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The advertising slogan everyone knows because it follows this secret


Nike said it best.

Just Do It.

They began using that slogan in 1988, and it helped drive market share from 18% to 43% and sales from $877 million to $9.2 billion. Nike struck a nerve! A nerve we all have deep down inside.

Just do it.

Want to feel more confident presenting at work? Don’t take public speaking lessons. Don’t practice in the mirror. Just do it. Speak at the next team meeting. Just speak. Say one sentence. Then realize you can speak. Then realize you want to speak. Because you know what will happen if you don’t? You’ll never speak. You’ll place speaking in team meetings way down your rickety rails of confidence and desire. You’ll take jobs without speaking opportunities. You’ll never sign up to present. You’ll dissolve into a corporate wallflower.

Don’t do that.

Just do it.

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