Zero to One: Notes on Startups, or How to Build the Future

Index

Page numbers in italics refer to illustrations.

Abound Solar

Accenture

advertising, 3.1, 11.1, 11.2, 11.3

Afghanistan

Airbnb

airline industry

Allen, Paul

Amazon, 2.1, 5.1, 5.2, 6.1, 12.1

Amundsen, Roald

Andreessen, Horowitz

Andreessen, Marc

Anna Karenina (Tolstoy)

antitrust

Apollo Program

Apple, 4.1, 5.1, 5.2, 6.1, 14.1

branding of

monopoly profits of

Aristotle

Army Corps of Engineers

AT&T

Aztecs

Baby Boomers

Bacon, Francis

Bangladesh

Barnes & Noble

Beijing

Bell Labs

Berlin Wall

Better Place

Bezos, Jeff, 5.1, 6.1

big data

Bill of Rights, U.S.

bin Laden, Osama

biotechnology

biotech startups, 6.1, 6.2

board of directors

Bostrom, Nick

Box, 9.1, 11.1

Boyle, Robert

branding

Branson, Richard

Brin, Sergey

bubbles

financial, 2.1, 8.1

see also specific bubbles

Buffett, Warren

bureaucracy, prf.1, 1.1, 9.1

Bush, George H. W., 2.1, 12.1

Bush, George W.

business:

Darwinian metaphors in

value of

war metaphors in

Capablanca, José Raúl

cap-and-trade legislation

capitalism, and competition, 3.1, 8.1

cash flows, 5.1, 5.2, 5.3

celebrities

Centers for Disease Control and Prevention

Central Intelligence Agency (CIA)

CEO compensation

Chen, Steve

China, 1.1, 6.1, 12.1, 13.1

globalization and

cleantech

distribution question for

durability question for

engineering question for

monopoly question for

people question for

secret question for

social entrepreneurship and

timing question for

cleantech bubble, 13.1, 13.2, 13.3

clean technology

Clinton, Bill

cloud computing

Cobain, Kurt

Cohen, Stephen

companies:

value created by

valuing of

company culture

Compaq

compensation

competition, 3.1, 5.1, 13.1, bm1.1

and capitalism, 3.1, 8.1

ideology of

imitative

lies of

as relic of history

ruthlessness in

as war

complacency

complementarity

substitution vs.

technology and

compound interest

computers, 12.1, 12.2

competition from

humans and

computer science, ideology of

Confinity

Congress, U.S., 6.1, 11.1, 13.1

Constitutional Convention

consultants

consulting

contrarian thinking

control

conventional truths, 8.1, 8.2

courage

credit card fraud

cults, 8.1, 10.1

Customer Acquisition Cost (CAC), 11.1, 11.2

Customer Lifetime Value (CLV), 11.1, 11.2

Daimler

Darwin, Charles

Deep Blue

definite optimism, 6.1, 6.2

definite pessimism, 6.1, 6.2

Dell, Michael

Department of Motor Vehicles (DMV)

design

DeskJet 500C

DiCaprio, Leonardo

disruption

distribution, 11.1, 11.2, 11.3, 11.4

power law of

at Tesla

Doerr, John

Doohan, James

Dorsey, Jack

dot-com crash, 4.1, 4.2

dot-com mania, 2.1, 2.2

lessons learned from

Dow Jones Industrial Average

Dunn, Patricia

Dylan, Bob

Earnhardt, Dale, Jr.

East Asian financial crises

eBay, 4.1, 5.1, 5.2, 5.3, 9.1, 10.1, 11.1

economies of scale

educational system

efficient markets

Einstein, Albert

electric cars, 13.1, 13.2

Ellison, Larry

email

Emerson, Ralph Waldo

Empire State Building

Energy Conversion Devices

Energy Department, U.S.

Energy Innovations

Engels, Friedrich

entitlement spending

entrepreneurs, 3.1, 5.1, 6.1, 6.2, 7.1, 10.1

short-term growth focus of

entrepreneurship, serial

Epicurus

equity compensation

Eroom’s law

ethics

euro

Europe, 2.1, 6.1

European Central Bank

Evergreen Solar, 13.1, 13.2

evolution

exploration

extinction, bm1.1, bm1.2

Facebook, prf.1, 5.1, 6.1, 6.2, 7.1, 11.1, 14.1

Fairchild Semiconductor

Fanning, Shawn

Faust

Federal Bureau of Investigation (FBI), 8.1, 12.1, 14.1

Fermat, Pierre de

Fermat’s Last Theorem

finance, indefinite

financial bubbles, 2.1, 8.1

first mover advantage

flatness

Fleming, Alexander

Forbes, 12.1, 12.2

Ford

fossil fuels

foundations

co-founders

compensation structure

equity

ownership, possession and control

startups

founders, 14.1, bm1.1

origins of

traits of

Founders Fund, 7.1, 7.2, 9.1, 11.1, 13.1

Fountain of Youth

fracking

fraud detection

free marketeers

free trade

fundamentalists

future:

challenge of

controlling of

four possible patterns for

Gaga, Lady, 14.1, 14.2

Gates, Bill, prf.1, 6.1, 6.2, 6.3, 14.1

General Motors, 9.1, 13.1

genius

Gladwell, Malcolm, 6.1, 6.2, 6.3

globalization, 1.1, 1.2, 2.1, 2.2, 2.3, 8.1, 12.1, bm1.1

substitution as

technology and

global warming

goals

Golden Gate Bridge

Google, 3.1, 3.2, 3.3, 4.1, 5.1, 7.1, 10.1, 12.1, 12.2

as monopoly, 3.1, 3.2

motto of

Google Translate

Gore, Al

government, indefinite

Great Depression

Greenspan, Alan, 2.1, 8.1

Gross, Bill

Groupon

Guardian, 12.1

Hamlet

Harrison, Brian, 13.1

Hegel, Georg Wilhelm Friedrich

Hendrix, Jimi

Hewlett, Bill

Hewlett-Packard

hipsterdom

Hitchhiker’s Guide to the Galaxy, The

Hoffman, Reid

horizontal progress

housing bubble, 2.1, 8.1

Howery, Ken

HP Services

Hughes, Howard

Hurley, Chad

Hyundai

IBM, 3.1, 12.1

Igor

incentive pay

income inequality

incrementalism, 8.1, 14.1

indefinite finance

indefinite life

indefinite optimism, 6.1, 6.2

indefinite pessimism, 6.1, 6.2

India

Indonesia

information technology, 1.1, 6.1, 12.1

Informix

innovation, prf.1, 3.1

insider trading

Instagram

Intel

internet, 2.1, 2.2

internet bubble, 2.1, 2.2, 2.3, 8.1, 13.1

Interstate Highway System

Intuit

investment

iPad, 5.1, 14.1

iPhone, 3.1, 4.1, 5.1, 14.1

iPod, 6.1, 14.1

irrational exuberance

Italy

IT startups

Ivan, Hurricane

Jackson, Michael

Japan

Jennings, Ken

Jennings, Peter

Jeopardy!

Jobs, Steve, 5.1, 5.2, 6.1, 6.2, 14.1

Jones, Jim

Joplin, Janis

justice

Justice Department, U.S.

Kaczynski, Ted

Karim, Jawed

Karp, Alex, 11.1, 12.1

Kasparov, Garry

Katrina, Hurricane

Kennedy, Anthony

Kesey, Ken

Kessler, Andy

Kurzweil, Ray

last mover, 11.1, 13.1

last mover advantage

lean startup, 2.1, 6.1, 6.2

Levchin, Max, 4.1, 10.1, 12.1, 14.1

Levie, Aaron

lifespan

life tables

LinkedIn, 5.1, 10.1, 12.1

Loiseau, Bernard

Long-Term Capital Management (LTCM)

Lord of the Rings (Tolkien)

luck, 6.1, 6.2, 6.3, 6.4

Lucretius

Lyft

MacBook

machine learning

Madison, James

Madrigal, Alexis

Manhattan Project

Manson, Charles

manufacturing

marginal cost

marketing

Marx, Karl, 4.1, 6.1, 6.2, 6.3

Masters, Blake, prf.1, 11.1

Mayer, Marissa

Medicare

Mercedes-Benz

MiaSolé, 13.1, 13.2

Michelin

Microsoft, 3.1, 3.2, 3.3, 4.1, 5.1, 14.1

mobile computing

mobile credit card readers

Mogadishu

monopoly, monopolies, 3.1, 3.2, 3.3, 5.1, 7.1, 8.1

building of

characteristics of

in cleantech

creative

dynamism of new

lies of

profits of

progress and

sales and

of Tesla

Morrison, Jim

Mosaic browser

music recording industry

Musk, Elon, 4.1, 6.1, 11.1, 13.1, 13.2, 13.3

Napster, 5.1, 14.1

NASA, 6.1, 11.1

NASDAQ, 2.1, 13.1

National Security Agency (NSA)

natural gas

natural secrets

Navigator browser

Netflix

Netscape

NetSecure

network effects, 5.1, 5.2

New Economy, 2.1, 2.2

New York Times, 13.1, 14.1

New York Times

Nietzsche, Friedrich

Nokia

nonprofits, 13.1, 13.2

Nosek, Luke, 9.1, 14.1

Nozick, Robert

nutrition

Oedipus, 14.1, 14.2

OfficeJet

OmniBook

online pet store market

Oracle

Outliers (Gladwell)

ownership

Packard, Dave

Page, Larry

Palantir, prf.1, 7.1, 10.1, 11.1, 12.1

PalmPilots, 2.1, 5.1, 11.1

Pan, Yu

Panama Canal

Pareto, Vilfredo

Pareto principle

Parker, Sean, 5.1, 14.1

Part-time employees

patents

path dependence

PayPal, prf.1, 2.1, 3.1, 4.1, 4.2, 4.3, 5.1, 5.2, 5.3, 8.1, 9.1, 9.2, 10.1, 10.2, 10.3, 10.4, 11.1, 11.2, 12.1, 12.2, 14.1

founders of, 14.1

future cash flows of

investors in

“PayPal Mafia”

PCs

Pearce, Dave

penicillin

perfect competition, 3.1, 3.2

equilibrium of

Perkins, Tom

perk war

Perot, Ross, 2.1, 12.1, 12.2

pessimism

Petopia.com

Pets.com, 4.1, 4.2

PetStore.com

pharmaceutical companies

philanthropy

philosophy, indefinite

physics

planning, 2.1, 6.1, 6.2

progress without

Plato

politics, 6.1, 11.1

indefinite

polling

pollsters

pollution

portfolio, diversified

possession

power law, 7.1, 7.2, 7.3

of distribution

of venture capital

Power Sellers (eBay)

Presley, Elvis

Priceline.com

Prince

Procter & Gamble

profits, 2.1, 3.1, 3.2, 3.3

progress, 6.1, 6.2

future of

without planning

proprietary technology, 5.1, 5.2, 13.1

public opinion

public relations

Pythagoras

Q-Cells

Rand, Ayn

Rawls, John, 6.1, 6.2

Reber, John

recession, of mid-1990

recruiting, 10.1, 12.1

recurrent collapse, bm1.1, bm1.2

renewable energy industrial index

research and development

resources, 12.1, bm1.1

restaurants, 3.1, 3.2, 5.1

risk

risk aversion

Romeo and Juliet (Shakespeare)

Romulus and Remus

Roosevelt, Theodore

Royal Society

Russia

Sacks, David

sales, 2.1, 11.1, 13.1

complex

as hidden

to non-customers

personal

Sandberg, Sheryl

San Francisco Bay Area

savings

scale, economies of

Scalia, Antonin

scaling up

scapegoats

Schmidt, Eric

search engines, prf.1, 3.1, 5.1

secrets, 8.1, 13.1

about people

case for

finding of

looking for

using

self-driving cars

service businesses

service economy

Shakespeare, William, 4.1, 7.1

Shark Tank

Sharma, Suvi

Shatner, William

Siebel, Tom

Siebel Systems

Silicon Valley, 1.1, 2.1, 2.2, 2.3, 5.1, 5.2, 6.1, 7.1, 10.1, 11.1

Silver, Nate

Simmons, Russel, 10.1, 14.1

singularity

smartphones, 1.1, 12.1

social entrepreneurship

Social Network, The

social networks, prf.1, 5.1

Social Security

software engineers

software startups, 5.1, 6.1

solar energy, 13.1, 13.2, 13.3, 13.4

Solaria

Solyndra, 13.1, 13.2, 13.3, 13.4, 13.5

South Korea

space shuttle

SpaceX, prf.1, 10.1, 11.1

Spears, Britney

SpectraWatt, 13.1, 13.2

Spencer, Herbert, 6.1, 6.2

Square, 4.1, 6.1

Stanford Sleep Clinic

startups, prf.1, 1.1, 5.1, 6.1, 6.2, 7.1

assigning responsibilities in

cash flow at

as cults

disruption by

during dot-com mania

economies of scale and

foundations of

founder’s paradox in

lessons of dot-com mania for

power law in

public relations in

sales and

staff of

target market for

uniform of

venture capital and

steam engine

Stoppelman, Jeremy

string theory

strong AI

substitution, complementarity vs.

Suez Canal

tablet computing

technological advance

technology, prf.1, 1.1, 1.2, 2.1, 2.2, 2.3

American fear of

complementarity and

globalization and

proprietary

technology companies

terrorism

Tesla Motors, 10.1, 13.1, 13.2

Thailand

Theory of Justice, A (Rawls)

Timberlake, Justin

Time magazine

Tolkien, J.R.R.

Tolstoy, Leo

Tom Sawyer (char.)

Toyota

Tumblr

27 Club

Twitter, 5.1, 6.1

Uber

Unabomber

VCs, rules of

“veil of ignorance”

venture capital

power law in

venture fund, J-curve of successful, 7.1

vertical progress

viral marketing

Virgin Atlantic Airways

Virgin Group

Virgin Records

Wagner

Wall Street Journal

Warby Parker

Watson

web browsers

Western Union

White, Phil

Wiles, Andrew

Wilson, Andrew

Winehouse, Amy

World Wide Web

Xanadu

X.com

Yahoo!, 2.1, 3.1, 3.2, 5.1, 6.1

Yammer

Yelp

YouTube, 10.1, 12.1

ZocDoc

Zuckerberg, Mark, prf.1, 5.1, 6.1, 14.1

Zynga