Soccer in Sun and Shadow

Havelange

In 1974, after a long climb, Jean-Marie Faustin Goedefroid de Havelange reached FIFA’s summit. And he announced: “I have come to sell a product named soccer.”

From that point on, Havelange has exercised absolute power over the world of soccer. His body glued to the throne, Havelange reigns in his palace in Zurich surrounded by a court of voracious technocrats. He governs more countries than the United Nations, travels more than the Pope, and has more medals than any war hero.

Havelange was born in Brazil, where he owns Cometa, the country’s largest bus and trucking company, and other businesses specializing in financial speculation, weapons sales, and life insurance. But his opinions do not seem very Brazilian. A journalist from The Times of London once asked him: “What do you like best about soccer? The glory? The beauty? The poetry? Winning?”

And he answered: “The discipline.”

This old-style monarch has transformed the geography of soccer and made it into one of the more splendid multinational businesses in the world. Under his rule, the number of countries competing in world championships has doubled: there were sixteen in 1974, and there will be thirty-two as of 1998. And from what we can decipher through the fog around his balance sheets, the profits generated by these tournaments have multiplied so prodigiously that the biblical miracle of bread and fish seems like a joke in comparison.

The new protagonists of world soccer — countries in Africa, the Middle East, and Asia — offer Havelange a broad base of support, but his power gains sustenance, above all, from his association with several gigantic corporations, Coca-Cola and Adidas among them. It was Havelange who convinced Adidas to finance the candidacy of his friend Juan Antonio Samaranch for the presidency of the International Olympic Committee in 1980. Samaranch, who during the Franco dictatorship had the good sense to wear a blue shirt and salute with his palm extended, is now the other king of world sport. These two manage enormous sums of money. How much, no one knows. They are rather bashful about the subject.