CONTENTS


Prologue: The Birth of a Sales System

1 Cracking the Code for Sales and Influence

2 Inventing the Straight Line

3 The First Four Seconds

4 Tonality and Body Language

5 State Management

6 A Surefire Formula for Managing Your State

7 Advanced Tonality

8 Advanced Body Language

9 The Art of Prospecting

10 The Ten Rules of Straight Line Prospecting

11 The Art and Science of Making World-Class Sales Presentations

12 The Art and Science of Looping

Final Thoughts

Appendix

Acknowledgments

About the Author

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