Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

APPENDIX

SYNTAX OF THE STRAIGHT LINE

First four seconds

Build and get into massive rapport, both conscious and unconscious

Gather intelligence

Transition to the body of the presentation

Ask for the order

Deflect and build certainty through the process of looping

Lower the action threshold

Add on pain

Close the deal

Massive referrals

Develop customers for life

TEN CORE TONALITIES

1 “I care,” “I really want to know”

2 Declarative as a question

3 Mystery/Intrigue

4 Scarcity

5 Absolute certainty

6 Utter sincerity

7 Reasonable man

8 Money-aside

9 Obviousness

10 “I feel your pain”