KIDS’ STUFF

FOR AT LEAST THE first forty years of their existence, from the Paleozoic pre-Superman era of Famous Funnies (1933) and More Fun Comics (1936), comic books were widely viewed, even by those who adored them, as juvenile: the ultimate greasy kids’ stuff. Comics were the literary equivalent of bubble-gum cards, to be poked into the spokes of a young mind, where they would produce a satisfying — but entirely bogus — rumble of pleasure. But almost from the first, fitfully in the early days, intermittently through the fifties, and then starting in the mid-sixties with increasing vigor and determination, a battle has been waged by writers, artists, editors, and publishers to elevate the medium, to expand the scope of its subject matter and the range of its artistic styles, to sharpen and increase the sophistication of its language and visual grammar, to probe and explode the limits of the sequential panel, to give free reign to irony, tragedy, autobiography, and other grown-up-type modes of expression.

Also from the first, a key element — at times the central element — of this battle has been the effort to alter not just the medium itself but the public perception of the medium. From the late, great Will Eisner’s lonely insistence, in an interview with the Baltimore Sun back in 1940 (1940!), on the artistic credibility of comics, to the nuanced and scholarly work of recent comics theorists, both practitioners and critics have been arguing passionately on behalf of comics’ potential to please — in all the aesthetic richness of that term — the most sophisticated of readers.

The most sophisticated, that is, of adult readers. For the adult reader of comic books has always been the holy grail, the promised land, the imagined lover who will greet the long-suffering comic-book maker, at the end of the journey, with open arms, with acceptance, with approval.

A quest is often, among other things, an extended bout of inspired madness. Over the years this quest to break the chains of childish readership has resulted, like most bouts of inspired madness, in both folly and stunning innovation. Into the latter category we can put the work of Bernard Krigstein or Frank Miller, say, with their attempts to approximate, through radical attack on the conventions of panel layouts, the fragmentation of human consciousness by urban life; or the tight, tidy, miniaturized madness of Chris Ware. Into the former category — the folly — we might put all the things that got Dr. Frederick Wertham so upset about EC Comics in the early fifties, the syringe-pierced eyeballs and baseball diamonds made from human organs; or the short-lived outfitting of certain Marvel titles in 1965 with a label that boasted “A Marvel Pop Art Production”; or the hypertrophied, tooth-gnashing, bloodletting quote-unquote heroes of the era that followed Miller’s The Dark Knight Returns. An excess of the desire to appear grown up is one of the defining characteristics of adolescence. But these follies were the inevitable missteps and overreachings in the course of a campaign that was, in the end, successful.

Because the battle has now, in fact, been won. Not only are comics appealing to a wider and older audience than ever before, but the idea of comics as a valid art form on a par at least with, say, film or rock and roll is widely if not quite universally accepted. Comics and graphic novels are regularly reviewed and debated in Entertainment Weekly, the New York Times Book Review, even in the august pages of the New York Review of Books. Ben Katchor won a MacArthur Fellowship, and Art Spiegelman a Pulitzer Prize.

But the strange counterphenomenon to this indisputable rise in the reputation, the ambition, the sophistication, and the literary and artistic merit of many of our best comics over the past couple of decades, is that over roughly the same period comics readership has declined. Some adults are reading better comics than ever before; but fewer people overall are reading any — far fewer, certainly, than in the great sales heyday of the medium, the early fifties, when by some estimates* as many as 650 million comic books were sold annually (compared to somewhere in the neighborhood of 80 million today). The top ten best-selling comic books in 1996, primarily issues making up two limited series, Marvel’s Civil Wars and DC’s Infinite Crisis, were all superhero books, and, like the majority of superhero books in the post-Dark Knight, post-Watchmen era, all of them dealt rather grimly, and in the somewhat hand-wringing fashion that has become obligatory, with the undoubtedly grown-up issues of violence, freedom, terrorism, vigilantism, political repression, mass hysteria, and the ambivalent nature of heroism. Among the top ten best-selling titles in 1960 (with an aggregate circulation, for all comics, of 400 million) one finds not only the expected Superman and Batman (decidedly sans ambivalence) but Mickey Mouse, Looney Tunes, and the classic sagas of Uncle Scrooge. And nearly the whole of the list for that year, from top to bottom, through Casper the Friendly Ghost (#14) and Little Archie (#25) to Felix the Cat (#47), is made up of kids’ stuff, more or less greasy.

To recap — Days when comics were aimed at kids: huge sales. Days when comics are aimed at adults: not so huge sales, and declining.

The situation is more complicated than that, of course. Since 1960 there have been fundamental changes in a lot of things, among them the way comics are produced, licensed, marketed, and distributed. But maybe it is not too surprising that for a while now, fundamental changes and all, some people have been wondering: what if there were comic books for children?

Leaving aside questions of creator’s rights, paper costs, retail consolidation, the explosive growth of the collector market, and direct-market sales, a lot of comic-book people will tell you that there is simply too much competition for the kid dollar these days and that, thrown into the arena with video games, special-effects-laden films, the Internet, iPods, etc., comics will inevitably lose out. I find this argument unconvincing, not to mention a cop out. It is, furthermore, an example of our weird naïveté, in this generation, about how sophisticated we and our children have become vis-à-vis our parents and grandparents, of the misguided sense of retrospective superiority we tend to display toward them and their vanished world. As if in 1960 there was not a ton of cool stuff besides comic books on which a kid could spend his or her considerably less constricted time and considerably more limited funds. In the early days of comics, in fact, unlike now, a moderately adventuresome child could find all kinds of things to do that were not only fun (partly because they took place with no adult supervision or mediation), but absolutely free. The price of fun doesn’t get any more competitive than that.

I also refuse to accept as explanation for anything the often-tendered argument that contemporary children are more sophisticated, that the kind of comics that pleased a seven-year-old in 1960 would leave an ultracool kid of today snickering with disdain. Even if we accept this argument with respect to “old-fashioned” comics, it would seem to be invalidated by the increasing sophistication of comic books over the past decades. But I reject its very premise. The supposed sophistication — a better term would be knowingness—of modern children is largely, I believe, a matter of style, a pose which they have adapted from and modeled on the rampant pose of knowingness, of being wised up, that characterizes the contemporary American style, and has done at least since the late fifties-early sixties heyday of Mad magazine (a publication largely enjoyed, from the beginning, by children). Even in their irony and cynicism there is something appealingly insincere, maladroit, and, well, childish about children. What is more, I have found that even my own children, as knowing as they often like to present themselves, still take profound pleasure in the old comics that I have given them to read. My older son has still not quite recovered from the heartbreak he felt, when he was seven, reading an old “archive edition” of Legion of Superheroes, at the tragic death of Ferro Lad.

Children did not abandon comics; comics, in their drive to attain respect and artistic accomplishment, abandoned children. And for a long time the lovers and partisans of comics were afraid, after so many years of struggle and hard work and incremental gains, to pick up that old jar of greasy kid stuff again, and risk undoing all the labor of so many geniuses and revolutionaries and ordinary, garden-variety artists. Comics have always been an arriviste art form, and all upstarts are to some degree ashamed of their beginnings. But shame, anxiety, the desire to preserve hard-won gains — such considerations no longer serve to explain the disappearance of children’s comics. The truth is that comic-book creators have simply lost the habit of telling stories to children. And how sad is that?

When commentators on comics address this question, in the hope of encouraging publishers, writers, and artists to produce new comic books with children in mind, they usually try formulating some version of the following simple equation: create more child readers now, and you will find yourselves with more adult readers later on. Hook them early, in other words. But maybe the equation isn’t so simple after all. Maybe what we need, given the sophistication of children (if we want to concede that point) and the competition for their attention and their disposable income (which has always been a factor), is not simply more comics for kids, but more great comics for kids.

Easy, I suppose, for me to say. So although I am certain that there are many professional creators of comics — people with a good ear and a sharp eye for and a natural understanding of children and their enthusiasms — who would be able to do a far better job of it, having thrown down the finned, skintight gauntlet, I now feel obliged to offer, at the least, a few tentative principles and one concrete suggestion on how more great comics for kids might be teased into the marketplace, even by amateurs like me. I have drawn these principles, in part, from my memories of the comics I loved when I was young, but I think they hold true as well for the best and most successful works of children’s literature.

1) Let’s not tell stories that we think “kids of today” might like. That is a route to inevitable failure and possible loss of sanity. We should tell stories that we would have liked as kids. Twist endings, the unexpected usefulness of unlikely knowledge, nobility and bravery where it’s least expected, and the sudden emergence of a thread of goodness in a wicked nature, those were the kind of stories told by the writers and artists of the comic books that I liked.

2) Let’s tell stories that, over time, build up an intricate, involved, involving mythology that is also accessible and comprehensible at any point of entry. The intricacy, the accretion of lore over time, should be both inventive and familiar, founded in old mythologies and fears but fully reinterpreted, reimagined. It will demand, it will ache, to be mastered by a child’s mythology-mastering imagination. The accessibility will come from our making a commitment to tell a full, complete story, or a complete piece of a story, in every issue. this kind of layering of intricate lore and narrative completeness was a hallmark of the great “Superman-family” books (Adventure, Jimmy Olsen, Superboy) under the editorship of Mort Weisinger.

3) Let’s cultivate an unflagging readiness as storytellers to retell the same stories with endless embellishment. Anybody who thinks that kids get bored by hearing the same story over and over again has never spent time telling stories to kids. The key, as in baroque music, is repetition with variation. Again the Mort Weisinger-edited Superman books, written by unflagging storytellers like Edmond Hamilton and Otto Binder, were exemplary in this regard. The proliferation of theme and variation there verges, at times, on sheer, splendid madness.

4) Let’s blow their little minds. A mind is not blown, in spite of whatever Hollywood seems to teach, merely by action sequences, things exploding, thrilling planetscapes, wild bursts of speed. Those are all good things; but a mind is blown when something that you always feared but knew to be impossible turns out to be true; when the world turns out to be far vaster, far more marvelous or malevolent than you ever dreamed; when you get proof that everything is connected to everything else, that everything you know is wrong, that you are both the center of the universe and a tiny speck sailing off its nethermost edge.

So much for my principles: here is my concrete suggestion. If it seems a little obvious, or has already been tried and failed, then I apologize. But I cannot help noticing that in the world of children’s literature, an overwhelming preponderance of stories are stories about children. The same is true of films for children: the central characters are nearly always a child, or a pair or group of children. Comic books, however, even those theoretically aimed at children, are almost always about adults or teenagers. Doesn’t that strike you as odd? I suggest that a publisher should try putting out a truly thrilling, honestly observed and remembered, richly imagined, involved and yet narratively straight-forward comic book for children, about children.

My oldest son is ten now, and he likes comic books. In 1943, if you were a ten-year-old, you probably knew a dozen other kids your age who were into Captain Marvel and the Submariner and the Blue Beetle. When I was ten, in 1973, I knew three or four. But in his class, in his world, my son is all but unique; he’s the only one he knows who reads them, studies them, seeks to master and be worthy of all the rapture and strangeness they still contain. Now, comic books are so important to me — I have thought, talked, and written about them so much — that if my son did not in fact like them, I think he would be obliged to loathe them. I have pretty much forced comics on my children. But those of us who grew up loving comic books can’t afford to take this handcrafted, one-kid-at-a-time approach anymore. We have to sweep them up and carry them off on the flying carpets of story and pictures on which we ourselves, in entire generations, were borne aloft, on carpets woven by Curt Swan and Edmond Hamilton, Jack Kirby and Stan Lee, Chris Claremont and John Byrne. Those artists did it for us; we who make comics today have a solemn debt to pass it on, to weave bright carpets of our own. It’s our duty, it’s our opportunity, and I really do believe it will be our pleasure.

* See, for example, www.comichron.com.

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