Trump: How to Get Rich

Go with Your Gut

Being an entrepreneur is not a group effort. You have to trust yourself. You may have superb academic credentials, but without instincts you’ll have a hard time getting to—and staying at—the top.

This is one of those gray areas that remain an enigma even to those who have finely honed business instincts. There are inexplicable signs that can guide you to or away from certain deals and certain people.

For example, within a few seconds of meeting Mark Burnett, the creator of The Apprentice, I knew he was one hundred percent solid, both as a person and as a professional, which is a remarkable accomplishment in the entertainment industry.

On the other hand, I’ve met people that I have an aversion to for no particular reason, and while I try not to be judgmental, I have reason by now to trust my gut. Carl Jung said our conscious minds use only five percent of our brain power for daily functioning. If we can learn to tap into that unconscious, subconscious, and dormant ninety-five percent, the results can be amazing.