Each Person in the Naked Purple community earns a name, which is in large part determined by his or her work status and personal attributes. Names shift and change over time.
Productive work of any type is seen as a necessary evil to be discouraged, and ultimately stamped out altogether. How society will function when that is achieved has never been made clear. Language is seen as the direct tool of ideology, and thus there is a constant search for better or more socially correct ways to say things. Puns and combined meanings, particularly those that take the wind out of a self-important person or activity are highly thought of. That such constructions, and the emphasis upon them, frequently become self-important themselves merely adds to the tension of the concept. Purity of expression is valued over clarity, with the result that much Naked Purple prose and speech is almost undecipherable. Incomprehensibility itself is highly regarded. Furthermore, many names and terms are assigned ironically.