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What’s the biggest problem with external goals?


When I was stressing about my blog and watching hit counters, bestseller lists, and award nominations, I was using external motivators. I wasn’t doing it for me. I was doing it for others. I lost my self-confidence because I started outsourcing it to signals outside my brain, which I couldn’t always control. When those signals were positive, I was flying. Lots of emails, piles of comments, and bestseller list rankings lifted me up and kept me going. But when those signs were negative, even relatively negative, I was devastated. Critical comments, a nasty review, and the inevitable slipping off the bestseller list—meant I was a loser.

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