9 Negative Messages and Positive Outcomes

The word "negative" has at least two very important meanings. One of these is equivalent to "unpleasant" or "I don't like it." For instance, if someone said, "You're ugly," and you'd like people to think you are good looking, you would probably think of that as a "negative" comment. However, someone else who thinks that good–looking people are shallow might think of that as "positive." This use of the word "negative" depends on the values of the person making the judgment.

There is another quite different use of the word "negative" that is much more specific and unambiguous, namely that a statement contains a negation. For instance, a word like "not," "none," or "never" (not ever) clearly indicates negation. Another form of negation is a prefix like "un— " or "in— " that means "not" as in "unmanageable" or "incompetent."

The sentence "You're ugly" may be unpleasant, but it does not contain a negation. However, the sentence "You're not good looking" has a negation in the word "not." Most people would say that those two sentences mean the same thing, but people experience them in ways that are subtly but significantly different. Try saying, "I'm ugly" and then "I'm not good looking" in turn, and pay close attention to what image you use to represent the meaning of each sentence in your mind… .

If you don't immediately notice the difference, alternate between the two sentences while you notice the images that you use to represent their meaning… .

Reversing the negation in the two sentences above offers another experience of contrast that can sensitize you to how negation works. Change "I'm ugly" to "I'm not ugly," and then change "I'm not good looking," to "I'm good looking" and notice how you respond differently to what is again apparently the same message… .

When you hear a sentence with a negation, a very curious thing happens; you represent whatever is negated, and then that image is "canceled" "erased," or "crossed out" in some way. Even though that image is canceled, it is in your mind briefly, and that draws your attention to it, and that tends to influence your behavior.

The familiar example "Don't think of pink elephants" is a communication that elicits exactly what the command tells you not to do. It is self–contradictory, and no one who understands English can read that sentence and not think of pink elephants. Now that you are thinking of pink elephants, try to not think of them, and notice what you experience in response to doing this… .

Most people experience an internal struggle between thinking of them and trying to not think of them. When you do this, even more attention is devoted to the struggle between these two urges than was devoted to the original pink elephants alone.

Thinking of pink elephants is relatively innocuous, and won't lead to any behavior, except perhaps annoyance or amusement. However if you think of some action or response, like not eating a fattening food, or not feeling nervous, your images of eating and feeling nervous will tend to elicit those behaviors. Even though they are followed by a negation, those images will be in your mind, creating an urge, and the negation creates a conflict that draws your attention to what you don't want to do even more.

For instance, many people who have "weight problems" have an internal voice that repeatedly reminds them not to eat, contributing heavily to their problem. If someone who wants to lose weight says to themselves, "Don't think about that delicious chocolate cake in the refrigerator." that will direct their attention in a way that is likely to result in their eating the cake and gaining weight, which is what they don't want. When they discover this internal voice, and realize how it contributes to their problem, usually their first response is to want to get rid of the voice.

Even if you were able to stop an internal voice, that would leave an empty space. Our senses and our thoughts don't like to be idle, so something else would likely soon fill this space, and it might be something that was even more troublesome than the one you stopped.

Although trying to stop something in your mind is self–defeating, deliberately replacing it with something else is relatively easy. If you think of something you would rather think of, like orange kangaroos, or agile aardvarks, the pink elephants will simply fade away into the background of your attention — until I mention this, and you notice that you are not noticing them!

All of us sometimes talk to ourselves in negations that are not useful. For instance it is common for someone who is about to have an interview, or make a public presentation to think to themselves, "Don't get nervous," or "Don't choke up." Those sentences direct our attention to an image of being nervous or of choking up, and those images will tend to elicit exactly the feelings and behavior that we don't want.

Whenever you discover yourself using negation in this way, you can refocus attention on something more positive that will redirect your attention. If you are getting ready for a public presentation, you can say to yourself, "Stay calm," and if you want to lose weight you can say something like, "Eating well will lead to my being slender and feeling better."

The other main alternative is to utilize negation in a more positive way by saying something like, "Don't be too calm when you prepare to speak," or "Don't think about how great you will feel when you have reached your desired weight." That kind of self–talk uses negation to direct your attention in a much more useful way.

Negation is very tricky process, particularly when our statements apply to ourselves, rather than only our behavior. For instance, "I am not a cruel person," will not work well, but "I am a kind person" will. In general, it is much better to avoid using negation. However, even attending to a positive statement of what you want can sometimes be tricky.

For instance, some people want to have "self–worth" or "self–confidence," and those sound like positive things. However, if someone feels a lack of self–worth, that is actually a negation of who they are. Then if they try to gain self–worth, that will be a negation of the original negation, creating further conflict! It usually works much better to identify the original negation of self–worth, and change that. If you would like to explore how negation works in more detail, you can read more in (7,ch.11 & 12, or5,ch. 2).

To summarize, it is much more useful to talk to yourself so that you attend to what you do want than what you don't want, much more useful to attend to a solution than a problem. If you are aiming an arrow at a target, it is much more useful to attend to where you do want the arrow to go, than where you don't want it to go. Attending to a positive desired outcome, rather than a negated problem is a very important first step.

However, the next step is to make sure that what you say to yourself will actually get the results that you want. Every culture has some folk tale like W.W. Jacob's The Monkey's Paw, in which someone is given three wishes. In these stories the last wish is always used to undo the damage caused by the first two. For instance, in one such tale, a hungry peasant couple are given three wishes. Since she is hungry, she immediately wishes for a salami. He is enraged that she would wish for such a trivial thing, and wishes for the salami to grow onto her nose. Then the last wish is

used to remove the salami from her nose, and they are right back where they started — still hungry, but hopefully a bit wiser. There are many other sayings with the same message of caution about what you wish for.

"There are two great tragedies in life; one is to not get your heart's desire; the other is to get it" (George Bernard Shaw)

"Remember that not getting what you want is sometimes a wonderful stroke of luck" (The Dalai Lama)

"Being frustrated is disagreeable, but the real disasters in life begin when you get what you want"(F. Scott Fitzgerald)

"Be careful what you wish for, for some day it may be yours"

If you specify your outcome carefully in advance, you can avoid these gloomy prophecies. Fortunately there is a systematic way to examine any desired outcome and modify it to be reasonably sure that it will be satisfying.

Outcome Specification

A well–specified outcome will work effortlessly and unconsciously, while avoiding possible objections, hesitations, and obstacles. To be well–formed, an outcome has to satisfy certain conditions. One of the main conditions is that it does not prevent or interfere with other desires or outcomes that you have.

The first thing to realize is that every change — no matter how wonderful it is — will result in some loss. That loss may be trivial, or it may be vitally important to you, but there will always be a "down side." For instance, if you move to a much nicer home, that change in location may mean that you are farther from a favorite delicatessen, or closer to a noisy freeway, or it may mean that you are continually worried or stressed by a much larger financial obligation. Knowing that there will always be a "down side" to every change can alert you to search for what it is, so that you can examine it carefully in advance and not be surprised later. Once you have examined the consequences, you can either be prepared for them, or change your outcome to avoid them.

There are a number of other criteria for an outcome that will be achievable and satisfying. You can use the questions and statements in the outline below to examine any outcome that you have. If you are doing this with someone else, ask them the questions in italics. Continue to ask each question until you are satisfied that they have answered it fully, and that you know exactly what they mean. In the following, I will use the desire to speak publicly to a group as an example of an outcome.

1. Desired state

a) "What do you want?" "I want to speak in public without choking up and forgetting what I want to say."

b) "Is it stated in positive terms?" — what you do want, not what you don't want. "I want to feel comfortable speaking in public, easily able to recall what I want to say."

c) "Is this initiated and controlled by you?" — No magic intervention by someone else or something else that is out of your control, like winning the lottery. "No matter what the situation, I'll be able to maintain a comfortable state, as if I were speaking to a friend, or a small group of friends."

d) "Give me a specific sensory–based description, and/or a behavioral demonstration of what you want" Specify it so that someone else would know exactly what you want. "I want to feel just like I am now while speaking to you. I'll be breathing normally, feeling alert and able to remember what I want to say, and speak clearly and convincingly." (A sensory–based description will be a criterion for all the other conditions listed below.)

e) Appropriate scope. "Give me an example of what you want" I want to feel comfortable when speaking in sales meetings of about 10 people." (not "I want to be comfortable in all situations.")

f) Meta–outcome (see below). "When you have that, what will that do/get for you?" I'll have the satisfaction of making my views known to others, and be able to affect the group process in useful ways."

2. Evidence

a) "How will you know when you have it? What specific evidence will let you know that you have achieved it?" "I'll be able to feel comfortable, easily recall what I want to say, and speak clearly."

b) Appropriate and timely feedback. "What specific evidence will let you know that you are making progress toward your goal?" "I'll see the other people attending to what I say, and their questions will indicate that they have understood what I said."

3. Context

a) "Where, when, and with whom do you want it?" "I also want to be able to present information to a larger group of a hundred of my colleagues at national conferences."

b) "What specific sensory–based cues will trigger the new behavior or state?" "When I realize it is time to speak, and I see all those faces turn to look at me expectantly."

4. "Ecology (Congruence) "How will your desired outcome affect other aspects ofyour life, either positively or negatively? Does any part ofyou have any objection to your having this outcome?" "If I were able to do this, my boss might ask me to travel to more conferences, and be away from my family more, which I wouldn't like," etc. Either:

a) Limit the outcome to the appropriate contexts, or

b) Revise the outcome so that it is appropriate in a wider range of different contexts, or

c) Teach behavioral competence to deal successfully with the undesired consequences. (In the example above, the ability to politely and respectfully refuse the boss' request to travel more would be an example of #3.

5. Blocks "What stops you from having your desired outcome already?" "I get nervous, and that makes my hands shake and my voice quaver, and I sometimes forget what I want to say," etc.

6. Existing Resources "What resources do you already have that will support getting your outcome?" "I feel comfortable speaking to you, and to small groups of friends, where I have no difficulty remembering what I want to say, so I know that I'm able to do it," etc.

7. Additional Resources "What other resources do you need in order to get your outcome?" "I need to learn how to feel comfortable in larger groups, and to find some way to remind me of what I want to say, as a backup in case I lose my train of thought," etc.

8. Steps

a) Path. "How are you going to get there?" "I'll start practicing in very small groups of two or three people, and I'll imagine that they are all close friends."

b) Alternatives. "Do you have more than one way to get there?" (The more alternatives the better.) "I can also start by giving little talks to my kids about dinosaurs, or by presenting accounting figures to the PTA," etc.

c) Chunking. "Is the first step specified and achievable? How about subsequent steps?" "I can sign up for toastmasters, where there is no risk, and I can begin by giving very short presentations, so that it is easier to remember what I want to say. Then I can make slightly longer presentations, and use file cards with cue words to help me remember," etc.


Meta–Outcome Whenever in this process you can foresee that your outcome will have obvious troublesome consequences (murder, suicide, financial ruin, etc.), elicit the outcome of the outcome (a "meta–outcome") by asking, "What will that do for you?" or "What will you get if you do that?" Keep asking until you get an outcome that you think is positive and not problematic. Finding a meta–outcome gives you flexibility in finding a specific behavior that will give you what you really want (the meta–outcome) without the drawbacks of the initial outcome that you thought you wanted.

This process of specifying an outcome can also be applied to your self–talk. There are some very important conditions that need to be met in order to specify how you can talk to yourself in a useful way. You can examine the words you say internally, to be sure that they get you what you really want, without too many significant undesired costs or consequences. In the next chapter we will be exploring how you are already talking to yourself, and how to use an extensive checklist to change that into something that will serve you much better, and take you where you want to go.

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