Invest Simply

There are numerous firms that provide comprehensive charts and other information on the best returns from certain financial advisers and funds. Study those charts, not over the short term (maybe they just got lucky) but over a fifteen- or twenty-year period.

Invest with the help of a major firm like Goldman Sachs, Morgan Stanley, Bear Stearns, or Merrill Lynch. These are your hard-earned savings at stake. Don’t take unnecessary risks.

Generally there is a reason for success. When you look at legends like Alan Ace Greenberg and Warren Buffett and marvel at how good they are, you will likely see that what makes them so successful is the same quality you should apply to every one of your own investments—common sense.

I’ve read many of Warren Buffett’s annual reports. In every case, what fascinates me is that he is able to reduce things to the simplest of terms.

Many accomplished Wall Street gurus can make you dizzy with talk of intricate financial maneuverings. They might impress you with their sophisticated computerized trading results, their fifty percent returns from options on products that may not even exist yet. Fortunes are won and lost every day in these markets, but as far as I’m concerned, those folks would be just as successful if they ditched their hedge funds and put all their money on their favorite roulette number at the Trump Taj Mahal Casino in Atlantic City.

You paid good money for this book, and I know you’re expecting sophisticated investment advice. The wisest thing I can tell you is to invest only in products you understand, with people you know you can trust. Sometimes the best investments are the ones you don’t make.

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