Ideas are everywhere, but knowledge is rare. Even a so-called “knowledgeable” person usually has solid knowledge only within some special area, representing a tiny fraction of the whole spectrum of human concerns. Humorist Will Rogers said, “Everybody is ignorant, only on different subjects.”
How does an ignorant world perform intricate functions requiring enormous knowledge? These intricate functions include not only such scientific feats as air travel and space exploration, but also the complex economic processes which bring a slice of bread and a piece of butter to your plate at breakfast. Anyone who has studied the actual process by which everyday food items are planned, produced, and distributed knows that the complexity staggers the mind. Many highly intelligent and highly trained people spend a lifetime studying it, and learning more all the time. Among those who speculate financially in such commodities, economic disaster is commonplace, even after they have spent years studying the market. In short, individually we know so pathetically little, and yet socially we use a range and complexity of knowledge that would confound a computer. The question is not only how given institutions (including whole societies) manage to do this, but how various institutions (and societies) differ in the manner and effectiveness with which they do it — and what do the historic and continuing changes in the way they function portend for the future?
We shall begin with the production of knowledge — with the process by which ideas are filtered and transformed into recognized knowledge, having the force to guide decisions. Then we shall consider the application of knowledge in economic, legal, social, and political institutions. And finally, we shall consider the evolution of institutions, attitudes, and beliefs, and the way all these affect our ability to produce and apply knowledge in the future.
Physicists have determined that even the most solid and heavy mass of matter we see is mostly empty space. But at the submicroscopic level, specks of matter scattered through a vast emptiness have such incredible density and weight, and are linked to one another by such powerful forces, that together they produce all the properties of concrete, cast iron and solid rock. In much the same way, specks of knowledge are scattered through a vast emptiness of ignorance, and everything depends upon how solid the individual specks of knowledge are, and on how powerfully linked and coordinated they are with one another. The vast spaces of ignorance do not prevent the specks of knowledge from forming a solid structure, though sufficient misunderstanding can disintegrate it in much the same way that radioactive atomic structures can disintegrate (uranium into lead) or even explode.
Ideas, as the raw material from which knowledge is produced, exist in superabundance, but that makes the production of knowledge more difficult rather than easier. Many ideas — probably most — will have to be discarded somewhere in the process of producing authenticated knowledge. Authentication is as important as the raw information itself, and the manner and speed of the authentication process can be crucial: the surprise attack on Pearl Harbor succeeded despite the fact that knowledge of the impending attack had reached the War Department in Washington hours before it occurred. Still the bombing caught Pearl Harbor by surprise because the information had not yet passed through the authentication process established by the military institutions. Whatever the merits or demerits of those institutions as they existed on December 7, 1941, it is clear that any military organization must have some authentication process, or else any unverified idea that enters the system has the potential to set off a war. More recently, a flock of Canadian geese set off the American warning system to detect incoming nuclear missiles, and only subsequent authentication procedures prevented a “retaliatory” nuclear strike which could have ended in World War III.
Various kinds of ideas can be classified by their relationship to the authentication process. There are ideas systematically prepared for authentication (“theories”), ideas not derived from any systematic process (“visions”), ideas which could not survive any reasonable authentication process (“illusions”), ideas which exempt themselves from any authentication process (“myths”), ideas which have already passed authentication processes (“facts”), as well as ideas known to have failed — or certain to fail — such processes (“falsehoods” — both mistakes and lies).
While these various kinds of ideas are conceptually different, in reality a given notion may evolve or metamorphose through several of these states. For example, we may start with a general impression of how and why certain things happen the way they do, without having any real evidence or any logically structured argument about it. But after we begin with such a vision, we may proceed to systematically determine that if this vision is correct, then certain empirical consequences will be observable under the proper conditions. The “vision” has led to a “theory.” The proper conditions may be created in a laboratory or observed in history or otherwise constructed or discovered, and the validity and certainty of the results may be more or less open to criticism. The important point here is simply to distinguish such systematic authentication procedures from decisions based on consensus, emotions, or traditions.
On the continuum of human thinking, at one end is pure science; at the other end pure myth. One is sustained entirely by systematic logical procedures, the other by consensual verification by contemporaries, by their predecessors represented through prevailing traditions, or by posterity for those who expect historic vindication. The crucial distinction is one of procedures, not of end results. Science is no more certain to be correct than is myth. Many scientific theories have been proven wrong by scientific methods, while the great enduring beliefs which have achieved the status of myths usually contain some important — if partial — truth.
Both systematic authentication and consensual approval can be further broken down. Systematic authentication involves a testing of the logical structure of a theory for internal consistency and a testing of the theory’s results for external consistency with the observable facts of the real world.
Consensual approval may mean the approval of the general public as of a given time, or the approval of some special reference group — a social class, a religious sect, an ideological movement, etc. — in the past, present, or future. Ideas which lack logical, empirical, or general consensual support may still sustain themselves as acceptable to a consensus of those who regard themselves as special guardians of a particular truth — i.e., as the consensual reference group that really matters. Sometimes the elitism implicit in such a position can be tempered by depicting the idea in question (religious salvation, political reconstitution, etc.) as beneficial to a broad sweep of mankind outside the group, so that the group is only a temporary surrogate for a larger constituency which will ultimately approve the idea. But, of course, this proposition is itself still another idea lacking either empirical verification or general consensual approval.
There are many variations on the two basic ways of verifying ideas, and many combinations of these variations are used — often involving combinations from both systematic and consensual methods of verification in the same argument. For example, a scientific presentation may avoid — indeed, must avoid — unlimited verification of every incidental aspect of its arguments by saying, in effect, “everybody knows” this or that, and getting on with proving the things that need proving.1 Similarly, beliefs resting essentially on consensual approval — religious beliefs, for example — may also employ logical and empirical techniques, such as the scientific “proofs” of the existence of God, which were common in the eighteenth century and in the early nineteenth century, before Darwin. These more or less open combinations present no special problems. A problem does arise, however, when one method masquerades as another — for example, when the results of essentially consensual processes choose to present themselves as scientific, as in the case of much so-called “social science.”
This brief and general sketch of the production of authenticated knowledge from raw, unsubstantiated ideas must be elaborated more specifically in later discussions of economic, legal, and political organizations. At this point, it is necessary to consider — in equally brief and general terms — the amount and kinds of knowledge produced, and the manner in which it is used.
It is widely believed that modern society has a larger quantity of knowledge than more primitive societies, that this quantity of knowledge is growing, and that the knowledge “required” for the average citizen to live in a modern society is also growing. Certainly the complex apparatus of modern life is beyond the grasp of most non-modern peoples, past or present. What is not so obvious, but true nonetheless, is that most modern peoples would find it equally — or more — difficult to survive individually in a “primitive” or non-modern world. In short, it is not clear or demonstrable that the total quantity of knowledge differs as between “savage” and “civilized” man. What is more readily established is that the kinds of knowledge possessed by the average inhabitant of the primitive and the modern world are very different, and that each would be at considerable hazard in the world of the other.
Consider a modern civilized man suddenly stranded in a primitive jungle, cut off from modern technology, and unaided by such primitive peoples as might exist in that environment. Although the civilized man might be a well educated individual, working in a complex profession such as accounting or electronics, it is doubtful whether his knowledge would be sufficient to merely sustain his life in an environment where primitive peoples have lived for untold generations. The civilized man might often have a choice of going hungry or eating wild vegetation which could prove either nutritious or poisonous. Finding a safe place to sleep at night would require more knowledge of the habits and capabilities of wild animals than he possessed. Avoiding snake bites, infected water, and predatory beasts would be among his other problems, and ordinary illnesses easily cured in a civilized community could be far more dangerous away from scientific medical knowledge and without the herbal and other folk remedies available to primitive man. In the same environment, the savage could not merely survive, but thrive, producing housing, clothing, and other amenities. But of course the primitive man’s chances of survival if suddenly dropped down in the midst of New York or Los Angeles might also be bleak.
What then is the intellectual advantage of civilization over primitive savagery? It is not necessarily that each civilized man has more knowledge but that he requires far less. A primitive savage must be able to produce a wide variety of goods and services for himself, and a primitive community must repeatedly duplicate his knowledge and experience in innumerable contemporaries. By contrast, the civilized accountant or electronics expert, etc., need know little beyond his accounting or electronics. Food reaches his local supermarket through processes of which he is probably ignorant, if not misinformed. He lives in a home constructed by an involved process whose technical, economic, and political intricacies are barely suspected, much less known to him. His home is likely to be stocked with many devices working on mechanical and electrical principles which he neither understands theoretically nor can cope with as a practical matter. The chronic complaints and scandals about appliance, automobile, and other repair services testify to the civilized man’s utter lack of knowledge of the everyday apparatus on which he depends. A primitive savage could never survive knowing so little about the production and use of spears, grass huts, or with such utter naiveté about which berries are poisonous, which snakes dangerous, or the ways and means of coexistence in the same jungle with lions, tigers, and gorillas.
Civilization is an enormous device for economizing on knowledge. The time and effort (including costly mistakes) necessary to acquire knowledge are minimized through specialization, which is to say through drastic limitations on the amount of duplication of knowledge among the members of society. A relative handful of civilized people know how to produce food, a different handful how to produce clothing, medicine, electronics, houses, etc. The huge costs saved by not having to duplicate given knowledge and experience widely through the population makes possible the higher development of that knowledge among the various subsets of people in the respective specialties.
Although the phrase “ignorant savage” may be virtually self-contradictory, it is a common conception, and one with a certain basis. The savage is wholly lacking in a narrowly specific kind of knowledge: abstract, systematized, knowledge of the sort generally taught in schools. Considering the enormous range of human knowledge, from intimate personal knowledge of specific individuals to the complexities of organizations and the subtleties of feelings, it is remarkable that one speck in this firmament should be the sole determinant of whether someone is considered knowledgeable or ignorant in general. Yet it is a fact of life that an unlettered peasant is considered ignorant, however much he may know about nature and man, and a Ph.D. is never considered ignorant, however barren his mind might be outside his narrow specialty and however little he grasps about human feelings or social complexities. We do sometimes refer to a “learned fool,” but the notion of a “fool” implies deficiencies in the reasoning process (so that one is easily deceived or fooled), whereas it may actually be knowledge that is lacking, so that the “learned” person has simply not learned enough outside a certain sliver of human experience.
The point here is not simply to deplore the use of certain words. The point is to avoid having our own discussion of knowledge drastically shrunk, arbitrarily, and virtually without our realizing what is happening. We need to consider the full breadth of knowledge and its depth as well. That is, we need to consider not only how much we know, but how well we know it.
We start with an idea. It may be a sense impression of some sort — something that happened to catch our eye and intrigue our curiosity. Or it may be a speculation in our mind — a daydream or a theory, for example. As the idea or theory passes through the authentication process, it may be verified, refuted, or transformed to accommodate additional and discordant evidence. But if the authentication process is doing its job, whatever conclusion it is reaching about the idea is becoming progressively more certain (even if that means that the original idea itself is becoming progressively more dubious). Therefore, at some point in the authentication process, the probability of a mistaken conclusion is reduced to the point where we can say that we “know” this or that. Where that point is varies from person to person, so that what is “knowledge” to one is merely a plausible belief to another and only a theory to someone else. Each of us has some point — some probability level — beyond which we will say that we “know” something. But all things fall short of absolute certainty: life itself might be a dream and logic a delusion. Still, because we act, we must decide, and how decisively we can act depends on how well we know the consequences.
How much knowledge there is depends on where we draw the line on the spectrum of probabilities. Within a given probability requirement for “knowing,” how much is known varies enormously from one area of human life to another, and from one historical era to another, and of course from one person to another. Because the arena of decision making almost always exceeds the arena of knowledge, there must be belief — or at least hope — to fill in the gaps where there is no knowledge. This means that the ratio of knowledge to belief may also vary enormously from one aspect of life to another. The specific nature of the respective authentication processes available in various aspects of human life then become crucial.
To say that a farm boy knows how to milk a cow is to say that we can send him out to the barn with an empty pail and expect him to return with milk. To say that a criminologist understands crime is not to say that we can send him out with a grant or a law and expect him to return with a lower crime rate. He is more likely to return with a report on why he has not succeeded yet, and including the inevitable need for more money, a larger staff, more sweeping powers, etc. In short, the degree of authentication of knowledge may be lower in the “higher” intellectual levels and much higher in those areas which intellectuals choose to regard as “lower.” A business which produces a product that the public will not buy in a sufficient quantity, or at a high enough price to cover production costs, will have its ideas validated — in this case invalidated — in a swift and painful process which must be heeded quickly before bankruptcy sets in. The results cannot be talked away. But in many intellectual areas, notably so-called “social science,” there is neither a swift nor a certain authentication process for ideas, and the only ultimate validation is whether the ideas sound plausible to enough people, or to the right people. The stricter standards and independent, often conclusive, evidence in the physical sciences cannot be generalized to intellectual activity as a whole, even though the aura of scientific processes and results is often appropriated by other intellectuals.
Because what is meant by “knowing” varies enormously, according to the respective authentication processes available, it is by no means clear that there is more knowledge in civilized countries than in primitive countries or among intellectuals as compared to the less educated members of the same society. It is very possible that, as more people cease being farmers with little or no education, and increasingly acquire more schooling, that their standards for “knowing” decline while the area of their secondhand and tenuous knowledge expands. As a poet said, “we knew a million things we could hardly understand.”2 There may be not only a qualitative decline in knowledge, but — more important — an erosion of the very meaning of “knowing”: for example, a young man might be said to know how to milk a cow if he could write an essay on that subject, and we would no longer demand that he take the pail out to the barn and come back with milk.
It is not necessary, at this point, to insist that the average amount of personal knowledge has declined over time. It is sufficient that we realize that conflicting trends are at work, and that the net result is an open question, rather than the foregone conclusion often assumed by those who depict an ever more knowledgeable society needing ever more years of schooling for its citizens. The march of science and technology does not imply growing intellectual complexity in the lives of most people. It often means the opposite. Matthew Brady required far more knowledge of photographic processes to take pictures with his cumbersome equipment during the Civil War than a modern photographer requires to operate his automated cameras. Science and technology lead to far more complexity in producing cameras and film today, but that growing complexity among a handful of technicians permits far more simplicity (and ignorance) in the acutal use of modern photographic equipment and materials by a mass of people. Similar trends are discernible in a wide variety of fields. Automobiles are much more complex to build, but far simpler to operate, than in the days before automatic ignition, automatic transmissions, automatic chokes, self-sealing tires, etc. The technology available in the modern home reduces not only the time but the knowledge required by a modern homemaker. Even a mere man can now perform some chores for which girls and young women were once trained for years.
The growing complexity of science, technology, and organization does not imply either a growing knowledge or a growing need for knowledge in the general population. On the contrary, the increasingly complex processes tend to lead to increasingly simple and easily understood products. The genius of mass production is precisely in its making more products more accessible, both economically and intellectually to more people. Electronic calculators enable mathematical illiterates to perform operations which only highly trained people could perform with ease in earlier times. The printing press performs daily communications miracles beyond the ability of an army of the most highly trained and dedicated scribes of the Middle Ages. Organizational progress parallels that in science and technology, permitting ultimate simplicity through intermediate complexity. An ordinary individual can easily arrange travel across thousands of miles through cities he has never seen by tapping the knowledge of travel agents and/or the American Automobile Association. Or he can weigh the relative merits of commercial products whose individual mechanisms are wholly unknown to him, by reading the (simple) results of highly complex tests conducted by general consumer magazines or by publications specializing in particular items such as audio equipment or motorcycles.
Knowledge may be enjoyed as a speculative diversion, but it is needed for decision making. The genesis of ideas and the authentication of knowledge are part of a continuous process which ultimately brings knowledge to bear on decisions — when the system is working ideally. In real life, the process may, of course, fail to bring knowledge to bear, when accurate knowledge is available somewhere in the system. What matters, then, is the knowledge actually used at the decision-making point, not the knowledge in process of development or authentication, nor even the knowledge clearly apparent to particular individuals or organizations somewhere in the society. And while decisions may be thought of as made by specific individuals at specific points in space and time, the decision-making process is more usually structured so that various combinations of individuals repeatedly and habitually make certain classes of decisions, so that they form continuously functioning decision-making units, which may range from a married couple to a police department to a national government. A single individual may also form a decision-making unit for some purposes, or — more likely — he may be part of several decision-making units simultaneously, and the set of such institutions may change over time.
The emphasis on specific decision-making units is especially necessary in an era given to metaphors about an amorphous “society” deciding to do this or that: “Society” doesn’t keep its air or water clean; “society” is punitive, permissive, frivolous, uptight, generous, uncaring, etc. While metaphors may sometimes be useful shortcuts, like other shortcuts they can also take us further away from our destination and delay or even prevent our arrival there.
Metaphors which suggest that “society” is a decision-making unit can be very misleading, by ignoring situations in which decisions are what they are precisely because the actual decision-making units face a particular kind of incentive structure. To ignore the specific nature of the decision-making units is to expect improvement by trying to substitute “the good guys” for “the bad guys,” or by waiting for the Messiah or for the general triumph of human reason, whichever seems less improbable or less remote in time. Sometimes the metaphor of “society” is used more tendentiously, to quietly shift the locus of decision making from smaller and more numerous units to a single nationwide decision-making unit. The merits or demerits of such a change in any specific case are simply bypassed by metaphors which proceed as if “society” is doing this now and ought to do that instead — when in fact one set of decision-making units is operating under one structure of incentives now and the advantages and disadvantages of an alternative decision-making unit and the alternative set of incentives is precisely what needs to be explicitly analyzed, not covered up by metaphors about “society.”
There is no one named “society” who decides anything. Even in the most democratic nations few issues are ever decided by a specific nationwide referendum. And even if they were, who could say that a bare majority as of a given instant constitutes the judgment of an organic society subsisting over the generations? Unless national laws are to vary literally from moment to moment, some decision-making units must make decisions which are binding on other units which either disagree or were not consulted. Posterity is of course never consulted.
One of the peculiarities of the American Revolution was that its leaders pinned their hopes on the organization of decision-making units, the structuring of their incentives, and the counterbalancing of the units against one another, rather than on the more usual (and more exciting) principle of substituting “the good guys” for “the bad guys” — i.e., substituting “the people” for “the oppressors,” the faithful for the heathens, the Jews for the gentiles, the gentiles for the Jews, and other such substitutions based on differences of history, physiognomy, or mannerisms.
The domain of decision-making units need not be discrete or mutually exclusive. Indeed they cannot be either, or there would be no such social phenomenon as would cause us to refer even metaphorically to “society.” Decision-making units seldom have complete control, even of a given segment of a society, and no decision-making unit controls the whole society, except very approximately under a totalitarian regime. Decision-making units overlap one another to some degree, and even where such units are subordinated to others in a hierarchy, the subordination is never perfect in practice. Even in the extreme case of slavery, the subordinate units took actions contrary to the general desires or specific orders of the higher units — ranging from passive or active sabotage to murdering overseers and slave owners.3 The practical limitations of sheer subordination were repeatedly demonstrated by the various economic incentives which had to be resorted to under slavery, especially for getting higher quality work performed.4
In general, the ability of subordinate decision-making units to act independently of, and contrary to, the policies and orders of the higher units is based on differences in knowledge. The powers of the higher units may encompass all the powers of the subordinate units, but they almost never encompass all the knowledge. Because the powers of the higher decision-making units include the power to require transmission of knowledge, the persistence of knowledge advantages by the subordinate units implies either an impossibility or a prohibitive cost to the higher unit of independently acquiring the same knowledge as a check against the accuracy of the knowledge transmitted by the subordinate unit. In short, there are differences in their respective costs of acquiring knowledge. More specifically, there are cost differences between higher and lower decision-making units which vary according to the kind of knowledge in question.
General knowledge — expertise, statistics, etc. — is usually more economically used by the higher decision-making units. For example, a decision-making unit which encompasses five subordinate units can acquire a given expertise and statistical data which it applies to all five units, whereas if each unit had independently acquired the same expertise or statistical data it would have cost five times as much altogether. For this kind of knowledge, the cost advantage tends to be on the side of the larger and higher decisionmaking unit. But for highly specific knowledge — the local life style, the reliability of particular suppliers, the level of skill of a given executive, etc. — the subordinate units immediately in daily contact with the relevant facts can much more easily and more cheaply synthesize the knowledge and draw inferences.
It is unnecessary to attempt any general rule as to where the overall balance lies in comparing the respective costs of knowledge in larger and smaller decision-making units. What is important is to understand that (1) the respective cost advantages of the large and small units differ according to the kind of knowledge involved (general versus specific), that (2) most decisions involve mixtures of the two kinds of knowledge, so that the net advantages of the larger and smaller units vary with the kind of decision, and (3) the effectiveness of hierarchical subordination varies with the extent to which the subordinate unit has knowledge advantages over the higher unit. In those cases where the subordinate unit has better information, then in terms of the whole decision-making process the knowledge is one place and the power is another; the quality of decisions suffers as a result. Moreover, subordination itself becomes illusory to the extent that the lower level unit can use its knowledge advantages to evade, counteract, or redirect the thrust of orders from its nominal superiors.
Some examples from various institutions and various societies may illustrate these crucial points. Agriculture has its general principles and statistics, but agricultural production involves much highly specific knowledge about the characteristics and contours of particular plots of land, and about the freshness, flavor and keeping qualities of specific batches of fruits, vegetables and dairy products — all of which are changing by the hour. No expert can say from 100 miles away, and sight unseen, that this year’s grape crop is good, or even that last week’s good grapes are still good this week. By contrast, an expert on the manufacture of steel can specify the exact quality of steel that will be produced by given combinations of iron ore and coal at given temperatures. For these reasons, steel production has been successfully centrally planned and controlled in various countries, whereas agricultural production has had such chronic problems and periodic disasters in centrally planned economic systems that even the most centralized communist governments have had to make major exceptions in agriculture, allowing decentralized decision-making of various sorts.
For similar reasons, in capitalist countries it is common to have chains of grocery and department stores selling standardized items, but there are no large chains of high quality restaurants of a sort which depend upon atmosphere and finely prepared food. Such restaurants require constant attention to the demeanor of the staff and the delicacy of the chef, and those cannot be effectively controlled by distant experts. Usually the owner and manager of a successful restaurant of this sort is right on the premises, often from the moment it opens each day to the moment it closes at night. By contrast, the top executives of Sears or Safeway cannot and need not be present at their hundreds of stores across the country, for much of the knowledge they need can be gained from statistics, experts, and accounting data.
While decisions are constrained by the kinds of organizations and the kinds of knowledge involved, the impetus for decisions comes from the internal preferences and external incentives facing those who actually make the decisions. The incentives may be positive or negative — that is, rewards or penalties. Typically, these incentives are structured in some way, so that there are gradations of rewards (or penalties) corresponding to different kinds of results. It is not just a question of being rewarded or not, but of how much reward or penalty is likely to follow from various decisions. Simple as this seems, it is a radical departure from the practice of explaining decisions in terms of “society’s” choices or in terms of the official or ostensible “purpose” of an organization. An organization may make decisions which fail to achieve its assigned purpose or fail to serve society’s interest, without any “failure” of understanding or ability, simply because it is responding to the actual structure of incentives confronting it rather than to the rhetoric or hopes of others.
Much criticism of “incompetent bureaucrats” implicitly assumes that those in the bureaucracy are pursuing the assigned goal but failing to achieve it due to lack of ability. In fact, they may be responding very rationally and ably to the set of incentives facing them. For example, government regulatory agencies are often very ineffective in controlling the industry or sector which they have a legal mandate to regulate. But it is a common pattern in such agencies for those in decision-making positions to (1) earn far less money than comparable individuals earn in the regulated sector, and (2) after a few years’ experience to move on to jobs in the regulated sector. In short, they are regulating their future employers. Under such a set of incentives, it is hardly surprising that decision makers in regulatory agencies approach those whom they are assigned to regulate with an attitude that is sympathetic, cooperative, and even protective. The only protection of the public interest built into the incentive structure are the penalties for blatantly illegal conduct, such as taking bribes to make a particular decision for a particular company. But explicit bribes are seldom necessary in order to get the regulatory agency to adopt the general viewpoint of the regulated sector, in which many regulatory officials expect to make a more lasting and more lucrative career than is open to them in government. Morally, it is possible to deplore individual weakness or selfishness, but rationally there is little reason to expect a different outcome from a normal sample of people facing the same structure of incentives. Reform by “throwing the rascals out” seems less promising than reform by changing the structure of incentives facing whoever occupies decision-making positions.
The regulatory agency example is a case where the institutional incentive structure has to compete with an outside incentive structure that is more attractive financially. Incentive structures can have problems in themselves, aside from outside competition. The mere process of formalizing what is to be rewarded presents many complexities and pitfalls. Most problems, decisions, and performances are multidimensional, but somehow the results have to be reduced to a few key indicators which are to be institutionally rewarded or penalized: attendance records, test scores, output per unit of time, seniority, etc. The need to reduce the indicators to a manageable few is based not only on the need to conserve the time (and sanity) of those who assign rewards and penalties, but also to provide those subject to these incentives with some objective indication of what their performance is expected to be and how it will be judged. But, almost by definition, key indicators can never tell the whole story. This affects not merely the justice or injustice of the reward, but also the very nature of the behavior that occurs within the given structure of incentives. For example, one index of military success is the number of enemy killed. Clearly, it is not the only indicator, for if a major military objective can be taken while capturing the enemy, or confronting him with sufficient force to make him retreat, or bluffing him into withdrawal or surrender, this is even better than having to actually take the objective by storm, with a large loss of life on both sides. However, once the incentive structure clearly rewards the “body count” of enemy dead, it provides an incentive to more carnage than is absolutely necessary, and since enemy casualties can seldom be increased without increasing one’s own casualties, it provides an incentive to needless bloodshed and loss of life among one’s own troops. Again, moral condemnation without reform of the incentive structure means little. For example, continual criticism of the “search and destroy” missions of the American army in Vietnam did little to change this approach in a war where “body count” was a key indicator, used by the military high command in rewarding and publicizing its units’ efforts.
Key indicators require some specified time span during which they are to be tabulated for purposes of reward or penalty. The time span can vary enormously according to the process and the indicator. It can be output per hour, the annual rate of inflation, weekly television program ratings, or a bicentennial assessment of a nation. But whatever the span chosen, it must involve some simplification, or even oversimplification, of reality. Time is continuous, and breaking it up into discrete units for purposes of assessment and reward opens the possibility that behavior will be tailored to the time period in question, without regard to its longer range implications. Desperate efforts just before a deadline may be an inefficient expedient which reduces the longer run effectiveness of men, machines and organizations. The Soviets coined the term “storming” to describe such behavior, which has long been common in Soviet factories trying to achieve their monthly quotas. Similar behavior occurred on an annual basis in Soviet farms trying to maximize the current year’s harvest, even at the cost of neglecting the maintenance of equipment and structures, and at the cost of depleting soil by not allowing it to lie fallow to recover its long run fertility. Slave overseers in the antebellum South similarly overworked both men and the soil in the interest of current crops at the expense of reduced production years later — when the overseer would probably be working somewhere else. In short, similar structures of incentives produced similar results, even in socioeconomic systems with widely differing histories, ideologies, and rhetoric.
The broad sweep of knowledge needed for decision making is brought to bear through various systems of coordination of the scattered fragmentary information possessed by individuals and organizations. This very general sketch of the principles, mechanisms, and pitfalls involved is a prelude to a fuller consideration of the use of knowledge in decision-making processes in the economic, legal, and political spheres, each having its own authentication processes and its own feedback mechanisms to modify decisions already made. Much discussion of the pros and cons of various “issues” overlooks the crucial fact that the most basic decision is who makes the decision, under what constraints, and subject to what feedback mechanisms. This is fundamentally different from the approach which seeks better decisions by replacing “the bad guys” with “the good guys” — that is, by relying on differential rectitude and differential ingenuity rather than on a structure of incentives geared to the normal range of human propensities.
The discussion thus far has emphasized premeditatedly-formed and hierarchically-structured decision-making units. These are not the only, nor necessarily the best, decision-making units, nor even the most pervasive kind of decision-making units at a given time and place. Some alternative decision-making units and processes include (1) trial by combat, which is seldom sanctioned today for individual decision making, but is still the ultimate decision-making mechanism between sovereign nations, (2) various arrangements spontaneously evolved by the participants, such as competitive bidding in economic markets or mutual benevolence in groups bound together by religious, artistic, tribal, or other affinities, and (3) premeditated arrangements in which those subordinated to the power of others in one sense are, in another sense, the ultimate arbiters of the fate of their hierarchical superiors — as with democratically elected governments, or with governments operating in the shadows of their own military forces which are both willing and able to depose them. None of these decision-making processes are mutually exclusive. A typical American, for example, lives in a family unit whose internal decisions are based on personal feelings, works in a hierarchically-structured organization whose use of inputs and volume of output are determined in a spontaneously evolved market, is subject to laws established by a government whose members are chosen and removable by the electorate and which conducts its relations with other governments in an atmosphere dominated by their respective capacities for armed combat or mutual annihilation.
The interaction of various decision-making processes makes it all the more necessary to understand the respective principles of the different individual processes. The continual evolution of decision-making units and decision-making processes likewise makes it all the more necessary to understand the effects of different kinds of processes, so as to know where we are headed if current trends continue.
Just as decision-making units and processes vary enormously, so too do the various kinds of decisions. For example, some decisions are binary decisions — yes or no, war or peace, guilty or innocent — while other decisions are continuously variable incremental decisions: using more or less gasoline, paying higher or lower wages, living a more relaxed or more hectic life. Some decisions are once-and-for-all decisions — suicide, loss of virginity, burning a Rembrandt painting — while others are readily reversible decisions: turning off a television program that is not interesting, cancelling a subscription, ceasing to purchase a given brand of consumer goods or ceasing to use certain clichés, etc. Decisions may also be made individually or as “package deals.” One can buy onions, bread, and canned goods in the same store or in different stores, but in choosing between political candidates, one must choose one candidates whole package — his fiscal policy, environmental position, foreign policy, civil liberties views, etc. — as against the whole package of his opponent’s positions on the same subjects.
The kind of decision is not tied to the particular subject matter (i.e., shoes, food, or education) so much as to the particular decision-making process: economic processes, legal processes, political processes, etc. What this means is that as certain kinds of decisions are moved from one kind of decision-making unit to another, it is not merely a case of a different group of people or processes making the decision; the nature of the decision itself can change. That is, what was once a continuously variable decision may become a binary decision. Prior to public schooling and compulsory attendance laws, for example, the decision a family made was how much schooling to purchase for their children; afterwards, the only decision was whether or not to obey the compulsory attendance laws. Before it became a federal crime to carry a letter in competition with the post office, the individual letter-writer could choose among various possible carriers, but afterwards the only decision was whether to communicate in the form of a letter or in some other form.
Decisions also differ with respect to whether they are instantaneous or sequential. An instantaneous decision occurs completely at a given point in time, even if a long period of consideration preceded it, while a sequential decision occurs at various points in time as reactions to previous parts of the decision entail additional adjustments, improvisations, or reinforcements. The basic difference between them is that one decision is made completely on one occasion, while the other decision occurs piecemeal over a period of time. With sequential decision making, all the knowledge which is finally available to the decision maker is not initially available when the sequence of decisions begins, and the course of action followed may be wholly different from what it would have been if all the knowledge had been available at the outset, or if any decision could have been postponed until after all the facts were in.
Many early supporters of the Vietnam war came ultimately to the position that it was not worth the cost, after the full cost had been revealed by time, and that early official estimates of prospective casualties and prospective outcomes were either grossly mistaken or deliberately misleading. Another contemporary example of sequential decision making in a very different area is the progression from the Supreme Court’s Brown decision in 1954 that the state cannot classify students by race for differential treatment to its controversial “busing” position in which that is what it requires states to do. Years of opposition to desegregation of the public schools led to progressively tighter judicial control, designed to overcome the various strategies of opposition, delay, and evasion — ultimately arriving at a point the opposite of the court’s original premise or intention. In an earlier era, British Prime Minister Neville Chamberlain conducted a foreign policy designed to avoid war with Hitler through relatively small concessions, but the ultimate result of an unanticipated series of crises and concessions was to so shift the balance of power in Hitler’s favor as to make war inevitable.
None of these sequential decisions was the result of a “society” that was stupid in the light of information now available in retrospect, but rather of piecemeal decisions which acquired a momentum of their own, and of the individual decision makers who were unequal to the unfolding complexities inherent in sequential decision making. Praise or blame is not the point. What is important is to understand (1) when a situation facing us is part of a sequential decision making process, and what that implies, and (2) to understand when our own institutions set up sequential decision-making processes when there is an alternative decision-making process available. For example, Chapter 9 will analyze the criminal justice system as a series of sequential decisions presented to the young criminal in such a way as to lead more people to persist in a life of crime than would do so if all the knowledge of prospects and penalties were made fully available to them at the outset.
In addition to considering decision-making processes, we need to consider decision-making costs. These costs are not simply the salaries of decision-making officials during the time when they are pondering what to do. Clearly the cost of evaluating intelligence reports on Japanese intentions to bomb Pearl Harbor was not simply the pay of the military functionaries who handled these reports. The cost of those processes included one of the largest military catastrophes in American history, and the loss of life and material not only at Pearl Harbor but in a series of major military defeats in the months that followed, in the wake of the crippling and near-annihilation of the American Pacific Fleet on December 7, 1941. The point here is not to condemn, or even to evaluate, the decision-making process as it existed in the military at that time. The point here is to emphasize that the cost of any decision-making process must be assessed in terms of the full consequences entailed by alternative decision-making processes. Such processes cannot be judged by narrowly conceived economic or financial criteria. As we shall see in Chapter 3, even economic decision making cannot be evaluated narrowly in money terms alone.
The chapters that follow will consider the use of knowledge in economic, legal, and political institutions, the nature of the intellectual process and the role of intellectuals as a social class in influencing trends in modern society. Some disturbing implications of those trends will then be weighed.
Despite the fashionable practice of personifying “society” as a decider and actor, decision making in the real world can be understood only in the context of the actual decision-making units that exist, and the specific, respective sets of constraints and incentives within which each operates. These various decision-making units and processes are highly diverse, and have equally diverse implications. The persistence through the centuries of very different decision-making relationships, institutionally coexisting within even the most monolithic societies, suggests that there may be substantial advantages and disadvantages to each form of human organization, and that these vary with respect to different activities and decisions. Constitutionalism and pluralism in effect acknowledge and underscore this conclusion.
One of the basic distinctions among human relationships is between informal voluntary relationships, terminable at no cost beyond the loss of the relationship itself, and relationships enforced by designated institutions which can impose substantial penalties, which may range from breach-of-contract suits by a private business to execution for military desertion in wartime. The difference here is not in the seriousness or severity of the loss due to termination of a relationship. The distinction is in whether the loss is a contrived penalty to enforce the terms of the relationship, rather than a loss inherent in the loss of the relationship itself. Lovers are perhaps a classic example of an informal voluntary relationship — the loss of which may be far more devastating than, say, breaking a landlord-tenant lease agreement. Yet the landlord-tenant lease agreement is no longer a voluntary arrangement after it has been signed, just as the relationship between lovers is no longer wholly voluntary once they are married.
Informal relationships need not be so direct as that between lovers. Language is a whole set of intricate relationships, evolved rather than designed, and its “rules” are obeyed without the necessity of any organizational entity capable of imposing penalties for disobedience. For students there may be grade penalties for improper use of the language, and social disapproval might be another penalty for others, but these are mild, incidental, and perhaps ineffective deterrents — certainly as compared to the staggering costs of substantially disregarding the rules of language. Anyone who was either incapable of understanding those rules, or perversely oblivious to them, would find himself in a two-way incomprehensibility with virtually everyone. Again, what is involved is a voluntary relationship, terminable at no cost beyond the loss of the benefits of the relationship itself, though that loss may be very large.
By contrast, organized institutional relationships carry contrived rewards and penalties as compensations for following or not following the terms of the relationship and the desires of the people involved in it. Economic organizations provide goods or services in exchange for money, political organizations provide their services in exchange for votes, and administrative organizations (government bureaucracies, private “non-profit” organizations, etc.) carry out their functions in exchange for such organizational rewards as prestige and such individual rewards as pay, power, and perquisites. It is not that these incentive mechanisms define what is economic, political, or administrative. Rather, they define what is organizational rather than informal or spontaneous. Within the category of organizations, there are then economic, political, and other subdivisions. Moreover, there are also informal (non-organizational economic, political, etc.) activities, though these will not be a major focus here.
None of these categories is hermetically sealed or represents a mutually exclusive entity in any rigorous sense. All that is necessary here is to recognize a spectrum of human relationships, ranging from the most voluntary and informal (lovers) to the most organizationally structured and determined (a military draftee in combat). Different regions of this spectrum can then be discussed under different names, implicitly recognizing that these discontinuous designations apply in the real world to continuously varying complexes of characteristics. For example, a family may be regarded as an informal, voluntary relationship, because its cohesion and functioning are due primarily to incentives intrinsic to the relationship itself rather than organizationally contrived, though these contrived incentives also enter, as in family law. The family also underscores the point that “informal” or “voluntary” does not necessarily imply weaker incentives. Family incentives are in fact so powerful as to cause defiance of severe legal penalties, and the law itself tacitly recognizes this — as, for example, in not attempting to force spouses to testify against one another. Other organizational entities likewise recognize that their formal incentives are weaker than informal family incentives. Anti-nepotism hiring rules are a common form of this recognition.
Comparisons of different kinds of human decision-making relationships and processes are to some extent comparisons of different kinds of decisions as well. If this ex post fact implied an ex ante unique relationship between kinds of decisions and kinds of decision-making processes, it would be both logically impossible and socially pointless to try to compare various relationships or institutions as decision-making mechanisms. The discussion that follows not only postulates in a theoretical sense, but assumes as a matter of fact, that given decisions can be made by any of a number of institutions. In this context, the empirical fact that families do not usually make decisions about fighting a war, and bureaucratic organizations typically do not decide matters of love, are merely things to be explained in terms of institutions’ respective decision-making advantages. Under some circumstances, families have in fact made decisions about wars (vendettas, dynastic wars) and computer organizations have at least claimed to be able to make love matches. In short, the discussion proceeds on the premise that the institutional locus of particular decisions is not a constant but a variable, and concludes that it is a crucial variable from the standpoint of the well-being of society.
Among the advantages of informal relationships as decision-making entities is their low cost of decision making in terms of the time required for deciding, the cost of the requisite knowledge, and the ability to “fine tune” the decision to the problem or prospect at hand.
By the cost of a decision is meant the cost of the process of deciding, rather than the costs entailed by the decision itself. For inter-institutional cost comparisons of decision making to be meaningful, such comparisons must be made holding constant the “quality” (however defined) of the decision. This neither postulates as a matter of theory nor assumes as a matter of fact that institutions are equally good at deciding the same things. It merely says that inter-institutional differences in decision-making effectiveness may be equally well expressed as cost differences in producing given quality decisions or as quality differences at given costs. By expressing inter-institutional differences in terms of the cost of a given quality of decisions, the discussion avoids getting bogged down in the complexities of weighing the respective advantages and disadvantages of different decisions themselves, and can focus on the cost of the process of achieving a given probability of satisfying a given set of values to a given extent.
Because informal decision making is not subject to such organizational requirements as written justifications, varying protocol observances vis-à-vis superiors, peers, and subordinates or the more stringent “due process” requirements found in legal organizations, the process of deciding tends to be less costly. A distinguished economist once observed that Lindbergh’s flying across the Atlantic alone was less of a feat than if he had flown across the Atlantic with a committee.1 Much of the cost of formal decision making is not a current outlay (in either financial or psychic terms) for the current decision, but rather an investment (again, in either financial or psychic terms) in “insurance” to protect oneself from future costs in terms of personal or business relationships with the other parties to the decision. Avoiding abrasiveness of manner, verbal misunderstandings, misperceptions of intentions, status threats, and the like, are costly. They are obviously costly in time and tension to the individual. They are costly in more directly tangible financial terms to an organization, which must screen its potential decision makers for their ability to meet these requirements, in addition to the intellectual qualifications for achieving a given quality of decisions. Obviously, as the list of requirements lengthens, the suitably qualified supply of people declines, and the pay required to hire them in competition with other organizations increases. These financial phenomena of institutions are essentially outward manifestations of the underlying psychic costs to individuals.
Informal decision making avoids much (though not all) of these “insurance” costs because less “insurance” is needed. In the extreme case, an individual makes a wholly private decision recognized by all to be legitimately within his arbitrary discretion (an individual watching television alone, a bachelor buying food for himself, etc.), and so he need not take any additional action to insure against adverse reactions from others. More commonly, the other parties to the informal decision-making process are already sufficiently familiar with one another, and have formed sufficiently settled opinions of one another, that “insurance” actions and processes are both less necessary and less effective.
In a sense, this conclusion merely pushes the question back in time rather than answers it. It says that informal relationships may involve lower current costs because of past investments in mutual familiarization. This in itself says nothing about total costs over the relevant time span. These total costs tend to be lower in informal relationships because the voluntary interactions that lead to familiarity are often pleasurable on net balance, or the interaction would not be chosen and sustained. For friends, kin, or lovers to acquire a given level of familiarity, sufficient to reduce mutual “insurance” costs by a given amount, is likely to cost less than for a detective agency, a credit bureau or an investigative reporter to acquire an equal amount of personal information. The simple fact that the latter groups must be paid salaries to ferret out information suggests that the pleasure of familiarizing themselves with the subject is insufficient to compensate the effort.
The lower information cost of informal relationships can be illustrated by the financing of small, single-proprietor businesses. Here, the crucial variable in determining the prospects of success of a given business of this sort is the character, ability, perseverance, and other personal attributes of the would-be owner-operator. Banks seldom finance the establishment of such businesses, which are typically financed by the individual himself, and/or his friends, family or neighbors — i.e., all people with lower costs of acquiring the necessary information. It is not literally impossible for a bank or other organization to acquire equivalent information, but the cost of doing so would be far higher. A financial institution could not simply ask those familiar with the prospective owner-operator for an assessment of him, for they would have insufficient personal stake in the accuracy of the assessment to make it reliable, and their probable bias in his favor would not be offset by a bias in favor of safeguarding their own money. More effective methods of acquiring retrospective personal information about investment applicants — or information in advance about the pool of people from whom prospective investment applicants are likely to come — would involve methods (such as electronic listening devices) whose illegality would greatly increase their cost. The acquisition of the same information through informal relationships is of course not illegal, and is therefore less costly for this reason as well as because of the lower psychic costs of interaction among self-selected people.
Some organizations are able to tap information produced by informal relationships. Employers who hire new employees by word-of-mouth referrals from existing employees get around the problem confronting banks — namely, that those with the most relevant information have insufficient stake in the accurate communication of that knowledge. Employees who value their own future relationship with the employer will not want to recommend someone else who is likely to be a substandard employee. Reliance on such information, even by employers with personnel departments and the supposedly “scientific” selection procedures at their disposal, implies at least some areas in which the organization implicitly recognizes its cost disadvantages vis-à-vis informal relationships.
“Old boy” networks among professional colleagues with stakes in good future relationships with one another are likewise informal sources of knowledge that would be prohibitively expensive for an organization to acquire through purely organizational methods, especially in professions where the relevant characteristics are highly personal — temperament, drive, imagination, intellectual discipline — and therefore cannot be objectively specified or definitively measured by such formal devices as university degrees. Recurrent complaints of “chaotic” referral and hiring methods in such professions ignore this cost advantage of informal relationships. That this advantage can be of major proportions is attested to by (1) the persistence of such referral methods despite repeated attempts at internal reform2 or even externally imposed legal requirements, as under “affirmative action,”3 (2) the dissatisfaction reported by both employers and employees using alternative and more “objective” or “rational” procedures,4 and (3) the willingness of employing organizations to pay the price of constricting their own options by limiting their employee choices to those other organizations in which they have sufficiently good informal information sources, thereby balkanizing a market that might easily be many times larger.5
Observers’ intellectual disdain and/or moral condemnation for practices which utilize the cost advantages of informal relationships often proceed on the implicit assumption that knowledge is either economically free or theoretically “given” in some cohesive block equally accessible to all. In reality, knowledge can be enormously costly, and is often widely scattered in uneven fragments, too small to be individually usable in decision making. The communication and coordination of these scattered fragments of knowledge is one of the basic problems — perhaps the basic problem — of any society, as well as of its constituent institutions and relationships.6
Informal relationships are not only able to acquire much knowledge at lower cost than formal organizations in some cases, but are generally able to apply it in a more specific or “fine tuned” fashion in making decisions. Among the reasons are that informal decision making is more likely than formal procedures to be incremental rather than categorical, individualized rather than “package deals,” and episodic rather than precedential.
Because informal relationships are, by definition, relatively freer of rules than are formal organizations, the former can more readily determine to what extent to do something — whether consumption of a good, work at an occupation, or involvement with another person — rather than simply whether to do it or not. Thus, for example, personal relationships have many subtle gradations from formality to intimacy, as compared to official relationships among members of an organizational hierarchy — relationships which tend to have fewer gradations and fewer nuances in the relationships between any two official positions (except insofar as these are modified by informal relationships among incumbents). A “foolish consistency” is less often necessary in informal relationships. The youngest child in a family may be a privileged character with respect to one set of rules (decorum, errors) and yet more strongly controlled than his older siblings with respect to others (safety, money). Even in cultures normally thought of as male-dominated, there are substantial areas of family decision making where a husband would seldom dream of questioning his wife’s decisions, even though such decisions may include budgeting the bulk of his income.7 The specialization benefits of such reciprocal or interchangeable subordination are sacrificed in a neatly hierarchical organization, where a vice-president outranks a janitor for all purposes — again, except insofar as incumbents may choose to behave otherwise so as to appropriate some of the advantages of informal relationships in a formal organization.
The lengths to which this can be carried in practice may be illustrated by the fact that even under the extreme hierarchic subordination of slavery, there were often skilled, experienced or trusted slaves whose judgments on major economic decisions were relied on by slaveowners to a greater extent than the judgments of the white overseer8 — so much so that a disaffected coalition of such slaves could cost on overseer his job.9 The slaveowner’s overriding interest in the economic efficiency of his enterprise was thus sufficient to cause him to violate both the principle of hierarchical subordination and the prevailing racial ideology, in order to appropriate the gains arising from the advantages of informal relationships.
Decisions made through informal relationships can be more readily individualized than in an organization bound by its own rules. A child who is ill, grieving or otherwise temporarily impaired in whatever way, can be given special attention and exemptions from normal requirements incrementally — to precisely the extent, for just so long, and for only those activities to which his special needs require, in the judgments of his parents or siblings. He can be “special” for some purposes but not for others, for to be too special would impair his own personal relationships with others, as well as the general life of the family. Formal organizations have parallel attempts to allow for illness or injury, for example, but its benefits are generally available to people who fall within categories verbally described in advance, rather than according to an ex post judgment of the overall nature and severity of their individual disability. Thus, for example, a worker suffering a minor injury of a sort described in the rules may receive a windfall gain, while another worker psychologically devastated by the ending of a love affair is expected to continue carrying out all duties as if nothing had happened. Here it is not a question of a misjudgement by management — which would be paralleled by similar parental misjudgments — but of the inherent anomalies of hierarchical organizations. Again, in some instances incumbent officials may choose to somehow modify organizational rules in order to obtain the gains of informal relationships but this modification is not inherent in hierarchical organization, is in fact in conflict with it, and consequently its scope is likely to be more severely limited the more hierarchical the organization. Soldiers in combat are not given time off after receiving “Dear John” letters.
Informal decision making thus allows a fungibility of highly disparate factors in terms of their net effects, viewed retrospectively. The proverbial “advantage of hindsight” can be utilized by informal processes. But formal organizational decision making tends toward a prospective categorical specification of factors to be taken into account in specific, programmed ways. Each has its advantages and disadvantages. The advantages of informal relationships tend to be greatest in decisions which turn on individual personal or circumstantial differences of a sort which cannot be explicitly or exhaustively specified in advance, which may result from too wide and varied an assortment of influences to list in advance, or even to convey in any logically compelling way after the fact, and which require a large amount of highly individual information at low cost.
Informal relationships permit decisions to be individualized in another sense as well. Each decision can be considered in relative isolation rather than as part of a take-it-or-leave-it “package deal.” A series of love affairs can be varied as to personality types, duration, intimacy, or intensity, but at the other end of this spectrum — marriage in a no-divorce system with powerful sanctions against extra marital affairs — it is a “package deal” with respect to time and with respect to the whole set of personal characteristics of the partner. If one has had enough — temporarily or permanently — of the sensitive introspective type, or the flighty madcap type, one can look for other qualities in subsequent partners, but if one relationship is going to be permanent, an entirely different set of characteristics may be preferable within that constraint. The same principle applies to less personal decisions. Driving a car between two cities is a continuously reviewable, variable or even cancellable decision. Taking an airplane between the same two cities is a “package deal.” Once the plane is airborne, the passenger’s second thoughts about alternative destinations, side trips, companions who would add to the pleasure of the journey, optimal arrival time, or whether the trip was a bad idea in the first place, have no effect on the flight, unless he is prepared to incur the cost of hijacking the aircraft. No small part of the appeal of the automobile, which social critics are quick to attribute to irrational drives, derives from its incremental and continuously reviewable decision-making potential — which is curtailed to varying degrees by alternative transportation modes.
In economic transactions, package deals are often vulnerable. The Ford Motor Company’s loss of its early supremacy in the automobile industry to General Motors turned on its insistence on offering the famous Model T as a “package deal,” involving not only a given mechanism but also an unchanging body style and a single color (black), whereas General Motors supplied cars in a variety of annually changing models and in virtually every color of the rainbow. For a producer to offer a package deal is to gamble that he is correct simultaneously in his assessment of the acceptability to the consumer of all of the elements in the package. Even a small “package” presents serious problems in this regard. If the producer’s chances of being right on each of three variables is 75 percent for each variable, his chances of being right on the whole package are less than half (27 out of 64).10 The variety of models of many products is one response to the hazards of trying to guess what specific combination of characteristics will appeal to the consumer. The inability of the producer to know precisely what the consumer wants is a basic fact of life under any economic system. Different varieties of the same basic product are one way of dealing with this inescapable fact, and not an arbitrarily imposed “waste” as sometimes claimed. The consumer can be presented with a single take-it-or-leave-it “package” only under some form of monopoly, private or governmental.
Informal decision-making processes permit individualized decisions in another sense as well. Decisions are not as likely to become precedents constraining future decisions. Choosing cereal for breakfast today does not prejudice one’s option to choose eggs tomorrow or to skip breakfast entirely the next day. The variability and reversibility of informal decisions not only allows corrections of past judgments and adaptations to current desire for variety; it allows future planning to take place at lower cost. The more adaptability exists for a given kind of decision, the less risky it is to make plans for the future, and therefore the more likely it is that more people will make more plans in such areas. Dates are more likely to be made in cultures where this implies little beyond a short-run commitment to be at a certain place at a certain time, than in cultures where overt expressions of interest in an individual of the opposite sex, or subsequent displays of affection toward such individuals imply matrimonial intentions — and where failure to follow through brings social ostracism or even risk to life and limb. Foreign investments are more likely to be made in a country where the proceeds can be withdrawn at will in convertible currency than in a country where legal barriers make this impossible or political barriers make it costly. Similarly, the existence of such instruments of future decision variability and reversibility (i.e., nonprecedence) as brakes and steering wheels is all that makes most people willing to ride in automobiles at highway speeds. Liquidity of assets and the existence of options markets serve similar functions in the economic sphere.
The prices paid for things which modify or nullify the precedential element of decision making is a tangible indicator of the value of nonprecedential processes. The extra costs involved in options markets, and the foregone earnings on more liquid assets are fairly obvious costs. In the case of an automobile, the unwillingness to be bound by past decisions as to direction and velocity is reflected in the cost of brake systems and steering systems. A less tangible but no less real cost is paid by those who forego or curtail social interaction with the opposite sex in cultures where this becomes precedential. Another way of looking at all these things is that the huge costs paid to get out of precedents implies an even higher cost of being bound by these precedents.
Informal relationships are not mere minor interstitial supplements to the major institutions of society. These informal relationships not only include important decision-making processes, such as the family, but also produce much of the background social capital without which the other major institutions of society could not function nearly as effectively as they do. Language has already been mentioned as an informally produced system. Morality is another major item of background social capital, without which the cost of operating everything from credit cards to courts of law would be far more expensive — perhaps prohibitively so. The same could be said for hygiene, civility, and other informally transmitted characteristics without which many (or all) formal organizations would incur huge costs of operation, if they could operate at all.
Informal relationships or decision-making processes are not categorically superior to more formal relationships or processes. Lovers do get married. People not only rent, but lease and buy. Astronauts go up in rockets with neither brakes nor steering wheels. Clearly there must be some offsetting benefits in more structured relationships and precedential decisions — or rather, benefits peculiar to such relationships, which may in any given instance be greater than, equal to, or less than, the benefits of informal decision-making processes.
Among the many variables impinging on one’s happiness and well-being, some require relatively frequent adjustments while others do not, and some derive much of their value precisely from their constancy. Obviously, formal organizations would not exist if informal relationships met all human needs.
The apportionment of decision making as between informal and formal processes involves a trade-off of flexibility for security. A’s flexibility is B’s uncertainty as to what A will do. The cost to B of this uncertainty cannot be measured in terms of A’s most likely prospective action nor in terms of A’s retrospectively observed action. The cost of uncertainty to B is the cost of preparing for a range of possibilities of A’s behavior. Depending upon the cost of these precautions to B and the value of flexibility to A, it may be possible for both sides to become better off by signing a contract awarding money to A for agreeing in advance to follow a given course (or restricted range of courses) of conduct. In short, a more rigidified process may be made preferable to both sides. Total risk can be reduced in some cases by rigidity, just as it is reduced in other cases by flexibility.
In many cases a much broader kind of rigid agreement may be in order. Society itself may need to guarantee that certain relationships will remain rigid and inviolate in all but the most extraordinary circumstances. Much socially beneficial prospective action will not take place, or will not take place to the same extent, without rigid guarantees. The heavy investment of emotion, time, and resources necessary to raise a child would be less likely in a society where the child might at any moment, for any capricious reason, be taken away and never seen again. Such behavior is rejected not only for its retrospective injustice but also for its prospective effect on parental behavior. Not only will the state forebear from such behavior; it will use severe sanctions against private individuals who do such things (kidnappers). This rigid legal framework of parent-child relationships provides the protective setting within which the most flexible kinds of parent-child social relationships may develop. Formal and informal processes are not mutually exclusive but mutually supporting.
Similar considerations apply across a spectrum of other social arrangements, particularly those involving long and large individual investments of efforts for prospective personal and social benefits. Property rights introduce rigidities into the use of vast amounts of many resources — by excluding all but the legal owner(s) from a serious voice in most of the decisions made about the disposition of the resources — on the assumption that such losses as are occasioned by this rigidity are more than offset by the gains in prospective behavior by people acting under these guarantees.
Someone who is going to work for many years to have his own home wants some fairly rigid assurance that the house will in fact belong to him — that he cannot be dispossessed by someone who is physically stronger, better armed, or more ruthless, or who is deemed more “worthy” by political authorities. Rigid assurances are needed that changing fashions, mores, and power relationships will not suddenly deprive him of his property, his children, or his life. Informal relationships which flourish in a society do so within the protection of formal laws on property ownership, kidnapping, murder, and other basic matters on which people want rigidity rather than continuously negotiable or modifiable relationships.
Formalized and rigidified decision-making processes (or frameworks for processes) are not only social investments in certain behavior patterns; they are direct consumer goods as well. Peace of mind and a sense of independence and dignity are immediate psychic dividends from operating under known rules, applicable to all, rather than being personally assessed and controlled by other individuals. Informal decision-making processes flourish only where such assessment and control are in the hands of those biased in favor of the individual concerned — e.g., family, friends, and lovers. Similar informal processes in the hands of strangers might be intolerable. In short, the comparison is not solely between two different kinds of institutional processes — formal vs. informal — but between two different kinds of processes engaged in by two different kinds of people.
Economic decisions may be made through informal processes or through structured organizations. If the lawn needs mowing, the homeowner may do it himself, tell his son to do it, pay his son to do it, pay another individual to do it, or contract with a lawn-care firm to do it. Similarly he may grow his own vegetables, buy them from a local farmer, or from a store, or buy them already prepared at a restaurant. The theoretical spectrum, ranging from the most informal to the most formal decision-making processes, is far greater than is likely to be encountered in the real world. Why this is so is worth analyzing in order to understand the peculiar advantages and disadvantages of more formal and less formal economic processes.
Theoretically, the various components which typically make up a product could all be bought separately and assembled either by the consumer or by other persons hired by him to perform that service on a one-time basis as needed — the way he hires a plumber or electrician when he needs their services. There is no inherent need for a firm to exist to sell him a finished product. By the same token, there is no need for workers to be employed by such a firm. Theoretically, they could sell their services directly to those who want them, as plumbers, doctors, and shoe shine boys ordinarily do.
For some products and to some extent, there is much consumer assembly of finished products. Stereo systems often contain amplifiers, speakers, turntables and tape decks, each made by a different manufacturer and assembled with knowledge purchased from the publisher of a do-it-yourself book. A whole pre-assembled stereo system may also be purchased at most department stores. A similar range exists among cameras. The view camera used by professional photographers is usually sold as a camera body with no lens or shutter, and with nothing to hold the film. All these essential components are typically available in a wide variety of types and brands, all of which are to be assembled by the photographer into a functioning camera. At the other end of the spectrum is the “Instamatic” camera with all these components preselected, preassembled, and preset for a specific focusing distance, lens opening and shutter speed selected by the manufacturer, who is in effect selling a “package” that includes not only physical items but also the application of elementary knowledge of picture taking settings.
From this it is clear that one reason for the existence of a business firm is to economize on the production or application of knowledge. Any user of an “Instamatic” camera could acquire as much knowledge as is used in presetting the lens and shutter by purchasing an elementary book on photography and investing a few hours in reading it. Since the consumer sees people all around him with adjustable cameras, he knows that it is neither impossible nor probably very difficult to acquire such knowledge. His is therefore an informed choice to purchase the knowledge from the camera manufacturer, rather than produce this knowledge himself from a book. This is a perfectly rational choice where the camera firm can produce the quantity of knowledge needed (for casual snapshots) at a lower cost than the consumer. From the point of view of society at large, fewer resources are used to produce a given product or to achieve a given end result.
One of the reasons the firm has lower costs than the consumer would have is that it engages in fewer transactions in proportion to its volume of output. A consumer who wished to hire a photographic expert to tell him at what distance to focus his lens would have to determine the likely sources of such experts and the means of determining their expertise, as well as not buying more expertise than he needed, and other such problems. The cost of hiring the expert, spread over one or two cameras would be much higher per camera (or per picture) than when a camera manufacturer hires experts to guide its decisions on thousands of cameras. Similar considerations apply to the hiring of many kinds of workers (including management) and to the hire or purchase of specialized equipment.
In the theoretical extreme, each worker could hire various fractions of his time to various employers, as some workers do in practice to some extent. But theoretically the worker would be ready to sell the tiniest fraction of his time to different employers or to change employers at any given instant of the working day when the fluctuations of the labor market might offer a marginally higher wage rate somewhere else. Such behavior would, of course, involve very high transactions costs to the worker — and to the employer, who would have to be constantly prepared to fill vacancies at a moment’s notice. Contractual and semicontractual arrangements, including “adequate notice” customs, reduce these transactions costs, at the cost of reduced institutional flexibility in the quantity and quality of labor employed, and in the quantity and quality of work obtainable from given workers in a situation where “instant firing” is often not a feasible option. That many firms voluntarily chose to accept such costs of institutional rigidity implied in having “regular employees” — even before union or legal pressures for job security — suggests that transactions costs would be substantial otherwise. That other firms had to wait for such outside pressures suggests that the relative weights of those costs and benefits vary from situation to situation.
As in the general question of the relative advantages of formal versus informal procedures, the point here is not to determine which is better categorically. On the contrary, the point is to suggest why there is a trade-off. The particular terms of that trade-off, and the way those terms vary incrementally, is likely to be far better known to those directly involved than to others operating on general principles.
Even after acquiring the formal institutional structures implied where firms sell to consumers, economic processes still retain substantial elements of incremental rather than categorical decision making. The consumer, by choosing among firms to patronize, implicitly weighs the effectiveness of different sets of workers and managers, rewarding some with fuller, more sustained employment, and forcing others to work less or not at all — despite any institutional guarantees — for lack of consumer demand can force the institution itself out of business. Even where the consumer chooses to buy prepackaged products, his range of choice among such products and retailers of products usually prevents his being forced into the kind of take-it-or-leave-it “package deal” choices common in such fields as politics, where he must vote for one candidate’s whole “package” of positions on foreign policy, civil liberties, ecology, race relations, monetary policy, etc. The almost continuous revision of most economic decisions adds a temporal flexibility not found in political systems with fixed terms of office, where recall and impeachment are costly options.
Because economic transactions often involve repeated satisfaction of the same desires, there is continual feedback from those most knowledgeable about the extent to which a given product or service is satisfactory — namely, the consumers. Moreover, this is not merely abstract knowledge but knowledge conveyed in a monetary form, conveying persuasion as well as information.
Economic transactions, whether through formal or informal processes, have as a serious disadvantage the possible disregard of affected interests not party to the transactions. A sale of coal to an electric generating plant may represent a mutually advantageous transaction from the point of view of the coal company and the electric company, and yet create millions of dollars worth of costs in dirt and lung disease which are not represented in the decisions as to the kind of coal to use, the location of the plant, or the presence or absence of devices to reduce harmful emissions. Theoretically, with a perfectly functioning and costless legal system, all these costs would be felt in the form of damage liabilities, which would be foreseen at the time of the economic transaction — leading to the same kinds of decisions as if the excluded third parties had in fact been included.11 The external costs in some economic processes, and the high transactions costs of organizing thousands of scattered individuals, create special problems for affected third parties. Viewed as a social process, the problem with such economic processes is that the transacting parties are not coextensive with the affected parties.
Another problem with an economic system is that different people have varying amounts of money with which to convey their consumer preferences to producers. For many social critics, this invalidates any hope of an optimal use of resources via market processes. However, this may be a more formidable problem in theory than in practice. When groups of consumers compete for the same products, each of the competing groups usually includes a wide range of income levels, so that a rich-versus-poor competition need not be involved. Moreover, even where such a competition is involved, lower income consumers often bid goods and resources away from the affluent, through sheer numbers, even if not to the theoretically optimal extent. Much of the outcry against middlemen (“developers,” “commercial interests,” etc.) who would redirect resources from a “higher” to a “lower” use is implicitly a protest against large numbers of lower-income people whose collective wealth is bidding shoreline, forest, and lakeside property away from a use favored by higher-income people to uses more consonant with the tastes and individual resources of lower-income people: typically higher density use, substituting apartment buildings for individual houses, hotels for rustic cabins, automobile access roads for backpack trails, etc. The middlemen, as such, typically have no bias toward any particular use, but only toward making money — a charge bitterly made by critics, despite the inconsistency of that charge with blaming the middlemen for a particular end result.
Political and legal institutions provide the rigidities — “rights” — people want in some vital areas of their life, where they reject both the transactions costs and the indignity of having to submit to, or negotiate with, those who might challenge or threaten their possession of their home, their children, or their life. Constitutional systems attempt to sharply demarcate these areas of basic rights from other areas in which the discretion and flexibility of individual choice and interpersonal negotiation may achieve whatever arrangements are deemed mutually satisfactory by the individuals concerned. In short, Constitutional political and legal systems attempt to limit their own scope to areas in which they have a relative advantage as decision-making processes, leaving other areas to other decision-making processes, whose advantages may be either in the quality of the decisions or in the personal dignity implied by free choice.
Political systems provide some feedback via the electoral process, so that laws can be amended, repealed, or given varying amounts of financial support. This feedback is neither as fast nor as universal, nor as immediately coercive as in economic market processes. The growing area of administrative decision making is even more insulated from electoral feedback, and legal institutions at the higher, appellate court levels have been made virtually election-proof, except for the confirmation process. As compared to economic institutions, the virtues of political, administrative, and judicial institutions are not so much responsiveness as reliability. Their decisions are not separate and episodic but precedential: political, legislative, and administrative rulings are in effect until explicitly repealed or declared unconstitutional, and changes in court rulings are self-restricted by deliberate reluctance to needlessly upset precedents. The basic framework of political, administrative, and judicial rulings is categorical — legal or illegal, guilty or innocent — though much ingenuity may go into introducing elements of flexibility and incremental decision making into these institutional processes. Still, these flexible and incremental features are not as integral to such processes as to economic institutions.
Political systems allow affected third parties to influence economic transactions from which their interests are excluded. Political decision making can lower transactions costs by allowing a relatively few surrogates to make and implement decisions reflecting the will of millions who have insufficient individual stake (or resources) to incur the huge costs of devising and transacting some of the decisions they believe in.
Social transactions may generate not only costs external to the transacting parties but also benefits external to those parties. Economic institutions do not bring such benefits to bear on the decision makers. Theoretically, the beneficiaries might bring such considerations to bear through offers of reward to the transacting parties to shape their decisions so as to optimize third party benefits, but in practice the number and dispersion of the beneficiaries, and the corresponding cost of identifying and welding these diffuse interests into a coherent bargaining agent typically prevent this.12
A special case of external benefits is “social overhead capital” — investments whose benefits accrue to a wide variety of individuals and institutions which do not themselves incur the cost of making the investment. For example, a sewage system reduces the incidence of disease and debilitation, enabling workers to work more days and earn more pay, and enabling employers to have a more reliable workforce and correspondingly higher profits. Raising children to be honest is an investment made by parents, but among the beneficiaries are credit card companies, self-service stores, and the Internal Revenue Service. The fact that those who incur the costs of the investment are not the same as those who reap the dividends makes it more difficult for economic institutions to achieve the level of investment justified by the returns, and thereby creates a role for political surrogates.
The time horizon of the constituent may be his lifetime, and perhaps that of his children, or even the longer range interest of the whole society as an on-going enterprise. The inherent incentive structure facing a political surrogate emphasizes the time remaining between a given decision and the next election. The opportunity for policies with immediate benefits and longer run negative consequences are obvious, not only in theory but in practice. Similarly, differences in information and transactions costs per unit of benefit between the citizen and organized interest groups, as well as between the citizen and his political surrogate, create inherent incentives for policies with concentrated benefits and diffused costs — even though the costs may be several times the benefits, whether measured financially or otherwise.
Another problem inherent in political processes is that the degree of reliability or rigidity desired in a governmental framework, within which individual planning and action can take place, is jeopardized by political incentives to continually adjust this framework for the real or alleged benefit of particular groups of constituents. This is a special case of the concentration of benefits and the diffusion of costs. Everyone with an objective interest in a known and predictable set of laws and policies pays the cost of innovative political activities. This means virtually everyone in the society, including those who benefit from particular subsets of changes. It is not merely so-called “liberals” who innovate; so-called “conservatives” may be equally creative with “tax breaks” or monopolistic concessions for a variety of constituent groups as their political opponents are with expenditure programs and government controls for a variety of their constituents. The point is that political surrogates, for whatever constituent coalition they serve, have an incentive to continually adjust the legal framework — whatever it may be at a given moment and regardless of its merits or demerits — because of specific concentrated benefits and the diffused general costs of reduced predictability.
This is neither a moral comment on individuals nor an exhortation for more citizen knowledge of specific governmental policy. On the contrary, it is an attempt to explain the causes of these phenomena in terms of differentials in the cost of information, differentials in transactions costs, and inherent conflicts of interest built into political decision-making processes. To exhort the individual citizen to make investments in knowledge comparable to those of lobbyists and political crusaders (both of whom have much lower costs per unit of personal benefit) is to urge him to behavior that is irrational, if not physically impossible in a twenty-four hour day. What might be possible, at lower cost, is an awareness of this problem inherent in political decision making, when choosing among modes of decision making.
The competition of political opponents tends to mitigate these problems somewhat, but the terms of this competition are quite different from the terms of economic competition. Political knowledge is conveyed by articulation, and its accurate transmission through political competition depends upon the preexisting stock of knowledge and understanding of the receiving citizen. Economic knowledge need not be articulated to the consumer, but is conveyed — summarized — in the prices and qualities of goods. The consumer may have no idea at all — or even a wrong idea — as to why one product costs less and serves his purposes better; all he needs is that end-result itself. Someone must of course have the specific knowledge of how to achieve that result. What is crucial to economic competition is that better and more accurate knowledge on the part of the producer is a decisive competitive advantage, regardless of whether the consumer shares any part of that knowledge. In political competition, accurate knowledge has no such decisive competitive advantage, because what is being “sold” is not an end-result but a plausible belief about a complex process.
Because of differences in the cost of judging processes versus the cost of judging end results, it is even more important in political than in economic processes to have feedback from the diffused individuals who receive the consequences to the few who made the decisions that produced the consequences.
Where political decision making is broadly defined to include judicial decision making, feedback from those affected is even less effective. Moreover, the cost of a court’s monitoring the consequences of its own decisions could easily be prohibitive, and especially where the consequences include effects on people not party to the legal action, but whose whole constellation of expectations have been changed. However difficult it may be to directly know what is going on in someone else’s mind — such as changing expectations — it has concrete consequences which take place long before the future events contemplated. Restrictions on the future use of property is a reduction in its present value, since one component of its present value is its future saleability. In short, a reduction in property rights is a partial confiscation of property; to take away 10 percent of the value of land is economically no different from taking away 10 percent of the land itself.
Similar reasoning applies to other restrictions on other values not expressed in money terms. Changing expectations of future social relationships of school children bring forth varying present reactions of parents. In some cases, these present reactions may be more vehement than after the future event actually arrives — as claimed by some supporters of “busing,” for example — but this merely illustrates the correspondence between economic and noneconomic translation (or inherent equivalence) of future expectations into present costs or benefits.
Judicial decision making is made necessary by the insufficiencies of language, even if everyone were willing to obey the law as he understood it. Political leaders cannot exhaustively specify the application of the principles they legislate. Moreover, the people may choose to bind themselves and their political surrogates in advance, during presumably more sober periods, against actions they might take in rash moments. This simply means that, beyond some point, flexibility of decision making is deemed harmful and the rigidities of Constitutional limitations are preferred within that range of decisions. This parallels the economic law of diminishing returns, under which a given input has varying effects on output over different ranges, including — beyond some point — a negative effect. If flexibility is considered as an input in decision-making processes, then it too, clearly, has a range within which it is enormously valuable, another range within which it is more moderately valuable, and another range within which it is positively harmful. Otherwise we would leave ourselves unlimited flexibility to take the most sweeping and drastic actions on the basis of the most transient 51 percent majority. Instead special rigidities — “rights” — are deliberately built into the system to apply to such things as life, liberty, and property, where our primary interest is in security rather than in fine tuning the social mechanism to capture fleeting advantages.
Even as compared to formal economic or political processes, judicial decision making tends to be more categorical, rather than incremental. Not only do criminal cases tend to be dichotomized into guilty or innocent, and appellate decisions into constitutional or unconstitutional, the legal precedents apply to all similarly circumstanced individuals — where the similarity is in those articulated characteristics documentable to third parties, whether or not these are the characteristics most behaviorally determinative or philosophically crucial. By contrast, informal social processes can adjust the time, scope, and degree of specialness of treatment of the salient characteristics of each individual person and each episode, as determined by closer knowledge, unrestricted by the inherent limitations of articulation or of secondhand data filtered through legal rules of evidence.
No such close weighing of incremental costs and incremental benefits can be expected in judicial processes whose social benefits take the rigid form of “rights” applicable to categories, and costs take the form of correspondingly rigid obligations. In short, judicial decision making especially at the appellate level, consists of “package deals,” in which the package is quite extensive in time as well as space, and has contents which are homogeneous only with respect to articulated, documentable variables — and may be quite heterogeneous with respect to all other behavioral or philosophical considerations.
The most basic of all decisions is who shall decide. This is easily lost sight of in discussions that proceed directly to the merits of particular issues, as if they could be judged from a unitary, or God’s eye, viewpoint. A more human perspective must recognize the respective advantages and disadvantages of different decision-making processes, including their widely varying costs of knowledge, which is a central consideration often overlooked in analyses which proceed as if knowledge were either complete, costless, or of a “given” quantity. Decision-making processes differ not only in the quantity, quality, and cost of knowledge brought to bear initially, but also and perhaps still more so, in the feedback of knowledge and its effectiveness in modifying the initial decision. This feedback is not only additional knowledge, but knowledge of a different kind. It is direct knowledge of particulars of time and place, as distinguished from the secondhand generalities known as “expertise.” The high personal cost of acquiring expertise, and the opportunities it presents for displaying individual talent or genius, make it a more dramatic form of knowledge, but not necessarily a more important form of knowledge from a decision-making point of view. Certainly expertise is not sufficient in itself without the additional direct knowledge of results obtainable closer at hand, and at lower cost, by great numbers of individuals who acquire no personal distinction from possession of that kind of knowledge.
“Society” is not the only figure of speech that confuses the actual decision-making units and conceals the determining incentives and constraints. “The market” is another such misleading figure of speech. Both the friends and foes of economic decision-making processes refer to “the market” as if it were an institution parallel with, and alternative to, the government as an institution. The government is indeed an institution, but “the market” is nothing more than an option for each individual to chose among numerous existing institutions, or to fashion new arrangements suited to his own situation and taste.
The government establishes an army or a post office as the answer to a given problem. “The market” is simply the freedom to choose among many existing or still-to-be-created possibilities. The need for housing can be met through “the market” in a thousand different ways chosen by each person — anything from living in a commune to buying a house, renting rooms, moving in with relatives, living in quarters provided by an employer, etc., etc. The need for food can be met by buying groceries, eating at a restaurant, growing a garden, or letting someone else provide meals in exchange for work, property, or sex. “The market” is no particular set of institutions. Its advantages and disadvantages are due precisely to this fact. Any comparison of market processes and governmental processes for making a particular set of decisions is a comparison between given institutions, prescribed in advance, and an option to select or create institutions ad hoc. There are of course particular institutions existing in the market as of a given time. But there can be no definitive comparison of market institutions — such as the corporation — and a governmental institution, such as a federal bureaucracy. The corporation may be the predominant institutional way of doing certain things during a particular era, but it will never be the only market mechanism even during that given era, and certainly not for all eras. Partnerships, cooperatives, episodic individual transactions, and long-run contractual agreements all exist as alternatives. The advantages of market institutions over government institutions are not so much in their particular characteristics as institutions but in the fact that people can usually make a better choice out of numerous options than by following a single prescribed process.
The diversity of personal tastes insures that no given institution will become the answer to a human problem in the market. The need for food, housing, or other desiderata can be met in a sweeping range of ways. Some of the methods most preferred by some will be the most abhorred by others. Responsiveness to individual diversity means that market processes necessarily produce “chaotic” results from the point of view of any single given scale of values. No matter which particular way you think people should be housed or fed (or their other needs met) the market will not do it just that way, because the market is not a particular set of institutions. People who are convinced that their values are best — not only for themselves but for others — must necessarily be offended by many things that happen in a market economy, whether those people’s values are religious, communistic, white supremacist, or racially integrationist. The diversity of tastes satisfied by a market may be its greatest economic achievement, but it is also its greatest political vulnerability.
Decision making through any kind of process involves costs created by the decision-making process itself, quite aside from those costs created by the particular decisions reached. Achieving agreement or resolution of opposing views is never free. Nor should these “transactions costs,” as economists call them, be thought of as minor incidental expenses. The transactions costs of choosing a new emperor of the Roman Empire often included tens of thousands of lives and the destruction of whole cities and surrounding countrysides in battles among contenders. The devotion of many rational and public-spirited men of later times to the principle of royal succession, which might seem at first to be only an irrational special privilege, is more easily understood against an historical background of astronomical transactions costs in choosing national leaders. Even one who felt that a given king (or kings in general) had only average intelligence, or even somewhat below average intelligence, might still reasonably choose to bear with royal succession if he felt that the likely differences in leadership were not worth the carnage involved in alternative political processes available at the time.
The rise of modern conditions — notably literacy and mass communications — made democratic and constitutional methods of changing national leadership possible. It does not make agreement on issues a free good, however. Again, the tendency to proceed directly to the “solution” of “problems” from some given viewpoint or given set of values overlooks the crucial point that the diversity of viewpoints and values means that costs of concurrence and the amount of concurrence made necessary by different policies can vary enormously. The net difference between policy x and policy y may be far less than the cost of choosing, or one policy may require far more consensus than the other. The Godlike approach to social policy ignores both the diversity of values and the cost of agreement among human beings. The political and/or economic systems which involve less control from higher authorities reduce the costs of concurrence — which can range all the way up to concentration camps and genocide. To those who feel that their values are the values, the less controlled systems necessarily present a spectacle of “chaos,” simply because such systems respond to a diversity of values. The more successfully such systems respond to diversity, the more “chaos” there will be, by definition, according to the standards of any specific set of values — other than diversity or freedom as values. Looked at another way, the more self-righteous observers there are, the more chaos (and “waste”) will be seen.
Ringing calls for a national consensus on this or that are often preposterous in the literal sense of putting in front what comes behind. It is true that — viewed in retrospect — those national consensuses that have in fact been achieved have often been both practically fruitful and emotionally satisfying. This is because, given the enormous cost of consensus, it is unlikely to be achieved, except on something of overwhelming urgency to an overwhelming majority of people. Unity in wartime, when national survival is threatened, is an obvious example. In short, it is the high value involved in the result — survival, in this case — that makes us willing to pay the high cost of consensus. It is not the cost that creates the value, however. Nor can we make other things valuable by incurring large costs for them, such as by trying for a national consensus about them. On the contrary, we satisfy our desires at least cost — which is to say, we can satisfy more of our desires — by minimizing the amount of consensus that is necessary. We easily provide ourselves with food and clothing precisely because there is no consensus needed as to what is the best food or the best clothing. If we had to reach a consensus first, we might destroy ourselves in the process of trying to meet simple basic needs. Man’s equally pervasive spiritual needs — whether met in religious or ideological ways — have often led to such mutual destruction, ranging from persecution to wholesale slaughter, when particular religious or political creeds required consensus as part of their tenets. Individualism and pluralism in social, political and economic processes reduce the need for consensus — at the cost of presenting an untidy spectacle of “chaos” to those eager for a consensus in support of their own particular subjective values. The Constitution of the United States implicitly recognizes the very high cost of consensus in some areas by flatly forbidding the government from even attempting to reach a consensus in religious matters. Yet the cost of consensus is implicitly treated as negligible in naive complaints that “the American system seems less well adapted to the mobilization of a positive energetic will.”13 That failing is sometimes known as freedom.
One of the problems involved in understanding decision making through any kind of institutional process is that the cause of a decision must be distinguished from the mechanism that transmits it. The ancient practice of killing the messenger who brought bad news suggests that this separation of causal factors from transmitting mechanisms is especially difficult in emotion-laden areas. Institutions frequently transmit unwelcome news — such as the unacceptability of one’s performance in school or on the job, or the reduced availability of a desired commodity or the unlikelihood of one’s political ideals being realized. The question then is whether the institution was itself responsible for this outcome, or was simply a messenger bringing bad news. Attempts to prevent institutions from conveying bad news — e.g., nofail grading, “job security,” price controls, etc. — raise the cost of transmitting knowledge and retard the adjustment to that knowledge.
Before attempting to determine the effect of institutions, it is necessary to consider the inherent circumstances, constraints, and impelling forces at work in the environment within which the institutional mechanisms function. The analysis of these impulsions and constraints — i.e., social “theory” — must at least supplement the consideration of institutional mechanics. Decision making depends not only on the kinds of processes through which decisions are made, but on the nature of the trade-offs involved. Perhaps the easiest kinds of trade-offs to visualize are economic trade-offs, which can be quantified in money terms, but broader social trade-offs may be even more important, even if expressed in less tangible terms. Economic, social, and political trade-offs will be considered in the next three chapters.
An economic system is a system for the production and distribution of goods and services. But what is crucial for understanding the way it functions is that it is a system for rationing goods and services that are inadequate to supply all that people want. This is true of any economic system, whether it is called capitalism, socialism, feudalism, or by any other name. The Garden of Eden was not an economic system, even though it produced and distributed goods and services, because it produced them in such abundance that rationing was unnecessary. A utopia would not be an economic system, for the same reason. In short, while economic systems of various sorts boast of their achievements in bringing goods and services to people, what makes them all economic systems is that they have systematic procedures for preventing people from getting goods and services, denying them access to natural resources, tools or equipment for production, and limiting their ability to work at the tasks they would prefer. Capitalist systems use capitalist methods of denial, socialist systems use socialist methods of denial, but all economic systems must use some method of denial.
Looked at another way, there are inherent constraints, given the limitations of nature and the unlimited desires of man, and economic systems are simply artificial schemes for administering the inherent scarcities. The scarcities themselves exist independently of the particular economic systems, and would exist if there were no economic system at all and people simply fought over everything they wanted. Economic institutions exist to introduce elements of rationality or efficiency into the use of inputs and outputs.
The classic definition of economics is that it is the study of the allocation of scarce resources which have alternative uses. If resources — the ingredients of production — were not scarce, there would be no economics. We would be in an Eden or a utopia. Similarly, if each resource had only one possible use, we would simply use as much of each resource as was available to produce as much of its unique output as we could, and the only economic problem would be deciding which particular individual should produce it or consume it. But economics is much more complicated than that because, in the real world, the same resource can be used to produce a wide variety of products. Coal, for example, can produce dyes, electric power, heat, nylon, or liquid automotive fuel, and milk can produce ice cream, yogurt, and innumerable kinds of cheeses, as well as providing an ingredient in a virtually limitless variety of cooked foods. An economic system must determine how much of each resource shall go to each of its various uses, under the inherent constraint that all of the desires for all of the users cannot possibly be satisfied simultaneously.
While economic systems may become very complex, the economic situation or predicament is quite simple: there just is not enough to go around. Like so many simple and important realities, it often gets lost sight of, or is completely ignored, in the midst of complicated reasoning or emotionally powerful rhetoric. For example, some social commentators point to the existence of “unmet needs” in society as evidence of the “failure” of the economic system. But, in fact, because economic systems are essentially systems of rationing, any successfully functioning economic system would have “unmet needs” everywhere. The alternative would be to completely satisfy all of some category of needs — the most urgent, the moderately important, and the trivially marginal — thereby leaving still more unsatisfied (and more urgent) needs unmet elsewhere in the economy. We could, for example, completely solve the downtown parking problem in every city in the country, so that anyone could easily find a convenient parking space at any hour of the day or night — but the resources needed to do this would mean severe cutbacks in municipal hospitals, schools, and water supply. The mundane fact of insufficiency must be insisted upon and reiterated because so many discussions of “unmet needs” proceed as if “better” policies, practices, or attitudes would “solve” the problem at hand without creating deficiencies elsewhere. Typical of this attitude is the comment that, “If we can send a man to the moon, why can’t we — ” followed by whatever project the speaker favors. The fact that we sent a man to the moon is part of the reason why many other things could not be done.
When economics is mentioned, many people think of money, and in fact the word “resources” is often used simply as a genteel synonym for money. But in reality, a nation’s economic success is far more likely to depend upon its real resources — land, machinery, work skills, etc. — rather than on the number or denomination of the pieces of green paper printed by the government. For an individual, the amount of money at his disposal determines his wealth, but for a nation as a whole, its wealth is its food, housing, transportation, medical care, etc. — not the green paper used to transfer this wealth around within its population. A nation is wealthier, its standard of living is higher, when it has more of these real things, not when bigger numbers are printed on its currency.
Since an economy functions with scarce resources which have alternative uses, there must be some method of coordinating the rationing process and getting the most output from the available input. There are as many different ways of doing this as there are different economic systems. All of these involve the use of knowledge, and how effectively that knowledge is used is crucial. After all, the cavemen had the same natural resources at their disposal as we have today, and the difference between their standard of living and ours is a difference between the knowledge they could bring to bear on those resources and the knowledge used today. Although we speak loosely of “production,” man neither creates nor destroys matter, but only transforms it — and the knowledge of how to make these transformations is a key economic factor. Even among contemporary nations, differences in their economic conditions are often far more related to differences in their technological and organizational knowledge than to their respective endowments in natural resources. Japan, for example, has achieved a relatively high level of prosperity while importing many of its inputs and exporting much of its output. What they are essentially doing is selling their knowledge and skills to the rest of the world. Although it is physical material that consumers are buying, this material could have been shipped directly from the supplying country to the consuming country, without passing through Japan — except that the Japanese can transform it from inputs to outputs more efficiently than the consuming nation could.
More pervasively than is generally appreciated, economic transactions are purchases and sales of knowledge. Even the hiring of an “unskilled” worker to pump gas involves the purchase of a knowledge of the importance of dependability, punctuality, and an ability to get along with customers and co-workers, quite aside from the modest technological knowledge required to operate the gasoline pump. This is sometimes dramatically brought home when American corporations attempt to set up businesses in less developed countries, and find that they cannot adequately fill their “unskilled” jobs, even though the country may be full of people who are both poor and unemployed.
Even within an economically advanced nation, where certain skills are so taken for granted that those with them are labeled “unskilled,” there are still such differences in the degree of mastery of these forms of knowledge that some employees are preferred to others, and some have to be fired for failure to apply the necessary knowledge. For example, a gas station attendant who does not show up promptly and dependably to help with rush hour business can cause some drivers to take their cars to another gas station, where they can get filled up without waiting in such a long line. By the same token, another gas station attendant who is especially efficient, attentive or pleasant to the customers can add to the volume of business. The gas station owner is therefore in a position to make significant distinctions among employees who are lumped together as “unskilled” workers by distant “experts.”
Of course, everyone “knows” the importance of punctuality, dependability, etc., in the abstract or intellectual sense of knowing — just as we “know” in a general sense how to milk a cow, though most of us could not actually go out to the barn with an empty pail and come back with milk. But in an economy, it is not the superficial possession of knowledge in the abstract that counts, but the effective application of it. As in the case of Pearl Harbor, the abstract existence of knowledge means nothing unless it is applied at the point of decision and action.
More complex operations obviously involve more complex knowledge — often far more complex than any given individual can master. The person who can successfully man a gas pump or even manage a filling station probably knows little or nothing about the molecular chemistry of petroleum, and a molecular chemist is probably equally uninformed or misinformed as to the problems of finance, product mix, location, and other factors which determine the success or failure of a filling station, and both the manager and the chemist probably know virtually nothing about the geological principles which determine the best way and best places to explore for oil — or about the financial complexities of the speculative investments which pay for this costly and uncertain process. It has been said that no one knows how to make even a simple lead pencil. That is, there is no single person who knows how to mine the graphite, grow the wood, produce the rubber, process the metal, and handle all the financial complications of running a successful business. In short, we are all in the business of selling and buying knowledge from one another, because we are each so profoundly ignorant of what it takes to complete the whole process of which we are a part.
Given the inherent factor of scarcity, any kind of economy tries to maximize the output from its given inputs — or, in other words, to get the most value for its costs. Because resources have alternative uses, and because alternative products produce consumer satisfaction, substitution is a crucial factor of economic life, both in production and in consumption. We have already noted how the same ingredient can go into many different products. It should also be recognized that many different products can be ingredients in a consumer’s sense of well-being. We normally think of physically similar things as substitutes: Plymouths and Chevrolets, rye bread and whole wheat, vodka and gin, etc. But in fact people may choose between spending their disposable cash on adding another room to the house or on taking a vacation abroad, between stocking their wine cellar and buying a season’s pass to the baseball games, or between retiring early and sending a child to college. The particular nature of the satisfactions need not be the same.
Substitution does not imply perfect substitutions. There are all degrees of substitutability: most people would consider two pints of milk as a perfect substitute for a quart of milk, but would consider a cold shower a very poor substitute for sex. How well one thing substitutes for another cannot be determined by how similar they are in physical characteristics, or indeed, by any purely objective criteria. Economists define substitutability in terms of people’s subjective preferences as revealed by their overt behavior. If a rise in the price of coffee causes people to buy more tea, then economically speaking, we can say that they are substitutes without having to investigate the chemical or physical characteristics of either. Similarly, if an increase in the price of stereo equipment causes people to buy more clothes instead, then economically these two goods are substitutes, without regard to their material disparities or even the implausibility of the connection.
Substitution takes place in production as well as consumption. Electric wires can be made of copper, steel, or aluminum, and the proportions of the three vary according to the relationship of their respective costs. Again, substitutes need not be perfect substitutes; the weight advantage of aluminum is more important for some purposes, while for other purposes any price differential will cause the immediate substitution of steel or copper. Through substitution, an economy can — in effect — transform one product into another by shifting some of their common inputs. For example, the economy can easily accomplish the old alchemists’ dream of transforming lead into gold by simply shifting the labor, machinery, and managerial skills used to make lead into the production of gold instead. From an economic point of view, it does not matter that this is not “really” transforming one metal physically into another. What matters is that a reduction in the output of one leads to an increase in the output of the other. In World War II, we transformed our automobiles and refrigerators into tanks and airplanes by this very process of redirecting resource inputs into other product outputs.
Neither in production nor consumption does substitution imply total substitution. More likely, it means an incremental substitution, accepting somewhat less of one thing in order to get somewhat more of another. We almost never have to attempt anything as difficult as deciding categorical priorities — whether vegetables are more important than shoes, or vacations more important than music. Moreover, because we usually decide to have some of each option, even the relative importance of each possible choice changes as the respective quantities that we already have change. For example, if we had a dozen oranges and a bushel of apples, we would probably be less interested in another bag of apples than in another bag of oranges, and we might give up either for one pineapple or a pound of grapes, even though we might have the opposite preferences if we started from a position in which we had no fruit at all, or in which we had a bushel of oranges and ten pounds of grapes. In other words, substitution ratios are incrementally variable rather than categorically fixed.
Simple as all this is, it goes completely counter to rhetoric that is often heard, and sometimes heeded, about the urgent need to “establish priorities” either nationally or in a business or other organization. At the instant that such rhetoric is uttered, there may indeed be an urgent need for more of one thing at the expense of something else, but it is only a matter of time before the changing proportions of the two things change the relative urgency of adding more of each. Categorical priorities ignore this fact, unless they are very flexible and reversible — in which case they are not really “priorities.” But because sober analysis seldom has the appeal of ringing rhetoric, priorities often do get established, and outlive the necessities that gave rise to them. One of the major problems of public policy is to determine what kinds of social institutions lead to flexible and reversible transformations, which permit continuous adjustment to changing circumstances, and which kinds of institutions lead to enduring categorical priorities, which can become as counterproductive under new circumstances as they may have been necessary under the old.
Once it is clear that an economy — any kind of economy — is basically a system of rationing inadequate supplies, and a system of incremental substitutions, the concept of “cost” assumes a new significance. The cost of any good is the cost of its ingredients, and their cost, in turn, is whatever alternative good had to be foregone in order to use them where they are used. For example, the real cost of a piece of cheese is the ice cream or powdered milk that could have been produced with the same original resource. Indeed, if more cows had been slaughtered instead of being kept alive for their milk, there would have been more steaks, baseball gloves, and other cowhide products, so that the real cost of yogurt includes catchers’ mitts.
This is not merely a philosophical way of looking at things. It is the way economies operate in the real world. If the demand for yogurt increased many times, yogurt production would absorb milk that would otherwise have gone into ice cream, cheese, and other dairy products. This would cause more cows to be used to increase total milk production and fewer to be slaughtered — and this in turn would mean less cowhide and higher prices for catchers’ mitts. In an economy not coordinated by prices but by government directives, the same end result could occur through an issuing of orders by a central economic planning board, and the more stringent rationing of catchers’ mitts would be accomplished by waiting lines or waiting lists instead of by higher prices. The physical dissimilarities between dairy products and cowhide products has nothing to do with their substitutability in the production process. How much, and in which direction, the incremental substitution takes place depends upon their respective values. These values are wholly subjective. To say that people want more yogurt is to say that yogurt has become more valuable to them. Either statement conveys exactly the same information. There is no “objective” value of yogurt which could be determined in a chemical laboratory or under a microscope, nor would any political or philosophical process determine what it is “really” worth.
Value being ultimately subjective, it varies not only from person to person but from time to time with the same person, and varies also according to how much of the given good he already has. Obviously a man in the desert dying of thirst would sacrifice much more for a glass of water than he would in his home, with water available from his faucet. In short, even for the same individual, the value of water can vary from virtually everything he has down to zero — or even below zero, since he would pay to have water taken away if his basement were flooded.
The cost of a given good can be determined in purely physical terms. If so many gallons of milk are required to produce ten pounds of yogurt, and if we know how much ice cream could have been produced with that same amount of milk, then we know the physical rate at which ice cream can be “transformed” into yogurt through incremental substitutions in the production process. However, this statement of physical possibilities says nothing about how much yogurt will in fact be produced relative to ice cream. That depends also on the relative values of these goods to their respective consumers. The knowledge of these changing values may be transmitted by price fluctuations in a market economy, or by voting changes in a politically-controlled (“planned”) economy, or by direct orders in a nondemocratic, politically-controlled economy (communism, fascism, etc.).
In other words, while an individual or an economy may appear at first to be weighing the subjective value of a good against its objective cost, ultimately what is being weighed is the subjective value of one good against the subjective value of another good. Faced with identical technology and resources setting the limits of what is possible at a given time, different combinations of goods may be produced, according to the subjective preferences of the decision makers, whether those decision makers are consumers, central planners, or royalty. None of these differing assortments of goods — and therefore different resource uses — need be more “efficient” than any other. Efficiency in turning inputs into outputs can be measured only after specifying the subjective values involved. Even in the apparently objective physical sciences this is also the case. The objective “efficiency” of an automobile engine can be determined only after specifying the subjectively determined goal as the forward movement of the automobile. Otherwise, every engine is 100 percent efficient in the sense that all the energy input is used, either in the forward motion of the car, overcoming the internal friction of engine parts, or in random shaking of the automobile.
Although neither value nor efficiency is wholly objective, the idea that they are dies hard. Denunciations of “inefficiency” and “waste” are often nothing more than statements of a different set of preferences. Schemes to turn particular decisions or processes over to “experts” who will promote scientifically neutral “efficiency” are often simply ways of allowing one group of people to impose their subjective preferences on others. For example, proposals for a city-manager form of government to take municipal decisions “out of politics” are in reality proposals to make local decision making responsive to a different set of interests other than the general electorate. The merits of such a change can be debated from various viewpoints in particular cases, but the point here is the inaccuracy of the usual description of what is going on, and the misconceptions (or dishonesty) behind such descriptions. As a mechanism for the utilization of knowledge in society the city manager arrangement screens out some of the knowledge (from the electorate), allowing more weight to the knowledge of others who have greater access to, or implicit control over, the administration.1
When people casually speak of “the” cost of producing something, they usually mean the average cost — that is, the total cost of running the enterprise divided by the number of units of output it produces. But for actual decision-making purposes at any given time, the incremental cost is more crucial. The total cost of running an airline obviously includes the cost of airplanes, but in deciding whether or not to make a particular flight, what matters at that point is whether the incremental cost of that flight will be covered by its incremental value to the passengers, as revealed by what they are willing to pay for it. This question has to be faced whether the airline is a private company in an unregulated economy, a government-owned enterprise in a socialist state, or any other combination of economic and political institutions. The mechanisms by which the decision is made will be different, and of course the actual decision may be influenced or even determined by the nature of the institutional mechanism, but the point here is that the problem itself is independent of institutions, and institutions can be assessed in terms of how well they resolve the problem.
An airplane which would otherwise remain idle on the ground during a particular time has a very low cost in the economic sense of cost as a foregone alternative. If a plane that would otherwise remain in a hangar overnight is instead brought out at midnight to fly a party of vacationers to a nearby resort, the cost of this short flight that does not interfere with its other schedule of flights is much less than the “average” cost of an airplane flight. In this case, the incremental cost of the flight is little more than the cost of fuel and a flight crew, since the plane itself is there for another purpose anyway. In a price-coordinated economy, the amount of payment by the passengers required to induce the airline to fly under these conditions will tend to be much lower than the amount required to induce the same airline to set aside planes to fly the same distance on a regular schedule. For the latter decision, the passengers would have to pay an amount sufficient to cover not only the fuel and flight crew but to cover also the cost of the plane itself and the airline’s various “overhead” expenses. In an economy coordinated by government decisions, the same economic resolution would be efficient, though it would have to be reached institutionally through a political or administrative process. Whether the same resolution would be reached in fact would depend upon the extent to which the particular institutional arrangements convey the same knowledge of consumer preferences (incremental trade-offs) and production costs (incremental trade-offs), and whether that knowledge was conveyed in a form that was “effective” in the sense of constituting a personal incentive to the decision maker.
It often costs much more to make a commitment in advance to produce a given good or service than it does to produce the same good or service with equipment already provided for other purposes. In some substitutions incremental costs are less than average costs — sometimes only a tiny fraction of average costs. By the same token, if the existing equipment is already being used at its normal capacity, the additional use may cost even more than the normal use, as in the case of additional demand for electricity at a time when the generators are already straining. The difference between average cost and incremental cost is crucial not only in economic institutions in various economic systems but it is also crucial in political, legal, and other systems as well. The incremental cost of a telephone’s ringing may be quite low to a resting and slightly bored housewife, but may be maddeningly high to a housewife who is already simultaneously coping with a crying baby, a pot boiling over on the stove, and a fight among her other children. The incremental cost of making certain precedent-setting judicial decisions is not simply the cost in that individual case but the cost of committing legal institutions to settling similar future cases on a similar basis. This cost may be hundreds or thousands of times as large as the individual decision in itself. Looked at another way, where certain decisions may be made in any of a number of different institutions within a given social system, the institutional location of that decision-making process may raise or lower the costs entailed by large multiples of what is involved in the individual decision as such.
Instead of looking at the efficiency of an economy in terms of how much input is required per unit of output — that is, the cost of production — we can look at how much output can be obtained from a given input. In both ways we can see that there is no fixed relationship between input and output but some general patterns that need to be kept in mind in discussions of economic systems — or even legal, political, and social systems. Generally, the pattern has been that increasing one input while other inputs remain constant, usually increases output — at first faster than the one input is increased, then in proportion, then slower, and finally there is an absolute reduction of output when the one input is added in unlimited quantities. The question is, why this pattern exists.
A lone man farming a vast expanse of land has a limited number of options as to how he will work this land. He may spread his labor thinly all over the whole land area, spending a substantial part of his workday walking over this area instead of actually tilling the soil, or he may decide that he will get more total output by cultivating only half of the land, putting more intensive labor there and cutting back on the amount of his walking from place to place, letting more of his energy go into the actual cultivation. Which of the two approaches he will use will depend on how the various considerations balance out in the individual case. The point here is merely to illustrate the kinds of options he has as a lone farmer (input), which can be compared to the options when there are two units of the same input — that is, two farmers on the same land.
While one farmer could either cultivate the whole land area as one unit or cultivate half the area and leave the other half uncultivated, two farmers have the option of cultivating all the area as a unit or cultivating both halves as separate units. That is, two farmers can either do what one farmer would have done or can, in addition, do things which one farmer could not have done. This is true also in the details of the work. For example, in transporting small objects into an area out in the field, two farmers may choose either to carry them or to throw them to one another. A single farmer has only the first option. In carrying heavy and/or awkward loads, one farmer is limited to getting grips in two places no further apart than the span of his arms; two farmers working together can get two sets of grips with each set being much further away than one person’s arm span. In short, within a range of work activities, two farmers have all the options available to one farmer, plus some other options as well. How often they will choose to work separately and how often as a team depends upon what the advantages are in practice. The crucial point however is that more options generally mean better results, where the larger number of options includes all the smaller number of options. This principle has wide applications within economics and beyond economics, as will be seen in later discussions.
In the case of two farmers on a large tract of land, they can each do whatever one farmer could do and together they can do things that neither could do alone. In the absence of offsetting problems, we would therefore expect two farmers to produce more than twice the output of one farmer on the same ample expanse of land. In short, we may expect a rising output per unit of the input. For similar reasons, we might expect three farmers to also increase output more than in proportion to the increased input, since more elaborate organization of the inputs is now possible. How long the output would increase more than in proportion to the input would depend upon many specific facts, but what is important here is why it could not continue increasing this way forever. Beyond some point, the land would become crowded with people, and their getting into each other’s way and distracting one another’s attention would begin to offset the organizational advantages.
If the two farmers had been sharing the output as partners, they would — automatically, and perhaps even without thinking about it — have been monitoring each other’s work, reducing the prospects of one’s taking it easy at the expense of the other. The ease of monitoring and the certainty of being monitored would guard against the level of effort falling below the two farmer’s own best judgments of the balance between ease and output. But when the number of farmers reached a hundred, no single farmer could equally easily watch the other ninety-nine, nor would each farmer be equally sure that his relaxations of effort would be detected by the others.
Even if all one hundred farmers had identical notions of how much output was worth how much effort, each farmer individually would have an incentive to put forth less than this effort, since his own individual shortcomings would have very little relationship to his own individual share of the output. They might all “know” in an abstract sort of way that the total effort was related to the total output, and so all might desire to keep everyone’s performance up to par, but there is a great difference between this desire — even if universally shared — and an organizational way of achieving it. At the very least, devising and maintaining an organized system of monitoring cannot be free, and whether it would repay its cost is an empirical question. Monitoring costs (either the costs of monitoring or the loss of output if not monitored) are an additional factor offsetting the possibilities of rising output per unit of input.
The original assumption that larger numbers of people meant additional options without an offsetting loss of other options is only approximately true for small numbers of people. Crowding, distraction, and monitoring costs offset the gains made possible by cooperative organizational work. As more and more inputs are added, beyond some point, the negative factors outweigh the positive advantages, and there is a falling ratio of output to input. This is the law of diminishing returns — a basic economic principle, with implications that go far beyond economics.
The law of diminishing returns applies to inanimate inputs as well. Although some amount of fertilizer on the land may have a small incremental effect on the size of the crop, and twice as much may cause the increment to be more than twice as great, beyond some point more fertilizer no longer increases the crop in equal proportions, and it is even possible to reduce the crop with excess fertilizer.
Economic decision making within the constraints of a price system with profits and losses seldom leads to production in the region where more input leads to absolutely diminishing output. There is obviously no point spending hard cash for inputs whose incremental effect will be negative. However, this is not to say that such results do not happen, when the incentives in the particular decision-making process make it rational for the individual decision maker, however detrimental it may be to “society,” which is not a decision-making unit.
Internal communication systems in large organizations are often open to many individuals who may wish to send memoranda, announcements, official documents, paychecks, survey questions, or plain gossip. The number and frequency of such internal communications influences how much attention the average recipient pays to each item. Infrequent arrivals of internal mail are likely to receive more attention per unit than a flood of material arriving every few hours. In other words, the law of diminishing returns operates, so that beyond some point there are diminishing increments of attention as the quantity of mail increases. With a sufficient inundation, there will be less total attention paid — less information effectively received — than if fewer communications had been sent. The situation can reach this level of absolutely diminishing returns only because there are virtually no costs to the numerous individual decision makers who decide whether to add more material to the internal communications system. They may all know that the recipients’ attention and patience are already strained, but each individual sender also knows that his action alone will have very little effect on that. As long as it is worth the bother of typing or mimeographing, the sender has every incentive to send, because part of the costs created by his decision will be externalized to others, in the form of generally diminished attention. When they all do it, they all lose — but this happens only because “all” is not the decision-making unit.2 A more serious social problem arises when whole institutions have incentives to push their activities well past the point of incrementally diminishing returns, into the region of absolutely diminished returns.
Among the constraints affecting economic trade-offs are those which depend on time. The choice between spending money on entertainment today and using that money to buy seeds to plant apple trees is not only a choice between two different sets of benefits; it is a choice among benefits to be received at two very different times. Other things being equal, the present is always preferred to the future, if only because life itself is uncertain and the future may never come, for the individual decision maker. Looked at another way, future benefits must be greater than present benefits to make it worthwhile to wait.3 There is some level of difference that will make present and future benefits equally valuable to a particular individual at a particular time. How much difference and how much time are matters that vary from person to person and vary incrementally with the same person. To someone dying of thirst a gallon of water right now might be more valuable than a swimming pool two years from now, even though the same person under normal conditions would prefer to wait for the pool. In short, with intertemporal substitutions, as with substitutions at a given time, there is no such thing as “the” rate of substitution, either in production or consumption. There is also no such thing as “the” value of a given object, for the time when that object is to be received changes its value. A swimming pool right now would be more valuable than a gallon of water even to a man dying of thirst. Clearly, then, it is more valuable than a swimming pool two years from now. More generally, any given asset is of greater value, the sooner it is to be received. The legal right to that asset can be sold for more in the market, the sooner it will become available. Apple trees that are half grown will sell for more than apple trees that were just planted, and apple trees that are fully grown will sell for the highest price of all, even if the only differences among these trees are the times when they were planted — which is to say, the time left before they produce apples.
Like so many important economic principles, the discount for time is so simple that it is readily forgotten in the rush of practical decisions or at the sound of heady rhetoric. For example, state and municipal governments in financial distress may unilaterally postpone payment on their bonds, with the assurance that those bonds will later be paid off “in full.” But even if this promise is carried out to the letter in money terms, the very fact that the bonds are paid off later means that they are not paid off “in full.” A hundred dollars three years from now is worth nearly twenty-six dollars less than a hundred dollars today, when the interest rate is 8 percent — and this does not even allow for inflation. In other words, a three-year postponement is economically the same as a confiscation of about one-fourth the value of the asset, even if there is no inflation. With even mild inflation, it can easily amount to a confiscation of, or default on, a third or more of the total amount entrusted to the government by those who bought its bonds.
Merely moving any asset backward and forward in time changes its value substantially. This is demonstrable with economic assets measured in money, but the principle applies far more broadly in social institutions in general: “Justice delayed is justice denied” is an old legal axiom — and “the law’s delay” is an expression that goes back at least as far as Shakespeare.4 The dispatch or delay inherent in various institutional processes can be equally (or more) important than the end result conventionally expressed as if it were a constant value. The popular habit of referring to a fixed dollar amount, or a given physical thing, or a particular social outcome, as if these were also fixed values, without regard to the time involved, means more than intellectual confusion. It means opportunities for rule changes affecting “only” time to make major arbitrary changes in people’s fate. Merely by such apparently innocuous decisions as changing the effective date of a law, modifying the retirement age, or lengthening a waiting period, the government can transfer billions of dollars around the economy, including directing some of it towards itself. Merely by lending to enterprises (including government-run enterprises) at an artificially low interest rate, the cost of their whole operation can be grossly misstated and a venture made to appear to be “paying its own way” — on paper. The movement of assets through time is a two-way movement. Not only may present benefits be postponed; future benefits may be moved forward into the present — at a discount corresponding to the interest premium paid (in market transactions) for postponement. An agricultural society can eat up the seeds needed for the next crop, increasing current food consumption at the expense of future food consumption. A nation may reduce its ability to defend itself militarily, thereby gaining additional consumer or governmental spending power in the present, at the expense of either higher military expenditures or forced capitulations in the future. The individual may gain in various ways by betraying his pledges and obligations, at the expense of lower future benefits from activities requiring credibility.
Moving assets from the future to the present is never costless to the recipient, just as moving assets from the present to the future is never costless to the donor. The process of transforming current assets into future assets is known in economics as “investment.” However, the process itself extends far beyond financial activities. When someone carefully puts his things away, at home or at work, he is deliberately sacrificing present time that could be used for other activities in order to require less time to find his things again in the future. When someone takes the trouble (and sometimes pain and embarrassment) to make his feelings clear to someone else, it is a deliberate loss of present psychic well-being in order to forestall a greater loss of future psychic well-being through misunderstandings. The purpose is to have a greater net psychic well-being over the relevant time span, just as the purpose of financial investments is to have a greater net worth over some relevant time span. The essential similarity between financial and nonfinancial “investment” processes has been noted by such economists as John Stuart Mill in the nineteenth century and Adam Smith in the eighteenth century, but it has been only the past generation of economists who have elaborated theories of “human capital” in its various forms of education, health care, migration, and other activities designed to enhance future well-being of either a financial or a psychic nature, so the term “disinvestment” can also apply to moving assets from the future into the present, without regard to whether financial or psychic assets are involved. Such phrases as “burning the candle at both ends,” “a short life and a merry one,” “eating up your capital,” or “living off future generations” all refer to similar processes although measured in different units. Most expressions describing disinvestment have pejorative connotations, but there is nothing intrinsically wrong with a ninety-year-old man’s selling some of his half-grown apple trees to pay for current expenditures on things to promote his present health, comfort, and happiness. To try to hold the trees until maturity might make less sense.
Disinvestments made by a given decision maker for himself must be distinguished from disinvestments made for him by others. The legal system provides safeguards against private individuals’ disinvesting someone else’s assets. However, there is no legal protection against the government itself doing the same thing. For example, governments’ inflationary policies may disinvest part of any financial assets set aside for one’s old age, leaving less future real assets in the hands of the individual who saved them and putting more present real assets in the hands of the government that issues the inflated currency. The transfer is no less real for having been implicit and therefore not subject to constitutional limitations on confiscation of property “without due process of law.” Probably more assets have been confiscated this way than by the exercise of government’s right of “eminent domain” under constitutional guarantees. Nor are those who have lost their savings predominantly wealthy people with large bank accounts or stocks and bonds. Much saving takes place in forms not usually thought of as savings — life insurance and employee pension funds, for example. Through pension funds, American workers own a higher percentage of the total industrial assets of the United States than do workers in an avowedly communist nation like Yugoslavia.5 The confiscation of employee pension fund assets through inflation is not so much a redistribution from one income class to another as it is a redistribution from the pensioners’ future assets to the government’s present assets.
The element of time introduces the element of risk. Perhaps the most fundamental risk is that we may not live through the time required to see a given economic activity concluded and remunerated. Many other risks exist, of partial or total loss of whatever is invested, or even losses extending beyond the initial investment to reach other personal assets to cover damages or other liabilities incurred in the process of unsuccessfully seeking gain.
Although risks may be calculated mathematically, as in the actuarial tables of life insurance companies, the cost of a given risk is no more objective than any other cost. Some people can sleep soundly with their rent unpaid, and creditors threatening to repossess their car or attach their salary. Other people worry about their money in a government-insured bank account. In between are numerous gradations of individual concern for a given risk, and therefore a different psychic cost paid in carrying that risk, or different financial costs paid to reduce the risk. For example, bondholders may accept a lower rate of return than stockholders as the price they pay to reduce the risk of losing their investment.
The godlike approach to analyzing “society” and its (metaphorical) behavior often overlooks risk, the subjective nature of risk, and/or the wide variation of its cost among individuals. In the area of risk, as in some other areas, the diversity of individuals invalidates reasoning based on figures of speech about a society acting as if it were a single decision maker. With a given objective likelihood of various undesirable events, the costs of these risks to society at large can vary enormously, according to which particular members of the society are carrying how much of these various risks. If risky activities like drilling for oil wells (most wells have no oil) were financed by nervous people, the cost would be much higher than if such activities were financed by devil-may-care types who are happy to be able to dream of striking it rich some day. For an optimal distribution of risks, knowledge must somehow be communicated through the system as to who is more willing and who is more reluctant to bear the various levels of risk which are inherent in undertaking different economic (or other) activities. This kind of knowledge is far too specific and changing to be reduced to a science or to be mastered by “experts.”
Each individual is of course an expert on his own degree of aversion to risk, and knows how much he wants to put aside for a rainy day, and roughly how he wants to distribute those savings as between cash in his pockets, deposits in an insured bank account, payments into a pension plan, investments in low-risk bonds, or speculation in oil or commodity futures. (For most people, zero is the amount that they are willing to risk on the last two activities.) On the other side of the market are numerous people who are knowledgeable about the specific techniques of producing specific things — that is, people who have the most accurate knowledge of just how risky particular ventures happen to be and what payoffs could be reasonably expected. In other words they know how much they can afford to pay in return for the use of resources needed to carry out their economic activities. They will try to pay as little as possible, just as creditors or investors will try to get as much as possible, but each knows how far he is prepared to go in a given direction. Each is an expert in his own situation, however little he may know about the other’s situation, and the process of haggling for a deal — either directly or through such intermediary institutions as banks, insurance companies or mutual funds — is essentially a communication of social knowledge, each fragment of which originates with the individual who is in a position to know the most that is known on his tiny part of the subject.
This knowledge is never perfect, nor can it be, regardless of the kind of political or economic institutions in a particular country. From this process emerges a sorting out of those activities involving the least risk, being financed (at lowest costs) by those least willing to bear risks and most willing to leave the big payoffs to those ready to take big gambles. This need not involve direct individual investment in specific economic enterprises, and usually does not. Incoming funds (savings deposits, insurance premiums, etc.) are pooled by intermediary institutions and the overall risks reduced further by spreading the investments around in numerous, relatively safe, ventures which pay modest amounts for the use of the money to buy the resources they need. Although the transactions are usually between impersonal organizations, the very personal aversion to risk of those supplying the money is the controlling factor. A bank cannot bounce a depositor’s check for his rent because the bank itself has “insufficient funds,” due to risky investments that did not work out. An insurance company cannot refuse to pay for a policy-holder’s operation or funeral because the oil drilling it financed did not turn up any gushers. Any such result in these kinds of institutions — patronized by people averse to risk — would bring on the immediate destruction of the financial institution itself, and probably criminal investigation of its officials. On the other hand, nothing nearly as dire happens when a corporation reduces (or skips) a dividend payment to its stockholders, whose risk taking is understood by all to be part of the reason why they receive dividends at all. And for people investing in wildcat oil drilling operations, there may not be much likelihood of their getting anything at all on any predictable date, and with only the hope of a magnificent payoff now and then. In short, though these various financial organizations have no feelings, their behavior is constrained by the different feelings of those who supply their respective investment funds.
No single individual, nor any collection of individuals, could have in their heads all the complex technical information on production processes and the nuances of personal feeling involved in matching millions of investment sources and users. The most efficient and imposing bank, corporation, or government bureau has only scratched the surface. The astronomical amount of knowledge in the whole system is sorted and coordinated in fragments by the simple process of each transactor seeking the best deal from his own subjective viewpoint and not necessarily (or even usually) by knowing why the deal that suits him best emerged as it did from the millions of other possibilities in the market.
While risk may be easy to understand by considering formal organizations and transactions designed primarily to deal with risk, its effects are pervasive far beyond such situations. Anyone who buys an automobile knows (or discovers) that he is not really buying transportation, but is in fact buying a given probability of transportation on given occasions. If he keeps the car long enough, there will be occasions when he has to walk or take the bus or get a ride with a friend. He may do this voluntarily, as an investment, by leaving his car in the shop for regular maintenance, or he may forego that investment for the present benefits of constant use of the automobile, and involuntarily walk, take a bus, etc., at a later time when the car breaks down as a result of lack of maintenance. Cars which are very similar in the quality of ride, convenience of operation, or aesthetic considerations, may sell for very different prices if they differ substantially in their respective probabilities of continuous service — that is, if they differ in the frequency of breakdowns or the amount of maintenance required. These may be differences in brands of cars or differences in the same car purchased new and used. In either case, cars’ price differences need not reflect transportation differences, but may reflect simply risk differences. As in the case of other kinds of risks, however objective the probabilities may be, the costs of risk are highly diverse with respect to individual situations and subjective preferences. An auto mechanic or someone else who is handy with tools may find the cheapness of a particular car more than compensates its special troubles, while a heart surgeon with no understanding of engines may find a car that won’t start an intolerable problem when he has to rush to treat someone in the intensive care ward.
The fact that costs differ vastly with respect to individual knowledge and preferences creates an opportunity for people who specialize in bearing particular kinds of risks. A farmer may have considerable knowledge of how to grow a particular crop, but little knowledge of the economic data or complex principles which cause the prospective price that he can expect for his harvest to vary by large amounts as of planting time. Someone else who has specialized in studying the economic facts and principles may have a much narrower range of expectations of future prices for that crop, even if he could not actually grow the crop himself if his life depended on it. Either individual could directly acquire the knowledge that the other possesses by investing the time needed for both the theoretical understanding and the practical experience to apply it. A less costly alternative may be to transact with one another on the basis of their existing knowledge. The farmer can reduce his risk at the cost of selling his crop during the planting season for somewhat less than the average of his range of expectations of prices at harvest time. If he thinks the price of his produce is going to range somewhere between sixty cents apiece and a dollar apiece, he might consider eighty cents apiece as his best guess, but accept seventy-eight cents apiece as a guaranteed price in advance — in effect paying someone else two cents apiece to take the risk off his hands. The buyer may accept this if he has either a more optimistic estimate, or reason to have much more confidence than the farmer in the same estimate of eighty cents apiece, or merely stronger nerves.
Buying for a guaranteed price and selling at whatever price later emerges in the market is a way of earning a residual claim to the difference. This residual claim may be a positive amount or a negative amount, as many a bankrupt speculator has learned. People who are not pure speculators may nevertheless engage in economic speculation as a part of their normal activities. A farmer who plants in the spring without any guaranteed price for his harvest the following fall is working as a speculator as well as a farmer, whether he thinks of it in those terms or not. A student who chooses to study for a particular profession is also speculating on the state of that profession in future years, as well as on what his own values will be in future years, since changing values may make him dissatisfied even if the profession itself is exactly as he foresaw it. Perhaps the greatest speculation of all is bringing a child into the world, where he may become the pride and joy of your life or cloud or destroy whatever happiness you may find from other sources.
The typical business enterprise buys or rents its inputs for a fixed price, and sells the resulting output for whatever price emerges in the market, earning a residual claim loosely referred to as “profit,” though often discovered to be a loss. Strict economists point out that much of what is conventionally called “profit,” especially in a small, owner-operated business, is nothing more than wages received in a variable form. Even a successful owner-operated business — and the bankruptcy rate is high — often pays no more under the name “profits” than the proprietor would have earned for the same amount of work for someone else who paid him under the name of “wages.” To determine what the enterprise itself is earning, it would be necessary to deduct the wages for the proprietor’s work and the interest he could have earned elsewhere on the money he has invested in the business. By this economists’ standard, many successful small businesses are making no profit at all. In many cases the residual claim after such deductions would be negative, so that the owner operator is in effect paying for the privilege of being his own boss.
In a large corporate business, the executives are in fact paid salaries under the name of salaries, and the residual claimants are the stockholders. If the residual claim is positive, the tax collectors also share in it, though if it is negative, they do not. (“Win and the government wins with you; lose and you lose alone.”) Both the friends and critics of private business tend to refer to them as “profit-making” enterprises. But this is the fallacy of defining a process by its hoped-for results, rather than by its actual characteristics. A similar fallacy occurs in discussions of the “cooling off” period under a labor injunction, “public interest” law firms, “sensitivity training,” and “quality, integrated education.” What the actual business process involves is the payment of some people at fixed rates (employees, executives, bondholders) and others in residual claims (stockholders and sometimes tax collectors). Viewed in retrospect, the particular method of payment means little. A given fixed amount can always be made equivalent to some given variable amount, with appropriate discount or premium for time and/or risk. Indeed, different methods of payment can be mixed, as when employees have profit-sharing plans and executives are paid partly in stocks, or when investors have some mixture of stocks and bonds. It is only when viewed prospectively that the method of payment has socially significant effects.
Residual claims set in motion different behavior patterns from fixed claims. Whoever has the legal title to the residual claim has an incentive to make that residual — the difference between production costs and consumer value — as great as possible. The same thing, from a social point of view, is that the residual claimant has an incentive to supply what is desired by consumers at the least sacrifice of inputs used for things desired by other consumers. To the residual claimant, these social consequences of his behavior are secondary at best. But from the point of view of the economy at large, this behavior pattern that grows out of the attempt to maximize residual claims is crucial, and whether the residual claim turns out in fact to be large or small, or even positive or negative, is secondary.
The role of the residual claims method of payment is especially important in situations where multiple inputs and numerous persons are used, raising the cost of monitoring individual performances. It is always possible to hire people to watch other people, but how conscientiously they will watch and report is as problematical as the original behavior that requires watching. Hiring more monitors to monitor the first set of monitors merely raises the same question on a new level rather than providing an answer. While the residual claimants cannot monitor the process, they can easily monitor the results. They know whether the residual claims of one organization are greater or less than another — and this provides incentives for each organization to monitor its own performances so as to keep costs low and therefore the residual claims high. How they achieve this result is of little interest to the residual claimant. In a broader social point of view, it means that the need for knowledge in the system is minimized, because the ultimate monitors can effectively monitor results without needing to know the specific techniques or conscientiousness of those who directly produce the results. The residual claims method of payment creates a set of monitors who do not need to be monitored themselves, because they have the incentive of self-interest to see that residual claims are maximized.
If the management is doing well, but could do better, it is not even necessary for the residual claimants to know that in order for something to happen. If some alternative management knows it, the prospective residual claims under that alternative management are greater than existing claims under existing management. The alternative management can afford to pay existing residual claimants more than their claims are worth under existing conditions in order to buy control of the corporation, improve its efficiency, and make larger residual claims in the future. In other words, one corporation “takes over” another by buying up the less efficient corporation’s stock at prices that represent more than its current value to stockholders, because the more efficient management can earn more with the same plant, equipment, and employees. Through competitive bidding for a controlling share of stocks, knowledge is effectively applied by those who have it — other managements — even though the initial owners might have been insufficiently knowledgeable to realize that the executives initially in charge were not getting the most out of the resources of the firm. Looking at this from the point of view of the efficiency of the economy as a whole, corporations are monitored not only by existing residual claimants but by prospective residual claimants as well — each with the incentive of self-interest, eliminating the need for additional (and endless) layers of monitors.
Viewed in retrospect, residual claims are not very significant as a percentage of national income (about 10 percent) or as a return on investment (about 10 percent per annum). As a percentage of the selling price of goods, residual claims can be quite trivial. Supermarkets average about a penny profit on a dollar’s worth of groceries, and only the huge volume of business they do every day makes this add up to a profitable operation. It is not as a retrospective sum that residual claims have a major impact on the economy. It is as a prospective incentive that it profoundly affects behavior and the efficiency of production. If residual claimants were guaranteed in advance the very same sums which they end up earning, the whole economic system would function differently. With everyone in the economic system essentially on guaranteed salaries, the monitoring problems would be massive.
From the discussion so far, it may be apparent that a given physical object has a value that varies greatly according to the location of that object in time and space, and according to the risks associated with it. Otherwise people would not go to the trouble and expense of transporting things, or insuring them, or buying them on credit with interest charges. Indeed, no exchanges of goods (for other goods or for money) would ever take place, unless the same physical things had different values to different people. Yet the opposite view — that a given physical object is always a given value — has had a profound effect on human history. Over the centuries, highly diverse consequences have followed from a belief in the invariable value of a physical object — a belief that can be characterized as “the physical fallacy.”
In medieval times, the physical fallacy led to the doctrine that an object had a “just price” based upon objective costs incurred by the producer and not upon the subjective valuation of the consumer. Any other price was considered morally sinful and as something that should be legally prohibited.6 A special case of the “just price” was the medieval prohibition on usury, which has not wholly disappeared, even in the modern world. Because the “same” sum of money was returned as borrowed, it was considered cheating to require additional payments (interest). But the whole transaction was made precisely because the same sum of money did not have the same value at different times. A borrower who could save enough to repay a loan by a given time could instead have waited until that same time and used those same savings for whatever purpose for which the loan was used. That he preferred having the loan immediately — that is, preferred money at one time over the same sum at another time — was the whole point of borrowing. Both the “just price” doctrine and the usury prohibition refused to recognize differences in value due solely to location in time or space. Both were among the earliest and most persistent forms of the physical fallacy.
An economist who was a prisoner of war during World War II found many of the characteristics of a market economy spontaneously arising in the prisoner-of-war camp, despite the absence of the established institutions on which they are supposed to depend.7 A large volume of trade arose among prisoners who received identical rations and identical Red Cross packages, indicating that (1) the same things had different values to different people at a given time, and that (2) the same things had different values when moved back and forth through time, since those prisoners who saved various items to the end of a ration period could lend them to others who had run out, collecting a larger quantity of the same items in return after the new rations or Red Cross packages were received. What is of wider social significance is that those prisoners who performed these services were both widely utilized and deeply resented. The physical fallacy arose as spontaneously as the transactions which demonstrated its falsity.
Whether in medieval society, a prisoner-of-war camp, or a modern market economy, the “middleman” essentially changes the location of things in space and time. If the same physical thing is assumed to have the same value without regard to space or time, then the middleman is simply cheating people. How this situation could persist over time, through repeated transactions, is unexplained. If A sells to B who sells to C, and B is simply cheating, then both A and C can benefit by direct transactions with each other — A charging somewhat more than he normally charges B, and C paying somewhat less than he normally pays B. Why would both then continue to deal with each other through a middleman? Obviously they would not.
In reality, they deal through the middleman because he is changing the value of things by relocating them, holding them to times that are more convenient, assuming various risks by stocking inventories — and doing so at less cost than either the producer or the consumer could. Otherwise either the producer would sell at retail or the consumer would buy wholesale, and either could perform these middleman services for himself. But given the highly fragmented nature of knowledge, those who have mastered the complexities of the production process have seldom also mastered the very different complexities of inventory management and numerous other services performed by middlemen in the process of relocating things in time and space. Consumers typically lack both the knowledge and the economies of scale needed for low cost inventory storage. Storing wholesale quantities of various goods in the home means having a bigger home, and the higher cost of a bigger home will seldom be covered by the “savings” from buying wholesale. In other words, purchasing storage space in a residential neighborhood is almost always more expensive than purchasing storage space in a warehouse district. In short, middlemen can continue to exist only insofar as they can perform certain functions more cheaply than either the producer or the consumer. But no matter how varied and complex these functions may be, they amount ultimately to relocating things in time and space, and the physical fallacy which denies value to that operation necessarily indicts middlemen as mere cheaters.
No small part of the historic anti-Semitism of Europe (and corresponding anti-Chinese feeling in many Asian countries) is due to the Jews’ role as middlemen. Legally — that is, forcibly — denied access to many occupations in the production of goods, Jews could survive in Europe only by finding interstitial services not covered by the sweeping discriminatory bans against them. They became middlemen in the movement of goods and money over time and space — time because the Catholic Church’s moral prohibitions against charging interest did not apply to them. The virtually universal dislike and suspicion of middlemen focused on an ethnically-identifiable group of people, separated by religion and customs from the rest of the population, and therefore a perfect target. The economic success and political vulnerability of the Jews over the centuries has been paralleled by that of the Chinese middleman minority throughout Asia. In both cases, general discrimination has been punctuated by sporadic confiscations, mass expulsions and mob violence. The history of both groups (and of other middlemen minorities in other parts of the world) has wider implications for the political vulnerability of market economies in general.
Perhaps the greatest achievement of market economies is in economizing on the amount of knowledge needed to produce a given economic result. That is also their greatest political vulnerability. The public can get the economic benefits of such systems by judging results without understanding processes. But in their political behavior, the public must judge processes — including economic processes of which they may be ignorant or misinformed. Public misunderstandings can lead not only to misinterpretations of economic benefits as harm, but to actual harm resulting from policies designed to “correct” perceived problems. Once the process is underway, every perceived problem — whatever its reality or origin — calls for political solution, and these “solutions” tend to create a never-ending supply of new problems to be “solved.”
Lenin said that “Anti-Semitism is the socialism of fools.” In other words, Jews were being singled out for criticism on the basis of arguments which would more logically apply as a general indictment of the whole capitalist economy. That is the argument here as well — that both have been criticized on the basis of the physical fallacy. Not only Marxism or socialism in general, but a wide variety of other revolutionary or reform movements incorporate a belief that those who directly handle physical objects are “really” the producers of economic benefits. Even Adam Smith said such things at times,8 though it was inconsistent with the rest of his message. The physical fallacy has a long and varied pedigree.
Since man does not create physical matter, those who handle material objects in the production process are not producers in that sense. Economic benefits result from the transformation of matter in form, location, or availability (intellectually or temporally). It is these transformations that create economic benefits valued by consumers, and whoever arranges such transformations contributes to the value of things, whether his hands actually come into contact with physical objects or not.
The physical fallacy typically has temporal blinders as well. The production process is arbitrarily conceived to begin at a point after many prerequisites have already been assembled, and only those people actively involved beyond that arbitrary point are conceived to be involved at all (or “really”) in causing the result desired by the consumer. Those involved earlier, before the arbitrary point at which the story was begun to be depicted, then appear at the end — as if for the first time — as recipients of unearned proceeds. Aside from ethical questions about using such a depiction, intellectually it is essentially a linear picture of a circular process.
In the full circle, the consumers’ desires as to physical characteristics and location in time and space must be ascertained by someone who is able to assemble the human and other resources necessary to produce that combination of material and temporal results. Only after the subjective intangibles of consumer evaluation and producers’ costs in risks and time preferences have been balanced and resolved prospectively can the mechanical portions of the physical process proceed. Once the process has gone full circle, it can continue and repeat only insofar as the actual valuations of the end results by the consumers prove sufficient, in retrospect, to cover costs incurred on the basis of prospective estimates. It is a knowledge process, based on estimation and feedback. The physical process is only an intermediary consequence of these intangible estimates, and can continue only insofar as the estimates of some are subsequently validated by the subjective evaluations of others. The risky nature of this process is evidenced not only by the vast numbers of business bankruptcies each year, but by the fact that even such successful giant businesses as the Chrysler Corporation or U.S. Steel have operated at millions of dollars’ losses in some years. But these risks are inherent in a situation where some produce for others, rather than being artifacts of a particular set of institutions. Other kinds of economic systems may resolve or conceal these risks in various ways, but the risks and the costs they entail will not go away.
Much of the Marxian tableau (and related social visions) depend, in a crucial way, on analyzing in retrospect only surviving and successful businesses. In this approach, the whole market process — risks, estimates, consumer validation, etc. — all evaporates, while the analysis concentrates on selected results in terms of theoretical examples of survivors. Because firms can survive only insofar as prices cover costs, this vision of survivors-only can proceed as if it is axiomatic that prices are somehow automatically suspended above costs, with the gap between them containing a profit to be siphoned off by those who happen to hold the legal title to the means of production — this arbitrary title being the economic cause as well as the institutional mechanism behind their proceeds. To generalize about any group from the experience of its successful survivors alone is often to miss the whole point of the process in which the group as a whole is involved. Using such an approach, one could, for example, prove that no one was killed in World War II.
Where such a vision of the market economy proceeds empirically rather than theoretically, it can appear plausible only for relatively brief historical periods. The great successes of one era tend to disappear into oblivion in subsequent eras — witness Life magazine, the Graflex Corporation, and W. T. Grant, all of whom were once giants dominating their respective fields. The disappearance of these once dominant enterprises within the past generation is part of a longer history of such disappearances. Virtually none of the top industrial giants of a hundred years ago are still with us today. Such disappearances are perfectly understandable in a vision of a risky process of estimation and subsequent validation. They are hard to explain in a vision of prices mysteriously suspended above costs for the convenience of “capitalists.”
A revealing episode in the early career of Walt Disney may illustrate the physical fallacy on a smaller and more human scale. Back in the 1920s, when Disney first emerged as a cartoonist, his early successes led him to found a studio and to employ other artists to draw the thousands of pictures required for animated cartoon movies. Disney Studios was particularly successful with an early cartoon character called Oswald Rabbit, whose copyright was held by a movie distributor rather than by Disney. This distributor decided to eliminate the need to pay Disney by hiring away his cartoonists and both producing and marketing the product. From the standpoint of the physical fallacy, Disney was superfluous. He neither drew the cartoons nor transported the films to theaters nor showed them to the public. The distributor, with the Disney staff and the copyright on Disney’s character, expected to profit from his coup — but without Disney’s ideas the previously valuable character suddenly became worthless as a money-maker at the box office. What had really been sold all along were Disney’s ideas and fantasies. The physical things — the drawings, the film, and the theaters — were merely vehicles. It was only a matter of time before another set of vehicles could be arranged and the ideas incorporated in a new character — Mickey Mouse — which Disney copyrighted in his own name.9
Many of the products which create a modern standard of living are only the physical incorporations of ideas — not only the ideas of an Edison or Ford but the ideas of innumerable anonymous people who figure out the design of supermarkets, the location of gasoline stations, and the million mundane things on which our material well-being depends. It is those ideas that are crucial, not the physical act of carrying them out. Societies which have more people carrying out physical acts and fewer people supplying ideas do not have higher standards of living. Quite the contrary. Yet the physical fallacy continues on, undaunted by this or any other evidence.
Because each individual has his own set of preferences, there is no single standard of values by which one economic system might be said to be better or worse than another absolutely, or even to be better or worse compared to its own performance at some other time. How could an observer say whether more pineapples and less beer was better than the reverse, or whether more growth was enough to balance a reduction in employment? But because there is no absolute standard, that does not mean that there is no standard at all. Although we cannot reduce all the different sets of individual preferences to one set, we can conceive of an optimal performance by an economy as representing the satisfaction of the diverse sets of preferences to such an extent that no one could be made any better off (by his own standards) without making someone else worse off (by his own different standards). Economists call this “Pareto optimality,” after the Italian economist who conceived it and analyzed its implications.
A theoretically perfect economy, operating with unlimited knowledge, no external costs or benefits paid for outside the units that created them, and no monopoly or government intervention, would achieve an optimal allocation of resources under existing technological constraints. With higher technological levels, there would be more output and more satisfaction of tastes, but there is some optimum level and mixture of output for each level of technological possibilities. The existence of a market — that is, the possibility of uncontrolled exchange at the option of the transactors — means that if A could be made better off by changing his mixture of goods, services, leisure, assets, etc., without making B, C, or D, etc., any worse off, he and the other parties who have what he wants could swap to their mutual advantage. If A can be made better off by $2.00 worth, without making B any worse off, then he can make it worth B’s while to swap by offering him a dollar extra and keeping a dollar for himself.
There has, of course, never been any such ideal economy under capitalism, socialism, feudalism, or any other system. The concept does, however, serve as a benchmark by which to (1) measure the performance of one economy against another, and against its own performance at other times, and (2) to pinpoint the reasons why particular activities, institutions or policies do or do not lead toward the theoretical optimum.
Government constraints on the terms which individual transactors can choose among for themselves tend to reduce the number of transactions desired and carried out. If there are various possible sets of transactions terms which would be mutually acceptable to A and B, there is likely to be a smaller set of terms simultaneously acceptable to A, B, and C — where C is the government. As the government adds its own set of prerequisites to those of the negotiating parties, the number of negotiations that result in mutual agreement is almost certain to decline. Various forms of government price control, minimum wage laws, interest ceilings, etc., reduce the number of mutually desired transactions — which are the only kinds of transactions actually carried out in a voluntary, market economy. The government may determine and decree a “living wage” under a minimum wage law, but unless the worker actually finds an employer willing to pay him that much, he will remain unemployed with a hypothetical right.
Similarly, either an individual monopoly or a collusion of buyers and sellers acting in concert may set prices that are not mutually acceptable to as large a number of potential transactors as under competition. The real harm done by such monopolistic combinations is not so much in setting their own terms for transacting, but in being able to forcibly preclude other potential transactors from entering the competition to offer more advantageous terms. Without the power to exclude others, monopolistic negotiators would soon find themselves with competitors and without the transactions they need for their own economic well-being. Business must be able to keep out imports, restrict the entry of competing firms, or make price-cutting illegal. Labor unions must be able to blockade “scabs,” boycott nonunion output, or keep teenage potential competitors out of the labor market with child labor regulations and compulsory school attendance laws. It is not in setting their own transactions terms — which they could never persist in, in the face of unlimited competition — but in forcibly precluding others that monopolistic organizations (business or labor) lead the economy away from its optimal performance.
Forcibly precluding competitors means either threatening violence one’s self (as in some labor disputes) or having the government threaten violence by passing a law or issuing regulations. Government edicts without a threat of violence are mere suggestions, and suggestions by themselves (“jawboning”) have a notorious record of ineffectiveness in the economy. The fact that actual violence does not usually occur in no way undermines the crucial importance of violence in the outcome. Most armed robberies also do not lead to actual violence: common sense usually causes the victim to turn over his money without a fight and causes the robber to take the money and go. Yet no one would deny that the prospect of violence is central to armed robbery, even if in retrospect it turns out that there is seldom actual violence in the commission of that crime. The government’s threatened violence is not direct corporal punishment for violating laws and regulations. Rather it is a threat to take assets by force — either in money (“fines” or “damages”) or in kind (legal rulings restricting the behavior, including the continued existence, of the firm in question). It is violence in the same sense in which armed robbery is violence. The power of the government is so overwhelming to the private individual or institution that it is seldom necessary to add that defiance of the government rulings will cause policemen or soldiers to forcibly drag the offender away to jail.
The role of prices as transmitters of knowledge is more readily seen in a changing economy than in a static one. If the economy maintained the same technological capabilities at all times, and tastes were unchanging and population size stationary, one way or another most of the essential knowledge about how things ought to be produced would eventually percolate through the system. When all these (and other) variables are changing constantly, however, the knowledge problems become staggering — if viewed from the standpoint of a given individual trying to understand it all. But if, for example, new deposits of iron ore are discovered at a time when there is a growing demand for office furniture and a declining supply of trees, all that the stores that sell office furniture need to know is that the wholesale price of steel desks, tables, and cabinets is falling relative to the wholesale price of the same items made of wood. They may do no more than reflect these relative price relationships in the retail prices they charge for steel and wooden office furniture. Those consumers who absolutely swear by either steel or wooden office furniture may just continue their respective preferences, but others, who are either more flexible or more pressed for cash, will tend to substitute the material that is getting cheaper for the material that is growing more expensive. The net result is that the economy as a whole incrementally substitutes the material that is becoming more abundant for the material that is becoming more scarce, without either the consumers, the retailers, or even the wholesalers necessarily understanding why prices are changing the way they are.
In short, nobody needs to know the whole story in order for the economy to convey the relevant information through prices and secure the same adjustments as if everyone had known. Someone somewhere far back in the production process undoubtedly knows why iron ore is becoming more abundant, but he may or may not know the relative scarcity of wood, and it is doubtful if he has concerned himself with anything as remote or as specialized as the market for office furniture. Yet his knowledge is transmitted through prices to people with whom he has no direct contact.
Economic optimality is not moral justification. This is especially so in a changing economy, where rewarding “merit” may be incompatible with reallocating resources in accordance with changing technology and changing tastes. In a totally unchanging economy, it is conceivable that the hardest working, most foresighted, imaginative, or skilled individuals would end up with earnings reflecting these valuable characteristics, so that economic efficiency and morally justified rewards would both result. In an economy constantly changing in technology and taste, however, rewarding “merit” and efficiently re-allocating resources are often contradictory goals.
When the automobile began to replace the horse and buggy, a conscientious, hard-working and intelligent buggy-manufacturer could not earn what someone with the same characteristics was earning in the automobile industry. That is precisely why and how people and capital were transferred out of the horse-and-buggy industry. It is why and how they (or others) were transferred into the automobile industry. The disparities in rewards for equal effort, risk, ability, etc., are precisely the systemic means of voluntarily transferring human and non-human resource inputs from one place to another in a changing economy. If they are to be equally rewarded for “merit” — that is, for their input — regardless of how this affects output, or the desirability of that output to consumers, then either transfers must be involuntary (based on orders from authorities) or else the transfers are unlikely to take place at all, leaving the economy stagnant.
While some losses and gains from changing economic conditions may reflect differences in foresight, many are windfall losses and gains, based on things which neither the gainers nor the losers were able to predict on the basis of their knowledge or understanding beforehand. At one time, before uses were discovered for petroleum, the presence of oil in a piece of land lowered its value, since this unaesthetic ooze could find its way to the water supply or make a nuisance of itself elsewhere. It was the kind of land that unscrupulous operators would unload on the unsuspecting. Some people found themselves owning land with oil on it through gullibility — but when such land later became valuable, the owners became just as rich as if they had wisely foreseen it all.
Since the total income from residual claims is only about 10 percent of national income, the purely windfall portion of this 10 percent can hardly be a major element of national income, In view of the very large windfall gains and losses involved in life in general (economically and otherwise), it is hard to explain, on purely rational grounds, the enormous concern over this particular deviation from strict “merit” reward. The country or the period of history of one’s birth can easily halve or double one’s life expectancy and change one’s income by factors of ten or a hundred times, and the difference between being born malformed, or mentally retarded, or to abusive parents — rather than merely being “normal” — has consequences that dwarf other unmerited inequalities that happen to be quantifiable.
The role of inherent risks, growing out of high costs of knowledge, is ignored in analyses which proceed as if an omniscient observer is describing predetermined events in an economic or social system. It is precisely the lack of omniscience which is responsible for many institutional features and many social and economic results. Windfall gains and losses — whether in the sale price of land or in the difference between wages in a growing versus a declining industry — are part of these phenomena. Alternative institutions must be judged not by how they would operate with implicitly given knowledge but how they function in the face of uncertainty and risk. It is always possible to institutionally prevent or confiscate “unmerited” gains or losses, at a sufficiently high cost in enforcement efforts, reduction of freedom of choice, or losses in allocational efficiency. But eliminating the social phenomena growing out of uncertainty or risk in no way reduces the uncertainty or risk themselves, but merely changes the way the system as a whole can adjust to them.
To reward “merit” is to reward some subjective estimate of input as judged by some unitary scale of values applied by some observer(s). To reward output is to reward tangible results as assessed by those actually using the output, in the light of their own respective, diverse preferences. Only by the rarest coincidence would these different procedures lead to the same result. The question, then, is what is to be gained by substituting one set of surrogate preferences for diverse individual preferences, and adding the costs of consensus about values?
The issue of “merit” and reward is part of a more general set of issues revolving around so-called “income distribution.” The familiar metaphor of “income distribution” conceals the crucial fact that most income is not distributed, either in capitalist, socialist, feudal, or most other economic systems. People are paid for services rendered, either by themselves or by their property. Some varying amount of income is also distributed from some central governmental funds, usually without regard to services rendered. It is confusing at best and disingenuous at worst to talk as if we simply have distribution A now, and it is merely a question of having distribution B instead. We currently do not distribute most income in any kind of modern economy — and the case for a particular distribution is a case not only for a changed result but for a revolutionary change in institutional processes from what now exist either in socialist economies or capitalist economies.
The moral question of how does one “justify” the existing “distribution” also misstates the issue. What is called the existing distribution of income is simply a set of retrospective data at a given point in time. These data are generated by an ongoing process in which buyers choose among alternative products available at varying prices, and the sum total of those prices paid during some time span become various people’s incomes. The question is not what to decide, as to whether specific retrospective data are justified, but rather who shall decide which prospective transactions are justified on what terms in an on-going process. More to the point, shall observers who experience neither the benefits nor the cost use force (the government) to supersede the judgments of those who do? The issue is not between one particular set of statistical results and another. The issue is between one kind of social process and another, and between one set of decision-makers and another.
When large incomes growing out of residual claims are involved, no one has decided that the total was either justified or unjustified, nor is it clear who would possess the knowledge to do so. What each buyer has decided, however, is whether what he himself received was worth it to him — a subject on which he is much better informed. To call for a justification of the overall totals is to call in fact for a re-justification by nontransacting observers to supersede the individual decisions of the transactors. Sometimes the moral issue is posed in more apparently neutral terms as claiming that optimality is meaningful only if one “accepts” the initial distribution of income. Pareto optimality is meaningful only if one accepts the criterion of individual satisfaction by varying individual preference standards. Once such a conception of optimality is used, it is difficult to see how another unitary set of preference standards can supersede this in the interest of “correcting” the “income distribution.”
The timeless nature of “income distribution” data misstates issues in another way. Individuals typically have varying incomes over a lifetime — usually smaller incomes at the beginning and larger incomes after more experience, skill, etc., have been accumulated. Any set of data as of any given point in time freezes millions of people at many different phases of their respective life cycle. Those in the lowest fourth at any given time include many young people who will be in the top fourth at some later point in time. It is misleading to say that an intern is “poor” while a doctor is rich, when in fact intern is simply a stage on the way to becoming a doctor. By “rich” and “poor” we think of people who are, in some long-run sense, in high or low income brackets. But an instantaneous statistical picture counts the genuinely poor and those with transiently low income the same. Concern for genuine poverty is a reasonable concern, but it is something else to be exercised over the fact that young adults do not yet earn as much as their parents or grandparents. The average income of families headed by someone in the forty-five to fifty-four year old bracket is nearly double the average income of families headed by someone twenty-four years old or younger.10 This is greater than the ratio of white income to black income. Of the top wealth-holders in the country (with assets of $60,000 in 1974), almost twice as many were over fifty as under fifty.11 These age phenomena permeate income statistics which are commonly interpreted as if they were social class phenomena.
Economic trade-offs involve trying to produce the most value at the least cost. An individual or an organization may think of costs in money terms. But from the point of view of the economy as a whole, costs are ultimately foregone opportunities to use the same resource inputs for producing something else. In short, weighing prices against costs is ultimately weighing one resource use against another.
The terms on which one use can be traded off for another use vary incrementally. There are subjective differences in the values of goods to a consumer, partly according to how much of each he already has. There are objective differences in production costs, according to how much of each is being produced. There are objective differences in production costs, according to whether production takes place when equipment is underutilized or when it is already straining at its capacity. The law of diminishing returns applies in both production and consumption, and insures that tradeoffs are incrementally variable rather than categorically fixed in some rigid “priority” ranking. Price fluctuations are one evidence of this incremental variability and a means of transmitting knowledge of current trade-off rates through the economy.
Trade-offs take place not only at a given time, but between one time and another. The value of the same physical good (or sum of money) varies with the time at which it becomes available. “Investment” is the process of postponing the availability of benefits, and the terms of the trade-off of present for future benefits are shown by the incremental difference in value between the two times — the so-called “return on investment.” This is most easily visualized in a money economy, but the principle is the same in an economy run by orders rather than prices. The same principle can also be seen in noneconomic activities, such as putting things away properly to facilitate finding them later, or explaining oneself to others to avoid future misunderstandings.
Price changes convey the changing relative scarcities of different resources, even to persons with no direct knowledge of any of the resources. The results can and must be compared by people unacquainted with the respective processes that produced these results. Price movements economize on the knowledge needed for given decisions. Where such prices are artificially maintained by force, rather than through voluntary transactions, they convey misinformation as to relative scarcities, and therefore lead the economy away from the optimal use of resources. Accurate prices resulting from voluntary exchange permit the economy to achieve optimal performance in terms of satisfying each individual as much as he can be satisfied, by his own standards, without sacrificing others by their own respective standards. The results must, however, appear “chaotic” to any observer judging by any given set of standards applied to all. Third-party assessments of the individual terms of the transactions — or of the “income distribution” totals arising from these transactions — are equally unlikely to coincide with the varying individual assessments of the trade-offs made. Neither in economic nor in moral terms is it the question whether a given set of statistical income results for a given time span is justified. The most basic question is not what is best but who shall decide what is best. The general case for third-party overriding of individual transactors’ preferences is seldom made explicit, and so cannot itself be assessed. Its many oblique versions rely heavily on insinuation, metaphor, and the physical fallacy. Figures of speech about “society” as decision maker ignore the diversity of individual preferences which are responsible for many of the very phenomena in question — whether economic, social, or political.
Perhaps the most widespread misunderstanding of economics is that it applies solely to financial transactions. Frequently this leads to statements that “there are noneconomic values” to consider. There are, of course, noneconomic values. Indeed, there are only noneconomic values. Economics is not a value itself but merely a method of trading off one value against another. If statements about “noneconomic values” (or, more specifically, “social values” or “human values”) are meant to deny the inherent reality of trade-offs, or to exempt some particular value from the trade-off process, then such propositions need to be made explicit and confronted. Dedication to high and selfless ideals can be no more effectively demonstrated than by trading off financial gains in the interest of such ideals. This is an economic trade-off.
Prices are important not because money is considered paramount but because prices are a fast and effective conveyor of information through a vast society in which fragmented knowledge must be coordinated. To say that we “cannot put a price” on this or that is to misconceive the economic process. Things cost because other things could have been produced with the same time, effort, and material. Everything necessarily has a price in this sense, whether or not social institutions cause money to be collected from individual consumers. Prices under capitalism are not simply a mechanism for transferring wealth among persons; they are a way of carrying out the rationing function inherent in all economic systems. Someone must recognize a price on everything, and the only real question is who, and under what institutional incentives and constraints.
Trade-offs may be easier to visualize in economic terms, but they are no less pervasive and no less important in social processes. Political and judicial institutions, the family, and voluntary associations of various sorts must also balance opposing effects under inherent constraints — must seek an optimum rather than a maximum. The most basic inherent constraint is that neither time nor wisdom are free goods available in unlimited quantity. This means that in social processes, as in economic processes, it is not only impossible to attain perfection but irrational to seek perfection — or even to seek the “best possible” result in each separate instance.
Courts which devote the time and effort required to reach the highest possible standard of judicial decisions in minor cases can develop a backlog of cases that means dangerous criminals are walking the streets while awaiting trial. Lofty intellectual standards, rigidly adhered to, may mean rejection of evidence and methods of analysis which would give us valuable clues to complex social phenomena — leaving us instead to make policy decisions in ignorance or by guess or emotion. Unbending moral standards may dichotomize the human race in such a way that virtually everyone is lumped together as sinners, losing all moral distinction between honorable, imperfect people and unprincipled perpetrators of moral horrors. In the early days of the Civil War, some leading abolitionists condemned Abraham Lincoln as being no better than a slaveholder, and no more a defender of the Union than Jefferson Davis.1 Their twentieth-century counterparts have morally lumped together the wrongs in democratic countries with mass murder and terror under totalitarianism.
Rejection of a social optimum cannot mean that something better than this optimum will be achieved. It may mean that something far worse will result from a failure to recognize the inherent limitations of the situation — limitations of knowledge, resources, and human beings. Had the whole society adopted the position of a few perfectionist abolitionists and refused to support Lincoln and the war effort against the Confederacy, the abolition of slavery would not have come sooner but much later, if at all. Similar perfectionism among people of diverse political persuasions led to concerted efforts to bring down the troubled Weimar Republic. However morally satisfying it may have been to believe that “nothing could be worse” than the Weimar Republic, many of those who contributed to its downfall learned too late in Nazi concentration camps just how much worse things could be.
Social trade-offs involve not simply an incremental substitution of one consideration for another in specific decisions. These trade-offs apply to the decision-making mechanisms themselves. Legal procedures which do not meet the highest standards available may deliberately be established to deal with jaywalking and parking violations, precisely so that the system can devote more of its time and talents to reducing the likelihood of a mistake in judging a murder case.
A certain amount of foolish decision making and thoughtless inefficiency may be tolerated — must be tolerated — in any large organization, because there are only a limited number of wise, experienced and thorough people available, and they need to be put in a few key positions and their efforts concentrated on a few crucial decisions. Anyone at the bottom of an organization can spot some mistakes by his hierarchic superiors, and so can outsiders. The real choice for the organization as a whole, however, is between existing decision makers and their potential replacements for the whole range of decisions each must take. Some improvements may be possible in specific instances by having subordinates correct superiors’ mistakes, but this is not costless in terms of organizational discipline or in terms of the time spent by subordinates and superiors discussing what is and is not a mistake. In some cases — an extreme example being a combat unit under enemy fire — the time spent discussing alternatives may be more costly than either alternative itself. The closer decisions are to that end of the spectrum, the more rational it is to have unquestioning obedience, even if the superior makes no better decisions than the subordinate.
At the other end of the spectrum — an appellate court reviewing a murder conviction — full and free discussion may be appropriate, without regard to which members of the reviewing court are hierarchically senior. Whatever honorific or administrative prerogatives belong to the Chief Justice of the U.S. Supreme Court, his is just one vote out of nine in determining the substance of the law. It is not that one process is necessarily more important than the other. Human life is at stake in both cases. The difference is that the passage of a small amount of time radically increases the risks to life in one decision-making situation, while executions are automatically postponed for whatever time it takes for an appellate court to make up its mind.
The trade-offs involved in social decision-making processes parallel those in economic decision-making processes. Present costs and benefits must be traded off against future costs and benefits in interpersonal relationships ranging from child rearing to love affairs. External costs are involved wherever people living near each other have different values as regards noise or the appearance of the neighborhood. In short, the principle of diminishing returns applies at least as much to emotions as to economic processes. A mother who would be devastated by the loss of her baby may nevertheless welcome a few hours away from the infant at times, to renew her spirits. Indeed, in virtually all personal relationships — even between the most ardent lovers — there are times (however brief) when each feels the need to be alone or at least to be with others.
It is not a mere coincidence that the trade-offs of economic processes parallel those of other social processes. The economic process is only a special case of human decision making in general, so it is hardly surprising to find similar principles at work, even on very different subject matter. However, the large difference in subject matter not only obscures the underlying principles, but modifies their application as well.
Some of the social trade-offs worth special attention include (1) the sorting and labeling of people, activities, and things, (2) the role of time, and (3) trade-offs involving safety of one sort or another.
One of the most basic and pervasive social processes is the sorting and labeling of things, activities, and people. This includes everything from the sex separation of bathrooms to municipal zoning ordinances, air traffic control, and racial segregation. Even the changing moods and circumstances of a given individual are sorted and labeled by those who deal with him, in order not to talk to or interact with him in particular ways “at the wrong time.” Sorting and labeling processes involve a trade-off of costs and benefits. In general, the more finely the sorting is done, the greater the benefits — and the costs. Beyond some point, making the sorting categories finer would not be worth the additional cost — for the particular decision-making purpose. For example, if we find boxes of explosives stored in an area where we were planning to hold a picnic, that may be sufficient reason to locate the picnic elsewhere, without inquiring further as to whether the explosives are dynamite or nitroglycerin, though that distinction might be important for other purposes at other times.
The general benefits of sorting and labeling must be distinguished from the special benefits of qualitative selectivity. A basketball coach can select a taller sample of boys from a given population, but the average height of the whole population is unaffected by whether or not they are sorted and labeled. From a social point of view, what matters most are the benefits of sorting and labeling given things, activities, and people in society as a whole.
There can be a substantial difference in value between a sorted and an unsorted collection containing the same quantities of identical items. If a flood sweeps through a supermarket, washing all labels off the canned goods, the cans will have to be sold at a fraction of their original prices, if not thrown away. No customer will pay anywhere near the full price for an unlabeled can which could turn out to contain vegetables, fish, or coffee. The supermarket will then have to buy more canned goods from wholesalers to restock their shelves, paying large sums of money to replace the unlabeled canned goods with new canned goods with the same identical contents as the old, but more valuable solely because of having been sorted and labeled. In a similar way, there may be a net social gain when people who like a quiet contemplative life sort themselves out from those who enjoy rousing parties and/or motorcycles — even though there are the same numbers of each kind of person after the sorting as there were before. The demand for retirement communities, for apartment developments catering to young singles, and other specialized communities is one indication of gains merely from sorting and labeling a given population.
Among the costs of sorting and labeling is a loss of diversity. That cost differs from person to person, according to tastes and preferences. It also varies incrementally with how much diversity an individual already has. An elderly person who works among younger people and has frequent visits with offspring and grandchildren may prefer the day-to-day tranquility of living among contemporaries, without fear of becoming wholly isolated in an unnaturally homogeneous environment. More generally, the need for diversity is itself not homogeneous, but varies from person to person and varies incrementally with the circumstances of the same person. There is a sorting and labeling of people by the extent to which they wish to be sorted and labeled. The coexistence of both specialized and general communities is one indication of this.
Sorting and labeling, whether of people or of things, is a sorting and labeling of probabilities rather than certainties. We believe, with varying degrees of confidence, that a certain person would like a certain Christmas gift, or would be amused by a certain remark, or be pleased with a certain action. We never really know and the very fact that there are such words in the language as disappointment, regret, etc., is testimony to the pervasiveness and persistence of this feature of the human condition.
Despite the elusiveness of certainty, the remarkable success of such things as franchise operations is evidence of the value of merely reducing the range of uncertainty. A “Holiday Inn” is not necessarily better or worse than any other hotel. There are undoubtedly many independent hotels that are better and worse (by whatever standard) than the average Holiday Inn, or even better or worse than any Holiday Inn. Moreover, Holiday Inns vary among themselves. Yet the fact that thousands of hotel owners are willing to pay in various ways for the privilege of using this franchise designation means that the economic value of a given physical structure is greater with a Holiday Inn sign in front of it than without it — and that in turn means that millions of travelers are more likely to stop there for some reason. These travelers are also aware that there are better and worse hotels; all that the sign does is reduce the range of uncertainty as to quality and price. The value of the franchise, and its spread internationally, is evidence that this is no small consideration. The growth and prosperity of many other franchising corporations in various fields suggests that this form of sorting and labeling is of great value to customers, especially in a highly mobile society where individual knowledge of individual establishments is rare or more costly.
Many people are uneasy with the thought of making decisions on the basis of merely probabilistic indications like franchise names, and especially with the idea of sorting and labeling people by one or a few characteristics. The only reason for doing so in either case is the cost of alternative procedures, with finer categories, which might produce incrementally more accurate predictions. Yet the large number of people murdered by spouses each year suggests that even the most intimate knowledge of other people will not produce certainty as to their future behavior. The only question is — how much more knowledge (risk reduction) is worth how much more cost? Obviously this varies with the decision. No one wants to select a spouse on the basis of crude rules of thumb, but then neither does anyone want to put the same amount of thought into selecting a television program that he or she puts into selecting a mate. The argument here is not in favor of crude decision-making processes. The argument is simply that the fineness of the sorting and labeling process is incrementally variable with respect to both costs and benefits, so that it must stop somewhere short of the quality of decision-making that is possible, and so must — and should — make “avoidable” mistakes.
Looked at another way, “avoidable” mistakes are not necessarily a condemnation of a decision-making process — if alternative processes which would have avoided these particular mistakes in these instances would also have cost so much in so many other instances (either in money or in other mistakes) as to outweigh the costs of the “avoidable” mistakes. Decision-making processes are often judged by standards which ignore this simple fact. This is done not only by naive people but even by experts. For example, an experienced traveler who has been through a given area many times may be able to select local hotels, restaurants, and auto rental agencies much more advantageously than by relying on franchise names, and may be able to factually demonstrate the superiority of his choices to the other choices which he disdains. Yet if his disdain extends to the method of choice (franchise names in this case) he is very mistaken. Experts who loftily dismiss the public’s method of choice in many areas often fail to consider the cost of knowledge. By definition, the expert has already paid these costs in the past, and the incremental cost to him of making individual choices after that is virtually zero. Nothing is easier for an expert than to show instances where things, activities, and people were misjudged. What is misleading is to imply that therefore wrong methods of sorting and labeling were used.
There is a fatal charm about the idea of “judging each person as an individual.” Our sympathies immediately go out to the person who has been “wrongly” denied a job, credit, college admission, or an opportunity to participate in some activity because that person fails to meet certain “arbitrary” requirements, but demonstrably should have been acceptable because of other considerations. An onlooker may find it silly that a department store clerk will not accept a personal check from a Rockefeller but will accept a credit card from an unemployed laborer. But the real question is whether credit policies shall be made by specialists higher up in the organization and passed down as rules restricting the discretion of lower level employees, or whether the financial future of the organization shall be put in the hands of store clerks and rest on their personal assessments of customer credit worthiness.
The variation in the fineness of sorting categories, from one organization to another in the same field, is sometimes cited as proof of the irrationality or arbitrariness of the rules of the organization with the coarser sorting procedure. But acceptance of a Rockefeller’s personal check by the owner-operator of a small retail shop is no reason why a department store clerk should accept it — given that there are very different knowledge costs when the immediate salesperson and the financially responsible official are one and the same person, compared to the situation where the two functions are performed by different individuals widely separated in a large organization. Similarly, a student with modest S.A.T. scores may be rejected by a large and mediocre state university and yet be accepted by a higher-quality small college which takes into account other evidences of his intellectual ability. Neither institution’s admissions procedure may be defective. A state university admissions committee with over 100,000 applications to go through in a few weeks may have to immediately reject all those below some cutoff score, in order to give any personal attention at all to choosing among those remaining. However, a college with a total enrollment of 500 students may be able to give all applicants individual consideration from start to finish, at relatively little cost. Neither process is inherently more efficient. What would be more efficient would be for Rockefellers without credit cards to shop in places where officials empowered to approve checks are near at hand, and for talented youths with low scores to apply to colleges where applications from such persons can be accurately assessed more cheaply.
Most objections to sorting and labeling in general — and particularly to the sorting and labeling of people — are based on ignoring the costs of knowledge, or ignoring differences in the cost of knowledge between one decision-making process and another. Even objections on purely moral grounds to “discrimination” against various groups often turn out to involve ignoring knowledge costs. When an individual from a group with a certain behavior pattern has a very different behavior pattern himself, judging him according to the group pattern, and making decisions accordingly, may impose serious costs on that individual. It also imposes costs (foregone opportunities) on the other person who made the incorrect assessment — and therefore provides an incentive for seeking alternative methods of assessment, if such are available at a cost commensurate with the benefit. However, insofar as the factual basis of the group assessment is accurate, the only cost paid by the group as a whole are costs created by its own behavior.
Those group members who do not in fact create such costs may pay a high price for being in the same category with others who do — and the cost-creators in turn pay correspondingly less than the costs created by their own behavior. It might be desirable from a moral or political point of view that public policy diffuse those costs over the general population rather than leave them concentrated on blameless individuals in the same category. That is a question of policy which depends on more variables than those being considered here. For the present analysis, the point is that group discrimination — costs imposed by group A as a whole on group B as a whole — is not proved by showing (in retrospect) that individuals of identical relevant characteristics are treated differently (in prospect) when they come from group A rather than group B. The two individuals may have identical probabilities of repaying credit, abstaining from violence, being a considerate neighbor, and contributing intelligent ideas. But only God can know that in advance free of charge. The cost of knowledge of these individuals’ characteristics may be very different when the individual comes from Group A than from group B, if these two groups as a whole differ in any of these characteristics.
Psychological and political “realities” often lead to rhetoric which camouflages, or even boldly misstates, the causes of cost burdens, as well as the nature of proposed remedies. For more than a century, individuals fleeing ethnic ghettos have bitterly complained of resistance to their movement into other neighborhoods as an imposition of costs on the whole group from which they were fleeing by those groups toward whom they were fleeing. This pattern has occurred repeatedly, from the time of the Irish immigrants in the middle of the nineteenth century to blacks, Hispanics, and others today.
But no amount of impersonal phrasing about wanting to escape “slums” or the “conditions” there can change the basic fact that what is being attempted is to move away from people whose behavior is regarded as offensive. For exactly the same reason, there is resistance or flight by those in surrounding neighborhoods. Painful as this situation is for all concerned, it is made even more difficult to resolve when the rhetorical misstatement of it becomes a basis for insisting that not only the cost-bearing victims among the excluded group but also the cost-creating members of the same group be relocated. Sometimes this goes beyond the “fair housing” approach of creating a legal right to relocate anywhere on one’s own initiative, to a government policy of creating financial incentives to undo sorting and labeling by deliberately locating subsidized housing in neighborhoods different from those normally inhabitated by the tenants — or even more directly, forcing excluded groups to relocate by demolition of their dwellings by “urban renewal.”
At some point in these political developments, those who believe the rhetoric literally may be puzzled to find themselves opposed by those excluded people who were initially their allies. Cost-bearing members of excluded groups are often much clearer as to what they are doing in trying to sort themselves out from cost-creating members of the same group. The last thing they want to do is to import into their new environment the same cost-creating people whom they have fled. When the building of low-income housing projects in middle-class neighborhoods has been bitterly opposed by blacks already living in such neighborhoods, many white liberals have been shocked by the apparent inconsistency of such behavior with the rhetoric which they and middle-class blacks have shared in earlier struggles for “fair housing” laws. The middle-class blacks are, however, behaviorally consistent in continuing to sort and label by social characteristics (other than race) even if this means opposing former white allies to whom rhetorical consistency is more important.
In short, even the principal victims of that form of social sorting and labeling known as racial segregation do not object to sorting and labeling, as such, but object instead to racial segregation for preventing them from sorting and labeling on other (nonracial) bases. Students of black social history have long noted the difficulties of the small black middle class in attempting to preserve and perpetuate its values and behavior patterns while surrounded by people with very different values and behavior patterns, whom they were forced to live among because the larger society’s sorting and labeling categories were coarse enough not to go beyond race. Objection to sorting and labeling, as such, is an entirely different phenomenon, supported by an entirely different group of people, and taking many forms: objections to school grades, occupational hierarchies, institutional authority, I.Q. tests, and all forms of address, attire, residence or work place differentiation of status or function. Even among individuals, organizations, and whole societies which have cast away particular forms of sorting and labeling, substitute forms reappear, even amidst the most ostentatious egalitarianism. Everyone may be called “comrade,” but some comrades have the power of life and death over other comrades.
The advantages of sorting and labeling may sometimes be mistakenly ascribed to other factors. For example, one of the important things an education system does is to sort and label people, and they may be more valuable to an employer because they have been sorted and labeled, rather than simply because of the education as such. The difference between a “dropout” and a graduate is not merely that one has somewhat more information than the other, as a result of staying in an educational institution longer. Dropouts as a group tend to differ from graduates as a group in perseverance, regularity, and discipline — qualities of value even in jobs where the difference in information between the two groups is of little or no significance. Statistics on income differences between dropouts and graduates often arbitrarily attribute the higher income of the graduate to the value of the education, especially when the statistics are quoted by educational institutions seeking larger appropriations, grants, and public donations.
One of the functions of the “publish or perish” policy of many universities is that it forces faculty members to sort and label themselves by exhibiting their professional abilities before their peers. It is not necessarily publication, as such, that is rewarded but rather that the sorting and labeling of scholarly ability is facilitated by publication. A string of mediocre publications may in fact be damaging to the individual, though valuable to the profession in sorting and labeling its members. Those who cannot meet even the minimum standards to be published in any scholarly journal obviously fall at the bottom of the sorting categories. In addition, there is a hierarchy of standards among the many academic journals in any given field, and some articles and books are judged more impressive than others by their scholarly audience.
Those academics with substantial ability and little desire to publish may be “underrated” by this system, but this reflects in part the high cost which their reticence imposes on institutions which must sort and label faculty members by some system for the apportionment of rewards. If those with such reluctance to publish are willing to forego the reward in order to avoid the bother, it may be a perfectly rational result for both the institution and the individual. The question of the relative weight of publication and other factors — teaching, administrative responsibilities, etc. — is a different question. The “publish or perish” policy implies only that scholarly ability is one essential characteristic that must be sorted and labeled.
The general social benefits of sorting and labeling must be sharply distinguished from the differential gains of those judged favorably or those who interact with favorably judged individuals. Sorting and labeling does not in itself change the characteristics of the people, activities, or things that are sorted and labeled. The differential gains of the “winners” are offset by the corresponding disadvantages of the “losers.” General social gains come from the greater ease of matching individuals and circumstances, so as to maximize benefits and minimize costs. Just as there is a greater demand for canned goods as a whole when they are individually labeled than when the labels have been washed off, so there is a greater demand for a labor force whose individual characteristics are known to some degree than when every employment decision has a wide penumbra of uncertainty about it. Even the “losers” in a sorting process may end up better off than they would have been without sorting. It is not a zero-sum process. Those social classes or ethnic groups whose behavior patterns are offensive to others may find a more sympathetic reception among neighbors who share their values and priorities. For purposes of understanding the value of sorting and labeling, it is unnecessary to agree with any particular set of values as to what is a “better” or “higher” standard. It is enough that there are different values, so that sorting people out can improve everyone’s position by their own respective values.
Finer sorting categories are not always preferable, even in those cases where they are available at no additional cost. Contrast the situation of “group punishment” for individual misconduct, as in small military units, with group punishment in countries where family honor is a paramount consideration. When a misdeed is committed by some unknown member of a given platoon or squad, the military authorities may choose to punish the whole platoon or squad, merely as a result of the high cost of acquiring knowledge of the individual culprit — especially in cases where the other members of the unit know who the culprit is, and will punish or control him socially or otherwise, even though they might not be willing to tell on him to the authorities. However, in countries where family honor is sacred, the whole family may be punished by shame, even though everyone knows the identity of the particular individual who was guilty of the misdeed. In the latter case, larger sorting categories (the family) are used even though finer categories (the individual) are available at no additional cost. The social purpose is not so much retrospective justice as prospective control. Individuals’ conduct can be controlled more effectively by those most intimately familiar with them than by public institutions. The cost of knowledge is far cheaper to family members than to either policemen or to courts, who must filter documentable allegations through rules of evidence, losing much knowledge in the process. Moreover, the range of sanctions are far more finely graduated in the family, and can be invoked in advance of any wrongdoing by raising the child to feel guilt or pride in behavior that would reflect shame or honor on the family.
Clearly, there is a loss of retrospective justice when individual B is shamed (punished) for conduct by individual A, especially if B is a contemporary rather than a parent, and still more so if B is a member of a subsequent generation, and therefore lacked any control over the past acts for which he is sharing the punishment. Offsetting this is the gain in social control, which apparently is considerable. One indication of the effectiveness of sorting and labeling by family rather than by individual is the vast difference in juvenile delinquency between American teenagers in general and teenagers of Oriental ancestry living in the same society, subject to the same temptations and public constraints. The virtually nonexistent delinquency among Japanese-American and Chinese-American youngsters has long been noted by those studying these groups, despite high and rising delinquency rates among American teenagers all around them.
Recent outbreaks of delinquency and violence among Chinatown youth gangs only highlight the factor of family honor as a control. These youth gangs have arisen since the arrival of large numbers of Chinese refugees from Hong Kong, where they were “Westernized” (i.e., atomized) before arriving in the United States. Neither Chinese genes nor Chinese culture in general seem to be related to control of delinquency, which seems to depend upon a whole social fabric building on family honor — a fabric destroyed as refugees tore themselves loose from their environments in China and converged on Hong Kong, where they arrived as individuals or as isolated families, and lived in a Westernized culture further undermining whatever remained of their original social values. Chinese-American delinquents and youth criminals are overwhelmingly of recent Hong Kong origin. Similarly, among Japanese-Americans, studies indicate that the rare young delinquents among them tend to come from outside the Japanese-American community. The virtual nonexistence of juvenile delinquency among those raised in the traditional Oriental community in the United States is striking evidence of the social effectiveness of sorting and labeling by larger units which are able to exert internal control over the individual better than public institutions can.
Similar principles have been involved in the Americanization of nineteenth century Jewish immigrants. When the massive immigration of Eastern European Jews to America began in the 1880s, there was already a small German-Jewish community in the United States, and they were alarmed at being categorized with their co-religionists from a wholly different cultural and socioeconomic background. Yet despite their initial efforts to disassociate themselves from the Eastern European Jews, the public at large tended to lump all Jews together, and to become more anti-Semitic as a result of the new unassimilated arrivals. Again, despite the retrospective injustice of such gross sorting and labeling categories, this provided an incentive for the more Americanized, cultured, and economically successful German Jews to assume some responsibility for helping the Eastern European Jews toward similar success and acceptability in their new culture. Similar things have happened in other ethnic groups: the Urban League played an acculturating role among blacks and the Catholic Church among the Irish, for example. Partly this was philanthropic, but partly also it was enlightened self-interest on the part of more fortunate members of a group who realized that they were inevitably being categorized with the rest of a group that was unacceptable to the larger society. Judging each person “as an individual” would have removed this incentive. The position here is not to claim that sorting and labeling categories should be larger than the individual. The point is simply to bring out the social trade-off that is involved between retrospective individual justice and prospective social control.
Similar principles apply in the very different world of organized crime. From the point of view of career criminals, there is some optimal quantity of violence associated with economic crimes, such as robbery. With zero violence and zero threat of violence, no one would turn over his economic assets to the criminal. But beyond some point, violence causes public outcries which bring more police power to bear in a given sector, reducing crime opportunity for other criminals as well as for the one who committed some “senseless” violence against an economic crime victim. Where each criminal is a separate decision-making unit, these external costs of his crime have no deterrent effect on his conduct. When crime is organized into larger units, however, these larger units have an incentive to minimize public outcry per unit of economic crime, which usually means reducing the amount of “senseless” violence against the victims. In short, with organized crime as with Oriental families, internalizing the external costs created by individuals means greater social control and greater responsiveness to public reactions which might safely be ignored by an individual malefactor whose identity was unknown to authorities or whose guilt would be difficult to establish through formal legal processes. In both cases, the source of this greater control is the lower cost of knowledge by those with whom he is closely associated. The relative abandon with which organized crime figures kill each other only reinforces the point; there is little or no public outcry at the death of a mobster.
Time is perhaps the ultimate constraint. Few things can be done instantaneously, and with unlimited billions of years virtually anything is possible. Even complex human beings may evolve from an initially lifeless planet. On a more mundane level, the cost of constructing a house literally overnight would be many times the cost of constructing the same house in the normal time or constructing it in whatever “free time” was available sporadically over the next decade.
Time is, of course, never free. Its value is whatever alternative opportunities must be foregone in order to use it for a particular purpose. The value or cost of time is often overlooked, as among bargain hunters who ignore the time spent searching for “bargains” (not simply the time spent finding the things actually purchased, but the time spent looking at the whole array of possibilities from which the purchased items were selected), or waiting for service in low-priced stores, or seeking frequent repairs for low-priced items with less durability. The “same” merchandise generally sells for a higher price in stores with a more varied stock (of brands or sizes), more (or better) salespeople, and more numerous cash registers, with correspondingly shorter lines at each — all of which save time. It is not really the same merchandise because what is being purchased is not simply the physical item but also the associated services required for its discovery and use.
Another way of looking at this is that every item has both a money price and a time price, and it is the combination of the two that is its full cost. Since the value of time varies from person to person, in terms of his foregone opportunities (whether earnings or other activities), this invisible combined price may be equalized by competition while the visible money price components remain disparate. Flea markets, for example, incur virtually no costs of stocking a standard selection or wide variety of given items, nor for various after-sales services, and the consumer pays low money costs and high search costs to get what he wants, or pays other intangible costs by not getting exactly what he wants in the condition that he wants. At the other end of the spectrum is the more elaborate kind of department store, with personnel trained to explain and demonstrate the intricacies and nuances of the specific kind of merchandise in their respective departments, a wide range of brands, qualities, and sizes of each commodity stocked, and with defective items sorted out for return to the manufacturer, whether discovered by the store before display or returned by the customer for a refund after the sale. Where on the spectrum between these two kinds of sellers a particular buyer will go depends on his own incremental trade-off between time and money, determined largely by his income and impatience. In this context, persistent money price differences for the “same” merchandise sold at different kinds of stores do not prove the consumers “irrational,” nor the merchants dishonest, nor the economy noncompetitive.
In social as in economic processes, the value of anything varies with the time at which it becomes available. This applies both to benefits and to costs. Swift punishment for criminals has long been recognized as a more effective deterrent than the same punishment applied after much delay. By implication, a lesser punishment applied immediately — the old fashioned “curbstone justice” once applied by the policeman on the spot — may be as effective as a harsher punishment applied after years of “due process.” Due process may be preferred for its greater accuracy, objectivity, or dignity, but the point here is that there is a trade-off, based on the varying cost of punishment to the recipient according to its location in time.
In economics, a financial increment or decrement accompanies transfers of given physical or money units back and forth through time. The absence of explicit interest payments in social trade-offs does not mean that the same principle is not at work. Because imprisonment is costly to the taxpayers as well as to the criminal, a shorter sentence begun soon that is as effective as a longer sentence begun later means money savings for a given deterrent. Alternatively, the law could retain the same length of sentence and achieve more deterrence for a given amount of money, if that was preferred. In other words, the implicit “interest” received by the public for moving imprisonment forward in time can be either in money or in kind. Conversely, losses incurred by moving imprisonment backward in time by lengthening legal “due process” may also be costly both in money and in kind, including crimes committed by criminals free on bail, awaiting trial or appeal.
In social trade-offs in general, the diminishing value of deferred benefits or costs is often referred to in terms of the time required for such benefits or costs to reach the vanishing point as influences on present decision making. This period is the individual’s “time horizon.” Time horizons are subjective. They vary not only from individual to individual, but from one socioeconomic class to another, among ethnic groups, or among age brackets. Ironically, older individuals may have longer time horizons than younger, more impetuous, individuals, even though, objectively, younger people generally have more years of life ahead of them. But older people’s plans often extend well beyond their own life span, as in decisions made for their children’s well-being — the preservation of an estate, or in extreme cases, suicide by parents who consider themselves “burdens” to their children (once generalized among Eskimos) — or the older person’s time horizon often includes concern for their own good name after death which serves as motivation for decisions involving philanthropy, religious conversion, or a place in history. For younger people the end of their own life is often beyond their time horizon, and these post-death concerns still more so. It may well be that the time horizon lengthens with the birth of children and the assumption of a parental outlook, not only as regards one’s own children in particular but posterity in general. Whatever the cause, a time horizon extending beyond the lifetime of the individual becomes a spontaneous moral control on individual action, analogous to moral constraints extending in space at a given time.
Differences in time horizons among social groups change the effectiveness of social policies involving either benefits or penalties, especially when one social group, with a given time horizon, predominates among the policy makers and another social group, with a different time horizon, predominates among those to whom the policy applies. For example, “job training” programs which require present efforts to increase prospective employment and earnings sometime in the future may prove relatively ineffective with age, ethnic, or socioeconomic groups with short time horizons. Participation in such programs may be based on such current opportunities as these programs present, and maximizing benefits at least cost may mean maximizing in the short run sense of doing as little as possible to receive the financial or other immediate benefits from the program — which is to say, preparing for future employment as little as possible. The attempt to use such future-oriented programs as means of luring present-oriented youngsters away from crime runs up against the fact that “most crimes are committed opportunistically by youths who want small amounts of money right away.”2 A job training program may well increase the youth’s earnings ability by many times what he can successfully steal, provided that both calculations are made over a long enough time span, but if his time horizon is shorter than the program, none of its future benefits may enter his calculation — which may nevertheless be as rational within his time horizon as the opposite result is for those with a longer time horizon. No one has an unlimited time horizon, and there is no logically compelling objective reason for preferring one time horizon to another.
Jobs are a meaningful alternative to crime when the jobs have similarly short time dimensions. The availability of casual, day-to-day jobs is apparently inversely correlated with petty crime rates. Where the opportunity for such pickup jobs is reduced — as by bad weather — petty crimes tend to increase, since people who live from day to day “have to eat” when the jobs stop and seldom have much money saved.3
One of the reasons why relatively simple precautions reduce the incidence of crime is the short time horizon of many criminals. Almost no feasible precaution can make it impossible to steal, break-in, or victimize by violence. But merely by raising the immediate cost — in time, effort, or risk — it discourages many whose aversion to perseverance and postponed benefits is part of the reason for their being criminals. Few homes are burglar-proof and few people mugger-proof, but the incidence of burglary is much lower in New York than in Los Angeles while the incidence of mugging is just the reverse, because access to New York apartments is usually a little more difficult than in Los Angeles (due to architectural style differences) and access to people to mug is somewhat more difficult in Los Angeles (due to fewer pedestrians in residential neighborhoods). Apparently criminals are rational within their framework. One of the reasons for the absence of simple precautions is the subsidization of losses: insurance policies spread and thus minimize the impact of the cost of theft; police property recovery costs paid for by the taxpayers likewise reduce the connection between carelessness and consequences; “victim compensation” policies by government extends this externalization of costs still further. Insofar as individual precautions merely cause the criminal to turn to someone else as an easier victim, the private benefits exceed the social benefits. An argument might be made for legal compulsion to reduce vulnerability in general — antitheft devices in cars, better locks required by building codes, brighter lighted streets, etc. — but since such requirements would be categorical rather than incremental, they could easily go past the point where the benefits balanced the costs.
From the point of view of the social utilization of knowledge, time permits entirely different methods for the production and distribution of knowledge from those usually conceived of, and does not depend upon articulation, rationality, cognition, or any of the other formal processes taught in academic institutions. With unlimited time, either the processes of nature or the competition among men may lead to an intricate pattern of results unplanned by anybody. The fitness or accuracy of these systemic adaptations may be revealed primarily — or even exclusively — in results rather than in articulated rationality. But because man insists on some articulated explanation after the fact, an explanation which overlooks the crucial role of time may emerge as a wholly different — and wholly fallacious — depiction of what has happened.
Perhaps the simplest and most psychologically satisfying explanation of any observed phenomenon is that it happened that way because someone wanted it to happen that way. This applies not only to social phenomena but to natural phenomena as well. Primitive peoples explained the movement of leaves on a tree by some spirit or god who wanted the leaf to move, had the power to make it move, and so it moved. The analogy of this to purposeful and deliberate human activity is obvious. It is only at a much more developed state of reasoning that the movement of leaves is explained by wind currents of a nonpurposeful (but also nonrandom) nature, based on differences in air pressure. The more primitive kind of explanation remains a more spontaneous or “natural” kind of explanation — one that arises first in a wide variety of areas, and is later abandoned only when forcibly displaced by a demonstrable alternative. Some events are in fact the result of purposeful activity toward the goal achieved, but the general presumption that this must be the case can be classified as “the animistic fallacy.”
The animistic fallacy has had many great, historic forms — in religion, in biology, and in economics, for example. Time is a crucial ingredient in the alternative, systemic or evolutionary, explanations of the same phenomena. The religious “argument from design” for the existence of God asserted that the observed nonrandom pairings of environments and creatures, the male and female sexes, the cooperating organs of the body, etc., all proved that a purposeful intelligence had designed the universe to fit together. Even such philosophic skeptics as David Hume and John Stuart Mill found these arguments weighty. After Darwin’s theory of evolution provided an alternative explanation of the same natural phenomena, even religious believers no longer rested their beliefs on the animistic “proof” of the existence of God. Darwin was a landmark, not only in the history of biology, but in the history of intellectual development in general. He showed how — with sufficient time — nonpurposeful activity could lead to nonrandom results: he divorced order from “design.” Yet the animistic fallacy would say that the absence of “planning” must lead to chaos — and the economic and political consequences of that belief are still powerful today.
Animistic explanations require little or no time for the events they postulate to take place — only six days for the creation of the world, in one religious version, and in principle omnipotence could have made it happen in an instant. Evolutionary explanations, on the other hand, necessarily imply sufficient time for initially random events, behavior, or individuals to be sorted out by environmental forces in such a way as to leave a surviving population with nonrandom characteristics adapted to the environment. Initial mutations may happen to range from beneficial to fatal, but surviving mutations tend to represent improved adaptations to the environment. After millions of years of natural selection, what will be observed will be primarily surviving mutations. One may choose to regard the process as a whole as Providential without committing the animistic fallacy of asserting that the observed order could only be a result of deliberate design.
Social phenomena may also be explained either animistically, from the intentions of the individuals involved, or in terms of the mutually constraining complex of relationships whose results form a pattern not necessarily similar to the intentions of any of the individuals involved. The animistic fallacy is not the exclusive property of either the political left or right. Conservative economists of an animistic bent explain rational behavior in a timeless context, sometimes with the moral conclusion that the wise are rewarded for their foresight and the unwise penalized for their lack of it — that “supernormal brains” explain large profits for example. On the left, social planners eager to save the world from “chaos” engage in another form of the animistic fallacy. Both approaches ignore time, for there is no selective adaptation process to take place. However, the animistic fallacy is rejected decisively by such ideologically disparate figures as Adam Smith and Karl Marx, both of whom analyzed in systemic terms.
Smith had no faith whatever in the intentions of businessmen, whom he characterized as mean and rapacious,4 but argued that the characteristics of a market economic system would lead to beneficial results which were no part of the intention of those acting within the system.5 Karl Marx, of course, had a far less benign view of the results of a capitalist system, but he — like Smith — analyzed the results in terms of the presumed characteristics of the system, not the apparent intentions of individual capitalists. In the preface to the first volume of Capital, Marx dismissed any idea of explaining the capitalist system by capitalists’ intentions.6 Engels sweepingly rejected that approach with respect to social phenomena in general, “for what each individual wills is obstructed by everyone else, and what emerges is something that no one willed.”7
Attempts to explain striking differences among social groups (class, ethnic, regional) at a given point in time often lead to the animistic fallacy. The relative success or failure of these groups — whether measured in money or such social variables as family stability or crime rates — is often attributed to some merit or demerit on their part or on the part of some other group (including “society”) in dealing with them. “Ability” or “discrimination” are thus among the first explanations seized upon, much as primitive man explained the rustling of leaves by someone’s deliberate moving of them. But once it is clear that results observable at a given point in time may be part of a process that stretches far back in time, it is no longer automatically necessary that their current situations be a result of either meritorious or unworthy actions by contemporaries — either group members or others. Differences in cultural values, for example, have deep roots in centuries past and profound impact on current behavior.
Groups from an agricultural background have classic patterns of problems when transplanted to an urban, industrial and commercial environment. A social history of the Irish peasants who immigrated to American cities in the nineteenth century reads remarkably like a preview of the history of blacks from the rural South in those same cities in the twentieth century.8 The many historical, genetic, and other differences between the two groups only makes their parallel patterns all the more remarkable. Conversely, it is virtually impossible to explain the profound differences between contemporary Italian and Jewish immigrants in their responses to schools, libraries, and settlement houses9 in terms of any contemporary differences in their socioeconomic conditions in the nineteenth century immigrant neighborhoods where they lived side by side. But even the most casual acquaintance with the histories of Jews and southern Italian peasants in earlier centuries shows how far back these cultural patterns go.10
Many of the attitudes, beliefs, and emphases of agrarian peoples are quite reasonable as adaptations to an agrarian environment, however counterproductive these approaches may turn out to be in an urban commercial setting. A fatalistic view of the future, for example, is fully understandable in a culture where people’s whole lives hinge on the random variability of the weather. It is a challenge to try to find any group which emerged from centuries of agrarian life and became a success in an urban environment in one or two generations. Conversely, the long-urbanized Jews, who became the most successful of all American ethnic groups in the cities in which they concentrated, had an almost unbroken record of failure in agrarian undertakings in various parts of the United States.11 Generalized “ability” or “discrimination” seem to offer little explanation of such social phenomena, as compared to the explanation of evolutionary adaptation. For other social phenomena, the results may be different.
The point here is not to deny any effect of intentional actions, or even to claim that these are necessarily less than the effects of evolutionary social processes. The point is to challenge the presumptive priority of timeless, intentional explanations — i.e., the animistic fallacy. It is plausible but false to say that “decisions made at random, or without any relation to each other do not fall into any pattern.”12 Darwin demonstrated that falsity in biology, and such disparate thinkers as Adam Smith and Karl Marx have rejected the same fallacy in analyzing social processes.
Highly rational intellectual “models” of human behavior suffer from an air of unreality whenever these hypothetical, computer-like incremental adjustments by coolly calculating decision makers are compared to the flesh-and-blood reality of decision by inertia, whim, panic, or rule of thumb. In reality, rational principles themselves suggest a limit to how much rational calculation to engage in. Deliberate decision making is not a free good; that is why there are thermostats and payroll deductions. Decision making has costs, including time, stress, fatigue, insomnia, and heart attacks. Clearly, it is something that must be economized.
Culture is one way of economizing on deliberate decision making and on the explicit marshalling of data and principles which it entails. Culture provides a wide range of beliefs, attitudes, preferences, and customs whose authentication has been historical (Darwinian) and consensual rather than scientific. Culture offers low cost inputs into the decision-making process, and — when there is freedom — leaves to the individual the choice whether prospective incremental improvements in the quality of the particular decisions are worth the additional costs of more rational calculation. For a wide range of decisions, many people find it optimal to rely heavily on cultural values, and therefore end up dressing, talking, eating, or housing themselves within a general pattern that can be recognized as characteristic of the particular culture. Thorstein Veblen argued that if decision making were in fact as rationally individualistic as sometimes depicted, “the institutional fabric would not last overnight,”13 for there would be no set of shared values which we call a culture. Edmund Burke observed: “We are afraid to put men to live and trade each on his own private stock of reason; because we suspect that this stock in each man is small, and that the individuals would do better to avail themselves of the general bank and capital of nations and of ages.”14 The cost advantages of cultural norms are particularly great when time is short. The cultural norm “is of ready application in the emergency”15 when the cost of a “better” decision is likely to far exceed any gain from individually recalculating the experience of centuries in dealing with the human condition. A mother who sees her child about to fall springs instantly into action without any Hamlet-like deliberation, just as soldiers in battle obey the orders of a pre-appointed individual among them, rather than pay the high cost of stopping to deliberately select either a meritorious leader or a rational course of action. Conversely, the cultural norms themselves recognize the relative advantages of deliberation when time is ample — for example, in such sayings as “haste makes waste” or “marry in haste and repent at leisure.”
The relative advantages of cultural and rationalistic inputs into decision making vary not only with the particular kind of decision and the time available to make it, but also with each individual’s subjective evaluation of his own ability to distill more from his own particular experience than the culture has distilled from the general or “average” experience of generations. Partly this is a question of how closely the general or average situation fits his own situation. There are, after all, few “average” people — these being statistical constructs with fractional children and other doubtful attributes. But, even aside from questions of appropriateness or relevance to the individual case, cultural norms may be rejected simply because of the confidence of some individuals in the superiority of their own thinking, as buttressed by the consensual approval of like-minded peers:
We entirely repudiated a personal liability on us to obey general rules. We claimed the right to judge every individual case on its merits, and the wisdom, experience, and self-control to do so successfully… we recognized no moral obligation, no inner sanction, to conform or obey. Before heaven we claimed to be our own judges in our own case.16
This was the economist John Maynard Keynes describing himself and the clique to which he belonged. This viewpoint is, however, both older and more widespread. Of the eighteenth-century rationalists in France it was said: “They have no respect for the wisdom of others but… a very full measure of confidence in their own.”17 A somewhat more modest version reposes faith in contemporary opinion among “enlightened” (i.e., like-minded) people.
The trade-off between culturally determined decisions and individually determined decisions involves a prior sorting and labeling of decisions by their degree of importance and uniqueness. Within some range neither cultural norms nor rational calculation will be applied, but fancy and caprice will be allowed to choose — as between blue or green bedspreads or automobile colors, however much rational thought may have gone into the selection of furniture or of an automobile.
Sometimes the choice between cultural and individual decision making is a choice between “feelings” and articulated rationality. Given the imperfections of language and the limitations of specific evidence, it is by no means a foregone conclusion that the mere formally logical articulation is in fact more rational, much less empirically correct. When the choice between the two processes is not within one individual but between one individual and another (or between one group and another), it is even less likely that the more articulate position is the more valid position. This is not an argument for mysticism rather than logic. It is simply a recognition that the weight of generalized but unrecorded experience — of the individual or of the culture — may be greater than the weight of other experience which happens to have been written down and spelled out. While specificity and articulation are important, they are not categorically preemptive: every small-sample study cannot overturn the common sense of mankind or the experience of the ages.
Obvious as this may seem, it contradicts the philosophy of rationalism, which accepts only what can “justify” itself to “reason” — with reason being narrowly conceived to mean articulated specifics. If rationalism had remained within the bounds of philosophy, where it originated, it might be merely an intellectual curiosity. It is, however, a powerful component in contemporary attitudes, and affects — or even determines — much political and social policy. At its most extreme, it exalts the most trivial or tendentious “study” by “experts”18 into policy, forcibly overriding the preferences and convictions of millions of people. While rationalism at the individual level is a plea for more personal autonomy from cultural norms, at the social level it is often a claim — or arrogation — of power to stifle the autonomy of others, on the basis of superior virtuosity with words.
Rationalism is at one end of a spectrum with evolutionism at the other. The evolutionary process sees the determining rationality in a process — unarticulated in whole (animals) or in part (humans) — not in the individuals involved in the process. From this viewpoint, the evolutionary process is no less powerful in its effects for being undiscovered or unplanned. This applies not only to biological evolution but to social processes as well. People have articulated intentions, but history is not a record of those intentions being realized so much as it is a record of entirely different things happening as a net result of innumerable strivings toward mutually incompatible goals. Hegel and Marx called this “the irony of history” and Adam Smith called it “an invisible hand” determining the social result of an individual’s action — “a result which was no part of his intention.”19 Darwin’s biological generalization of the same principle made the point even more vivid, since his evolutionary theory applied to animals whose intentions (or “instincts”) hardly included the evolution of their species, and even to inanimate life such as trees and grasses with no apparent intentions at all, but which develop elaborate ecological patterns nevertheless. In short, intentions must, at the very least, compete with powerful nonintentional forces.
When culture is conceived of as an evolutionary product — an ecology of human relations — it is by no means clear that any and all well-articulated reasons for changing particular parts of this social ecology must be valid. Even if plausible in the specific case, a policy’s unintended consequences throughout a complex system is a weighty consideration. Articulated rationality can seldom predict very far or very specifically, and much depends on the speed and accuracy of social feedback mechanisms — and on whether the feedback includes incentives to adjust or abandon counterproductive policies.
Given the virtually limitless complexity of evolutionary or ecological processes — whether social or biological — and the limited scope of even the most rational and well-informed mind, it is by no means inevitable that the wisest, hardest working, or otherwise “best” individuals will be the most rewarded at any given point in time. Evolutionary processes may select the best results without selecting the most meritorious individuals. Even in nature, the “best” fish (by whatever standard) will die in a lake that dries up in a drought, while weaker, less intelligent, poorer swimming fish will thrive in a body of water with abundant nutrients and few dangers. In a price coordinated economy, those individuals who happen to be holding resources which suddenly acquire great value to others (oil lands when uses were discovered for petroleum) grow rich in spite of themselves. The relevant question is not whether the “best” individuals are selected in this kind of process, but whether the best social result is obtained by such processes for moving resources, or whether alternative schemes would get what is wanted where it is wanted faster or better in some other sense. The shortages, waiting lines, and production bottlenecks which accompany more apparently “rational” methods of allocating resources suggest that knowledge costs are a handicap that is more readily overcome when each holder of a valuable resource has an incentive to spread knowledge of its availability as quickly and widely as possible in order to get the maximum rewards, however individually undeserved. A similar principle is involved when an informer receives a reward for revealing the location of a wanted criminal. The question is not so much whether the person deserves the reward as whether it is worth it to the rest of the people to have the criminal out of circulation. In short, the Darwinian “natural selection” principle may mean a natural selection of the “fittest” situation or process, not necessarily individuals. The degree of rationality in the process is by no means limited to the degree of rationality of the individuals, as is often erroneously claimed.20 Rather, “mankind has achieved things which have not been designed or understood by any individual,”21 though their value has been retrospectively authenticated by millions who could judge the results without being able to judge — much less design — the process.
Cultures reward with honor as well as with money. Often honors impute morality and/or wisdom to the recipient, but honorific titles and forms of address may be awarded immediately upon taking certain offices (judge, legislator, etc.) — that is, before any such qualities could manifest themselves in the incumbent. But this is consistent with the general social use of rewards as prospective incentives for desired conduct, whether or not they are in keeping with retrospective justice.
Cultures give patterns to human behavior not only by the options they offer of predigested inputs into the decision-making process, and of rewards for socially desired behavior, but also by their penalties for behavior that is not desired. Although less quantifiable than either economic or legal penalties, social penalties are not necessarily less severe or less effective. One of their greatest advantages over formal penalties is the extent to which they economize on the need for knowledge. In extreme cases, no matter how well concealed the transgression, the transgressor himself knows and inflicts punishments of conscience on himself, reflecting the cultural values planted in him. Such self-inflicted punishments have even led to suicide — a death penalty chosen as preferable to continuing to suffer the internal punishments for crimes successfully concealed from everyone else. For the law, by contrast, a crime must not only be discovered but also proven “beyond a reasonable doubt” under stringent legal technicalities; the costs of effective knowledge (sufficient for legal penalties) are far higher than with informal social penalties. Moreover, informal controls can impose prior restraints which the criminal law cannot. Many students of crime and punishment regard the formal, legal penalties as only occasional backup to the informal controls that suffice for keeping most people law abiding.
One measure of purely social or moral sanctions is that they have effects even in circumstances where there is no formal power at all. Among slaves, for example, the mores of the group affected individual behavior. In the antebellum South, when a male and female slave were caught out in violation of curfew, the mores of the slave community called for him to volunteer to take her lashes in addition to his own.22 More generally, there was group solidarity which forbade betrayal to slave owners,23 and encouraged actions to aid and shield one another,24 and kept alive family ties,25 despite a total absence of legal sanctions for the slave families and in the face of hostility toward slave family ties by the white community.
Purely social controls are effective only to the extent that personal emotional ties give value to the goodwill of others and credence to their norms. If social possibilities, like economic possibilities, are inherently constrained, then the question is only which particular institutional mechanisms or processes best convey these constraints to individuals. Even if the prospect of total individual freedom under anarchy were institutionally permitted, it could not be substantively realized, since the free acts of one would constrain the free acts of another, leading to less freedom in general — in the same way that an uncontrolled crowd pushing toward a fire exit has less chance of achieving its goal than if they were evacuated in some orderly manner.
Given that some social processes must convey inherent constraints, the choice is among various mixtures of persuasion, force, and cultural inducements. The less of one, the more of the others. The degree of freedom that is possible is therefore tied to the extent to which people respond to persuasion or inducement. The “conformity” so lamented among Britons and Americans may be related to the freedom which has survived for centuries in both societies, while much of the world has gone from one form of despotism to another. In any event, the harder it is to persuade or induce, the more it is necessary to force, given that people must mutually accommodate in some way if life is to go on in an interdependent society. The celebration of unbounded individualism means, beyond some point, the acceptance of force — either private (crime, riot, vigilanteism) or public (authoritarianism). Terrorists or rioters who say that they want to force a democratic government to “reveal” its “true” authoritarian or “fascist” nature are in fact simply revealing one of the fundamental trade-offs in all forms of society, however democratic or humane. It may even have been a toleration or a romanticizing of runaway individualism that created the terrorist mentality and environment in which it could flourish — up to some inherent limit of toleration. Fascism, in fact, began in Italy in response to unchecked public disorders.
Cultures contain many cues and inducements to dissuade the individual from approaching ultimate limits, in much the same way that a special warning strip of land around the edge of a baseball field lets a player know that he is about to run into a concrete wall when he is preoccupied with catching the ball. The wider that strip and the more sensitive the player is to the changing composition of the ground under his feet as he pursues the ball, the more effective the warning. Romanticizing or lionizing as “individualistic” those people who disregard social cues and inducements increases the danger of head-on collisions with inherent social limits. Decrying various forms of social disapproval is in effect narrowing the warning strip.
Cultural cues are more effective, either as warnings or as guides to more positive relationships, when the individuals involved are part of the same culture. While rationalism tends to investigate cultural characteristics in terms of their specific minutiae — which may be quaint or “irrational” — the real function of these cultural cues is to convey information in a code readily understood by those using it, so that consistency and dependability are more important than the particular devices themselves. Someone who approaches a woman in a deferential manner or addresses a man with, “Excuse me, sir…” is setting a particular framework of intentions as a sort of implicit contract as to the relationship sought — a contract which can then be monitored by the other party to determine how much of what follows in fact fits within the framework of the implied declaration of intentions. A breezy “Hi ya, babe” or “Hey, Mac” implies a different set of intentions, and is also subject to subsequent monitoring within a different framework, or to rejection at the outset. The specific meaning or merits of the explicit words themselves are not at issue. It is the given cultural context that conveys a particular constellation of intentions, regardless of the explicit, grammatical meanings of the words. Where different cultures or subcultures coexist side by side or in an overlapping pattern, the same words or other cultural cues carry different meanings to different people. This means both more misunderstandings and higher levels of defenses or “insurance” behavior to minimize the dangers of misunderstandings. Moreover, the least careful or most bigoted members of the different cultures acquire a disproportionate ability to create intergroup conflict, since one of the cultural interpretation problems is determining to what extent a given individual or set of individuals represent the general sentiments (especially hostility) of another group.
The values of individualism are recognized not only in laws and the Constitutional rights regarding privacy, freedom of conscience etc., but in social doctrines of toleration, pluralism, and a general live-and-let-live attitude. The limits of individualism cannot be sharply defined and set in concrete for posterity. The nature and implications of the trade-off need to be recognized, however. In particular, the demands of unbounded individualism need to be weighed in the light of inherent social constraints which can only change their form but cannot be eliminated without eliminating civilization. Moreover, the claim for individual toleration cannot extend to cancelling other people’s right to judge as they will what a given individual does. Much of the modern demand for individualism — including John Stuart Mill’s On Liberty — is a plea for exemption from social feedback from those negatively judging individual behavior. Such an exemption is especially inconsistent when it emanates from those actively criticizing the rest of society. However democratic the language in which it is phrased, it is not a demand for equal rights or a general freedom, but for a nonreciprocal special privilege.
Morality as an input into the social process is subject to diminishing returns, and ultimately to negative returns. With no morality at all, force would be more prevelant — a loss both to those subject to it and to the efficiency of the social processes. A modicum of honesty and decency greatly reduces the incessant and desperate efforts otherwise necessary to protect life and belongings from every other human being. Beyond some point, social morality becomes irksome to individual autonomy. Finally, if each individual were to become absolutely committed to moral behavior as he saw it, no society would be possible among diverse individuals or groups. Both Karl Marx and Adam Smith recognized that there were levels of morality whose incompatibilities would destroy a society. Marx in fact looked for these incompatibilities of morality — ideologies — to destroy capitalism. For Marx, those ideologies were ultimately based on class self-interest, but direct self-interest could be compromised and accommodated to avoid mutual destruction, while ideologically reified self-interests become moral imperatives which both sides follow to a fatal showdown. This showdown is, of course, what Marx wanted for capitalism, assuming that it would lead to a socialist victory and the end of the conditions which gave rise to class-based rival ideologies. Obviously, if he had thought that similar ideological confrontations would survive under socialism, leading to the same self-destruction of that — and subsequent — systems, then life would become one interminable turmoil, and the relative merits of any given system would mean little. For Marx, destructive morality was justified only by the prospect of a rational and enduring order at the end of it all. He was merciless in his criticism of those who simply pushed moral principles, without regard to their destructive social costs.26
Smith recognized the same principle of destructive levels of morality, but opposed those who “insist upon establishing, and upon establishing all at once, and in spite of all opposition”27 whatever their moral position requires. He contrasted moral or ideological principles in the abstract — what he called “a certain spirit of system” — with “the love of humanity” and “real fellow feeling,” which should moderate “fanaticism” in which people become “dupes of their own sophistry.”28 In contrast to “the man of system,” the man of “public spirit” will “accommodate” others’ aversions and even prejudices:
When he cannot establish the right, he will not disdain to ameliorate the wrong; but, like Solon, when he cannot establish the best system of laws, he will endeavor to establish the best that the people can bear.29
In very different ways, Smith and Marx both recognized that morality, like other inputs into the social process, follows the law of diminishing returns — meaning, ultimately, negative returns. People can be too moral.
Morality can be incrementally counterproductive even where it has not yet reached levels that are categorically destructive of the whole society. Policies for “social justice” are often retrospective, while their effects create current and prospective costs. Beyond some point, those costs can exceed the costs of the initial inequity being corrected. If some group suffers a given loss of X — whether measured in financial or other terms — as a result of social events beyond their control or foresight, they might be regarded as victims of a social injustice, which should be corrected. But if the cost of correcting it (again, in either financial or other terms) is some procedure costing 2X to the taxpayers or to other third parties, then those who would have to bear these costs are likewise victims of events beyond their control or foresight — and to a greater extent. The injustice has merely been relocated in space or time — and increased. For example, in order to prevent retrospective injustice to people in the horse and buggy industry (who entered a centuries-old occupation in good faith and with no way of knowing that a Henry Ford was coming along), the government could have somehow inhibited the introduction of the automobile, but millions of other people living in isolated locations would have lost an opportunity to expand their horizons in many ways — and that could amount to a larger loss than the cost of changing occupations from the horse-and-buggy industry to some other part of the economy.
A people sensitized to act against virtually any injustice is a people engaged in a never-ending creation of costs, including artificially escalating levels of new injustices. To confiscate a family fortune that originated unjustly in times past is to create uncertainty among millions of home owners today who sacrificed for years to give their families a place to live. The government may have no intention whatsoever of confiscating the latter kind of private property, but once the common guarantee of property rights has been violated, uncertainty about all property rights increases — an immediate cost, measurable in tangible money terms in declining market values, regardless of whether the feared eventuality ever actually occurs. In short, an immediate confiscation — or rather destruction — of part of the value of other property would automatically take place as the result of a retrospectively just act of confiscating an ill-gotten fortune — which might well be only a tiny fraction of the value of all the losses suffered by millions of other people, such as homeowners. Moreover, in addition to the immediate costs arbitrarily imposed on third parties in this way, retrospective justice causes prospective changes of behavior — for example, in this case, a general shifting of assets from visible and immobile forms like homes and factories to more concealable and portable forms like gold. The incentives to work or to plan ahead would be affected, as time horizons shrink with increased uncertainty, reducing the level of job-creating investments in the country. Unemployed workers with neither homes nor fortunes could be among the chief current and future victims of this act of retrospective justice.
The point here is not to claim, as a categorical principle, that every act of justice or every consideration of morality must be counterproductive. Rather the point is to recognize, as an incremental principle, that unbounded morality ultimately becomes counterproductive even in terms of the same moral principles being sought. The law of diminishing returns applies to morality, as to other valuable social inputs.
In addition to the situation in which morality becomes counterproductive with respect to its own set of values, it may also become counterproductive by its effects on other values. For example, preoccupation with the morality of individual privilege may lead to ignoring important social considerations that are also involved. The question may be asked, what has a particular individual ever done to deserve the wealth, privilege, and power of being king — the answer usually being “nothing” — when the more weighty social question may be the costs and benefits of monarchy as compared to whatever realistic political alternatives exist at a given time and place. In less extreme cases, where the individual has made some contribution to his own good fortune, the question may still be asked whether it was enough to justify his advantages, when again the larger question may be whether there are institutional alternatives which would produce as good social results for others. The fortunate individual himself may tend to answer within the same moral framework as the critic, and depict himself as deserving — perhaps even regarding himself as a “self-made man,” to use an incredibly naive and arrogant expression. But the social issue may be systemic rather than individual, and preoccupation with morality can be a distraction from considering that larger issue.
Social decision-making processes, whether formal or informal, face the same basic problem of seeking to maximize well-being subject to some inherent constraint — whether of time, wisdom, or economic resources. Both the constraints and the maximization process are easier to quantify or visualize in economic processes, but the principles applied in economic processes are general social principles. Social values in general are incrementally variable: neither safety, diversity, rational articulation, nor morality is categorically a “good thing” to have more of, without limits. All are subject to diminishing returns, and ultimately negative returns.
While the crucial question for social decision-making processes is the impact of those processes on society as a whole, attempts to answer that question cannot automatically proceed as if society as a whole is the decision-making unit. Rather, what must be considered are the incentives and constraints facing the actual decision makers, in order to determine if their decisions are likely to produce socially optimal results. It is in large part a question of how effectively knowledge is transmitted — not simply how well-informed the initial decision was, but how effectively feedback controls subsequent modifications, regardless of whether or not the decision makers want to change. Effective social knowledge is knowledge of social impact that forces decision makers to adjust accordingly, both initially and subsequently, just as effective economic knowledge forces a business to adjust to consumer preferences under threat of bankruptcy. Insofar as institutions are insulated from this forcibly effective knowledge, it is purely optional on the part of the decision makers to what extent even to acquire information about social consequences, much less act upon it. Since such information has costs, and stifling one’s own predilections and self-interest, or admitting errors, involves perhaps even higher costs, there is every institutional incentive to resist the transmission of socially effective knowledge. The question of the effectiveness of institutions for their social purposes (as distinguished from the purposes of those who run them) is largely a question of the conductivity of the incentive structure with respect to external knowledge.
Money is obviously a sensitive conductor of knowledge where individual or institutional solvency is at stake. The fungibility of money facilitates incremental rather than categorical decisions and permits the incremental weighing of highly disparate effects in one medium of accounting. This is not creating an artificial equivalence but recognizing an inherent trade-off. The options weighed are not limited to simultaneous alternatives but extend across time as well as space, since they involve savings and investments of varying degrees of maturity, as well as current consumption and production decisions. Despite the common contrast between financial considerations and personal emotions, both share these characteristics as conductors of social knowledge to individual decision makers across space and time. A family decision on moving to a new home involves weighing such disparate emotional considerations as the future need of a growing infant for his own room, the disruption of the older children’s current neighborhood friendships, the effect of the new school on their future college (and therefore career) prospects, the emotional strains on the breadwinner(s) caused by the cost of the new home — and many more such concerns, all weighed in the emotional currency of the family’s well-being. Even if one individual makes the decision, the emotional ties between that individual and the other family members conduct their needs to him as incentives and constraints which typically force a decision quite different from what would be optimal from that individual’s own standpoint alone. A father may, for example, locate his family far out in the suburbs for the sake of the children, giving himself an exhausting daily commute to work, even though there are apartments available within walking distance of his office and closer to the entertainment centers that he and his wife enjoy. All these considerations are fungible and incrementally variable where high emotional conductivity transmits the present and future needs of others to the decision maker as personally felt incentives and constraints. In this way, there is created the social equivalent of the economic agent who is a residual claimant and therefore can function with social effectiveness as an “unmonitored monitor.” By contrast, the rules of an organization are often categorical, as when a municipal ordinance requires that all city employees live within the city limits or postal regulations require packages to be prepared to certain specifications.
The concept of an “unmonitored monitor” with a broad mandate may seem dubious as a way of getting a job done. Articulated specifics (job descriptions, organizational rules, etc.) enforced by tiers of monitors are much more rationalistic. However, the ultimate question is not plausibility but results. Unmonitored monitors are among the most hard-working and dedicated people in the society. Mothers and businessmen are classic examples. In their very different ways, these two unmonitored monitors have become notorious for the intensity and duration of their efforts, and are often admonished to “take it easy” by those closest to them, even though the latter are often the beneficiaries of their efforts. Similar levels of dedication are much rarer among rank and file business employees or rank-and-file civil servants — though both of the latter groups are under layers of supervisors and controlled by numerous articulated rules. Admonitions to rank and file civil servants to “take it easy” would raise suspicions of sarcasm. Nor is it a matter of different groups of people performing differently because of disparate values or psychology. The very same individuals who perform in lackluster fashion as employees of business or government may, as parents, drive themselves to do all that they can for their children.
No one is a wholly unmonitored monitor. There are legal restrictions on business management and laws on child neglect and abuse. However, these laws seldom reach either the areas or the intensity of efforts achieved in parental or business activities. The businessman who works nights and weekends is usually going far beyond what is necessary to avoid being fired or to prevent the business from being sued or going bankrupt. Similarly, most parents could probably reduce their efforts and expenditures on their children by half without becoming legally liable for neglect or abuse. Indeed, some of the largest expenditures on children arise when putting them through college, at an age when there is no legal liability to do anything for them. In short, even where there are formalized rules, the articulated rationality of these rules does not begin to explain the efforts and sacrifices of unmonitored monitors. It is the high conductivity of both money and emotional ties which transmits knowledge of other’s needs with such dramatic effect.
High conductivity is an economizer of costly knowledge, in much the same way as the transmission of electricity through copper wire economizes on generating costs, even though it is physically possible to transmit electricity through less conductive material. The conductivity of the human nervous system also economizes on knowledge. A baby pulls his hand back from a hot object without having to know how heat destroys his tissues. The rare medical phenomenon of people whose nervous systems do not transmit pain also demonstrates how conductivity is an economizer of knowledge. Such people must have very frequent complete medical checkups, for they feel none of the painful symptoms which either alert the rest of us to trouble intellectually or else incapacitate us from continuing the harmful activity. As a substitute, they must seek vastly larger amounts of costly, explicit, articulated medical knowledge. Some such people have been rushed from a routine medical checkup to an emergency operation for such conditions as acute appendicitis, from which they had felt no pain. To the extent that social institutions are insulated from the pain of feedback, they may either neglect dangerous conditions or else require inordinate costs of knowledge to preserve themselves or the larger society. Sometimes the institutions deliberately seek to insulate or anesthetize themselves to painful feedback, but sometimes that happens as an unintended consequence of the way decision-making units are set up — for example, a special subway authority oblivious to the injuries and deaths its safety policies are causing among bus or automobile passengers.
Effective social decision making need not depend on the transmission of explicit feedback to decision makers, nor on the degree of their rationality and insight in reaction to it. Where individuals, institutions, or processes are competing for survival, the best adapted survive, whether their adaptation is due to brainpower or luck, and the social benefits are maximized either way. Individual merit is neither necessary nor sufficient for optimal social decision making.
The government as a decision maker is often regarded as simply the institutional personification of “society.” But the diversities, conflicts, and disparate incentives and constraints which make “society” a meaningless abstraction as a decision-making unit also make government a fragmentary aggregation of decision makers. An experienced Washington insider refers to “the warring principalities that are sometimes known as the Federal government.”1 This is not the classic “separation of powers” into legislative, judicial, and executive branches. These “warring principalities” are all part of the same executive branch. Executive agencies of the U.S. government have not only followed policies at cross purposes with one another; they have even sued each other in court. Theoretically, they are all under the control and the direction of the President, but the fact that these internecine disputes can persist and be publicly aired not only in the press but in the courts suggests that Presidents often find it politically prudent to stay out of these power struggles. Moreover, the areas of autonomous decision making within government can be even smaller than a given agency or bureau. Supervisors may “have little control over their nominal subordinates, who enjoy de facto tenure,”2 even when they are not civil servants, because of those subordinates’ links to particular Congressmen and their staffs or to the press or to outside constituencies.3
Governmental decision-making units must be analyzed like other social or economic units which choose courses of action designed to maximize their own well-being, under the particular incentives and constraints of their respective situations. This obvious point must be emphasized because of a large literature which recognizes nongovernmental activities as self-interested but arbitrarily treats any governmental activity as axiomatic proof of an objective social need for such activity.4 Despite the existence of some self-sacrificing public officials, to postulate that such officials generally control governmental decision making seems less realistic than the opposite view that “parties formulate policy in order to win elections, rather than win elections in order to formulate policy.”5 For nonelected governments, the postulate that government activity is solely a response to social needs seems even less reasonable as a basis for analysis.
As noted earlier (Chapter 2), political surrogates are a way of economizing on knowledge in government decision making, since each citizen cannot become fully informed on every issue. However, this arrangement also means a built-in advantage for political surrogates over their constituents in the use of knowledge. No small part of the political art consists of the exploitation of that advantage — whether by misstating the costs and benefits of particular programs, by ominously referring to the weighty considerations “known only to the President” in his conduct of foreign policy, or the intricate rules of “the bureaucratic maze,” known only to insiders and therefore insulating much governmental activity from outside scrutiny. All kinds of political systems (democracy, monarchy, feudalism, etc.) put enormous emphasis on the personal “loyalty” of subordinates — not loyalty to the public, or even to the government, but to their immediate superiors — thereby sealing off a source of leaks of knowledge to outsiders.
Although “society” is far from being a decision-making unit, even in governmental decisions, it is of course the most important unit on whom the impact of political decisions is to be considered. Therefore the trade-offs to be considered here are those political trade-offs of enduring social significance, rather than the “horse trading” that goes on among politicians. Among the major political trade-offs to be considered here for any political system are those involving (1) freedom, (2) rights, and (3) time.
One of the most important political trade-offs is between the amount of freedom and the amount of other characteristics desired in a society. The problem is made more difficult by intellectual ambiguities and philosophical disagreements that have long surrounded the very meaning of freedom: “We all declare for liberty; but in using the same word, we do not mean the same thing.”6 This is at least as true today as when Abraham Lincoln said it.
Freedom here will refer to a social relationship among people — namely, the absence of force as a prospective instrument of decision making. Freedom is reduced whenever a decision is made under threat of force, whether or not force actually materializes or is evident in retrospect. This prospective definition of force is essential to avoid such absurdities as concluding that armed robbery does not usually involve force. Force here is not used metaphorically, however, to refer to benefits so enticing as to make the decision a foregone conclusion. A special wariness is necessary in discussions of freedom, not only because of the inherent problems of the concept, but also because an Orwellian Newspeak has made it fashionable to describe the trade-off of freedom for other things as an expansion of “new freedoms” or of freedom in some “larger” sense. The incremental trade-off of freedom for other things is accepted by everyone except a pure anarchist. But the extent of this historic trade-off is too momentous an issue to be concealed or confused by pretty words.
Force is the antithesis of freedom, but force must be used, if only to defend against other force. Force used against murder, for example, includes not only such force as may be used by police intervening to prevent a murder, or to capture a murderer, but also force applied to innocent third parties who may be detained or subpoenaed as witnesses or forced by law to serve as jurors. It is not an absolute sacrifice of freedom nor an absolute prevention of murder. But it is simply an incremental trade-off at varying rates, and the question at any given point is how much more freedom are we prepared to sacrifice for how much prospect of reducing the murder rate — or how much more freedom are we going to demand at the cost of how many more lives of murder victims? Trade-offs involving freedom are often painful, if only because only other urgent needs are considered worthy of weighing and balancing with it.
The government is the general repository of force — whether that government be democratic, totalitarian, feudal, etc. Totalitarian governments, by definition, have no significant trade-offs of freedom left to consider, since freedom has already been sacrificed for some alternative consideration, whether rhetorical or material. Democratic governments are constantly weighing incremental trade-offs toward or away from freedom. Indeed, democracy itself is a consideration that is traded against freedom, and at one time this trade-off was both recognized and feared.7 Contemporary opinion often simply incorporates freedom into the very definition of democracy, so that a government that eliminates freedom is not “really” democratic. This trade-off, too, is much too important to be dealt with by verbal sleight of hand. To include freedom in the very definition of democracy is to define a process not by its actual characteristics as a process but by its hoped-for results. This is not only intellectually invalid, it is, in practical terms, blinding oneself in advance to some of the unwanted consequences of the process.
A lynch mob may be a more accurate expression of the majority will than a court of law — especially an appellate court of appointed judges — and yet lynch mobs are condemned and “law and order” upheld because certain freedoms are deemed more important than democracy. Democratic institutions will be defined here to mean institutions which carry out the popular will in its decisions — whether those decisions be wise or foolish, generous or oppressive. When the undemocratic governments of the Reconstruction era in the South were replaced by governments more responsive to the majority, the minority suffered oppression and terror on a scale seldom seen in modern civilization. Such residual protection as the black minority retained came largely from sources having little to do with political democracy — notably markets,8 morality,9 and appellate courts.10
When freedom is conceived of as a relationship among people, trade-offs of freedom for material goods, scientific progress or military power, for example, become quite explicit, instead of being subsumed under a general expansion of “freedom” as sweepingly redefined. The growth of the decision making powers of government may facilitate various specific forms of material progress — even if at the expense of material progress in general — while reducing freedom. That trade-off needs to be made explicit. It is instead muddied over by those who define freedom as options (freedom to)11 — and who have many options to promise in exchange for our freedom. The options approach asks, “What freedom does a starving man have?” The answer is that starvation is a tragic human condition — perhaps more tragic than loss of freedom. That does not prevent these from being two different things. No matter what ranking may be given to such disagreeable things as indebtedness and constipation, a laxative will not get you out of debt and a pay raise will not insure “regularity.” Conversely on a list of desirable things, gold may rank much higher than peanut butter, but you cannot spread gold on a sandwich and eat it for nourishment. The false issue of ranking things cannot be allowed to confuse questions of distinguishing things.
The mere fact that something may outrank freedom does not make that something become freedom. Moreover, in social trade-offs as in economic trade-offs, all rankings or preferences are incremental at a given point and changeable at other points. Nothing desirable at all is categorically less desirable than something else. Food may be incrementally preferable to any amount of freedom to a starving man, but that does not mean that dessert after a banquet is incrementally preferable to the freedom to go home at the end of the evening. The great social desiderata are so frequently discussed in categorical language that it is easy to forget their incremental nature — and to talk nonsense with seeming profundity as a result. Both Adam Smith and John Rawls made justice the primary virtue of a society,12 but their meanings were not only different but nearly opposite, because one was speaking incrementally and the other was speaking categorically. To Smith some amount of justice was a prerequisite for any of the other features of society to exist,13 but he was far from believing that all increments of justice invariably outranked increments of other things, and in fact he regarded such a belief as counterproductive and doctrinaire.14 To Rawls, justice is categorically paramount in the sense of not being incrementally inferior to any other consideration, so that one consideration of justice may be sacrificed only to another consideration of justice, but not to any other desired goal.15 According to Rawls, a policy that benefitted all of the human race except one person should not be adopted, no matter how much they were benefitted, nor even if the one person were completely unharmed, because that would be an “unjust” distribution of the benefits of the policy. Perhaps not many people are likely to agree with Rawls’ conclusion, but many use the same arbitrarily categorical approach to social analysis which led logically to such conclusions.
When two things have to be traded off against one another, it is necessary to understand clearly (1) that they are in fact two different things, and to consider (2) explicitly on what terms we are prepared to incrementally trade the one for the other. Nothing is gained by claiming — or insinuating — that both are the same thing, or that one is just more of that thing than the other. At least nothing is gained from the standpoint of rational decision making. In political reality, much is gained by those who wish to take the decision making power of others into their own hands. Much verbal sleight of hand is practiced with such statements as “security is merely an aspect of freedom.”16 Freedom has cost too much blood and agony to be relinquished at the cheap price of rhetoric.
Not only is freedom confused with other things, so too is its opposite, force. The widespread recognition of the need to use force to counter other force is used to justify expanding governmental force to counter things that are not force at all, but are called force metaphorically for the sake of justifying coercive action against them. Attacks on economic “power” are a common form of justification for expanded government force.
Often the rhetoric is preserved by such devices as referring to a firm’s retrospective percentage of sales during a given period as a share of the market they “control,” as if in some prospective sense. Metaphors and vague definitions are used to justify an expansion of government power which is neither vague nor metaphorical but very concrete. But with power as with freedom, a sufficiently wide or vague definition brings in many examples. What is crucial in judging such an example is distinguishing between (1) situations in which an individual’s options for dealing with alternative transactors are forcibly reduced or eliminated, and (2) situations in which a given transactor adds so much more to his options than anyone else that acceptance is a foregone conclusion. A monopoly or cartel reduces the consumers’ options, while a successful competitor adds to those options. Reducing consumers’ options requires not simply raising one’s own price — anyone can do that — but forcibly keeping others from entering the competition and undercutting that price. This usually requires either an exclusive franchise from the government, or some law or regulation limiting competition. These government created monopolies or cartels are the beneficiaries of governmental force, not its target. The situation of the transactor who offers better terms than others may seem to be a strange candidate for a “power” menace to be combated by government, though in reality many regulatory and antitrust activities do just that, as will be seen in Chapter 8. The point here is simply that a trade-off involving more use of force in economic decision-making is denied by depicting governmental force as merely an offset to existing private force, with no net increase.
Democracy has been defined here by its characteristics as a process, not by its hoped for results, such as freedom, the dignity of the individual, or other benefits expected or alleged. Whatever the merits of democracy, it has its institutional limitations and operates within an area of circumstantial constraints — like all other political, economic, and other systems. The open endedness of hopes has sometimes led to the view that a majority can or should have whatever it wants — a view defined here as “the democratic fallacy.” The democratic fallacy implicitly presupposes unconstrained circumstantial options, so that if a majority does not get what it wants, it can only be a result of some denial of their democratic rights in some intentional sense. Choice through the ballot box has often been equated with choice through the market. But inherent constraints mean that democratic governments have no wider array of options to offer than anyone else — regardless of what options many may believe to exist — and that one crucial difference between ballots and prices is that prices convey effective knowledge of inherent constraints, while ballots do not. If I desire a Rolls Royce and simultaneously a normal standard of living, the price tag on the automobile immediately informs, convinces, and virtually coerces me to the conclusion that these two things are inconsistent. But if I believe simultaneously in a large military arsenal, low taxes, a balanced budget, and massive social programs, there are no constraints on my voting that way. Some time after a voting decision, it may become apparent that what was asked or promised did not in fact materialize, but this can easily be blamed on the dishonesty of political candidates, with no greater public awareness that the set of options simultaneously desired was inherently unrealizable from the outset. Instead of feedback to the voters to reduce their desired set of options to what is simultaneously realizable, the message may be to choose different persons as leaders, or different ideologies, movements, etc., in order to continue pursuing that same set of options. Indeed, when social progress is viewed retrospectively, it is often regarded as axiomatically attributable to such insistence on better things, rather than to technological and organizational advances over time which created wider arrays of options from which to choose. It is as if the historic increase in the Gross National Product was incidental to a rising living standard caused by political activity.
The question here is not whether voters have a right to choose whatever they want. Voters can only choose process characteristics and hope for results. Consumers buy results and leave the process to those with specialized knowledge of such things. There is no argument here for denying voters their democratic choices. The point is merely to claim that the terms of the choice are readily misstated politically. The prevalence of inflation among the most diverse kinds of governments and across thousands of years of history, suggest that no small part of the political art consists in misstating options and in trying to give the appearance of simultaneously satisfying competing claims when they cannot be satisfied in reality.
A more extreme version of the democratic fallacy goes beyond the idea that a majority can or should have whatever it votes for, to claim the same right for particular minority subsets of the population. It is regarded as a “failure” of a democratic system — or as showing that the system is not “really” democratic — when determined, conscientious people cannot get what they want through legitimate channels. Justifications for law breaking (extending in principle all the way to terrorism) by frustrated insurgents are based on this premise. In this version of the democratic fallacy, the ignoring of inherent constraints within which all decision-making processes function is simply extended to ignoring all other people’s desires as an obvious (and valid) reason why a particular subset’s desires were not achieved.
Sometimes the subset is presumed to know the majority’s “real” interests better than the majority itself, and so is acting democratically in some “larger” sense. This confuses the characteristics of a hoped-for result with the characteristics of a decision-making process. Numerous subsets’ hoped-for results are preferable to the majority’s perception of things, in the view of those subsets. Democracy is simply one decision-making process for resolving such conflicts among disparate perceptions. To resolve the conflicts by other processes — including violence — is to trade off democracy for something else. To conceal that trade-off by calling that something else “democracy” too is to ignore the fact that virtually all political systems or movements are ostensibly for the benefit of the people. The hoped for results of kings, emperors, military juntas, and various dictators would thus all have to be called “democratic” in some “larger” sense.
Like other trade-offs, the trade-offs involving democracy are frequently denied or misstated by including other things in a wider ranging and more vague definition of democracy. “Participatory” democracy has arisen in this way, as another concept defined by hoped for results rather than by characteristics of the process itself. In principle, participatory democracy is distinguished from, and complementary with, representative democracy. In a representative democracy when the voters choose surrogates who actually make the decisions, the surrogates may either be or become part of a small set of people with interests and perspectives different from those of the public at large. The theory behind “participatory” democracy is that more decisions should be made by the public itself directly rather than through representatives. To this end, numerous local boards, commissions, councils, or advisory participants of one sort or another are to have “input” into the decision-making process. The implicit assumption of the theory is that there will be not merely more numerous decision makers but more representative ones. But, turning from hopes to institutional mechanics, there is usually nothing to lead institutionally toward that result, and much to lead in the opposite direction. Those individuals who have the leisure, the education, and the inclination to “participate” may be very unrepresentative of the public. In practice, participatory democracy means that broadly elected representatives are to share power with self-selected representatives of narrow vocal constituencies. From the standpoint of the institutional transmission and authentication of knowledge, it means that instead of having insiders judge processes and outsiders judge results, some outsiders are to judge and change processes on the basis of their part-time experience on the inside and their unrepresentative interests on the outside. It is essentially an incremental trade-off of the public’s right to decide by elected representatives for a self-selected constituencies’ opportunity to be insiders.
Whatever the substantive merits or demerits of particular trade-offs involving freedom, force, or participation, the crucial point is to see the trade-offs as trade-offs, rather than as they are sometimes depicted, as simply “more” freedom or democracy as conveniently redefined.
Rights have already been noticed as rigidities (Chapter 2). They are also boundaries limiting the exercise of governmental power and carving out areas within which individual discretion is free to shape decisions. In addition to these Constitutional rights of citizens in general, there are special rights, such as the right of exclusive use of specific things (property rights) or rights arising from specific reciprocal commitments (contracts) and rights created by specific legislation (employment rights, housing rights, etc.). By “rights” here is meant legal entitlements, regardless of their moral merits. Rights in this sense are simply factual statements about the availability of state power to back up individual claims. They are simply options to use governmental force at less than its cost of production — ideally at zero cost. In reality, some cost of time and effort are required even to phone the police, and to vindicate many rights a long and costly legal battle up through the appellate courts may be necessary. Where a right worth X (in money or otherwise) would cost 2X to vindicate, then for all practical purposes such a right does not exist for the individual. Where most of the cost falls on the government, the trade-off is between the social costs involved in a particular violation of individual rights — i.e., the effect on other people of letting such violations go unpunished — compared to the costs of enforcement.
Social trade-offs are involved in the creation of rights, the defining of rights, and the assigning of rights to individuals. When a given kind of activity is dealt with by the creation of rights rather than by alternative decision-making processes, there is a loss of flexibility (incremental adjustment) and reversibility. Something that is incrementally preferable at a given point becomes categorically imposed at all points by the force at the disposal of the government. Insofar as the law of diminishing returns applies to social as well as economic processes, this means that many benefits are pushed to the point where they cease to be benefits and may even become counterproductive.
The creation of rights involves questions not only of whether to create rights as a mode of dealing with a particular trade-off, but to whom to assign such rights as are created. Property rights involve both kinds of decisions. Many things are left unowned — wild animals or birds, fish in the sea, human beings, air and sunshine — because the enforcement of property rights is deemed either impracticable or undesirable. Ideas cannot be copyrighted for both reasons, whereas a given permutation of words can be copyrighted, both because it is feasible to determine authorship and because it is deemed more important to provide a prospective reward as an incentive for future writing than to incrementally increase the circulation of existing writings by eliminating royalty charges.
Property rights in general must be distinguished from the particular form of property rights in so-called “capitalist” countries. A socialist government also owns property. If socialism meant literally an abolition of property rights, rather than their reassignment, then any individual citizen would be free to build a house, ride a horse, or play baseball on land that the government had set aside for growing food, and life would become impossible in such a society. But, in reality, whether under capitalism or socialism, property rights are basically rights to exclude — meaning in operational terms, the availability of governmental force to eject and/or punish others for using the same property without permission. However, the right to exclude does not mean that exclusion will result. Rights to exclude are negotiable in market economies, and may be sold or rented, in whole or in part. Property rights are also divisible among decision-making units. One person or organization may own the right to farm a given field while another decision-making unit owns the right to the minerals underneath and still another owns the right to string electric wires overhead. Almost never does one property owner own every conceivable use of a given property. An owner of a mountain does not own the right to fly over the mountain, nor does he own the right to every stream that originates in his mountain, in the sense of being able to dump anything that he wishes into those streams.
Whether in a socialist or a capitalist context, a property right is a differential privilege17 of some to exclude others from decisions or activities involving some physical or intangible object of value. This differential privilege is not personal; the current owner can have last week’s owner jailed for trespassing. In a socialist or communist society, a deposed official dare not presume to continue directing enterprises formerly under his control. The basis for a property right is therefore not an individual attribute or merit but social expediency. The social question then is — what is to be gained or lost by defining a property right, and on what basis should the right be assigned, and shall it be transferable? The defining and assigning of property rights goes on in all kinds of societies — in socialist societies the assignments are based on political election or appointment, until further notice — while transferability at the discretion of individual transactors is the defining characteristic of capitalist processes.18
To define a property right is to carve out and tie into a package various possible activities associated with a given object of value. It is essentially a judgement that certain decisions go together, in the sense that different decisions about each of the activities separately are unlikely to be as socially beneficial as decisions about the set of activities collectively. If separate property rights to a living hog’s head are defined independently of property rights to his heart, stomach, or hind legs, so that these rights can be held by different decision-making units, it is unlikely that the hog will live an optimal length of time from the viewpoint of the production of pork chops, ham, and chitterlings. If the owner of the hog’s heart removed his property, the value of all the other property would be reduced. If these separate property rights are transferable, it obviously would be to someone’s self-interest to acquire these separate, risk-ridden rights at values greater than they have to the separate owners, and combine them into one, far less risky right to the whole hog. In other words, the right to the whole hog is more valuable than the sum of the rights to all his parts. The definition of a property right is therefore an important step, especially in systems which forbid subsequent transfer of these rights.
In feudalistic systems, where land is inherited as an indivisible property required to remain with a given family (entails), the whole society loses if those lands are in parcels so small or so situated that they are far less productive than if they could be combined into larger units or traded off to get contiguous parcels, or if land served by a given stream were under the same decision-making unit. Conversely, a property may be too large to be effectively managed by one decision-making unit, so that it would produce more output for the society at large if it were under several decision-making units. These problems are not unique to feudalism. Wherever the initial definition of property rights is imperfect — which is to say, wherever it is done by human beings — and subsequent transfers are prohibited or restricted, similar problems arise. A socialist government may, for example, “entail” a whole industry to one planning commission, leading to avoidable “mistakes” in the industry which are not the result of stupidity or perversity but merely due to the high cost of monitoring the property as defined. Were the property transferable, it would be more valuable in smaller units — more valuable not only to the buyers but to society at large.
Leaving property rights wholly undefined is even more disastrous than imperfectly defining them. Wild animals are often hunted to extinction precisely because they do not belong to anyone. They can by fiat or metaphor be said to belong to “the people,” but unless it is feasible to apply force to exclude poachers, there is no property right in reality. It is precisely those things which belong to “the people” which have historically been despoiled — wild creatures, the air, and waterways being notable examples. This goes to the heart of why property rights are socially important in the first place. Property rights mean self-interested monitors. No owned creatures are in danger of extinction. No owned forests are in danger of being leveled. No one kills the goose that lays the golden eggs when it is his goose. Even chickens who lay ordinary eggs are in no danger of being killed before their replacements have been provided. No logging company is going to let its own forest become a mass of stumps, though it may do that on “public” land.19
By creating monitors with a vested interest in the maximization of a given set of values, property rights reduce the social cost of monitoring efficiency. In systems of nontransferable property, the monitor’s incentives are to maximize those values realizable during his own tenure, whether as inheritor of an entailed estate or as a member of a modern planning commission with a fixed term. Where the property is transferable at will, the present value of a property at any given time includes future values realizable long after the time horizon (or even lifetime) of the existing property holder, who therefore has no incentive to restrict his maximization to the short run. In socialist systems, property transfers take place through political decisions to replace members of the planning bodies or to reorganize the planning structure itself. The property itself never belongs to those individuals, but they benefit both financially and psychically from managing it, and visibly successful management may create a capital gain in the form of increased likelihood of promotion to higher levels of pay or power. All of this provides short-run incentives for short-run maximization of politically visible values. Morality, ideology, or a sense of history must then be relied upon as incentives for longer-run maximization policies. That such incentives apply to only a limited number of individuals, or to individuals in only a limited number of positions of historic visibility, may be indicated by the fact that long-run investments in the Soviet economy are directed by only a few people at a time. Under short-run incentive structures, individual decision-making units tend to avoid technological innovations with short-run costs and long-run benefits “as the devil shies away from incense,” to quote Soviet Premier Brezhnev in a complaint about Soviet managers.20
Because property rights are essentially rights to exclude, with the aid of force supplied by the government, the costs to be weighed in this social trade-off are the costs paid not only by those excluded but by the society at large. Indeed, when an economy is recognized as a rationing scheme that must deny most things to most people (few individuals could afford to buy one of every item produced in the whole economy), this question reduces to the losses sustained by society at large. Patent rights exclude alternative producers from supplying the patented goods, reducing competition and the efficiency which depends on it. Copyrights reduce the dissemination of knowledge and entertainment, by pricing some potential users out of the market with royalty requirements. With both patents and copyrights, it is not the royalties actually paid that constitute the social loss; these are only internal transfers. It is the transactions that do not take place because of prospective royalty charges that constitute the net social loss. The cost of policing property rights is also a social consideration involved in a trade-off against the benefits. The whole costly apparatus of title records, title search, civil court systems, marshals for evictions, etc., are part of the cost of property rights in general, and of highly fragmented property ownership in particular. The costs may also include losses to those individuals intended to be benefitted.
Rights in general may be conferred for individual as well as social benefit. Property rights are intended to secure gains to society at large, including numerous persons who own no significant property. This point is insisted upon in socialist ideology, where the government holds property rights “for the benefit of the people,” but it is also implicit in capitalist private property right law as well, where it is the social expediency rather than the individual gain that is the controlling rationale.21 However, there are many rights intended to benefit primarily or exclusively those to whom the rights directly apply. Civil rights laws, for example, are generally intended to benefit racial or ethnic minorities, and minimum wage laws are generally intended to benefit low-wage employees. The appropriate question here is the trade-off of costs and benefits for those subsets of the population, as well as for the population at large.
While all forms of society require some set of dependable expectations enforceable by group pressure or force, in many nations it is not enough that rights exist; they must, in principle, also be equal rights. Equality as a legal or political principle does not depend upon a belief in empirical equality of any sort. Quite the contrary. If it were literally true that “all men are created equal,” there would be no case for equal protection of the law, or perhaps even for laws at all. If every person had exactly the same intelligence, strength, aggressiveness, organizing ability, etc., there would be no need for the law to protect one from another, because one would never be in a position to successfully take advantage of the other. Even though a coalition of such equal individuals could overwhelm any isolated individual, they would all be equally capable of foreseeing this and organizing counter coalitions to offset that danger. It is precisely the inequalities of people which makes the equal protection of the law so important — that there must be an overwhelming organized force ready to be thrown into the balance, so that a weak little old lady shall have as much right to live as the most stalwart young man or that frauds that deceive the unwary shall not be immune to retribution by officials who are more knowledgeable.
There are, of course, few people who are equal in any empirical sense. Most people who are considered equal are usually regarded as such because they have offsetting inequalities — that is, neither of them is superior in every aspect, nor are they equal in every aspect. In this context, “equality” over all depends upon what weights are arbitrarily assigned to the various traits in which one or the other predominates. So too would any general notion of “superiority” or “inferiority.” All these attempts to sum up disparate characteristics ignore the diversity of personal values which makes it impossible to have objectively recognized, fungible units in which to add up totals. Most of us would give a heavy weight to the fact that individual A is not a homicidal maniac, while individual B is, and so prefer A even if B were universally recognized to have more charm or beauty. But there are few traits on which there is similar agreement, even as regards rank ordering, much less relative weights.
Where a particular segment of the population has different rights from the general population at large — either explicitly or in practice — the costs of transacting with that segment will tend also to be different. Anyone with a choice of transacting with illegal aliens, ordinary citizens, or persons with diplomatic immunity, would face different risks (costs) of legal liability against himself and different prospects of seeking legal redress for any damages he might suffer from individuals from each of these respective groups. If the individuals in these three categories were otherwise identical, any prospective transactor — whether as a prospective landlord, employer, or spouse — would face the least risk of legal trouble from an illegal alien and the most from someone with diplomatic immunity. The abuses suffered by the former and inflicted on others by the latter are both notorious. What is important here is not this retrospective experience of these two special groups, but what that implies more broadly for prospective behavior in society at large. The more special rights are created for any particular groups, the higher the transactions costs of dealing with that group and the fewer transactions that group will be able to consummate. Special health and safety legislation for youths or women make youths or women less desirable employees than others and thereby reduces their employability. This is not a phenomenon of private capitalist employers only. Soviet managers have avoided hiring younger workers whenever possible for the same reason.22 As rights of legal redress for fired workers have grown, so have hiring requirements, to eliminate many who would otherwise be employable if the employer did not need a higher level of assurance before assuming the increased risks of legal liability for firing.23 Relatives often have special rights on a job, without any explicit agreement to that effect; antinepotism rules make them less employable to avoid these costs.
Consumer rights raise the price paid for products and services, since higher quality, or greater producer liability, both have costs. The question is whether the amount by which the price is raised is more or less than the increased value created by the rights. If the increased quality or enlarged responsibility of the seller were worth it, there would be profit incentives for the producer to raise his quality, responsibility, and price together without consumer protection laws. It has long been common for stores with easy return, money back policies and free repair services to charge more than stores that sell “as is.” Some stores even sell service contracts separately, so that the same physical item can be bought at two different prices from the same dealer with two different levels of dealer responsibility. Those for whom the price differential is sufficient incentive to speculate in consumer appliances can buy without the service contract, and others can substitute money for boldness incrementally. These subjective differences in the costs of risks are ignored when laws in effect prescribe categorically how much liability insurance must be sold with each product. Assurances that the consumer must “really” be better off this way can seldom be checked empirically. One large historical instance of imposed product quality “improvement” occurred when the British Parliament in the nineteenth century imposed higher health and comfort standards on ships carrying Irish emigrants. In view of the foul and disgusting state of the ships at that time, it might seem to be a foregone conclusion that this was a net benefit. Yet the records show that the Irish rushed to get on ships heading out before the law became effective — and the outflow of emigrants slackened immediately thereafter.24 The cost of the higher quality was apparently weighed differently by the Irish themselves than by the British Parliament.
Perhaps the crucial problem involved in creating special “rights” is that they typically involve reducing the set of options available to the transactors, without any offsetting increase in other options. There is no reason to believe that people will generally make a better set of choices out of a smaller set of options, where the larger set includes all the options in the smaller set. If the purpose is in fact to deny the ostensible beneficiaries their choice and substitute someone else’s choice, that is another matter.
Because the negative impact of special legal rights on the recipients is seldom recognized by the voting public, this cost seldom serves as a restraint on political decision making. Indeed, the creation of rights is less constrained than the creation of other ostensible benefits for special constituencies. While political benefits can usually be expected to increase voter support among the recipients, they lose voter support among those who pay the costs — either the taxpayers in general or others on whom the burdens are placed. Rights, however, cost the taxpayer little more than the paper and ink needed for printing them. From a politicians’ viewpoint, rights are therefore a virtually ideal benefit to confer on special constituencies. Where the rights’ social costs consist largely of a reduction in would-be transactions affected by the rights, what matters politically is whether those tangibly benefiting from the improved terms of the transactions (minimum wage laws, rent control) can perceive their offsetting losses from reductions in the number of transactions consummated (unemployment, housing shortages), and whether the other transactor can be publicly discredited (“exploiting” employers or “greedy” landlords). Where the terms are more visible than the number of transactions, and the other transactor is politically vulnerable, there is little constraint on the proliferation of special rights for special groups.
The trade-off between equal rights and special rights is often denied by the same verbal methods used to obscure the trade-off between freedom and other values. The two things being traded off are simply put under one label, so that special rights for special groups are described as simply equal rights in some “larger” or “truer” sense, and instead of a trade-off there is — rhetorically, at least — simply an expansion of the one benefit. This verbal sleight of hand avoids confronting the costs of special rights both to society and to the supposed beneficiaries.
Where certain general rights involve virtually universal desire — such as the desire not to be murdered — incorporating it into specific law eliminates the transactions costs of pointlessly litigating anew each time the net harm of the individual act, in a common-law approach without any explicit law against murder. Making price fixing illegal per se similarly spares courts repeated reruns of introductory economics in antitrust cases. It may seem like a strange and weak justification for enacting basic rights into law that this will save a little court time. Such laws, however, transmit virtually unanimous knowledge — not only about the abhorrence of the crime but about the determination to act against its perpetrators. No such information either exists, or would need to be transmitted if it did, in cases involving voluntary transactions. If it were somehow impossible to kill anyone except with his own voluntary cooperation, the case for laws against murder would be much weaker than it is, and there might be something to be said for litigating each episode from scratch to determine what harm had been done.
Even laws against murder are subject to diminishing returns, and ultimately negative returns. A terminally ill patient who has permanently lost consciousness may be kept organically “alive” for months or years after his brain is dead, as insurance against a murder or manslaughter charge against the doctor or hospital authorities. Other terminally ill patients whose only consciousness is of overwhelming pain may have their agony artificially prolonged for the same reason, even though drugs are available to relieve this pain — with the side effect of shortening their “life.” The economic ruin of a patient’s family or the suffering of the patient himself are the implicit “premium” paid for this “insurance” policy against homicide charges. It is an external cost to the decision-making medical authorities, and so does not constrain their behavior. Disproportionate as the costs and benefits might be in any individual case — the costs to the patient and his family being so much more than the benefits to the doctor — the larger social question is how many people would take on the care of terminally ill patients (or patients who might become terminally ill) if it meant facing daily prospects of homicide charges from more humane medical procedures?
The tragedy is implicit in the categorical nature of laws in general, and homicide laws in particular. The legal system is still wrestling with the problem of trying to introduce some incrementalism into this area — for example, with individual court orders to disconnect life saving equipment from terminally comatose patients, essentially dead people whose organs and medical bills are being prolonged. But the psychic and legal costs of obtaining such court orders make them practically unavailable to many people. The point here is not to “blame” anyone. Quite the contrary. This situation is a tragedy in the classic sense of a humanly unavoidable devastation. It may even be that there is no real “solution” that would not open the way to the deliberate sacrifice of other sick people for their estates, their organs, or to simply be rid of an inconvenience.
The law against murder has been used as an illustration of the diminishing returns to laws and policies in general, precisely because it is one of the most universal of all laws, occurring in the most diverse social and legal systems and enduring through the ages. There is no distracting side issue of the desirability of the goal. Diminishing returns and negative returns to such an essential law are a sobering indication of the limits of any law or policy — and of the limits of knowledge, on which decisions depend. Even if, at a given juncture, it is obvious to the patient, his family, and the doctor that suffering should not be artificially and pointlessly prolonged, the transmission of that knowledge in categorically articulated terms documentable to third parties is what determines whether the murder laws will apply.25 In general, diminishing returns and the limits (costs) of knowledge inhibit the application of all laws and policies, however obvious or desirable their goals might seem.
Where the basic general rights involved are rights against the government — as in the Bill of Rights — saving transactions costs is no small consideration, given the gross disproportion between the resources of the government and those of a private individual. Putting the burden of proof on the government likewise saves transactions costs. Without such rights and with no burden of proof difference, each person would have to litigate against general government arguments as to his harmfulness until his money ran out and then plead no contest. Saving transactions costs is saving the rights themselves from meaninglessness.
Time is important in many ways in political decision making, including the time horizons of decision makers and voters, the time dimension of interest groups, and problems created by arbitrary divisions of the time continuum for political assessment purposes.
Because politicians’ own time horizons are so short, the voters’ longer time horizons are crucial for transmitting a more farsighted perspective to government decision making. But time increases the cost of political knowledge and the cost of effective feedback to decision-making individuals or institutions. Consequences that take much time to become visible are less likely to be understood by the average voter in retrospect, and given the turnover of elected and appointed officials, the prospect of long run negative consequences may be little or no deterrent to an individual decision maker at the time the political decision is made. Where there is an enduring political party apparatus — a “machine” — concerned about its long-run office-holding prospects, the external costs of individual decision making may be internalized to some extent and enforce a somewhat longer time horizon than otherwise. However, with the growth of “independent” or individualized (perhaps “charismatic”) politicians, the political time horizon tends to shrink back to the individual’s own office-holding years. It may be significant, for example, that New York City’s financial crisis of the 1970s grew out of policies and practices adopted during the administration of one of its most charismatic and independent mayors during the 1960s, and that the contrasting financial solvency of Chicago at the same time was maintained in one of the last bastions of municipal machine politics.
Members of a political machine have a large investment in its future election prospects, which correspond with their own individual prospects of advancing up the seniority ladder to higher office. The more independent the individual politician is, the less is his fate tied to the long run consequences of his decisions in a particular unit of government. Negative consequences after he has departed that unit can even be used as evidence of his superiority to his successors. What matters to the independent political decision maker is how his current decisions in his current position promote his immediate prospects for higher positions elsewhere. If a given set of policies enhance a mayor’s presidential prospects, the possible damage of those policies to the city after he is in the White House is hardly a political deterrent.
The effect of a party apparatus, in contrast to a charismatic leader, can be seen in nondemocratic states as well. The incumbent leader of the Soviet Union at any given time could make himself more popular by liberalizing government restrictions or by reducing military spending and allowing the people’s standard of living to rise accordingly. The immediate dangers to his own regime during his own term of office could be minimal, and yet the larger dangers to the internal and external goals of the Communist party could well be sufficiently serious to cause that party to depose the leader for even trying to initiate such reforms. A party with a longer time horizon requires more pervasive control than an individual with only his own term of office to consider. Nonparty dictatorships in noncommunist countries may be equally (or more) authoritarian, but they are seldom as pervasively totalitarian, in the sense of intruding as far into private lives, religious beliefs, or the indoctrination of children. Nonparty dictatorships are therefore more subject to change, if only on the death of the individual dictator, as in Spain or Portugal.
We tend to conceive of various interest groups — the steel industry, agriculture, construction workers, doctors, ethnic minorities, etc. — as integrally persisting through time, and of various special interest legislation or policies as being for the benefit of such groups as enduring entities. In reality, however, the constant turnover of individuals and/or organizations in particular sectors makes possible sharp divergences between the interests of the incumbents as of a given time and the enduring interest group of which they are a transient part. For example, laws making it difficult for employers to fire anyone are an obvious benefit to existing employees. But such laws create incentives for such employers to raise hiring standards and to substitute capital for labor incrementally — both actions raising the unemployment rates among workers subsequently entering the labor force. The net result can be a reduction in employment opportunities for “labor” over time, though an immediate gain in employment opportunities for incumbent employees. It may be a perfectly rational goal for incumbent employees to seek such laws protecting jobs and for incumbent politicians to pass such legislation. Many of those whose future job prospects are being traded off for present advantages are too young to vote or have not yet been born. Similarly, state laws often protect incumbent corporate managers from “takeover” efforts by other corporations which might fire them after buying the business. From a social point of view, it may make little sense to protect less efficient executives from more efficient executives. However, it is incumbent management which decides where to locate corporate headquarters and installations, and those states which shield incumbent management by obstructing “takeover” efforts have an advantage in attracting taxpaying and job creating businesses. It is a perfectly rational decision for states to do so, even when it is against the national interest. In short, it is perfectly rational for incumbent labor and incumbent business to seek goals which are antithetical to the economic interests of labor and business as long run interest groups. And it is equally rational for incumbent politicians to accommodate them with laws that are in no one’s long run interest.
It might seem as though, when the transient representatives of an enduring group are replaced by a new generation, existing legislation adapted to the previous generation would be repealed. But such adjustment to later feedback is inhibited by differences in the cost of knowledge to incumbents and nonincumbents. First of all, incumbents know who they are individually, what they have in common, and what they have at stake. People who might have become doctors if the A.M.A. did not restrict entrance to medical schools, or who might have created an entirely different kind of railroad if the Interstate Commerce Commission did not control that industry, will never know that with anywhere near the same certainty — that is, with anywhere near as low a cost of knowledge. An incumbent need only be sane to know what his occupation is, and only moderately intelligent to realize what he and his cohorts could lose under alternative institutional arrangements. But someone who finds that dishwashing is the best job he can get cannot know that he could have become a construction foreman if the construction union did not restrict entry. Even if he could know, he could not locate all the other individuals who might have been his co-workers or employers in the hypothetical construction industry as it would have existed without union restrictions, so that they might form a counteracting special interest group. Similarly, all the potential executives, investors, employees, and subcontractors of the kind of railroad companies that could have come into existence without I.C.C. regulations face incredible costs of knowledge in trying to locate one another, even if each somehow knew that he was personally one of the losers from I.C.C. policies.
This temporal bias as between existing and prospective members of an interest group is sometimes further accentuated when a new set of interested third parties is created by legislation establishing institutions to regulate, promote, or otherwise interact with the interest group in question — for example, the Civil Aeronautics Board, the Agriculture Department, and similar governmental organizations linked to given industries. They are linked not to the industry or interest group as it might evolve on its own, with an ever changing mix of organizations, people, and power relationships. They are linked to a large extent to incumbent organizations and individuals in the industry or interest group. Normal displacement of such organizations and individuals by new competitors as time goes on is therefore often resisted by them through political, governmental actions. Incumbent businesses may be saved from bankruptcy by restricting the entry of rivals, forbidding or inhibiting price reductions by other incumbents with lower costs, or holding back technological innovations that threaten the continued profitability or survival of incumbents with older technologies.
Much political discussion of competing interest groups overlooks the competition among temporally separated segments of the “same” interest group. Temporal bias affects not only the division of costs and benefits within such an interest group, but the effect on the economy or society at large of the later direction taken by such groups under constraints established to benefit the first generation of incumbents sufficiently well organized to achieve their political goals.
The bias of political decision making in favor of incumbent decision makers in nonpolitical institutions is part of a more general temporal bias of political decision making, whose time horizon tends to be bounded by the next election. Insofar as the voters’ time horizons extend further, on particular issues, the political decision may reflect long run considerations on those particular issues. However, for the voters’ time horizons to effectively control political decision making requires that the voters be able to foresee the long run consequences of current policies. For some policies this is more feasible than for others. For many policies, including economic policies, the long run consequences involve technicalities seldom understood outside the circle of specialists. Moreover, empirical feedback can correct initial understanding only to a limited extent, since individual decision makers have often gone on to other (usually higher) positions on the strength of what was once believed about their decisions, and if it was difficult for voters to understand what was done when it was done, that difficulty may be even greater when trying to recreate the initial situation in voters’ minds years later in order to reassess the options chosen. This is not impossible, however, when the initial decision involved corruption that was later exposed (Teapot dome) or a war growing out of previous appeasement (Neville Chamberlain). The point here is simply that the knowledge costs insulate long run decisions from voter feedback to some degree, and that in the absence of voter feedback, there is no institutional incentive for elected officials to take a view that extends beyond the next election. Just how short a time horizon this is may be indicated by the fact that the average time remaining before the next election is one year for an American congressman and three years for a U.S. Senator. Of course, earlier in their terms they have more time remaining before the next election, but later they have correspondingly less. Their term of office — as of the day they take office, two years and six years respectively — gives the maximum time horizon, but the average time horizon is only half of that.
Time is especially important in economic decisions involving “fixed costs” — that is, costs that do not vary in the short run. Bridges, bus lines, and hospitals, for example, have large fixed costs for their basic structure and equipment relative to the other kinds of costs — such as labor costs — which vary with the use of the facility or service. Municipal bus lines can continue to operate without adding to taxpayer’s burdens, as long as the fares cover the short run costs, such as the cost of gasoline and the bus drivers’ pay. For the longer run, however, the fares would also need to cover the fixed costs of replacing the buses as they wear out. At a given point in time, the need to raise bus fares to cover both kinds of costs can be politically denied without fear of feedback within the elected officials’ time horizon. As long as the existing fares continue to cover the cost of gasoline, bus drivers’ salaries, and similar short run costs, fare increases can be postponed without any immediate reduction in the quantity or quality of bus service or any increase in taxes — regardless of how inadequate the fare may be for replacing the buses themselves when they wear out. That is a problem for future bus riders, future taxpayers, and future administrations. For the present, there are obvious political gains to be made from a humane stance of protecting the public (or the poor) from higher fares. When the buses age and begin breaking down, leading to more overcrowding in the remaining buses, longer waits between buses, and less comfortable buses, this affects not only the transportation system but the whole social ecology of the city. Those who find the municipal transit system intolerable have incentives to use their own automobiles and/or move out to the suburbs. Seldom will the voters who elected a champion of the bus riders’ cause in a given year connect that event with an accelerating exit to the suburbs and a shrinking municipal tax base a decade later.
Time increases the cost of political knowledge in many other ways. The inherent continuity of time must be arbitrarily broken up into discrete units for political decision making and voter assessment purposes. This means that what happens within those arbitrarily discrete units of time assumes an importance in a given system of incentives and constraints out of all proportion to its importance in the longer, continuous stream of time. Other, nonpolitical institutions suffer similar problems, but often also contain mechanisms for bringing the weight of the excluded future to bear during the arbitrarily selected current period. Corporate stockholders, for example, not only consider the annual dividend but the current price of the stock itself, which reflects future prospects of the company as evaluated in the market. A mother not only considers the current fact that a piece of candy will stop her child’s crying; because she is going to be the child’s mother for the indefinite future (i.e., socially and emotionally responsible for the same unit over time), she also has to consider the longer run effect of giving him candy on his nutritional, dental, and psychological future.
Among the social costs of an arbitrary discreteness of time in a given system is an ease of misstatement (high costs of voter knowledge) through choice of temporal units. These include not only short-run maximization at long-run costs, but also highly variable interpretation of long-run trends. For example, as of 1960, the growth rate of the American economy could be anywhere from 2.0 percent per annum to 4.7 percent per annum, depending upon one’s arbitrary choice of the base year from which to begin counting.26 The growth rate of the American economy was a major political issue in that year’s presidential election campaign, and the high cost of voter knowledge was therefore of major potential political impact. Since the “normal” growth rate had been about 3 percent, economic growth under the incumbent administration was either above or below normal, depending on the year from which the counting began. Nor was this a peculiarity of 1960: for the previous presidential election year (1956) the corresponding range of growth rates would have been from 2.1 percent to 5.1 percent depending on the arbitrary choice of base year, and for the election year before that (1952) the possible range was from 1.3 percent to 5.3 percent.27 Any of these administrations could have been either a great success or a great failure by this criterion, depending upon the arbitrary choice of temporal units. Internationally, the Soviet government has long impressed many people around the world with Russian economic growth rates based on 1926 as a base year, when the same statistics would have translated into far lower growth rates if 1913 had been chosen instead. Considering the enduring world-wide comparison of Soviet type systems with Western and other alternative systems, the high cost of temporal knowledge can have very weighty consequences for mankind.
Political, and especially legal, decision making tends toward categorical rather than incremental decisions. Partly this is due to the fears engendered by the overwhelming power of government, which is allowed to function only under numerous safeguards — which is to say, numerous limitations on the discretion of individual decision makers. These fears come not only from the public subject to governmental power in a democratic system, but also from leaders — democratic or nondemocratic — who fear political repercussions from decisions made by anonymous lower level officials too numerous to monitor, as to their exercise of discretion. Numerous and relatively inflexible rules reduce the cost of monitoring, by reducing the basic question to whether or not established procedures were followed. Individual discretion may not be wholly banished as a consideration, but “a government of laws and not of men” is in part a cost saving device. Looked at another way, in a world of zero cost knowledge (omniscience), there would be no need for any rules to guide either the initial decision maker or any higher officials who might subsequently review his decision. Both the initial decision and any subsequent review of it could be in general terms of how intelligently some issue could be resolved. But initial and reviewing officials and the general public all accept some trade-off of discretionary flexibility for institutional dependability and insurance against discriminatory use of the vast powers of government. “Red tape” is an implicit premium paid for this “insurance.”
Governments can and do combine discretionary decision making and dependable rules, but neither can go to its logical extreme without destroying the other, and there are trade-offs at all points in between. Traffic is usually regulated by wholly arbitrary priorities established mechanically by traffic lights at intersections, without any regard to whether the traffic in one direction has more personally or socially justifiable reason to go first. Clearly there will be times when someone who is due at an important meeting (to himself or society) will sit waiting impatiently for the light to change while someone else who is merely out for a joyride proceeds across the intersection. Traffic laws, like all other arbitrary rules, imply such social “inefficiencies” — and imply also a decision that the costs of eliminating the “inefficiencies” too far exceed the benefits to even try. As a safety valve for extreme cases, the traffic laws themselves incorporate exceptions for emergency vehicles whose sirens convey the knowledge that an exception is about to occur. Arbitrary, categorical or “bureaucratic” rules in general cannot be criticized as wrong merely because some individual consequences are sometimes nonsensical as compared to what an intelligent and impartial person would have decided in the light of all the facts of the particular case. Neither the facts, nor intelligence, nor impartiality, are free goods. Categorical rules are a recognition of this and an attempt to economize on the resources available in the light of their costs. The case for incremental or discretionary decision making is a case for accepting the risks of discriminatory, unintelligent, or corrupt decision making. Such a case can be made in specific instances. What is important is to understand the trade-off.
Much of the history of municipal reform politics in the United States is a history of a shifting trade-off between unresponsive, bureaucratic, “good government” and corrupt political machines flexibly attuned to the general priorities and personal urgencies of the citizens. Supporters of reform movements have tended to be upper-class people with the education, experience and influence to penetrate the bureaucratic maze, while corrupt machines stayed in power by adjusting categorical rules to the needs of desparately vulnerable people who could hardly understand the language of official “good government,” much less cope with its complexities. Corrupt political machines play much the same role in politics as middlemen in economics. They were corrupt because the law sanctioned no such role, much less the personal enrichment that went with it.
In democratic countries, political machines are, among many other things, mechanisms for economizing on the cost of knowledge, and especially its effective transmission. Just as the least technically knowledgeable consumers rationally sort by brand name (including franchises), rather than attempt finer sorting by detailed product characteristics which they are not qualified to judge before purchasing, so those less politically knowledgeable vote for or against the political machine according to their perception of its performance, rather than rely on their knowledge of specific candidates and issues. This provides an incentive for political “bosses,” with greater knowledge of individual office holders and specific issues, to monitor both in such a way as to maximize the long run public acceptance of the machine, just as name brand products manufacturers or franchising organizations have an incentive to engage in quality control as surrogates for consumers who lack their special knowledge.
In none of these cases does quality control imply perfect quality, nor is it clear that it would be socially optimal to seek maximum product quality (or even minimum variation in quality) rather than optimum product quality variation in view of costs. Political machines are particularly liable to financial corruption, to varying degrees — especially when representing constituencies to whom such corruption is less shocking than it is to social critics or to classes who would not be attracted to a machine in any case. Quality control is not according to some abstract ideal, but according to those qualities actually valued by the relevant constituency.
The particular era of machine politics domination, and the social classes and ethnic groups to whom they appealed, all highlight the high knowledge cost of its alternative — “rational” or bureaucratic “good government.” Political machines were at their peak from about the middle of the nineteenth century to the middle of the twentieth century — at a time when ethnic (including religious) divisiveness among voters made public trust difficult, when few of the ethnic minorities had the leisure, the education, or sometimes even the knowledge of English to cope with the organs of government that vitally affected their daily lives. Police protection, garbage collection, schooling for their children, and many other governmental responsibilities were in the hands of people and organizations that were incomprehensible, uncontrollable, and often openly contemptuous of the unwashed, polyglot populations of many large cities. The cost of transmitting these latter groups’ knowledge of consequences effectively to decision-making points through the formal political and bureaucratic maze was far higher than the cost of centering attention and loyalty on some political “boss” who could override, circumvent, or otherwise “corrupt” the formal processes to get done what had to be done. Very often these political bosses literally spoke their language, and made it their business to understand intimately their constituents’ lives, and the things that were important and unimportant to them. By contrast, reform or “good government” political leaders were usually distant, aloof, prosperous Anglo-Saxons who knew little about the cultural mosaic of the big city slums except that it was foreign and therefore “wrong.” In short, reform or “good government” politicians were largely ineffective as conduits for the knowledge of governmental impact on the lives of the kind of people who turned to political machines. It was not simply that the masses were “ignorant” and “misled” as the reformers tended to view it. Being ignorant and therefore subject to misleading might imply much random political behavior, but not the overwhelming loyalty to one political machine that characterized immigrant ghettos. The value of these political machines to culturally bewildered and economically desperate people is only underscored by the financial corruption of machine politicians, who were re-elected by voters generally well aware of these illegalities.
The social composition of the supporters and opponents of political machines suggests another important trade-off: between the comprehensiveness of the law and its comprehensibility to the public. The more thoroughly and specifically law attempts to cover contingencies, the more complex the law becomes and the less understood it is. Since law is intended not merely to retrospectively judge behavior but to prospectively guide it, it fails in this latter — and larger — function to the extent that the public cannot figure out what the law expects or requires of them.
The optimal mixture of comprehensiveness and comprehensibility for the more affluent and more educated classes obviously involves more complexity than the optimal mixture from the standpoint of those with simpler financial arrangements and less training in verbal complexities of the sort found in laws and legal documents. The trade-off tends to be biased toward complexity, not only by the greater influence of the affluent, but also by the rationalistic assumption that more (or more precise) articulation is “a good thing” — without regard to diminishing and negative returns. But the failure of the law to explicitly cover contingencies does not imply greater uncertainty, chaos, or litigation. Those with more complex affairs can produce their own contractual complexities within the framework of simple general law. There is a social trade-off between legal complexities produced at public expense and those produced at private expense.
Political decision making tends toward the categorical in another sense as well. Specific governmental organizations do not simply administer to some generalized well-being of the public, as various social or economic units are free to do. That is, nongovernmental units are usually free to determine their own respective degrees of specialization, and to change these over time as they see fit. Wells Fargo used to run the “pony express,” but now they have abandoned this and conduct more or less conventional banking activities instead. A baby food manufacturer may diversify its activities to include life insurance, and a bowling equipment manufacturer can produce motor vehicles as well. A typical mother changes her whole routine and role several times as a child proceeds from infancy to adulthood. By contrast, a governmental agency has a specific set of assigned activities to pursue, rather than a general goal to maximize, such as profit making or family well-being. Governmental agencies are generally authorized to carry on processes rather than to achieve results. If the postal officials were to become convinced that communications could be vastly improved by a large-scale shift from the use of letters to the use of telephones, telegraph, and various forms of person-to-person radios, it would still have no authority to use the money at its disposal to subsidize these latter activities instead of carrying the mail. If there were a government baby food producing agency, it could not decide on its own that a point had been reached at which some of its money should be incrementally redirected toward life insurance, as Gerbers has done; a government photographic agency could not decide to produce raincoats, as Eastman Kodak has done.
Given categorical mandates and the law of diminishing returns, it is virtually inevitable that governmental agencies would eventually end up doing things which seem irrational as isolated decisions. The aggrandizement familiar in all kinds of human activities — from the dressing of babies to the spread of multinational corporations — applies as well to governmental agencies. But where other expansions are constrained not only by budget limits but also by incremental returns from other lines of activity, governmental agencies with mandated activities have every incentive to push those particular activities as far as politically possible — even into regions of negative returns to society. This is especially apparent in preventive activities, designed to contain various evils. As those evils are successively reduced, either by the agency’s own activity or by other technological or social developments, the agency must then apply more activity per residual unit of evil, just in order to maintain its current employment and appropriations level. If the agency is supposed to fight discrimination against minorities, it must successively expand its concept of what constitutes “discrimination” and what constitutes a “minority.” Urgent tasks such a securing basic civil rights for blacks ultimately give way to activities designed to get equal numbers of cheerleaders for girls’ high school athletic teams.28 A nongovernmental organization, such as the March of Dimes, could — as it did, after conquering polio — turn its attention to other serious diseases, but if it had a government mandate strictly limited to polio, it would have little choice but to continue into such activities as writing the history of polio, collecting old polio posters, etc., while children were still dying from birth defects or other maladies. The point here is not that the leaders of the March of Dimes were either more intelligent or morally superior to the leaders of government agencies. The point is that a non-governmental organization subject to feedback from donors or customers has incentives and constraints that lead to institutional decisions more attuned to rational social trade-offs.
More diversified government agencies — such as the Department of Health, Education, and Welfare — have opportunities to change the internal mixture of its activities in response to changing social priorities, but only to the extent that the HEW leadership is in a position to impose agency-wide considerations on the “warring principalities” under its nominal control. By the same token, private organizations supported by a narrow constituency — such as the NAACP Legal Defense Fund supported by affluent white liberals29 — may pursue certain activities well into the region of diminishing returns from the viewpoint of its ostensible beneficiaries (blacks) or the society at large, however important its historic mission may have been in the past. In short, it is not the political versus the private control of organizations which is crucial. It is the scope of the organization’s mandate, and what that implies about its likelihood of pursuing some activity past the point of negative social returns. The safeguards required for the use of massive government power and huge sums of government money often confine the decision makers’ discretion to a given line of activity and contain numerous rules within that activity. Moreover, because taxpayers cannot monitor numerous government agencies the way donors, customers, or family members monitor fewer and closer activities, the feedback to nongovernmental organizations is usually faster and more effective in diverting their efforts into new areas as the most urgent needs in the original area are met.
Bureaucracies, by definition, are controlled by administrative or political decisions, not by incentives and constraints communicated through market price fluctuations.30 While an ordinary business enterprise is constrained to keep its costs of production below the value of the output to the consumer — and has incentives to keep it as far below as possible — such incentives and constraints are not merely absent in a bureaucracy but are replaced by other incentives and constraints tending in the opposite direction. The rank and pay of a bureaucrat is determined by his degree of “responsibility” — in categories documentable to third parties judging a process rather than a result. He is paid by how many people he manages and how much money he administers. Overstaffing, “needless” paperwork, and “unnecessary” delays may be such only relative to social purposes — not relative to the incentives established. Every “needless” employee is a reason for his superior to get a higher salary; so is every “wasted” expenditure, and every “unnecessary” delay preserves someone’s job. The more “channels” the citizen has to go through, the more work is generated for the organization. For a bureaucrat assigned a given task (result), the incentive is to require as many people and as much money as possible to achieve that result. What is politically possible depends upon how visible his costs are, not their magnitude in relation to the value of the result. Moreover, the bureaucracy can expand the demand for its services by simply pricing them below cost. There is no such thing as an objective quantifiable “need” for anything. When the price is lower, a larger quantity is demanded. Profit-and-loss constraints mean that a private business can expand its sales this way only as long as its price covers its costs of production. A government bureaucracy, which can dispense its goods or services below cost — including at zero price, in some cases — can always demonstrate a large “need” for its output, and therefore a “justification” for a large staff and budget.
It has been claimed that bureaucratization in general cannot proceed to lengths that are counterproductive, either in terms of organizational efficiency or their limitations on individual freedom, in a democratic country. Otherwise, a “bureaucracy-wrecking” party could be elected,31 with the support of “every citizen who believed he was paying more to support wasteful bureaus than he was receiving from those minorities-serving bureaus that benefitted him directly.”32 This would be true if knowledge were costless. But one cannot destroy “bureaucracy” in general, but only specific and highly disparate bureaucracies. If government is not a zero sum game, there may be substantial benefits to avoiding anarchy, and these benefits shield specific inefficiency from a broad axe attack on government bureaus. More narrowly, each bureau’s activities may produce some benefit, even if some bureaus as a whole produce no net benefits. For a citizen attack on wasteful bureaus to succeed requires knowledge of the point at which benefit turns to waste or counterproductive activity. Even the most bitter critic of the Food and Drug Administration’s policies retarding the introduction of lifesaving drugs may hesitate to destroy the whole agency and allow all kinds of poisons to find their way into our food and water supply. As long as bureaucratic waste or restriction stays within broad limits, and shields itself from specific detection, it may persist indefinitely despite its incremental costs exceeding its incremental benefits — as the voters would judge these, if they knew. The contrary view is a special case of the democratic fallacy, which equates market decision making under explicit cost constraints expressed in price tags with vote casting on the basis of plausibility and with high knowledge costs per voter.
The difference between incremental and categorical decision making has implications not only for the location of given kinds of decisions inside or outside government; it has implications for how and where government decisions can most effectively be located. Periodic campaigns to “reform” or “streamline” the government bureaucracy under some “rational” plan to “end duplication” look very different within this framework. Duplication, for example, means that similar processes or results in a given field are obtainable through different organizations, usually located within larger and more diversified organizations with ostensibly differing purposes. The Veteran’s Administration and the Public Health Service both operate hospitals, for example. Often this means that a given citizen has the choice of where to go with the same problem, whether that problem be consumer fraud, antitrust violations, or cases of racial discrimination. When duplication means individual choice, a set of unpaid “unmonitored monitors” has been created, able to effectively constrain the behavior of each agency with the implicit threat of going to some other agency if the same service is not provided as well. The economies of scale that might (or might not) result from consolidating the activity must be weighed against the higher costs or lower quality that are apt to result when monitors become a captive audience for a government monopoly instead. Moreover, the location of similar activities within a variety of conglomerate government organizations means that the phasing out of the activity becomes more feasible within a decision making unit that has other activities which can absorb the people and the appropriations. A more rationalistic plan of gathering all like activities into an agency devoted solely to that activity means in fact creating incentives to keep that activity alive as long as possible and to pursue it as far as possible, with little or no regard for social costs and benefits. The costs of duplication at a given time must be weighed against these longer run costs of consolidation.
Political decision making tends to be categorical rather than incremental in another sense as well. The programs of government officials or political candidates tend to be expressed in categorical rather than incremental terms. The lifeblood of politics is popular emotion, and categorical declarations capture that emotion. No one is going to man the barricades for a little more of A and a little less of B. Nor are they even likely to ring door bells on cold election nights for such incremental considerations. Therefore political activity — whatever its substantive or ideological content — has built-in incentives for categorical presentation of alternatives. The competition among political groups does not therefore bring to bear more accurate knowledge, as in economic competition, but promotes exaggerated hopes and fears — and sometimes deeds. Nor is this a transient pre-election phenomenon. Once such categorical exaggerations have been set in motion, they become incentives and constraints on subsequent policy making, in even the most totalitarian regimes. The press in a free country is to some extent a constraint on the categorical rhetoric of politics in government, but the selling of newspapers to subscribers and news programs to advertisers also depends on maintaining a certain level of public excitement which is also promoted by categorical clashes. There is little incentive for any institution to promote an incremental approach to political decision making.
The government tends to categorical decision making not only because of the incentives it faces but also because of the incentives it creates for those outside government. By conferring a valuable right on some group at the expense of some other group(s), the government provides an incentive for expensive, internecine struggles to be the group that receives rather than gives. Naked group struggles, openly recognized as such, would provide the basis for incremental adjustments of competing claims. But in order to get more public toleration for private interest, the dispute is verbally or ideologically transformed into a clash of principles — which must then be resolved categorically. All-or-nothing decisions raise the stakes, and the resources devoted to being the winner, and lower the probability of a socially optimal result from this socially disruptive process.
There is clearly some optimal level of change and of the divisiveness that accompanies it. With everyone paralyzed by fear of divisiveness, no change would ever have taken place — politically, economically, or socially — and we would all be still living in the caves. But if every change immediately set off new struggles to change that change, the relative merits of each of the successive states might mean less than the incessant turmoil. Whatever the optimal rate of change for a given political entity as a whole, that optimal rate for a given political practitioner or party is likely to be greater, since he can gain as the ostensible champion of whatever group he selects or creates by his divisiveness.
The government has been conceived of as a framework of rules within which other decision making units can make decisions without the high transactions costs of maintaining private force for the purpose of protecting their physical safety or of protecting their belongings or of maintaining threats to enforce the carrying out of agreed upon contracts. As a framework, the government simply delineates the boundaries within which other units determine substantive choices, the government making its own forces available to defend the established boundaries. But while the government sets the basic framework for others — narrowly or broadly, depending upon the degree of freedom in the country — it is also itself subject to incentives and constraints, institutionally and individually. Government is not simply “society” or “the public interest” personified. Indeed, in modern democratic government — especially in the United States — it is often not a consolidated decision making unit but an overlapping montage of autonomous branches, agencies, and power cliques — each of these responsive to different outside coalitions of interest groups or ideologists.
The simple fact that governments are run by human beings with the normal human desire for personal well-being and individual or institutional aggrandisement must be insisted upon only because of a long intellectual tradition of implicitly treating government as a special exception to such incentives and constraints. This tradition stretches from the impartial “philosopher king” of Plato to the exalted “statesman” of the mercantilist literature of two to three centuries ago to the public spirited government as conceived in modern tracts that bill themselves as “empirical social science and not value statements”33 In this modern literature, as in their historic predecessors, governmental take overs of decisions from other institutions are treated as themselves sufficient evidence — virtually proof — that such actions are needed to “remedy deficiencies”34 of other decision making processes which are “irrational” in some way.35 A mere enumeration of government activity is evidence — often the sole evidence offered — of “inadequate” nongovernmental institutions,36 whose “inability” to cope with problems “obviously”37 required state intervention. Government is depicted as acting not in response to its own political incentives and constraints but because it is compelled to do so by concern for the public interest: it “cannot keep its hands off” when so “much is at stake,”38 when emergency “compels” it to supersede other decision making processes.39 Such a tableau simply ignores the possibility that there are political incentives for the production and distribution of “emergencies” to justify expansions of power as well as to use episodic emergencies as a reason for creating enduring government institutions.
This ignoring of political incentive structures extends to the effects of government action as well as its causes, often “pretending that the effect of a law and appropriation will be what their preamble says it should be.”40 Much complaint about bureaucratic “inefficiency” or “stupidity” presupposes that bureaucrats are pursuing the goals stated in the preambles to the legislation authorizing their existence, rather than responding to the incentives created in the “details” of that legislation. Not even physical or engineering efficiency can be calculated without first defining a goal. Where bureaucrats are pursuing their own individual or organizational goals, they are hardly being “inefficient” — much less “stupid” — in terms of other goals that other people wish they were pursuing. This is not merely a matter of verbal fastidiousness but of practical policy: replacing the allegedly “inefficient” or “stupid” people with more intelligent people, or people with a record of efficiency in private industry, could not be relied upon to improve the implementation of the social policy described in preambles, as long as the structure of incentives and constraints remains the same.
The importance of actual institutional characteristics as a guide as to what to expect is obscured by the common practice of defining political institutions by their hoped-for results: the Environmental Protection Agency, the Equal Employment Opportunity Commission, the Defense Department, etc. The change of the latter name from “War Department,” which describes what a military organization actually does or prepares to do, to “Defense Department” — presumably incapable of ever launching a military attack — was symptomatic of this pious obfuscation.
Incentive structures are important in explaining political behavior, not only in a static sense but in following dynamic changes of political patterns. Incentives operate not only by guiding the actions of given people, but by changing the mix of people drawn to particular activities. Very different kinds of people may be attracted or “selected” — in an impersonal Darwinian sense — by one set of incentives than by another. Used car dealers tend to differ from Red Cross volunteers. Movements for political change — that is, insurgents in general, whether moderate reformers or violent revolutionaries — are essentially attempts to change incentive structures, however much they may choose to describe themselves in terms of their hoped-for results. But prior to the achievement of any success — whether reform or revolution — people who man insurgent movements are “selected” in a Darwinian sense under an entirely different pattern of incentive structures from the incentive structures that they are advocating. Insofar as the insurgency becomes successful, the new incentives tend to select a different mix of persons. For example, socialists under capitalism may differ from socialists under socialism.
A capitalist system, especially when it is actively defending itself, may offer few direct personal benefits for being a socialist and may impose various costs, ranging from social disapproval to jail, depending upon the condition of civil liberties in the particular country. Narrowly self-interested persons, or persons of weak will or timid disposition, are unlikely to be attracted to socialist movements under these conditions. But when socialism has become established, especially if in the form of a totalitarian orthodoxy, it is being a supporter of capitalism that now carries a high cost and being a supporter of socialism that offers higher reward. The mixture of people attracted to socialism should be expected to change accordingly.
It is not necessary to have the whole society change, as from capitalism to socialism in this illustration, to have different kinds of people emerge as supporters of particular institutions — thereby changing the function of those institutions. Something similar has in fact been observed to happen in a more limited way when regulatory agencies are created and then pass through a familiar institutional metamorphosis. Those who supported the creation of a particular regulatory institution typically had few self-serving goals that justified the costs and risks they incurred. Many were simply zealots for a particular cause. Once the institution has been created, however, it offers careers, power, prosperity, and visibility — attracting a new group of participants and supporters. As time goes on, these latter tend to replace the former, either because the careerists are more ruthless in seeking the best jobs or because the zealots’ ardor has cooled with time or with the achievement of a significant portion of their goals, or from the attraction of new crusades elsewhere. This transition of personnel over time often turns the agency’s policies completely around, to accommodate the new priorities of a new class of people attracted by the new structure of incentives and constraints. This “life cycle of regulatory agencies” is a common place observation among political scholars.41 Outcries of pain and anger from the supporters of the institutional change are also common — as is the case after a successful revolution, which is to say, institutional change on a larger scale. The “betrayal” of ideals is a reiterated refrain in a wide variety of insurgent movements, whether moderate or extreme. Seldom is there a recognition that the institutional success of the insurgency has itself created new incentives attracting new kinds of people and sometimes reorienting some members of the original group. Another factor is that a successful insurgency often puts leaders of the insurgents into closer contact with knowledge that was either unavailable or not so vivid when the insurgents were outsiders, and thereby forces correction of plausible beliefs that will not stand authentication.
The alternative, non-systemic or intentional explanation — that people “sold out” to opponents — has the serious difficulty that often the behavior that is characterized as a “sell out” occurs at a time when it would make the least sense to sell out. Bolsheviks who risked imprisonment, torture, and death to oppose the Czars were later discredited and executed by the Soviets for “selling out” the revolution. Analogous things have happened on a smaller scale in American civil rights movements, British Labor Party circles, and various other successful insurgent movements. The systemic explanation has the advantage of explaining not only why the general changes occur in individuals, but why different kinds of individuals selectively rise to the top after a given institutional change, as a rational response to changed incentives, however bitterly disappointing to those who failed to foresee the consequences of their own efforts. In general, it is unlikely that two very different sets of incentive structures will attract two mixes of people who are equally satisfied with any given policy.
Whether incentive structures remain fixed under conservatives or change under insurgents, they are as central to an explanation of political behavior as they are to explanations of behavior in other economic or social processes.
The use of knowledge in decision-making processes affecting social well-being depends not only on the supply of ideas — which are usually abundant — but on some process of authentication to weed out and reshape those ideas in the light of feedback from actual experience resulting from their application. Whether or not the results are socially rational depends on the proportion between the costs and the benefits, as both change incrementally. Rationality in this sense means nothing more than its basic root notion of making a ratio — weighing one thing against another in a trade-off.1
There are various authentication processes, ranging from consensual approval to scientific proof, and a virtually limitless variety of institutional processes for carrying out this authentication, or weeding-out, process. The fragmentary nature of social knowledge means that the authentication and feedback must involve numerous individuals, and that they must be connected by some system of mutual incentives and constraints. Feedback which can be safely ignored by decision makers is not socially effective knowledge. Effective feedback does not mean the mere articulation of information, but the implicit transmission of others’ knowledge in the explicit form of effective incentives to the recipients. A corporation’s profit and loss statement or a baby’s whimpers are such transmissions. Both galvanize people into action in response to other people’s feelings, even though one is articulated and the other not. It is the effectiveness of the incentive transmission, not the explicit articulation, that is crucial.
The degree of social rationality — how finely costs and benefits are weighed — does not depend upon the degree of individual rationality. What is individually rational within a given set of institutional incentives and constraints may be socially wasteful in the sense that more desires could be satisfied with the same resources under alternative institutional processes. Conversely, individual rationality is not a precondition for systemic rationality. That is easily seen in biological evolution, where the adaptation of organisms to environment does not presuppose planning for such a result, and certainly not by the organisms themselves. Where intention does exist among the individuals involved in a systemic process, that does not mean that their intentions determine the outcome. The inherent constraints of their situation — the limitations of resources in economics, the diversity of views in a democracy, and the cost of knowledge in social systems in general — as well as the nature of the particular institutional process through which knowledge of these constraints is conveyed to them as individual incentives, also shape the result.
Simple, general, and obvious as all this may seem, its implications contradict much social theory. Implicit denials that the trade-offs exist are commonplace, especially when what is being traded-off is something momentous, such as freedom or human life. The things for which freedom is incrementally (and sometimes categorically) sacrificed are rhetorically included in some “larger” definition of freedom, just as modifications of democracy (such as constitutions and an appointed judiciary) are included in some “larger” definition of democracy. The trade-off of human lives and suffering involved in safety regulations or homicide laws is likewise seldom faced squarely, even though every incremental change in the stringency of such laws sacrifices some people to save some others, as well as trading-off life for other considerations. Historically, the racism that arose with slavery in America was one means of denying the momentous trade-off involved between the high moral and political ideals of the country and the material gains from violating other human beings’ rights — a denial made possible by depicting those other human beings as somehow not “really” human beings in the full sense. In short, the rhetorical denial or evasion of trade-offs has occurred across the social or political spectrum, from the pro-slavery denials of U. B. Phillips to the pro-Soviet denials of Sidney and Beatrice Webb.
Sometimes the denial of trade-offs takes the form of claiming that an increase in the use of force in decision-making processes is not “really” a net increase because governmental force is simply nullifying or “countervailing” already existing private force. Thus, just as disparate benefits can be subsumed under the same word to deny trade-offs, so can disparate things regarded as negative. The postulated “power” of private organizations frequently boils down to nothing more than an ability to offer more options, or more preferred options, than their competitors, thereby gaining more voluntary transactions. But the merits or demerits of a particular expansion of government power can be evaded by rhetorically depicting it as not “really” an increase of decisions by force but only a displacement of private force, however metaphorical the latter may turn out to be under scrutiny.
The constrained options which make trade-offs necessary are likewise often implicitly or obliquely denied. This is obvious in political statements to the effect that “if we can afford to do A, why can’t we afford to do B?” With constrained options, the very fact that we did A reduces our ability to do B. Sometimes the implicit denial of constrained options takes the form of attacking as undemocratic any failure to achieve majority preferences — or perhaps even the preferences of some minority subset which has earnestly pursued its goals through legitimate channels. But constrained options are as inherent under democratic government as under any other form of government; perhaps more so, since each subset’s desires must be balanced against other people’s desires. Another symptom of ignoring constrained options is a quickness to condemn official “overreaction” to an emergency in terms which suggest the existence of a wide spectrum of smoothly blending options, when in fact the choices available at the time may have been few, discrete, and all unpleasant.
The effectiveness with which knowledge is transmitted and coordinated through social processes depends upon the actual characteristics of those specific processes. But again, a basically simple, general, and obvious proposition is beclouded by rhetoric — in particular, by the practice of characterizing processes by their hoped-for results rather than by their actual mechanics. Consider, for example, the following proposition: once the legal authorities have defined, combined, and assigned property rights, the subsequent recombination or interchange of those rights at the discretion of individuals shall be illegal. Would great numbers of men and women voluntarily risk their livelihoods and their lives to create this institutional arrangement? History says that they have, for that institutional arrangement is socialism. The hoped-for results — variously described as “social justice,” “ending the exploitation of man,” or more generally, serving “the people” — have largely defined socialism for those attracted to this movement. The same has been true of “civil rights” movements, “public interest” law firms, or even “profit making” businesses. But unless we believe in predestination, the crucial question in all these cases is, what is there about the specific institutional process that necessarily implies the hoped-for results? The rate of bankruptcy among newly formed “profit-making” businesses suggests that the question is as appropriate in narrowly economic enterprises as it is in more idealistic social ventures.
Defining social processes by their characteristics as transmitters of knowledge in incentive form not only reduces the opportunity for rhetoric to evade hard questions; it helps reveal the reason for various apparent social anomalies. For example, the historic disappointments and mutual recriminations among successful insurgents are easier to understand once insurgency itself is defined as attempts to change institutional incentive structures. By definition, the initial insurgents began under a different set of incentives from those which they seek to create. Once they achieve their goal, the new incentive structure tends to attract and select successors with different characteristics, as well as perhaps modifying the characteristics of some of the original insurgents. This has been the history of Christianity, Marxism, the contemporary civil rights movement, regulatory agencies, and numerous other insurgencies highly disparate in terms of hoped-for results and alike only in successfully changing incentive structures for society — thereby changing the social process selectively attracting their own subsequent membership and leadership. People who chose to be Christians under the persecution of the Roman Empire were not the same as people who chose to be Christians after Christianity had become the state religion.
Emphasis on the characteristics of social processes implies a systemic analysis of social causation, in contrast to an individual or intentional analysis of why things happen as they do. At the extreme of the intentional approach is the animistic fallacy which explains the phenomena of society or nature as the fruition of a deliberate plan by leaders, God, conspiracies, or other intentional agents. In the animistic approach, the rationality and morality of the agents involved is crucial to the outcome. But in the systemic approach, the outcome does not depend on the individual agents’ subjectively pursuing the end result of the system. Much futile controversy in the social sciences has resulted from attempts to show that individual agents do not have either the goal or the degree of rationality necessary to intentionally produce the end results claimed by a systemic analysis.2 Where the results are systemically produced, it is no more necessary for the agent to share that goal than it was for prehistoric trees or dinosaurs to know genetics in order for evolution to take place.
The systemic approach is a methodological rather than a philosophic or political position. Both Adam Smith and Karl Marx were systemic social analysts. In Smith’s classic, The Wealth of Nations, laissez-faire capitalism was advocated — as a system — because of (beneficial) systemic characteristics which were “no part” of the “intention” of capitalists,3 whom Smith excoriated as dishonest, oppressive, and ruthless,4 and for whom he had not a single good thing to say in a 900-page book. By the same token, Karl Marx’s Capital condemned capitalism for (detrimental) systemic characteristics which Marx refused to attribute to the individual moral failings of the capitalist, who remained objectively the creature of circumstances, “however much he may subjectively raise himself above them.”5 Marx’s criticism was of the capitalist system, as such, and an argument based on charges of immorality among capitalists would have been an argument for moral reform rather than institutional revolution. Both Smith and Marx dealt with the systemic logic of capitalism, and neither based his theory on individual intentions, or on a hyper-rational man, which both have been accused of.6 Smith was not Samuel Smiles and Marx was not Charles A. Beard.7
The divergence between individual intention and systemic result affects both causal and moral arguments. The political right and left share a moral version of the animistic fallacy which attributes such systemic results as statistical “income distribution” to personal morality — wealth implying merit (the right) or guilt (the left). Morality is intentional and therefore individual, while purely systemic results are neither just nor unjust, though some results may be preferred to others. War, slavery, or genocide can be morally condemned as deliberately chosen policies, but the repeated ravages of bubonic plague were simply tragic consequences of sociobiological systems in a given state of knowledge. Systemic results can be improved, as by the expansion of technological boundaries, but such social improvement is morally neutral. The desire to judge systemic results morally can be seen in the medieval practice of attributing plagues to sins which had aroused the anger of God, or the modern practice of attributing unhappy systemic results in general to the moral failings of a personified “society.”
The treacherous academic analogy of “solving” social “problems” often goes counter to the concept of optimizing subject to inherent constraints. Inherent constraints imply limitations not only to what can be judged morally but also limitations on what can be achieved rationally. There may not be any “solutions” analogous to academic exercises with pre-arranged happy endings and no loose ends left dangling. This has not only intellectual but social implications. Whatever systemic results are possible in any particular economic or social system must leave unsatisfied desires, and simultaneous political and economic equilibrium requires that the political system accept those unsatisfied desires rather than assume automatically that it can “solve” such “problems.” This point is no brief for any particular system; the principle is general. As was said long ago: “It is no inconsiderable part of wisdom, to know how much of an evil ought to be tolerated…”8
The systemic approach implies coping incrementally with tragic dilemmas rather than proceeding categorically with moral imperatives. This applies both to categorical defenses of the status quo and to categorical revolutionary opposition to it, and to positions in between. It was the great conservative thinker Edmund Burke who refused to categorically defend the status quo, saying, “A state without the means of some change is without the means of its conservation,”9 and “he that supports every administration subverts all government.”10 In the British struggle with the American colonies, Burke warned his fellow members of Parliament against categorically raising the question of sovereignty “with too much logic and too little sense.”11 Unlike Hobbes and Locke before him, Burke did not defend existing institutions with categorical deduction. He said: “I do not enter into these metaphysical distinctions; I hate the very sound of them.”12 On the other end of the political scale, even such revolutionaries as Marx and Engels were unsparing in their criticism of other revolutionaries who categorically opposed capitalism without regard to time, conditions, or the inherent constraints of technology. From a Marxian systemic perspective, socialism became preferable to capitalism only after capitalism had created the economic prerequisites for socialism and after capitalism had exhausted its own potentialities as a system.13 Even European colonialism was approached in this way, as “historically justified” during a particular era,14 much to the embarrassment of later Marxists who tended to treat this as an ethnocentric aberration15 rather than inherent in the systemic Marxian approach.
Once institutions are seen as implicit transmitters of knowledge in the explicit form of incentives — whether financial or emotional incentives — the question can then be faced as to how accurate and effective the particular transmission is. To what extent do the desires, caprices, or exigencies of the institution itself cause the incentives presented to the recipients to differ from the desires of the individual sender — that is, the public or the consumer? How quickly, accurately, and effectively does feedback reach the decision makers, whether they want it or not?
If individual incentives are not enough to overcome stubbornness, systemic constraints will. For example, if an individual businessman should happen to be uninterested in money, his suppliers, creditors, and employees are, and it is only as long as he can earn enough money to pay them that he can survive as a businessman. Conversely, those businessmen who most closely supply what consumers want — whether by foresight or sheer luck — will be systemically enabled to expand their share of the total output of the product.
Insulation from feedback takes many forms. Perhaps the most effective insulation is simply force. The pain felt by helpless victims may be information available to the user of force — whether it be a criminal or a government — but such information is not effective feedback as far as behavior is concerned. Totalitarian regimes may in fact have more information about their citizens than do governments constitutionally limited in their use of secret police surveillance methods. The Nazis were informed as to the sufferings of inmates in their concentration camps, but this information was not feedback in any effective sense. On the other hand, the mere suffering of embarrassment may be sufficient to modify the behavior of those decision makers causing the embarrassment, when they are dependent on the dollars, the votes, or the personal goodwill of those offended. Panic-stricken censorship, apologies, and/or denials of responsibility by decision makers are evidences of effective feedback mechanisms. Both the transmission of feedback and insulation from it have costs. The effectiveness of social processes in communicating knowledge to decision-making points depends in part on these costs — absolutely and relative to one another. A bureaucracy which can envelope its processes in intricate and unintelligible regulations and bury its performance under mountains of tangential statistics has achieved the security of insulation from feedback. Knowledge costs — whether inherent or contrived — are institutional insulations.
Time also insulates, if only because it raises the cost of intellectually connecting cause and effect, either in prospect or in retrospect. This insulation is more effective in situations or processes where continuous time can be broken up into discrete units and each unit judged separately — as in a political term of office. Where time effects are continuous, and are continuously experienced even within discrete decision-making periods, as in economic decisions whose present values reflect future prospects, insulation from feedback is much harder to achieve. If a farm has been made unusually productive during the current year by devoting all efforts to cultivation of the current crops, to the neglect of care of the soil, fences, barns, animals, etc., the future cost of that neglect will be reflected in the current sale price of that property. In this situation, effects are quickly and cheaply transmitted back and forth across continuous time. By contrast, an overseer in charge of a farm for a discrete period of time is insulated from time effects that fall beyond his tour of duty, if the owner is absent — whether that absentee owner is private or governmental. This too has been borne out by experience in such disparate settings as the antebellum South and the Soviet Union.16
The knowledge-transmitting capacity of social processes and institutions must be judged not only by how much information is conveyed but how effectively it is conveyed. A minimal amount of information — the whimpering of a baby, for example — may be very effective in setting off a parental search for the cause, perhaps involving medical experts before it is over. On the other hand, a lucidly articulated set of complaints may be ignored by a dictator, and even armed uprisings against his policies crushed without any modification of those policies. The social use of knowledge is not primarily an intellectual process, or a baby’s whimpers could not be more effective than a well-articulated political statement. Again, simple and obvious as this may seem, it contradicts not only general depictions of “society” as a decision maker but more specific demands for intellectual input into specific decisions to make them socially better. The key question is not the intellectual question of what to decide but the institutional question of what social process shall decide, in the light of the characteristics of that process and of the problem at hand.
Some knowledge is so widespread, so widely applicable and so certain that it is not worth the cost of repeatedly verifying it in each specific instance: people do not want to be murdered, to have their children kidnapped, to be defrauded, or to be jailed without trial. Laws can incorporate such desires into enduring social institutions backed up by governmental force. The high degree of consensus makes the benefits large and the costs relatively low, since only those who ignore the moral consensus need be dealt with by force. In areas where the consensus is less certain, the benefits are smaller and the costs of enforcement higher. Beyond some point, for some range of decisions, it is socially more effective to allow each individual to use his own discretion. His own discretion does not mean that he will decide every case ad hoc, for the individual is free to structure new constraints for himself and any agreeable others via contracts, club rules, association bylaws, and rules of games and sports. The boundary of the law merely defines the limits of private discretion — whether it is exercised individually or in concert.
However elaborate, or even rigidified, these private arrangements become, they can resemble governmental institutions only in outward form. The government remains an organ of force while voluntary organizations can achieve compliance only insofar as the benefits they offer exceed the costs they impose on their members — whether in dues, fines, or restrictions on their behavior. But if the government decides to pursue a given policy, no such limitations on its costs apply, because all taxpayers are financially liable, regardless of their individual weighing of costs and benefits. Insofar as there are costs to finding out costs (for a nonmarket activity), these knowledge costs insulate government costs from general comparison with benefits by the voters at large.
Those social processes which rely on emotional ties — the family, friendship, churches, and various voluntary associations — facilitate mutual accommodation among those directly involved and between them and the larger society, without the use of force. The advantages of this lie not only in avoiding the unpleasantness of force, but also avoiding its inefficiencies as a social mechanism. Formal force through government, especially constitutional government, requires explicitly articulated rules (laws or regulations), which necessarily contain loopholes, since language is not perfect. This means that some transgressors against the spirit of the law are exempted from the consequences, and other persons not actually transgressing the real purpose of the law may nevertheless get punished for technical violations of the words. Informal rules are often unarticulated, and so are applied without regard to these rigidities of language. Flirtation with someone’s spouse does not have to be in a particular form spelled out in advance in order to be detected and socially (or personally) punished.
Because the scope and effectiveness of informal social controls depends upon the strength of the emotional ties involved, specific laws and policies affecting the emotional strength of these social processes cannot be considered solely in terms of the immediate issues without regard to how they affect the long-run effectiveness of families, churches, philanthropy, etc. The number of decisions taken out of the family by compulsory school attendance laws, child labor laws, and other direct institution-to-child programs all reduce the degree of responsibility of the family for its members, both objectively and — ultimately — subjectively. Whatever the merits of such institutional programs in principle or in practice, the external costs of weakening informal institutions must also be considered for a socially optimal result. However, the tendency is for such programs to be discussed seriatim in terms of their isolated merits. Complex informal social trade-offs do not easily lend themselves to categorical political decisions.
The effectiveness with which knowledge is transmitted and coordinated depends not only on the institutional mechanisms at work but also on the nature of the decisions involved — for example, the extent to which the law of diminishing returns applies, whether the decision is sequential or a once-and-for-all decision, whether its consequences are restricted to one lifetime or spread well beyond the human life span and so have muted feedback. Systems can be compared not only in terms of how well they make current decisions with current impact, but how well they bridge the barrier of time — especially time that exceeds the human life span — through such devices as “present values” reflecting future benefits or emotional ties to a family as an on-going unit over the generations.
The consideration of causation in systemic rather than intentional terms does not wholly exclude the individual factor. However, particular kinds of systems tend to offer certain kinds of individuals more scope. If, for example, certain businesses or occupations (used-car dealers, various repair services) offer unusual opportunities for dishonest dealing, dishonest individuals will have a competitive advantage in such fields. A discovery that this field has more than the usual share of unscrupulous persons does not therefore imply that that is why there is more dishonest behavior in that field. On the contrary, especially if this is a long-run phenomenon, persisting through several complete turnovers of people, the more likely explanation is in terms of systemic incentives and constraints.
The general principles sketched here in Part I provide a background for considering the changes under way in social, economic, and political processes in the United States and internationally — and for considering what their future consequences are likely to be.