Danny Roth took a final dab of moisturizer and massaged it into his already gleaming cranium, while checking to make sure that his scalp was innocent of any trace of stubble. Some time ago, when skin had first begun to take over from hair, he had toyed with the possibilities of a ponytail, often the first refuge of the balding man. But his wife Michelle had been less than enthusiastic. “Just remember, Danny,” she had said, “underneath every ponytail is a horse’s ass.” That had persuaded him to embrace the billiard-ball look, and he had since been gratified to find himself in the company of several stars, their bodyguards, and assorted hangers-on.
Peering into the mirror, he studied the lobe of his left ear. He was still of two minds about an earring: a dollar sign in gold, perhaps, or a platinum shark’s tooth. Either would be appropriate for his profession, but were they rugged enough? Tough decision. It would have to wait.
Stepping away from the mirror, he padded into his dressing room to choose his outfit for the day, something that would take him through a morning of client meetings, lunch at the Ivy, and a private screening in the evening. Something conservative (he was, after all, a lawyer) but with a devil-may-care touch of informality-he was, after all, an entertainment lawyer.
A few minutes later, dressed in a dark-gray suit of superfine worsted, a white open-neck silk shirt, Gucci loafers, and socks of buttercup yellow, he picked up his BlackBerry from the bedside table, blew an air kiss in the general direction of his sleeping wife, and went downstairs to the granite and stainless steel splendors of the kitchen. A pot of fresh coffee and Variety, The Hollywood Reporter, and the L.A. Times, provided by the maid, had been placed on the kitchen counter. The early-morning sun was up, promising another glorious day. The world was as it should be for a member of Hollywood ’s professional elite.
Roth could hardly complain at the hand life had dealt him. He had a young, blond, fashionably gaunt wife; a thriving business; a pied-à-terre in New York; a ski lodge in Aspen; and-the house that he considered his headquarters-a three-story steel-and-glass pile in the gated, high-security community of Hollywood Heights. It was here that he kept his treasures.
Like many of his contemporaries, he had accumulated a selection of socially impressive accessories. There were diamonds and closets full of status clothing for his wife; three Warhols and a Basquiat for his living room walls; a strolling Giacometti for his terrace; and a perfectly restored gullwing Mercedes for his garage. But his favorite indulgence-and, in a sense, the cause of some frustration-was his wine collection.
It had taken many years and a great deal of money to put together what was, so Roth had been told by none other than Jean-Luc, his wine consultant, one of the best private cellars in town. Perhaps the best. There were the top-level Californian reds and a wide selection of the most distinguished white Burgundies. There were even three entire cases of the magnificent ’75 Yquem. But the crown jewels of the collection-and the source, understandably, of great pride-were the five hundred or so bottles of premier cru claret from Bordeaux. Not only were they first-growth; they were also from the great vintages. The ’53 Lafite Rothschild, the ’61 Latour, the ’83 Margaux, the ’82 Figeac, the ’70 Pétrus-these were stored in a cellar beneath the house and kept permanently at 56 to 58 degrees Fahrenheit, with an 80 percent humidity level. Roth added to them from time to time, when the odd case came on the market, but he seldom took any of these great bottles upstairs to drink. Just possessing them was enough. Or it had been, until quite recently.
Over the past few weeks, Roth’s enjoyment as he contemplated the contents of his cellar had been less keen than usual. The problem was that, apart from a very few privileged souls, nobody ever saw the bottles of Latour and Margaux and Pétrus, and those who did often were not sufficiently impressed. Only last night, a visiting couple from Malibu had been given the grand tour of the cellar-three million dollars’ worth of wine!-and they hadn’t even bothered to remove their sunglasses. Worse still, they had then declined the Opus One served with dinner and demanded iced tea. No appreciation, no respect. It was the kind of evening that could make a serious wine collector weep.
Shaking his head at the memory, Roth paused on his way to the garage to admire the view: west to Beverly Hills, east to Thai Town and Little Armenia, south across the endless shimmering sprawl to the toy-sized planes that came and went from LAX. Perhaps not the prettiest of views, particularly when the smog was up; but it was a high view, a long view, an expensive view, and, best of all, his view. Mine, all mine, he sometimes thought to himself, especially at night when the lights below made a shining carpet that stretched for miles.
He squirmed his way into the snug confines of his Mercedes and inhaled the perfume of well-nourished leather and polished walnut. This particular model was one of the great classic cars, so old that it predated the invention of the beverage container, and Rafael, the Mexican caretaker, looked after it as though it were a museum piece. Roth eased it out of the garage and headed for his office on Wilshire Boulevard, his mind going back to his wine cellar and that dumb couple from Malibu, whom he’d never liked anyway.
From thinking about them, it was only a short mental hop to a more philosophical consideration of the joys of possession. And here, Roth had to admit that the appreciation-even the envy-of others was crucial to his own enjoyment. Where, he asked himself, is the satisfaction of having desirable possessions that others hardly ever see? Why, it would be like keeping his youthful, blond wife locked away from public view, or sentencing the Mercedes to a lifetime of confinement in the garage. And yet, here he was, keeping millions of dollars’ worth of the world’s finest wines in a cellar that was unlikely to see more than half a dozen visitors a year.
By the time he reached the tinted-glass box that contained his office, Roth had come to two conclusions: first, that inconspicuous consumption was for wimps; and second, that his wine collection deserved a wider audience.
He stepped out of the elevator and walked toward his corner office, bracing himself for the daily mano a mano with his executive secretary, Cecilia Volpé. Strictly speaking, she was not quite up to the job. Her spelling was lamentable, her memory frequently patchy, and her attitude toward many of Roth’s clients one of patrician disdain. But there were consolations: she had the most spectacular legs, long and permanently tanned, made even longer by a seemingly inexhaustible supply of four-inch heels. And she was the only daughter of Myron Volpé, the current head of the Volpé dynasty that had pounced upon the movie business two generations ago and that still maintained considerable influence behind the scenes. As Cecilia had been heard to say, the Volpés were the closest it got in Hollywood to a royal family.
And so Roth tolerated her for her connections, despite her lengthy personal calls, her frequent makeup breaks, and that atrocious spelling. As for Cecilia, for whom work was something to do between dates, her duties were largely decorative and ceremonial. Roth’s office provided a socially acceptable base, undemanding tasks (she had her own personal assistant who dealt with all the tiresome but essential details), and the occasional buzz from meeting the famous and the notorious who made up Roth’s list of clients.
Friction between Roth and Cecilia was mild, and usually limited to a brisk exchange at the start of each working day over the schedule. So it was this morning.
“Look,” said Roth as they checked the first name in his appointment book, a movie actor now enjoying a second career in television. “I know he’s not one of your favorite guys, but it wouldn’t kill you to be nice to him. A smile, that’s all.”
Cecilia rolled her eyes and shuddered.
“I’m not asking for genial. I’m just asking for pleasant. What’s the matter with him, anyway?”
“He calls me ‘babe’ and he’s always trying to grab my ass.”
Roth didn’t blame him. In fact, he’d frequently had thoughts in that direction himself. “Boyish enthusiasm,” he said. “Youthful high spirits.”
“Danny.” Another roll of the eyes. “He admits to sixty-two.”
“OK, OK. I’ll settle for glacial politeness. Now listen-there’s a personal project you could help me with, a kind of celebrity lifestyle thing. I think it’s the right moment for me.”
Cecilia’s eyebrows, two perfectly plucked arcs, were raised. “Who’s the celebrity?”
Roth continued as though he hadn’t heard her. “You know I have this fabulous wine collection?” He looked in vain for some change in Cecilia’s expression, some quiver of appreciation from those impassive eyebrows. “Well, I do, and I’m prepared to give an exclusive interview, in my cellar, to the right journalist. Here’s the angle: I’m not just a business machine. I’m also a connoisseur, a guy with taste who appreciates the finer things in life-châteaus, vintages, Bordeaux, all that great cobwebby French shit. What do you think?”
Cecilia shrugged. “You and a hundred others. L.A. is full of wine freaks.”
Roth shook his head. “You don’t understand. This is a unique collection. These are first-growth Bordeaux reds from the exceptional vintages-more than five hundred bottles.” He paused for emphasis. “Worth more than three million dollars.”
Three million dollars was a concept Cecilia could grasp. “Cool,” she said. “Now I get it.”
“I’m thinking of an L.A. Times exclusive. Do you know anyone at the L.A. Times?”
Cecilia studied her nails in thought for a moment. “The owners. Well, Daddy knows the owners. I guess he could ask them about someone to put on the story.”
Roth smiled, leaned back in his chair, and admired his buttercup-yellow ankles. “Terrific,” he said. “Then we’re all set.”
The interview had been fixed for a Saturday morning, and the Roth household was briefed and ready. Michelle was to have a walk-on part at the beginning of the proceedings, playing the role of gracious hostess and, if you believed her, occasional wine widow. Rafael had been instructed to clip and reclip the purple bougainvillea that tumbled along the terrace wall. The Mercedes, glossy from its latest waxing, had been left, as if by chance, out in the driveway. In the cellar, a Mozart piano concerto drifted from speakers concealed in shadowy nooks. Evidence of wealth, taste, and refinement was everywhere. Roth had even considered opening one of his precious bottles, but in the end couldn’t bring himself to make the sacrifice. The journalist and the photographer would have to make do with the Krug that was cooling in a crystal ice bucket on the cellar table.
The arrival of the L.A. Times was signaled by a call from the security guard at the gate. Michelle and Roth took up their positions at the top of the staircase that led down to the driveway, where they waited for the journalists to get out of their car before making their stately progress down the steps.
“Mr. Roth? Mrs. Roth? Good to meet you.” A burly man in a rumpled linen jacket walked toward them, hand stretched out. “I’m Philip Evans, and this walking camera store”-he nodded toward a young man festooned with equipment-“is Dave Griffin. He does the pictures. I do the words.” Evans turned on his heel until he faced south. “Wow. This is some view you have here.”
Roth dismissed the view with a proprietorial wave of the hand. “Wait till you see the cellar.”
Michelle glanced at her watch. “Danny, I have all those calls to make. I’ll leave you boys here if you promise to save me a glass of champagne.” And with a smile and a farewell flutter of her hand, she made her way back into the house.
Roth let them into the cellar, and while the photographer was wrestling with the problems of light and reflection, the interview began.
Evans was something of an old-fashioned reporter, in that he dealt with fact rather than speculation, and nearly an hour was spent covering Roth’s history: early days in the entertainment business, his first encounter with fine wines, his developing passion for the great vintages, his installation of the technically perfect cellar. In the background, punctuating the sound of Mozart, were the clicks and whirrs of a camera as the photographer made his rounds.
Roth, whose business life was spent speaking on behalf of clients, found that he was relishing the novelty of talking about himself to an attentive listener. So much so that it took a question from Evans about vintage champagne to remind him to open the Krug. This led, as a glass or two of champagne so often does, to a more relaxed and less discreet turn in the interview.
“So tell me, Mr. Roth,” said Evans. “I know you collect these wonderful wines for pleasure, but are you ever tempted to sell? I mean, you must have a considerable amount of money tied up down here.”
“Let’s see,” said Roth, as he looked around the racks of bottles and the neatly stacked wooden cases. “The ’61 Latour, for instance, would fetch between $100,000 and $120,000 a case, the ’83 Margaux around $10,000, and the ’70 Pétrus-well, Pétrus is always big numbers. I guess that’s worth about $30,000, if you can get it. Every time a bottle of that vintage is drunk, the scarcity pushes the price up just as much as the quality of the wine.” He refilled their glasses and studied the fine spiral of bubbles rising upward. “But to answer your question: no, I’m not tempted to sell.” He smiled. “To me, it’s like an art collection. Liquid art.”
“Ballpark figure,” said Evans. “What do you think your collection is worth?”
“Right now? The Bordeaux is worth around three million. That will go up as time goes by. Like I said, scarcity pushes price.”
The photographer, who had exhausted the creative possibilities of wine bottles and cellar racks, now advanced toward Roth, light meter in hand, to take a reading. “Portrait time, Mr. Roth,” he said. “Could we have you over by the door, maybe holding a bottle?”
Roth thought for a moment. And then, with infinite care, took a magnum of the 1970 Pétrus from its resting place. “How about this? Ten thousand bucks, if you can ever find it.”
“Perfect. Now, over to your left, so we get the light on your face, and try holding the bottle up against your shoulder.” Click click. “Great. Bottle a bit higher. A little smile. Fabulous. Terrific.” Click click click. And so it went on for another five minutes, giving Roth a chance to vary his expressions from happy connoisseur to serious wine investor.
Roth and Evans left the photographer to pack up his equipment and waited for him outside the cellar. “Got everything you want?” asked Roth.
“Absolutely,” said the journalist. “It’s going to be a really nice piece.”
• • •
And so it was. A full page in the Weekend section (headlined, predictably, “The Grapes of Roth”), with a large photograph of Roth cradling his magnum and several smaller shots of the cellar, accompanied by a suitably detailed and flattering text. Not only was it flattering, but it was also filled with the kind of detail wine lovers expect, from the number of bottles produced for each vintage to tasting notes from experts like Broadbent and Parker; from grape varieties to more arcane matters like the dates when picking commenced, periods of maceration, soil conditions, and tannin content. And, sprinkled throughout the text like truffles in foie gras, there were the prices. These were usually expressed by the case or by the bottle, but sometimes by smaller, more affordable measures, as in $250 a glass or even (for the Yquem) $75 a sip.
Roth, after reading and rereading the article, was more than satisfied. He thought that he came across as an informed and serious man. Nothing flashy or nouveau riche, as long as the reader disregarded the passing references to the lodge in Aspen and Roth’s fondness for private jets. But even these were perfectly acceptable, indeed quite normal, in the upper reaches of twenty-first-century California society. So, all in all, Roth was confident that the piece had achieved its purpose. The world-or at least the world that counted, his world-had been made aware of the fact that he was not only a wealthy and successful businessman, but also an aficionado of vintages, a veritable patron of the grape.
This was confirmed many times in the days following the appearance of the article. The maître d’s and sommeliers of Roth’s favorite restaurants treated him with an extra touch of deference, and nodded approvingly at his choices from the wine list. Business acquaintances called him seeking advice about their own, less distinguished, cellars. Magazines requested interviews. The piece had also run in the International Herald Tribune, with a worldwide circulation. Overnight, it seemed, Danny Roth had become the wine guy.