EXAMPLE OF A SNOOT-RELATED ISSUE IN THE FACE OF WHOSE MALIGNANCY THIS REVIEWER’S DEMOCRATIC SPIRIT GIVES OUT ALTOGETHER, ADMITTEDLY
This issue is Academic English, a verbal cancer that has metastasized now to afflict both scholarly writing —
If such a sublime cyborg would insinuate the future as post-Fordist subject, his palpably masochistic locations as ecstatic agent of the sublime superstate need to be decoded as the “now all-but-unreadable DNA” of the fast industrializing Detroit, just as his Robocop-like strategy of carceral negotiation and street control remains the tirelessly American one of inflicting regeneration through violence upon the racially heteroglassic wilds and others of the inner city. 66
— and prose as mainstream as the Village Voice’s —
At first encounter, the poems’ distanced cerebral surfaces can be daunting, evading physical location or straightforward emotional arc. But this seeming remoteness quickly reveals a very real passion, centered in the speaker’s struggle to define his evolving self-construction.
Maybe it’s a combination of my SNOOTitude and the fact that I end up having to read a lot of it for my job, but I’m afraid I regard Academic English not as a dialectal variation but as a grotesque debasement of SWE, and loathe it even more than the stilted incoherences of Presidential English (“This is the best and only way to uncover, destroy, and prevent Iraq from reengineering weapons of mass destruction”) or the mangled pieties of BusinessSpeak (“Our Mission: to proactively search and provide the optimum networking skills and resources to service the needs of your growing business”); and in support of this total contempt and intolerance I cite no less an authority than Mr. G. Orwell, who 50 years ago had AE pegged as a “mixture of vagueness and sheer incompetence” in which “it is normal to come across long passages which are almost completely lacking in meaning.” 67It probably isn’t the whole explanation, but as with the voguish hypocrisy of PCE, the obscurity and pretension of Academic English can be attributed in part to a disruption in the delicate rhetorical balance between language as a vector of meaning and language as a vector of the writer’s own résumé. In other words, it is when a scholar’s vanity/insecurity leads him to write primarilyto communicate and reinforce his own status as an Intellectual that his English is deformed by pleonasm and pretentious diction (whose function is to signal the writer’s erudition) and by opaque abstraction (whose function is to keep anybody from pinning the writer down to a definite assertion that can maybe be refuted or shown to be silly). The latter characteristic, a level of obscurity that often makes it just about impossible to figure out what an AE sentence is really saying, 68 so closely resembles political and corporate doublespeak (“revenue enhancement,” “downsizing,” “proactive resource-allocation restructuring”) that it’s tempting to think AE’s real purpose is concealment and its real motivation fear. 69
The insecurities that drive PCE, AE, and vocab-tape ads are far from groundless, though. These are tense linguistic times. Blame it on Heisenbergian uncertainty or postmodern relativism or Image Over Substance or the ubiquity of advertising and PR or the rise of Identity Politics or whatever you will — we live in an era of terrible preoccupation with presentation and interpretation, one in which the relations between who someone is and what he believes and how he “expresses himself” 70 have been thrown into big-time flux. In rhetorical terms, certain long-held distinctions between the Ethical Appeal, Logical Appeal (= an argument’s plausibility or soundness, from logos), and Pathetic Appeal (= an argument’s emotional impact, from pathos) have now pretty much collapsed — or rather the different sorts of Appeals now affect and are affected by one another in ways that make it nearly impossible to advance an argument on “reason” alone.
A vividly concrete illustration here concerns the Official Complaint that a certain black undergraduate filed against me after one of my little in camera spiels described on pages 108–109. The complainant was (I opine) wrong, but she was not crazy or stupid; and I was able later to see that I did bear some responsibility for the whole nasty administrative swivet. My culpability lay in gross rhetorical naïveté. I’d seen my speech’s primary Appeal as Logical: the aim was to make a conspicuously blunt, honest argument for SWE’s utility. It wasn’t pretty, maybe, but it was true, plus so manifestly bullshit-free that I think I expected not just acquiescence but gratitude for my candor. 71 The problem I failed to see, of course, lay not with the argument per se but with the person making it — namely me, a Privileged WASP Male in a position of power, thus someone whose statements about the primacy and utility of the Privileged WASP Male dialect appeared not candid/hortatory/authoritative/ true but elitist/high-handed/authoritarian/racist. Rhetoric-wise, what happened was that I allowed the substance and style of my Logical Appeal to completely torpedo my Ethical Appeal: what the student heard was just another PWM rationalizing why his Group and his English were top dog and ought “logically” to stay that way (plus, worse, trying to use his academic power over her to coerce her assent 72).
If for any reason you happen to find yourself sharing this particular student’s perceptions and reaction, 73 I would ask that you bracket your feelings just long enough to recognize that the PWM instructor’s very modern rhetorical dilemma in that office was not much different from the dilemma faced by any male who makes a Pro-Life argument, or any atheist who argues against creation science, or any caucasian who opposes Affirmative Action, or any African-American who decries racial profiling, or anyone over eighteen who tries to make a case for raising the legal driving age to eighteen, etc. The dilemma has nothing to do with whether the arguments themselves are plausible or right or even sane, because the debate rarely gets that far — any opponent with sufficiently strong feelings or a dogmatic bent can discredit the argument and pretty much foreclose all further discussion with a rejoinder we Americans have come to know well: “Of course you’d say that”; “Easy for you to say”; “What right do you have to …?”
Now (still bracketing) consider the situation of any reasonably intelligent and well-meaning SNOOT who sits down to prepare a prescriptive usage guide. It’s the millennium, post-everything: whence the authority to make any sort of credible Appeal for SWE at all?