Zero to One: Notes on Startups, or How to Build the Future

Contents

Preface: Zero to One

1 The Challenge of the Future

2 Party Like It’s 1999

3 All Happy Companies Are Different

4 The Ideology of Competition

5 Last Mover Advantage

6 You Are Not a Lottery Ticket

7 Follow the Money

8 Secrets

9 Foundations

10 The Mechanics of Mafia

11 If You Build It, Will They Come?

12 Man and Machine

13 Seeing Green

14 The Founder’s Paradox

Conclusion: Stagnation or Singularity?

Acknowledgments

Illustration Credits

Index

About the Authors