Trump: How to Get Rich

Page Six, My Way

The New York Post is a popular daily newspaper in this city. I read it every day, as do lots of other people. It contains a two-page spread called Page Six, which is not located on page six but is a must-read. Over the years it’s been edited by a highly talented guy named Richard Johnson. He’s got insight into everything, and he knows more about what’s going on in New York than anyone I know. For better or for worse, I make Page Six a lot. I hope the day never comes when they don’t find me interesting enough to mention. Meanwhile, here’s my version of Page Six for my readers, so you’ll be up on the latest.

With Richard Johnson of Page Six fame.

I’m sure a lot of you have heard of Ivana, my first wife, who christened me The Donald and launched a thousand missiles—I mean smiles—in my direction. Well, I’m happy to report that she’s doing well and at this moment is in the south of France, having, I hope, a great time. We are on good terms and speak often. We are still neighbors in New York City, and with three incredible children to share, we consider ourselves to be very fortunate people and good friends.

Marla,my second wife, is living in Los Angeles and is as beautiful as ever. Our daughter, Tiffany, is now ten years old, and continues to charm everything and everyone in sight. I don’t see her as much as I’d like, but every minute is worth a bundle when I do.

With the exquisite Melania Knauss.

I’ve spent the last five years with the exquisite Melania Knauss, a model from Slovenia. Anyone who has ever met her will never forget it. She’s just as beautiful on the inside as she is on the outside. Despite her great beauty, she is a very calm and soothing person who has brought a sense of stability to my very turbulent life. I am lucky to be with her!

My eldest son,Don Jr., joined The Trump Organization in September 2001 and has already proven himself to be a valuable member of our team. He, like me, graduated from the Wharton School at the University of Pennsylvania, and has since decided to join the family business and see what he can learn from his father. He’s a good guy and will be a successful one, too.

Ivanka, my eldest daughter, is currently attending the Wharton School. She has already had a successful modeling career and is a heartbreaker in every way. She will do well no matter what she does.

With my daughter Ivanka and my son Eric at Georgetown University.

Eric,my youngest son, is at Georgetown University and doing well. We have great expectations for him, and since he’s already six feet six inches tall, that shouldn’t prove to be a problem. He, like Don Jr., is an avid outdoorsman.

With Don Jr. and Eric at the Mar-a-Lago Club in Palm Beach, Florida.

I remain very close to my brother Robert and to my sisters, Maryanne and Elizabeth. All are thriving, successful, and productive.

My parents, Fred and Mary, passed away in 1999 and 2000, respectively. The void they left will never be filled. But what each gave to me, by way of example, will remain with me every day of my life.

I love my family. They are very much my motivation. They always have been, and they always will be. Am I a rich man? Yes, very rich.

I also feel blessed to have some terrific friends and business associates.

Barbara Corcoranis a wonderful woman who did a tremendous job in creating the Corcoran Group. She then sold it for a substantial profit and has done well ever since. I will never be surprised by how well she does. A friend of mine recently sent me an article about Barbara in which she was asked about my influence on the residential market. She said, Donald Trump has had singularly the greatest possible influence on Manhattan luxury real estate, simply because it was his marketing chutzpah that changed the perception of living in Manhattan. It’s always nice to be complimented by pros, and Barbara is a total pro.

Another good friend is Mohamed Al Fayed, chairman of Harrods in Knightsbridge, London. Mohamed has gone through quite a rough time over the last several years—it was his son Dodie who was dating Princess Diana. To many of us, it looked like they would be getting married at some point in the not-too-distant future, until their lives ended in that tragic car crash in Paris. Mohamed is an extremely loyal father who has fought so hard for his son and the memory of him. I wish people understood him better. He is a truly good man.

Jack Welchis a particular favorite of mine. Now he’s writing a book, and I’m going to be the first on line to buy it. Few people, if any, have ever done a better job of running a corporation.

I always enjoy being with George Steinbrenner. Quite honestly, there’s no one like him, and he hasn’t been appreciated to the extent he should be. I remember the Yankees when they couldn’t win a game, when nobody went to Yankee Stadium, and the team was a total disaster. George puts a championship team on the field every year and does what it takes to win, whether people like him for it or not.

When we were taping The Apprentice, I told NBC that I would love to get George to give the candidates a lecture on winning. They looked at me and thought I was crazy, because the scene had to be shot that day and the World Series was beginning the following day. Knowing what a good friend George was, I was sure he would do it, and when I called him at Yankee Stadium he immediately picked up the phone and agreed. We were at Yankee Stadium thirty minutes later, and even the top people at NBC were impressed. The kids walked into this legendary office with its pictures of Babe Ruth, Joe DiMaggio, Mickey Mantle, and many other Yankee greats on the walls, and their eyes were wide open, as though they’d never seen anything like it before. George was incredibly nice. He sat with the kids for a long time, until I finally had to be the one to say, George, you’re busy as hell—let me get them out of here. He’s really a great guy. People will appreciate George Steinbrenner only when they no longer have him, and when the Yankees are wallowing in last place.

Another sports owner who is one of the great winners is Bob Kraft, who helped lead the New England Patriots to a second Super Bowl victory. I’ve gotten to know Bob over the last two years, and there is no finer gentleman. He and his wife, Myra, are totally unassuming. With his sons, Bob has methodically and brilliantly built a strong franchise in New England that was a total disaster before Kraft’s ascent.Tom Brady is the best quarterback in football. There are other quarterbacks with impressive stats, but when you need someone to throw four or five completions in the final minutes of a game, there is nobody better than Tom. With all of their upcoming draft choices and the great players they already have, this team is only going to get better over the next few years.

Two other terrific team owners are Jerry Jones, owner of the Dallas Cowboys, and Bob Tisch, owner of the New York Giants. Tisch has done so well in every capacity, whether it’s business or sports. He’s in his seventies, but he’s got the attitude of someone in his twenties, thirties, or forties.

Larry Silverstein,the developer of the new World Trade Center complex, is a good friend of mine, but I really hate what’s being designed for the site. It resembles a skeleton, and I can’t believe Larry really wanted to evoke that image. In actuality, Larry is being forced to do certain things that he would not do under normal circumstances, but he has to go with the flow. Nevertheless, I’m sure he’ll do a terrific job.

Finally, since Page Six often takes a few digs at people, here are mine:

Dan Ratheris not one of my favorite people. A few years ago, he wanted to profile me for 60 Minutes. As we toured Mar-a-Lago and Trump International Golf Club in Florida, he couldn’t have been nicer or more respectful. I was sure the interview would be a total home run.

When the interview aired, it couldn’t have been nastier. He showed me giving a speech to an empty room at a poorly planned event, when the day before I’d given the same speech to a standing-room-only crowd. But 60 Minutes didn’t air that speech. They just wanted me to look as bad as possible.

Dan Rather is an enigma to me. He’s got absolutely no talent or charisma or personality, yet year after year, CBS apologizes for his terrible ratings. I could take the average guy on the street and have him read the news on CBS and that guy would draw bigger ratings than Dan Rather does. When I see Rather at Yankee games, I stay away from him. However, I will say one nice thing about him: Recently, he was the emcee at a Police Athletic League dinner for District Attorney Robert Morgenthau, one of the great men in the history of New York City. Dan called me and told me he felt very uncomfortable being the emcee of a dinner for which I was the chairman. I told him I appreciated the call and that it would be fine with me if he was the emcee. He did a nice job, but I’ll never forget what he did to me on 60 Minutes. People don’t change their stripes.

I’ll conclude this with a story about Howard Cosell, a spectacular sportscaster who I got to know during the last ten years of his life. People either loved Howard or hated him—there was no in between—but he was really the best at what he did. As Howard grew older, though, he became nastier, even toward the people who loved him and had helped make him a success. He always felt that being a sportscaster was beneath him. He longed to run for the U.S. Senate.

Howard could sit on a dais with sports figures he hadn’t seen for thirty years and quote their exact statistics. His memory was amazing. Then he wrote his final book and knocked almost everyone he knew, from Roone Arledge to Frank Gifford, one of the finest people around. It did a lot of damage to him, because all of his friends turned against him. I remember saying to him, Howard, you can knock twenty percent of the people, maybe twenty-five percent or thirty percent of the people, but you can’t knock everybody. You didn’t say anything nice about anybody in the book. It was the wrong thing to do. I believe in knocking people, but you can’t knock everybody.

That’s a rule I try to follow, in this book and in my life.