India and Pakistan were fulfilling the dream of having their own bombs, waltzing into the great powers’ exclusive nuclear club through the front door. Asian stock markets were lying prostrate, as was the long dictatorship of Suharto in Indonesia, emptied of power even while his pockets remained heavy with the $16 billion that power had placed there.
The world was losing Frank Sinatra, “The Voice.” Eleven European countries were agreeing to launch a single currency, the euro. Well-informed sources in Miami were announcing the imminent fall of Fidel Castro, it was only a matter of hours.
João Havelange was abdicating the throne and installing in his place the dauphin Joseph Blatter, senior courtier in the kingdom of world soccer. General Videla, Argentina’s former dictator who twenty years earlier had inaugurated the World Cup alongside Havelange, was marching off to jail, while in France a new championship got under way.
Despite serious complications caused by a strike at Air France, thirty-two teams arrived at elegant Saint Denis stadium to take part in the final World Cup of the century: fifteen from Europe, eight from the Americas, five from Africa, two from the Middle East, and two from Asia.
Cries of victory, murmurs of mourning: a month of combat in packed stadiums left France, the host, and Brazil, the favorite, waiting to cross swords in the final. Brazil lost 3–0. Suker from Croatia led the list of scorers with six, followed by Batistuta from Argentina and Vieri from Italy with five apiece.
According to a study reported in the London Daily Telegraph, during a soccer match fans secrete nearly as much testosterone as the players. Multinational companies also work up such a lather that you would think they were the ones on the field. Brazil did not become a five-time winner, but Adidas did. Beginning with the ’54 Cup, which Adidas won with Germany, this was the fifth victory of the players representing the three bars. With France, Adidas raised the solid gold trophy once more. And with Zinedine Zidane, it took the prize for best player. Rival Nike, whose star, Ronaldo, was ill for the final, had to settle for second and fourth places, which it won with Brazil and the Netherlands. A junior company, Lotto, scored a coup with Croatia, which had never been to a World Cup and against all odds came in third.
Afterward, the grass at Saint Denis was sold off in slices, just as at the previous Cup in Los Angeles. The author of this book has no loaves of lawn to sell, but he would like to offer, free of charge, a few morsels of soccer that also had something to do with this championship.
Stars
The most famous soccer players are products who sell products. Back in Pelé’s day, players played and that was all, or nearly all. By Maradona’s time, television and advertising already held sway and things had changed. Maradona charged a high price and paid one as well. He charged for his legs, and paid with his soul.
At fourteen, Ronaldo was a poor mulatto from the slums of Rio de Janeiro, with rabbit teeth and the legs of a great striker, who couldn’t play for Flamengo because he did not have the bus fare. At twenty-two he was making a thousand dollars an hour, even while he slept. Overwhelmed by his own popularity and the pressure of money, obliged to always shine and always win, Ronaldo suffered a nervous breakdown with violent convulsions hours before the ’98 Cup was decided. They say Nike forced him to take the field in the final against France. He played but he didn’t. And he could not demonstrate the virtues of Nike’s new line of shoes, the R-9, being marketed on his feet.
Prices
At the end of the century, soccer reporters write less about players’ abilities and more about the prices they command. Club presidents, businessmen, contractors, and related fishmongers crowd the soccer columns. Until a few years ago “pass” referred to the movement of the ball from one player to another. Now it alludes more to the movement of a player from one club to another, or one country to another. What’s the return on investment in the stars? Soccer columnists bombard us with the vocabulary of the times: offer, buyout, option to buy, sale, foreclosure, appreciation, depreciation. During the 1998 World Cup, TV screens across the globe were invaded and overwhelmed by collective emotion, the most collective of emotions. But they were also turned into tradeshow displays. There were ups and downs in leg futures.
Hired Feet
Joseph Blatter, soccer’s new monarch, gave an interview to the Brazilian magazine Placar at the end of 1995, while he was still Havelange’s right-hand man. The journalist asked about the international players union being organized.
“FIFA doesn’t deal with players,” Blatter responded. “Players are employees of the clubs.”
While Blatter the bureaucrat offered his disdain, there was good news for the athletes and for all of us who believe in human rights and freedom for labor. In a suit brought by Belgian soccer player Jean-Marc Bosman, Europe’s highest judicial authority, the European Court of Justice, ruled that European players could become free agents at the ends of their contracts.
Later on, Brazil’s “Pelé Law” further weakened the chains of feudal servitude. But in many countries, players are still treated as fixed assets of the clubs, most of which are companies disguised as nonprofit organizations.
Just before the ’98 Cup, one manager, Pacho Maturana, offered this opinion: “Nobody thinks about players’ rights.” That continues to be a truth as large as a house and as vast as the world, even though at long last players are winning the right to free agency. The higher a player goes in professional soccer, the greater are his obligations, always more numerous than his rights. He must live by the decisions of others, suffer military discipline, exhausting training, and incessant travel, and play day after day after day, always in top form, producing ever more.
When Winston Churchill reached the age of ninety, buoyant as ever, a journalist asked him the secret of his good health. “Sports,” Churchill responded. “I never played them.”
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In today’s world, everything that moves and everything that doesn’t carries some sort of commercial message. Every soccer player is a billboard in movement, but FIFA expressly prohibits players from wearing messages of solidarity. Julio Grondona, the boss of Argentine soccer, reminded us all of this in 1997, when a few players tried to show their support for the demands of the country’s teachers, who earn salaries of perpetual fasting. Not long before that, FIFA fined the English player Robbie Fowler for the crime of writing on his shirt a slogan in support of striking stevedores.
Roots
Many of soccer’s greatest stars suffer discrimination because they are black or mulatto. On the field they find an alternative to the life of crime to which they had been condemned by statistical average, and thus they become symbols of collective hope.
A recent survey in Brazil showed that two out of three professional players never finished primary school. Many of these — half — have black or brown skin. Despite the invasion of the middle class evident lately on the field, Brazilian soccer today is not very different from the days of Pelé, who as a child used to steal peanuts in the train station.
Africans
Njanka, from Cameroon, took off from the back, left the entire population of Austria in the dust, and scored the prettiest goal of the ’98 Cup. But Cameroon itself did not go far.
When Nigeria, with its joyous soccer, defeated the Spanish team, and Paraguay fought Spain to a tie, Spain’s President José María Aznar commented, “Even a Nigerian, even a Paraguayan could take your place.” Then, when Nigeria was knocked out of the running, an Argentine commentator decreed, “They’re all bricklayers, not one of them uses his head to think.”
FIFA, which gives awards for fair play, did not play fair with Nigeria. Even though the team had just won the Olympics, they would not let it be seeded at the top of its group.
Black Africa’s teams left the World Cup early, but Africa’s children and grandchildren continued to shine on the teams of the Netherlands, France, Brazil, and others. Some commentators called them darkies. They never called the others whiteys.
Fervor
In April 1997 guerrillas occupying the Japanese embassy in the city of Lima were gunned down. When commandos burst in and carried out their spectacular lightning butchery, the guerrillas were playing soccer. Their leader, Néstor Cerpa Cartolini, died wearing the colors of Alianza, the club he loved.
Few things happen in Latin America that do not have some direct or indirect relation with soccer. Whether a shared celebration or a shipwreck that takes us all down, soccer counts in Latin America, sometimes more than anything else, even if the ideologues who love humanity but can’t stand people don’t realize it.
Latin Americans
Mexico played well in the ’98 Cup. Paraguay and Chile were tough bones to chew. Colombia and Jamaica gave it their best. Brazil and Argentina gave it a lot less than their best, handcuffed by strategies that were rather stingy in joy and fantasy. On the Argentine squad all joy and fantasy fell to Ortega, master of gambols and arabesques but a crummy actor when it comes to rolling on the ground.
Dutch
Of the Latin American teams, to tell the truth, the one I liked best was the Netherlands. The orange offered a feast for the eyes, with good footwork and quick passes, luxuriating in the ball. Their style was due, in large part, to the contribution of players from South America, descendants of slaves born in Suriname.
There were no blacks among the ten thousand Dutch fans who traveled to France, but there certainly were on the field: Kluivert, Seedorf, Reiziger, Winter, Bogarde, Davids. The engine of the team, Davids plays and makes plays: he gets his goals and gets in trouble, because he will not accept that black players earn less than white ones.
French
Nearly all of the players wearing blue shirts and singing “La Marseillaise” before each match were immigrants or the children of immigrants. Thuram — elevated to the category of national hero for two magnificent goals — and Henry, Desailly, Vieira, and Karembeu were from Africa, the Caribbean, or New Caledonia. Most of the others came from Basque, Armenian, or Argentine families.
Zidane, the one most acclaimed, is the son of Algerians. “Zidane for President” wrote an anonymous hand on the Arc de Triomphe the day of the victory celebration. President? There are many Arabs and children of Arabs in France, but not a single one is a member of parliament, much less a minister.
A poll published during the World Cup found that four out of every ten people in France have racist views. Racism’s doublespeak lets you cheer the heroes and curse the rest. France’s victory was celebrated by a crowd comparable only to the one that overflowed the streets half a century ago, when the German occupation finally ended.
Fish
In 1997 an advertisement on Fox Sports exhorted viewers to watch soccer: “See the big fish gobble up the little ones.” An invitation to boredom. Fortunately, on more than one occasion during the ’98 Cup, the little fish ate the big ones, bones and all. That’s the bright side we sometimes see in soccer, and in life.