Rhetorically, traditional Prescriptivists depend almost entirely on the Logical Appeal. One reason they are such inviting targets for liberal scorn is their arrogance, and their arrogance is based on their utter disdain for considerations of persona or persuasion. This is not an exaggeration. Doctrinaire Prescriptivists conceive of themselves not as advocates of correct English but as avatars of it. The truth of what they prescribe is itself their “authority” for prescribing it; and because they hold the truth of these prescriptions to be self-evident, they regard those Americans who reject or ignore the prescriptions as “ignoramuses” who are pretty much beneath notice except as evidence for the general deterioration of US culture.
Since the only true audience for it is the Prescriptivists themselves, it really doesn’t matter that their argument is almost Euthyphrotically circular—“It’s the truth because we say so, and we say so because it’s the truth.” This is dogmatism of a purity you don’t often see in this country, and it’s no accident that hard-core Prescriptivists are just a tiny fringe-type element of today’s culture. The American Conversation is an argument, after all, and way worse than our fear of error or anarchy or Gomorrahl decadence is our fear of theocracy or autocracy or any ideology whose project is not to argue or persuade but to adjourn the whole debate sine die. 76
The hard-line Descriptivists, for all their calm scientism and avowed preference for fact over value, rely mostly on rhetorical pathos, the visceral emotional Appeal. As mentioned, the relevant emotions here are Sixtiesish in origin and leftist in temperament — an antipathy for conventional Authority and elitist put-downs and uptight restrictions and casuistries and androcaucasian bias and snobbery and overt smugness of any sort … i.e., for the very attitudes embodied in the prim glare of the grammarian and the languid honk of Buckley-type elites, which happen to be the two most visible species of SNOOT still around. Whether Methodological or Philosophical or pseudo-progressive, Descriptivists are, all and essentially, demagogues; and dogmatic Prescriptivists are actually their most valuable asset, since Americans’ visceral distaste for dogmatism and elitist fatuity gives Descriptivism a ready audience for its Pathetic Appeal.
What the Descriptivists haven’t got is logic. The Dictionary can’t sanction everything, and the very possibility of language depends on rules and conventions, and Descriptivism offers no logos for determining which rules and conventions are useful and which are pointless/oppressive, nor any arguments for how and by whom such determinations are to be made. In short, the Descriptivists don’t have any kind of Appeal that’s going to persuade anyone who doesn’t already have an EAT THE RICH-type hatred of Authority per se. Homiletically speaking, the only difference between the Prescriptivists and the Descriptivists is that the latter’s got a bigger choir.
Mr. Bryan A. Garner recognizes something that neither of these camps appears to get: given 40 years of the Usage Wars, “authority” is no longer something a lexicographer can just presume ex officio. In fact, a large part of the project of any contemporary usage dictionary will consist in establishing this authority. If that seems rather obvious, be apprised that nobody before Garner seems to have figured it out — that the lexicographer’s challenge now is to be not just accurate and comprehensive but credible. That in the absence of unquestioned, capital-A Authority in language, the reader must now be moved or persuaded to grant a dictionary its authority, freely and for what appear to be good reasons.
Garner’s A Dictionary of Modern American Usage is thus both a collection of information and a piece of Democratic 77 rhetoric. Its primary Appeal is Ethical, and its goal is to recast the Prescriptivist’s persona: the author presents himself not as a cop or a judge but as more like a doctor or lawyer. This is an ingenious tactic. In the same sort of move we can see him make w/r/t judgment and objective, Garner here alters the relevant AHD definitions of authority from (1) “The right and power to command, enforce laws, exact obedience, determine, or judge” / “A person or group invested with this power” to (2) “Power to influence or persuade resulting from knowledge or experience” / “An accepted source of expert information or advice.” ADMAU’s Garner, in other words, casts himself as an authority not in an autocratic sense but in a technocratic sense. And the technocrat is not only a thoroughly modern and palatable image of authority but also immune to the charges of elitism/classism that have hobbled traditional Prescriptivism. After all, do we call a doctor or lawyer “elitist” when he presumes to tell us what we should eat or how we should do our taxes?
Of course, Garner really is a technocrat. He’s an attorney, recall, and in ADMAU he cultivates just the sort of persona good jurists project: knowledgeable, reasonable, dispassionate, fair. His judgments about usage tend to be rendered like legal opinions — exhaustive citation of precedent (other dictionaries’ judgments, published examples of actual usage) combined with clear, logical reasoning that’s always informed by the larger consensual purposes SWE is meant to serve.
Also technocratic is Garner’s approach to the whole issue of whether anybody’s even going to be interested in his 700 pages of fine-pointed counsel. Like any mature specialist, he simply assumes that there are good practical reasons why some people choose to concern themselves with his area of expertise; and his attitude about the fact that most Americans “could care less” about SWE usage isn’t scorn or disapproval but the phlegmatic resignation of a professional who realizes that he can give good advice but can’t make you take it:
The reality I care about most is that some people still want to use the language well. [78] They want to write effectively; they want to speak effectively. They want their language to be graceful at times and powerful at times. They want to understand how to use words well, how to manipulate sentences, and how to move about in the language without seeming to flail. They want good grammar, but they want more: they want rhetoric [79] in the traditional sense. That is, they want to use the language deftly so that it’s fit for their purposes.
It’s now possible to see that all the autobiographical stuff in ADMAU’s preface does more than just humanize Mr. Bryan A. Garner. It also serves to detail the early and enduring passion that helps make someone a credible technocrat — we tend to like and trust experts whose expertise is born of a real love for their specialty instead of just a desire to be expert at something. In fact, it turns out that ADMAU’s preface quietly and steadily invests Garner with every single qualification of modern technocratic authority: passionate devotion, reason and accountability (recall “in the interests of full disclosure, here are the ten critical points …”), experience (“… that, after years of working on usage problems, I’ve settled on”), exhaustive and tech-savvy research (“For contemporary usage, the files of our greatest dictionary makers pale in comparison with the full-text search capabilities now provided by NEXIS and WESTLAW” 80), an even and judicious temperament (see e.g. this from his HYPERCORRECTION: “Sometimes people strive to abide by the strictest etiquette, but in the process behave inappropriately” 81), and the sort of humble integrity (for instance, including in one of the entries a past published usage-error of his own) that not only renders Garner likable but transmits the kind of reverence for English that good jurists have for the law, both of which are bigger and more important than any one person.
Probably the most ingenious and attractive thing about his dictionary’s Ethical Appeal, though, is Garner’s scrupulousness about considering the reader’s own hopes and fears and reasons for caring enough about usage to bother with something like ADMAU at all. These reasons, as Garner makes clear, tend to derive from a reader’s concern about his/her own linguistic authority and rhetorical persona and ability to convince an audience that he/she cares. Again and again, Garner frames his prescriptions in rhetorical terms: “To the writer or speaker for whom credibility is important, it’s a good idea to avoid distracting any readers or listeners”; “Whatever you do, if you use data in a context in which its number becomes known, you’ll bother some of your readers.” A Dictionary of Modern American Usage’s real thesis, in other words, is that the purposes of the expert authority and the purposes of the lay reader are identical, and identically rhetorical — which I submit is about as Democratic these days as you’re going to get.