ACKNOWLEDGMENTS
YOU NEVER KNOW HOW THINGS ARE GOING TO COME TOGETHER. Ever since college I’ve been interested in research about the mind and the brain. But this had been a sidelight as I went about my normal work—writing about politics and policy, sociology and culture. But as the years went by, the same thought kept recurring. The people studying the mind and brain are producing amazing insights about who we are, and yet these insights aren’t having a sufficient impact on the wider culture.
This book is an attempt to do that. It’s an attempt to integrate science and psychology with sociology, politics, cultural commentary, and the literature of success.
No one needs to remind me that this is a perilous enterprise. The study of the mind is still in its early stages, and many findings are under dispute. When a journalist tries to apply the findings from a complicated discipline to the wider world, it is easy to miss nuance, and the distinctions that the specialists hold dear. Moreover, there is a natural resentment of people like me, who have platforms like The New York Times, PBS, and Random House, and who often try to capture the gist of a lifetime’s worth of research in a paragraph or a page.
Nonetheless, I thought this enterprise was worth undertaking, because the insights gained over the past thirty years really are important. They really should reshape the way we think about policy, sociology, economics, and life in general. I’ve tried to describe these findings while playing it safe scientifically. I’ve tried to describe the findings that are reasonably well established, even if there is still some disagreement about them (there always will be). I’m aware that I am not a science writer. I have not tried to describe how the brain works. I almost never venture into the complexities of which brain region is producing which behavior. I have merely set out to describe the broad implications of this work.
There is no way to do this in a manner that satisfies all the researchers all the time. I have at least tried to give credit to the original scientists as often as possible. I have tried to direct readers to sources where they can read about the original work and draw their own conclusions about its implications. I have also incurred debts to many people who helped me with substance and style.
Jesse Graham of the University of Southern California policed the book for scientific errors. His wife, Sarah Graham, provided a sensitive literary reading. The psychologist Mindy Greenstein, author of The House on Crash Corner, read most of the manuscript, and Walter Mischel of Columbia read a part. Both offered crucial suggestions. Cheryl Miller, formerly of The New York Times and now of the American Enterprise Institute, did a superlative job of research, copyediting, and fact checking. Her intelligence and competence are legendary among those who have been fortunate enough to work with her. My parents, Lois and Michael Brooks, read the book, offering large thoughts and careful editing suggestions. They applied their usual high standards. My Times colleague David Leonhardt also offered invaluable feedback.
I benefited from conversations with many researchers. But I should at least thank Jonathan Haidt of the University of Virginia, Antonio Damasio of USC, Michael Gazzaniga of the University of California at Santa Barbara, Martha Farah of the University of Pennsylvania, Timothy Wilson of the University of Virginia, and others who steered me in the direction of relevant research. I should also thank the leaders of the Social and Affective Neuroscience Society, Edge, the Templeton Foundation, the Center of Neuroscience and Society, and other organizations who let me participate in conferences and panels with people in the field.
My editor, Will Murphy, was an unfailingly wise and encouraging presence. My agents, Glen Hartley and Lynn Chu, have been ardent champions. My speaking agent Bill Leigh read the manuscript and offered sage counsel. My associates at the Times—Reihan Salam, Rita Koganzon, Ari Schulman, and Anne Snyder—have earned my undying gratitude. I consulted roughly twenty-four million people in my search for an acceptable title, of whom I would certainly like to thank Lynda Resnick and Yossi Siegel.
Of course, I need to thank my kids, Joshua, Naomi, and Aaron. And it is a pleasure to thank my wife, Sarah. As she can attest, I may write about emotion and feelings, but that’s not because I’m naturally good at expressing them. It’s because I’m naturally bad at it.