The Fifth Elephant

21

Slogans like these resonate strongly with the slogans used by Nazi Germany, such as “Arbeit Macht Frei” (“Work Brings Freedom”), infamously used above the entrances of various Nazi concentration camps.

“Strength through Joy” (“Kraft durch Freude”) was the name of a large German National Socialist labour organisation, which provided affordable leisure activities for its members such as concerts and cruises. Early prototypes of the Volkswagen Beetle were in fact known as KdF-Wagen.