Notes

1

James Q. Wilson and George L. Kelling, “Broken Windows,” Atlantic Monthly, March 1982.

2

Ferruzza C. “Would You Return to a Restaurant with a Dirty Bathroom?,” The Pitch, August 22, 2011.

3

“Why Social Media Is Making Bathrooms Cleaner,” NationalPurity.com, November 5, 2013, https://nationalpurity.com/social-media-making-bathrooms-cleaner.

4

Pine J. II, Gilmore J. “Welcome to the Experience Economy,” Harvard Business Review, July–August 1998, https://hbr.org/1998/07/welcome-to-the-experience-economy.

5

Пайн Дж., Гилмор Дж. Экономика впечатлений: Как превратить покупку в захватывающее действие. – М.: Альпина Паблишер, 2020.

6

“Questions and Answers with Michael Levine,” PR Week, November 27, 2000, https://www.prweek.com/article/1238944/questions-answers-michael-levine.

7

Giuliani R.W. “Remarks to the Conference of Mayors on Restoring Accountability in City Government.” May 9, 2000.

8

Данные по состоянию на 2005 г.

9

Allen К. “Report: 55 Percent of Consumers Complain on Social Media to See Results,” PR Daily, August 30, 2017.

10

Leetaru K. “Customer Service in the Social Media Era: Complain Publicly or Get Nothing,” Forbes, September 4, 2018.

11

Castells M. “Communication Power” (Oxford University Press, 2009).

12

Тоффлер Э. Третья волна. – М.: АСТ, 2010.

13

Gunelius S. “The Shift from CONsumers to PROsumers,” Forbes, July 3, 2010.

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