, 384–90, 394, 396, 407, 408, 440, 464, 474, 503, 514, 516, 532, 534, 562, 564, 565, 566

ad campaign for, 391–92

designing of, 387–88

development of, 384–85

digital hub concept and, 384–85

disc drive of, 384–85, 386

Fadell and, 385–89

Gates’s first view of, 393

Harmony service of, 409

headphones of, 390

iconic whiteness of, 390–91

iMac sales and, 391–92

iPhone and, 466–67

Ive and, 390–91

Mini, 409

Nano, 347, 470, 489, 519

new versions of, 409

power switch of, 389–90

price of, 392–93

sales of, 410, 469

shuffle feature of, 409–10

SJ’s selections on, 412–14

unveiling of, 392–93

user interface of, 388–89

U2 deal and, 420–22

video version of, 438–39

Windows and, 404–6

iPod Touch, 506

Italy, 185, 375

iTunes, 380, 385, 389–90, 394, 432, 446, 464, 502, 532, 534, 562

Beatles and, 419–20, 523–24

development of, 382–83

unveiling of, 383–84

Windows and, 404–6, 463

iTunes Store, 380, 407, 419, 438, 501, 503, 516, 524, 562, 564, 566

creation of, 396–97

data base of, 410

Dylan boxed set offered by, 416–18

Gates’s reaction to, 404

initial idea for, 396–97

iPod sales and, 400–401

Microsoft’s reaction to, 403–4

music industry and, 398–402

sales of, 403

success of, 410

technology-art gap and, 397–98

unveiling of, 402–3

Ive, Jonathan “Sony,” xiv, 340–52, 362, 364, 372, 387, 398, 409, 426–27, 446, 460, 461–62, 470, 472, 485, 487–88, 491, 525, 554

background of, 341

design philosophy of, 342–43

iMac and, 350–52, 356

industrial designs of, 341–42

iPhone antenna problem and, 519–23

iPod and, 390–91

minimalist aesthetic of, 444–45

on multi-touch feature, 468

patents of, 346–47, 492

SJ’s collaboration with, 340–45, 347

SJ’s relationship with, 342–43

U2 deal and, 422–23

Jacob, Oren, 436

Jagger, Jade, 180

Jagger, Mick, 180, 402, 406

Jandali, Abdulfattah “John,” xiv, 3–4, 89, 253, 256–58

Jandali, Roscille, 257–58

Janoff, Rob, 80

Janov, Arthur, 50, 51

Jarrett, Valerie, 545–46

Jasinski, Barbara, 91, 155, 250

J. C. Penney, 536

J. Crew, 321

Jefferson, Thomas, 171

Jefferson Airplane, 57, 280, 413

Jetsons, The (TV show), 351–52, 445

Jobs, Clara Hagopian, xiv, 1, 5, 8, 9, 11–12, 50–51, 68

background of, 2

death of, 253–54

SJ adopted by, 3

SJ’s money gift to, 106

Jobs, Erin, xiv, 280, 283, 425, 509, 539, 559

SJ’s relationship with, 540–42

Jobs, Eve, xiv, 283, 452, 497, 509, 539, 553, 554, 559

SJ’s relationship with, 542–43

Jobs, Patty, xiv, 5, 67, 255

Jobs, Paul Reinhold, xiv 5–6, 14, 15, 22, 50–51, 68, 125, 228, 253, 254, 274, 294, 556

background of, 1–2

career of, 6–9

in Macintosh factory tour, 183–84

SJ adopted by, xxxiv, 3

SJ’s money gift to, 106

SJ’s relationship with, 6, 8, 11–12, 18–19

Jobs, Reed Paul, xiv 258, 282–83, 315, 415, 477, 484, 509, 521, 526, 527, 536, 541, 542, 546, 550–51, 559, 569

SJ’s relationship with, 538–40

Jobs, Steven Paul, 21, 56, 108, 148, 293, 305, 340, 358, 490, 560

achievements of, xx–xxi, 565–66

adoption trauma and, 4–5, 12, 50–51

AppleLabs proposal and, 196–98, 203–6

Apple-NeXT lawsuits and, 217–18, 221–22

assessment of, 565–67

attitude toward wealth of, 104–6, 448–49, 451

author’s sickbed visit with, 555–57

aversion to authority of, 12, 19, 83

bachelor’s party of, 273–74

birth mother found by, 253–55, 258

Blue Box partnership and, 29–30

business drive of, 54–55

calligraphy studied by, 40–41, 130

cancer of, xviii–xix, 266, 376, 415, 425, 452–56, 461, 476, 479–80, 482–84, 538–39, 547–51, 555

carbon microphone incident and, 10–11

as celebrity, 180–81

chairman role of, 207–9, 213, 225

charisma of, 31, 64, 112, 121, 172, 242, 245, 302, 564

childhood of, 5–12, 119

as college dropout, 40–41

commune living and, 38–39

controlling personality of, 74–75, 137–38, 182–83, 236, 245, 287, 288, 309, 315, 335–36, 365, 493

counterculture self-image of, 107, 162–63, 168, 331, 451

design aesthetic of, 80, 125–28, 239–40, 248

design passion of, 220–21

diet of, 14, 31, 35–36, 41, 51, 68, 82–83, 260, 454–55, 476–77, 548–49

Eastern spirituality interest of, 34–35, 48–52

education of, 12–20

electronics passion of, 10–11, 15–17, 19–20

fame of, 106–7

fasting practice of, 36, 476, 548

final resignation letter of, 557–59

first car of, 18

first computer seen by, 8

first desktop computer seen by, 17

first experience with electronics, 6–7

first girlfriend of, 31

first work experience of, 17–18

40th birthday party of, 283

50th birthday party of, 457–58

hallucinogenic drugs used by, 31–32, 35

health issues of, 333–34, 452–53, 456, 476

hygiene of, 82–83

illegitimate child of, 88–90, 256

India sojourn of, 46–48, 570

intensity of, xviii, 38, 172, 223, 561, 564

legacy of, 306, 534–35, 567–70

liver transplant of, 482–84, 489

low pass filter of, 120–21

LSD used by, 10, 41, 384

management focus mantra of, 359

marijuana used by, 18–19, 32

marriage of, 272–74

in middle school, 13–14

mood swings of, 157, 195, 223, 548

music passion of, 19, 25–26

Narcissistic Personality Disorder ascribed to, 265–66

offensive behavior of, 5, 32, 43, 56, 64, 91, 101, 118, 119, 121–23, 124, 142, 146, 157, 166, 178, 195–96, 198, 223, 225, 461–62, 489, 565

Palo Alto home of, 274–77, 278

patents of, 375

perfectionism of, 74, 183, 315, 513, 561, 566

philanthropy and, 105–6, 423–24, 543

as prankster, 12–13, 16, 26

in primal scream therapy, 50

product launches and, 165–67

reality distortion field of, see reality distortion field

religion and, 14–15

resignation letters of, 215–16, 217, 557–59

Russia visit of, 209–10

selections on iPod of, 412–14

sense of abandonment of, 4–5, 12, 50–51

social awkwardness of, 13–14

stare of, 38, 106, 172, 191, 193, 201, 203, 206, 303

stock options matter and, 364–66, 448–50, 477

30th birthday celebration of, 188–90

Time profiles of, 106–7, 139–41

topography obsession of, 130–31

20th wedding anniversary of, 529–30

vegetarianism of, 35–36, 82, 96, 155, 185, 260, 312, 454

in White House visit, 192–93

whole-widget approach of, 137–38

worldview of, 119–20, 230, 315–16, 561

Wozniak’s remote device episode and, 193–94

yacht planned by, 528–29

Zen Buddhism interest of, 15, 34–36, 41, 48–50, 128, 262, 564, 570

Johnson, Ron, xiv 369–73, 377, 536

Jones, Carr, 275

Jones, Jeff, 524

Joplin, Janis, 57, 413

Joy, Bill, 236

Juan Carlos I, King of Spain, 228

Jump Back (Rolling Stones), 412

Jung, Andrea, 321, 481

Junod, Tom, 478

Justice Department, U.S., 323

Kac, Mark, 566

Kahney, Leander, 138

Kahng, Stephen “King,” 336

kanban (manufacturing principle), 225

Kapor, Mitch, 159, 188–89, 224

Kare, Susan, 131–32, 144, 152, 221, 232–33

Karen O, 500

Katzenberg, Jeffrey, xiv 248, 284–87, 288, 292, 436

ants movies rivalry and, 427–30

Kawasaki, Guy, 298

Kay, Alan, 95, 238, 474–75

Kazaa, 394, 402

Keenan, Joe, 72

Kehoe, Louise, 304, 309

Kennedy, Bobby, 331

Kenyon, Larry, 123

Kepler, Johannes, 561

Kerwin, Pam, 241–42, 244–46, 431

Kesey, Ken, 57, 58

Keys, Alicia, 413

KGB, 209

Kincaid, Bill, 383

Kindle, 503, 534

King, B. B., 413, 487

King, Martin Luther, 330

King Lear (Shakespeare), 19

Kissinger, Henry, xx, 28–29, 313

Kitchen, Steve, 196

Klein, Joel, 323, 509

Kodak, 333

Komoto, Hidetoshi, 147

Kot, Greg, 423

Kottke, Daniel, xv, 38–39, 45, 49–50, 51, 56, 67–68, 70, 86, 87, 89, 90, 140, 432, 497

Apple stock options issue and, 103

in India, 47

SJ’s friendship with, 34–36, 103

Kriegspiel (game), 35

Kumbh Mela (festival), 46

Lack, Andy, 400–401, 406, 407, 416–17, 421

Lady and the Lamp (film), 243

Land, Edward, xix, 8, 207, 567

Lang, Don, 43

Lang, Larry, 10–11, 16–17

Langer, Andy, 396

Lappé, Frances Moore, 36

lasers, 15

Lashinsky, Adam, 361, 531

Lasseter, John, xv, 238, 239, 240, 244, 284–87, 289, 290, 291, 304, 438, 446, 452, 458

animated film by, 247–48

background of, 242–43

Disney-Pixar merger and, 440–43

Pixar headquarters and, 430–32

SJ’s admiration of, 426–27

“Toy Story” idea of, 285–86

Last Tycoon, The (Fitzgerald), 189

Lauren, Ralph, 251, 370

League for Spiritual Discovery (LSD), 33

Leary, Timothy, 33, 57–58

Led Zeppelin, 402

“Lemmings” (advertisement), 187

Lennon, John, 51, 330, 331, 374, 524

Lennon, Sean, 180

Leonardo da Vinci, 80, 568

Let It Be (Beatles), 412

Levinson, Art, 321, 371, 447, 453, 454, 465, 481, 501–2, 518, 520–21, 558

Levitt, Arthur, 321

Levy, Joe, 412

Levy, Steven, 166, 355, 393, 412

Lewin, Dan’l, xv, 125, 214, 223, 231

NeXT and, 212–13, 224

Lewinsky, Monica, 278

Lewis, Jerry Lee, 487

Libya, 258

Life, 14–15

“Like a Rolling Stone” (song), 494, 570

Lin, Maya, 127

Lion King, The (film), 434, 439

Lisa Computer, 110–12, 129, 130, 144, 145, 150–51, 154, 181, 200

Atkinson and, 99–101

converted to Mac XLS, 186–87

failure of, 141, 160, 186

initial concept of, 93

launch of, 141

Macintosh’s rivalry with, 136–37

mouse of, 100–101

name of, 93

screen background of, 99–100

“Little Green” (song), 414

Little Mermaid, The (film), 242

Lockheed Missiles and Space Division, 9

Loewy, Raymond, 127

Lohr, Steve, 282

Los Angeles Times, 429

Lost (TV show), 438, 497

Lost Father, The (Simpson), 258

Lost World, The: Jurassic Park (film), 307

Lotus (software), 224

“Love Is Just a Four-Letter Word” (song), 412

“Love Lounge, The,” 432

LSD, 19, 41, 57, 107

Lucas, George, 238–40, 243

Lucasfilm, 239–41, 243

Luxo Jr. (film), 243–44, 446

Lyons, Daniel, 494–95, 496

Ma, Yo-Yo, 413, 424–25

MacBook, 347

MacBook Pro, 468

McCartney, Paul, 524

McCollum, John, 19–20, 21

Mac G4 Cube, 445, 448, 459

McGuinness, Paul, 421

Macintosh, xvii, 7, 41, 99, 207, 229, 230, 234, 239, 337, 348, 379, 396, 445, 463, 474, 513, 526, 554, 562, 563, 565, 569

Baez shown prototype of, 251

Bicycle proposed as name for, 115

bundling proposal and, 176

circuit board of, 133–34

clones of, 335–36, 447

design of, 127–28, 133–34

desktop metaphor and, 127

disk drive of, 145–47, 186, 200

engineer team of, 113–15

factory construction of, 182–84

fonts of, 130–31

Hertzfeld and, 113–14, 128–31, 161, 166–67, 190–91

hidden craftsmanship of, 133–34

icons of, 131

Intel chip in, 492

launch of, 160–61, 167–70, 353–54

licensing proposals and, 138–39

Lisa design team and, 181

Lisa’s rivalry with, 136–37

media coverage of, 165–66

Microsoft and, 173–75, 177–79

name of, 109, 142

nickname of, 186

1984 ad campaign for, 159, 160–65, 169, 187, 226, 325, 331, 516

1985 ad campaign for, 187–88

OSX system of, 366–67, 380

packaging of, 134

price debate and, 157–58, 195

QuickDraw package of, 169–70

Raskin’s vision for, 109–10, 128

research team of, 109–10

Russia sales of, 209–10

sales of, 186, 195, 295

screen of, 129–30

SJ-Gates relationship and, 173–76

SJ-Raskin clashes and, 110–14

SJ’s end-to-end concept and, 137–39

SJ’s European tour and, 184–85

team departures and, 190–92

title bar of, 131–32

McIntosh Laboratory, 109

McKenna, Regis, xv, 79, 85, 91, 93, 141, 151, 155, 162, 165, 188, 202, 215, 521–22

McLean, Don, 413

McLeod, Gordon, 508

MacPaint, 180

Macromedia, 336

Macworld, 298

Macworld conferences, 307–8, 322–26, 329, 336, 339, 366–67, 385, 415, 478, 479–80, 560

Gates and, 325–26

SJ’s keynote speech at, 322–23, 325

Macy’s, 73, 164, 196

Madonna, 402, 502

Maffei, Greg, 324–25

Magical Mystery Tour (Beatles), 412

Maharaj-ji (Neem Karoli Baba), 37, 45, 46, 91, 543

Malone, Michael S., 14, 307

Manifesto (advertising campaign), 498–500

Manock, Jerry, 73–74, 117, 128–29

Mansfield, Bob, 460

marijuana, 18–19

Markkula, Mike, xv, 63, 82, 84, 101, 102, 105, 109, 113, 116, 131, 134, 147, 148–49, 168, 192, 204, 205, 208, 213, 215, 220, 298, 301, 310, 347, 351, 355

Apple joined by, 75–76

Apple left by, 319–20

Apple II and, 80–81

iMac preview and, 353

1984 ad reaction of, 164

SJ’s relationship with, 78

Markoff, John, 57, 291, 384

Marsalis, Wynton, 402

Marshall, George, 457

Martin, Steve, 290

Maslin, Janet, 290

Mayer, John, 413

Meet the Beatles! (Beatles), 412

Mellencamp, John, 413

“Mellow Yellow” (song), 414

Merwin, Mike, 209

Michelangelo, 568

microprocessor, 10

Microsoft, 84, 136, 137, 158, 245, 289, 295, 296, 320, 334, 381, 463, 464, 467, 474, 495, 513, 518, 531, 533–34, 561, 562, 568, 569

federal lawsuit against, 323

goes public, 227

iTunes Store reaction of, 403–4

Macintosh and, 173–75, 177–79, 324–25

MSN service of, 407

NeXT and, 229, 231–32, 236–37

Sand project of, 173

Microsoft DOS, 177

Microsoft Excel, 174–76, 230, 323, 324, 326

Microsoft Media Player, 383

Microsoft Multiplan, 173

Microsoft Office, 326

Microsoft Windows, 177–79, 230, 335, 515, 528, 534, 554

1.0, 323

2.0, 323

3.0, 296

95, 291

iPod and, 404–6

iTunes and, 404–6, 463

NT, 298

Microsoft Word, 160, 174, 176, 230, 324, 326

Microsoft Zune, 406–7, 409

Mies van der Rohe, Ludwig, 126

Milner, Duncan, 332, 391, 498–500

Minsky, Marvin, 185

Miss Spider’s Tea Party (Madonna), 502

“Mr. Tambourine Man” (song), 417

Mitchell, George, 438, 442

Mitchell, Joni, 414

Mitterrand, Danielle, 184

Mitterrand, François, 184, 185

Miyake, Issey, 128, 256, 362, 532

MobileMe, 531–33

Moby-Dick (Melville), 19

Modern Times (Dylan), 417

Mok, Clement, 183

Monkees, 413

Monsters, Inc. (film), 432–33

Moore, Fred, 59–60, 61

Moore, Gordon, 9–10

Moore, Henry, 151

Moore’s Law, 10

Morgan Stanley, 104

Morita, Akio, 361

Moritz, Michael, 90, 106–7, 139, 140

Morris, Doug, 399–401, 403, 479

Morrison, Van, 411

Mossberg, Walt, 379, 463, 491, 503, 531

MOS Technologies, 60

“Mother” (song), 51

Mother of All Demos, 58

Motorola, 335, 446–47, 465–66

6800 microprocessor of, 60

6809 microprocessor of, 109–10

68000 microprocessor of, 110

Motorola Starmax, 447

Motown, 399

Mozart’s Brain and the Fighter Pilot (Restak), 424

MP3 (music format), 383, 385–87

MTV, 166

Mucusless Diet Healing System (Ehret), 36

Müller, Marcel, 38

Mumford, Lewis, 57

Murdoch, James, 504, 508

Murdoch, Rupert, 504, 507–9

Murray, Joyce, 206

Murray, Mike, xv, 139, 152, 195–96, 197, 200, 203–4, 206

Muse (band), 498

Museum of Modern Art (New York), 445

music industry, 394–95, 398, 399–400, 503

MusicMatch, 406

MusicNet, 395, 403, 404

Myth of the Machine, The (Mumford), 57

Napster, 382, 394, 402

Narcissistic Personality Disorder, 265–66

NASDAQ, 379

National Aeronautics and Space Administration (NASA), 8–9

National Medal of Technology, 192–93

National Press Club, 228

National Security Agency, 241

National Semiconductor, 75, 79, 296, 297

NBC, 400

Negroponte, Nicholas, 185

Nepal, 106

netbook concept, 494

Netflix, 545

Netscape, 291

Neville Brothers, 410

Newman, Randy, 288, 432

News Corp., 507–8

newser.com, 523

Newsweek, 165–66, 218, 236, 290, 323, 355, 393, 445, 494, 495–96

Newton (Apple), 308–9, 338, 385

Newton, Isaac, 69

New York Post, 507

New York Times, 228, 233, 281, 290, 291, 384, 408, 411, 451, 478, 494, 498, 504–5, 516

NeXT, xviii, 166, 245, 246, 259, 268, 297, 363, 374, 445, 447, 458

Apple and, 213–15, 217–18, 221–22, 298–300, 305–6

Apple’s staff “raid” on, 213–15

bundled features of, 224–25, 234

circuit board of, 222, 233–34

design of, 222–23

electronic book of, 234–35

failure of, 293–94

finances of, 226–28

Gates and, 229–30, 236–37

headquarters of, 223–24

IBM and, 231–32

idea behind, 211–12, 214

late release of, 234–36

launch of, 232–35

Lewin and, 212–13, 224

licensing issue and, 231–32

logo of, 219–21

matte finish of, 223

Microsoft and, 236–37

name of, 219

NextStep system of, 231–32, 294

operating system of, 366

optical disk of, 234–35

Perot and, 227–28

price of, 235

reaction to, 236

retreats of, 226

sales of, 237

unseen craftsmanship in, 223

Ng, Stan, 387

Nicks, Stevie, 479

Nietzsche, Friedrich, 119

Nine Inch Nails, 397

1984 (Orwell), 162

Nocera, Joe, 223, 451, 478

Noer, Michael, 497–98

No Line on the Horizon (U2) 424

Norton, Jeffrey, 494

Novel (parlor game), 548

Noyce, Robert, 9–10, 121, 537

Obama, Barack, 495, 497, 555

SJ’s dinner for, 545–47

SJ’s meeting with, 544–45

Obama administration, 258

Oh Mercy (Dylan), 412

Omen, The (film), 69

“One Too Many Mornings” (song), 416

Ono, Yoko, 180, 331, 374, 418

OpenMind (mental health network), 265

Oppenheimer, J. Robert, 363

Oppenheimer, Peter, 460, 557

Oracle, 283, 296, 349, 372, 545

Oregon Feeling Center, 50

O’Reilly, Bill, 508

Ornish, Dean, 454

Orwell, George, 160, 162, 169

Osborne, Adam, 123, 135

Ostrovsky, Alex, 410

Otellini, Paul, xv, 447–48, 492, 493

Otogawa, Kobun Chino, see Chino, Kobun

Outkast, 418

“Outlaw Blues” (song), 417

Ovitz, Michael, 436–37

Oxford Dictionary of Quotations, 225

Oxford University Press, 224

Oyama, Terry, 128–29

Ozzie, Ray, 533–34

Packard, David, xix, 9, 25, 306, 534–35, 569

Page, Larry, 275, 511–12, 552

Page, Rich, 136–37, 212, 214

Palm, 459

Palmisano, Sam, 333

Panasonic, 356–57

Pantone company, 83

Paris Review, 255

Parker, Maynard, 236

Parrish, Maxfield, 91

Pascal (computer language), 94

P.A. Semi, 492–93

Patton, George S., 2

Patton (film), 203–4, 206

Paulsen, David, 225

PayPal, 410

PBS, 227

PC World, 395–96

Pearlstine, Norman, 330

Pearson Education, 511

Peddle, Chuck, 72

Pei, I. M., 128, 180, 224

People’s Computer Company, 59

PepsiCo., 149–52

corporate headquarters of, 151–52

Perfect Thing, The (Levy), 412

Perkins, Tony, 295, 395

Perot, Ross, 227–28, 231

Personal Computer Festival, 70, 71

Pfeifer, Herbert, 194

Philips Electronics, 385, 388

Picasso, Pablo, 330, 332

Pileggi, Nick, 256

Pininfarina, Sergio, 126

Pinter, Harold, 204

Pixar, xviii, 166, 242, 248, 304, 311, 314, 322, 363, 450

ant movies rivalry and, 427–30

CAPS system of, 242

digital animation business of, 242–44

Disney’s merger with, 432–43

Disney’s Toy Story deal with, 284–88, 290–91

financial losses of, 245–48

headquarters of, 430–32

IPO of, 291

mass market debate and, 241–42, 247

name of, 240

Reyes program of, 241

Showplace computer program of, 247

SJ’s investment in, 248–49

Toy Story premiere and, 289–90

Pixar Image Computer, 240–41, 242, 245

Plastic Ono Band, 51

Plato, 19

Playboy, 189

Plimpton, George, 255

Pocahontas (film), 289

Podolny, Joel, 461

Polaroid, xix, 8, 207, 567

Pollack, Andrew, 233

Polo Shop, 251–52

Pong (video game), 43, 52–54

Popular Mechanics, 59

Popular Science, 170

PortalPlayer, 387

Portola Institute, 59

Powell, Laurene, xv, xviii, 267–83, 267, 302, 365, 402, 452, 467, 476, 482, 497, 541–42, 554, 559

background of, 269–70

children of, 282–83

College Track program and, 543

marriage of, 272–74

organic food company of, 274

Palo Alto home of, 274–77, 278

pregnancy of, 271–72

SJ assessed by, 543–44

SJ’s cancer ordeal and, 453–55, 483–86, 548–50, 555

SJ’s first meeting with, 268–69

SJ’s marriage proposal to, 270–72

20th wedding anniversary of, 529–30

PowerBook G3, 338, 373, 470

PowerBook G4, 470

Power Computing, 335–36

Power Macintosh G3, 338, 349, 373

PowerPC (microprocessor), 446–47

President’s Economic Recovery Advisory Board, 544

Presley, Elvis, 487

Press, Tony, 429

Pressplay, 395, 403, 404

primal scream therapy, 50, 51, 57

Prince of Egypt (film), 428–29

Processor Technology Corporation, 70

Prodigy, 502

Product Red campaign, 423–24

publishing industry, 504–6

QuickDraw, 169–70, 180

Quittner, Josh, 506

Radio Shack, 28, 139

Radius company, 335

Raduchel, Bill, 394

Ram Dass, Baba (Richard Alpert), 34, 37

Rams, Dieter, 127, 132, 343

Rand, Paul, 219–21, 222

Raskin, Jef, 94, 95–96, 108–13, 122, 140, 170

Macintosh computer and, 109–13, 128

ouster of, 113

SJ’s clash with, 110–13

Ratatouille (film), 441

RAZR (cell phone), 465–66

Reagan, Ronald, 192–93, 231, 547

reality distortion field, 38, 52, 117–20, 140, 145, 161, 175–76, 179, 185, 186, 191, 226, 229, 235, 240, 454, 471–72

Wozniak on, 118–19

Real Jukebox, 383

RealNetworks, 385–86, 395

Red Herring, 295, 311, 395

Redse, Tina, 187, 207, 209, 268, 269, 272, 529, 555

SJ’s relationship with, 263–66

Reed College, 33–36, 130, 432, 457

SJ drops out of, 40–41

Regular Guy, A (Simpson), 255, 272, 281–82

Remnick, David, 228

RenderMan (computer language), 241–42

Revelation, Book of, 69

Reyes rendering program, 241

Reznor, Trent, 397

Rice, Garrett, 298–99

Richie, Lionel, 479

Riley, George, 208, 466, 483–84, 485, 487, 557, 559

Riney, Hal, 547

Rio (music player), 383, 384, 389, 409

“Road Not Taken, The” (Frost), 329

Robbin, Jeff, 383, 387, 405, 409

Roberts, Brian, 489

Roche, Gerry, 149

Rock, Arthur, xv, 78, 84, 90, 145, 182, 195, 198, 208, 215

Rock, Toni, 208

Rodin, Auguste, 151

ROKR, 466

Rolling Stone, 166, 397

Rolling Stones, 412, 415

Rolling Thunder Revue, 251

Rosen, Ben, 84, 143

Rosen, Jeff, 416–18

Rosenbaum, Ron, 27

Rossmann, Alain, 134, 184

Rotten Tomatoes, 290

Royal Society of the Arts, 341

Rubin, Andy, 512

Rubinstein, Jonathan “Ruby,” xv, 308–9, 342, 362, 405, 409, 410, 468, 470

Apple left by, 458–59

iMac and, 349, 351–52, 356

iPod and, 384–87

Samit, Jay, 408

Samsung, 493

Sam the Sham, 413

Sanders, Jessica, 500

“Sand” project, 173

San Francisco Chronicle, 218, 333

San Francisco Zen Center, 49

San Jose Mercury, 42

San Jose Mercury News, 311

San Jose swap meet, 18

Sapper, Richard, 127, 342

Sgt. Pepper’s Lonely Heart Club Band (Beatles), 412

Satoshi, Mizushima, 81

Schieble, Arthur, 2–3

Schieble, Joanne, see Simpson, Joanne Schieble Jandali

Schiller, Phil, 336–37, 344, 348–49, 352, 362, 384, 387, 388, 405, 458, 460, 468, 491, 494, 501, 533, 558

Schlein, Philip, 164, 196, 198

Schlender, Brent, 311, 479, 495

Schmidt, Eric, 321, 450, 511, 512–14, 545, 552

Schneider, Peter, 287

Schuler, Barry, 398

Scott, Mike, xv, 82–84, 101, 113, 354

badge number controversy and, 83

ouster of, 115–16, 148

Scott, Ridley, 163, 165, 187

Scott, Tony, 187

Scrabble, 497

Sculley, John, xv, 148, 167, 170, 180, 187, 213, 214, 222, 227, 228, 238, 263, 299, 301, 302, 309, 319, 320, 323, 338, 353, 355, 569

and decline of Apple company, 295–96

1984 ad and, 163–64

pricing debate and, 157–58

reorganization plan of, 205–7

SJ and ouster of, 200–204, 207

SJ’s clashes with, 194–99, 216–17

SJ’s courtship of, 150–54

at SJ’s 30th birthday party, 189

SJ’s working relationship with, 155–57, 168, 181–82, 195, 199, 215

Sculley, Leezy, 155, 187, 203

Seal, 329

SEC (Securities and Exchange Commission), 313, 321, 481

backdated stock options issue and, 450–51

Secret Service, 278

“Secrets of the Little Blue Box” (Rosenbaum), 27

Segal, George, 140

Segall, Ken, 329, 351

semiconductors, 9–10

Senate, U.S., 432–33

Sequoia Capital, 75, 139

Serwer, Andy, 478, 506

Seva Foundation, 106

Sex (Madonna), 502

Shakespeare, William, xxi, 19, 224, 234

“She Drives Me Crazy” (song), 271

Sheff, David, 189

“Shelter from the Storm” (song), 397

Shockley, William, 9

Showplace computer program, 247

Shrek (film), 430

Shriver, Eunice, 330–31

SIGGRAPH, 243–44

“Silicon Valley USA,” 10

Simon and Garfunkel, 413

Simpson, George, 253

Simpson, Joanne Schieble Jandali, xv, 2–4, 89

SJ’s finding of, 253–55, 258

Simpson, Mona, xv, xix, 4, 250, 254–58, 272, 273–74, 281, 455, 485, 494, 547–48

Jandali and, 256–58

Lisa Brennan and, 282

SJ’s reconnection with, 255–56

Simpsons (TV show), 274

Skoll Foundation, 47

Slade, Mike, 458, 553

Smalltalk (computer language), 95, 96–97

Smith, Alvy Ray, xv, 239–41, 243, 285

SJ’s clash with, 244–45

Smith, Burrell, xv, 109–10, 113–15, 117, 134, 136–37, 141–42, 165, 189, 191, 277

Smith, Gina, 310

Smith, Kathryn (Kat), 268–71, 476, 486

Smith, Wes, 233

Snow White (film), 187, 290

Snow White project, 132–33

Solaris operating system, 298, 308

SOL-20 (computer), 70

“Someday Baby” (song), 417–18

Some Girls (Rolling Stones), 412

Sonnenfeldt, Helmut, 313

Sonsini, Larry, 303

Sony, 125–26, 146–47, 361–62, 381, 385, 394–95, 404, 406, 408, 565

music industry and, 394–95, 400–401

Trinitron products of, 132, 155

Sony Connect, 408

Sony Walkman, 407

Sorkin, Aaron, 456

SoundJam, 383

Soviet Union, 8, 209

Spectra-Physics company, 15

Spielberg, Steven, 291, 427, 442

Spindler, Michael, 296, 335

“Spiritus Domini” (Gregorian chant), 413

Stalin, Joseph, 209

Stanford Linear Accelerator Center (SLAC), 28, 61

Stanford University, 9, 33, 57

SJ’s 2005 commencement address at, 456–57

Star Trek (TV show), 117–18, 494

Star Trek (video game), 44

Stengel, Rick, 506

Stewart, Jon, 508, 518

Sticky Fingers (Rolling Stones), 412

Stone, Edward Durell, 151

Stoppard, Tom, 570

“Strange Things” (song), 288

“Strawberry Fields Forever” (song), 418–19

Stringer, Howard, 395, 407

StyleWriter, 338

Sulzberger, Arthur, Jr., 504–5

Summers, Larry, 497

Sun Microsystems, 236, 294, 296, 308, 333

Sunnyvale Electronics, 28

Suzuki, Shunryu, 35, 49

Swisher, Kara, 463

Sylvania, 24

“Sympathy for the Devil” (song), 397

Syria, 3, 258

tablet computers, 467, 490–91

“Talkin’ bout a Revolution” (song), 280

Talking Heads, 413

Tandy company, 135, 138

Tangerine (design company), 341

Tanimoto, Craig, 329

Target, 369

Tate, Ryan, 516–17

Tattoo You (Rolling Stones), 412

TBWA\Chiat\Day, 328, 351, 391

technology boom:

counterculture and, 57

hacker subculture and, 56–57

microprocessor and, 10

Moore’s Law and, 10

semiconductors and, 9–10

10,000 Maniacs, 413

Terman, Frederick, 9

Terravera company, 274

Terrell, Paul, 66–67, 68

Tesler, Larry, 96–97, 99, 114, 120, 136, 301

Tevanian, Avadis “Avie,” xv, 259, 268, 273–74, 300–301, 303, 308–9, 362, 366, 458–59, 461

textbook industry, 509–10, 555

“There Goes My Love” (song), 498

“Things Have Changed” (song), 412

“Think Different” advertising campaign, vii, xviii, 328–32, 358

Thomas, Brent, 162

Thomas, Dylan, 19

Through the Looking Glass (Carroll), 235

Thurman, Mrs., 12

Thus Spoke Zarathustra (Nietzsche), 119

Tiffany, Louis, 123

Time, xvii, xviii, 90, 166, 218, 290, 323, 381, 383, 429, 473, 495, 504, 506

SJ profiled by, 106–7, 139–41

Time Inc., 330, 473, 478, 504, 506–7

Time-Life Pictures, 330

“Times They Are A-Changing, The” (Dylan), 168, 207

Time Warner, 506

Tin Toy (film), 248

Toshiba, 385, 386

touchscreens, 93

Toy Story (film), 285–91, 305, 311, 372, 373–74, 427, 428, 430, 434, 437, 472, 565

basic idea for, 285–86

blockbuster success of, 290–91

budgeting of, 288

premieres of, 289–90

reviews of, 290

revision of, 287–88

SJ’s investment in, 287

television premiere of, 331

Toy Story 2 (film), 430

Toy Story 3 (film), 527, 540

Toy Story Musical, 437

Treasure Planet (film), 437

Tribble, Bud, 117–18, 120, 123, 140, 212, 225

Trips Festival, 58

Trotsky, Leon, 209

“Trouble with Steve Jobs, The” (Fortune), 477–78

Trungpa, Chögyam, 35

Turing, Alan, xviii

TV Guide, 165

Twain, Mark, 479

Twiggy, 145

Twitter, 495

“Uncle John’s Band” (song), 414

United Network for Organ Sharing, 483

Universal Music Group, 395, 399, 479

UNIX operating system, 212, 297, 298

Up (film), 494

UPS, 219

U2, 399, 413, 537

iPod deal and, 420–22

U-2 spy plane, 8

United Way, 104

USA Today, 507

Valentine, Don, 75–76, 139, 189

Valleywag (website), 516–17, 518

Vanity Fair, 497

Varian Associates, 8, 9

Vatican, 28–29

“Vertigo” (song), 420

Vidich, Paul, 394–95, 398

Vietnam Veterans Memorial, 127

Vietnam War, 34

“View from the Top” lectures, 268

Vincent, James, xv, 332, 364, 391, 392, 398, 413, 417, 421–23, 498–500, 521–22, 524

Visa, 410

VisiCalc (finance program), 84

VLSI Technology, 359

“Wade in the Water” (song), 417

Wall-E (film), 441

Wall Street Journal, 135, 187–88, 192, 193, 215, 226, 236, 307, 379, 450, 463, 482, 493, 504, 507, 531

Wall Street Journal Digital Network, 508

Walt Disney Company, see Disney Co.

Warhol, Andy, 180

Warner Music, 394, 398, 403

Warnock, John, 515

Warren, Jim, 80

Washington Post, 228, 230, 231

Waters, Alice, 458, 477

Watson, James, 330

Wavy Gravy, 106

Wayne, Ron, xvi, 44, 52, 54, 63–64, 68–69, 73, 79–80

Weeks, Wendell, 471–72

Weitzen, Jeff, 379

Welch, Jack, 401

Wells, Frank, 436–37

Well-Tempered Clavier, The (Bach), 413

Wenner, Jann, 166

West Coast Computer Faire, 80, 123, 189

Westerman, Wayne, 469

Westgate Shopping Center, 32

Westinghouse, 9, 219

West Wing, The (TV show), 456

What the Dormouse Said (Markoff), 57

“When the Night Comes Falling From the Sky” (song), 207–8

Whitman, Meg, 321

Whole Earth Catalog, 57–59, 494

Whole Earth Truck Store, 58

Whose Line Is It Anyway? (TV show), 458

“Why I Won’t Buy an iPad” (Doctorow), 563

Wigginton, Randy, 81–82, 92–93, 104, 161

Wikipedia, 386

Wilkes Bashford (store), 91

Williams, Robert, 329–30

Wired, 276, 295, 311–12, 317, 408, 466

Wolf, Gary, 295

Wolfe, Tom, 58

Wolff, Michael, 523

Wonder Boys (film), 412

Woodside Design, 196

Woolard, Ed, 310, 313, 314, 318–20, 336, 338, 359, 371

options compensation issue and, 364–66, 448

“Wooly Bully” (song), 413

Wordsworth, William, 69

“Working for/with Steve Jobs” (Raskin), 112

Worldwide Developers Conference, 532–33, 536

Wozniak, Francis, 22

Wozniak, Jerry, 77

Wozniak, Stephen, xvi, 21, 29, 32, 33, 59, 62, 69, 79, 93, 94, 102, 110, 124, 132, 163, 168, 170, 217, 305, 308, 317, 319, 334–35, 354, 363, 379, 393, 412, 464, 474, 524, 560, 565

in air crash, 115

Apple I design and, 61, 67–68, 534

Apple II design and, 72–75, 80–81, 84–85, 92, 534, 562

Apple left by, 192–93

Apple partnership and, 63–65

Apple’s IPO and, 103–4

background of, 21–22

Blue Box designed by, 27–30, 81

music passion of, 25–26

personal computer vision of, 60–61

Pong design and, 52–54

as prankster, 23–29

remote control device of, 193–94, 218, 221

SJ contrasted with, 21–22, 40, 64

on SJ’s distortion of reality, 118–19

SJ’s first meeting with, 25

SJ’s friendship with, 21–23

at SJ’s 30th birthday party, 189

in White House visit, 192–93

Wright, Frank Lloyd, 7, 330

Xerox, 95–96, 98, 119, 169, 195, 565, 566

Alto GUI of, 177

Star computer of, 99, 175–76

Xerox PARC, 94–96, 98–99, 100, 111, 114, 120, 177, 179, 474

Yahoo, 502, 545

Yeah Yeah Yeah (music group), 500

Yocam, Del, 4–5, 198, 202

Yogananda, Paramahansa, 35

York, Jerry, 321, 450, 482

“You Say You Want a Revolution” (song), 526

Zaltair hoax, 81, 189

Zander, Ed, 333, 465

Zap, 53

ZDNet, 137

Zen Buddhism, 15, 34–35, 41, 57

Zen Mind, Beginner’s Mind (Suzuki), 35, 49

Ziegler, Bart, 293

Zittrain, Jonathan, 563

Zuckerberg, Mark, 275, 545–46, 552


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