Savages

62

O is at—

South Coast Plaza.

The Mecca and Medina of SOC consumerism where retail pilgrims pay homage at a multitude of shrines:

Abercrombie & Fitch, Armani, Allen Schwartz and Allen Edmonds, Aldo shoes, Adriano Goldschmied, American Eagle and American Express, Ann Taylor and Anne Fontaine

Baccarat, Bally, Balenciaga, Bang & Olufsen, Bank of America, Banana Republic (you can’t make this shit up)

Bloomingdale’s, Borders, Brooks Brothers, Brookstone, Bulgari

Caché, (speaking of which) Cartier, Céline, Chanel, Chloé, Christian Dior

Claim Jumper

De Beers, Del Taco (what the fuck is that doing in there), the Disney Store, DKNY, Dolce & Gabbana

Emilio Pucci, Ermenegildo Zegna, Escada

Façonnable, Fendi, Fossil, Fresh (no, seriously)

Godiva, Gucci, Guess

Hermès, Hugo Boss

J.Crew, J. Jill, Jimmy Choo, Johnston & Murphy, Justice (uh-huh)

La Perla, Lacoste, Lalique, Limited (sans irony)

Louis Vuitton

Macy’s, McDonald’s (see Taco, Del), Miu Miu (what the fuck?), Montblanc

New Balance, Nike, Nordstrom

Oilily, Optica, Origins, Oscar de la Renta

Piaget, Pioneer, Porsche Design, Prada, Pure Beauty (yup)

Quiksilver (surfing sells out; ambiguity intentional)

Ralph Lauren, Rangoni Firenze, Restoration Hardware, Rolex, Room and Board (again, without irony)

Saks, Salvatore Ferragamo, Sassoon, Sears (Sears?), Smith & Hawken, Sony, Sunglass Hut, Sur La Table, Swatch

Talbots, Teen Vogue, The Territory Ahead, Tiffany, Tinder Box (no shit, the fire this time)

Valentino, Van Cleef, Versace, Victoria’s Secret, Victoria’s Secret Beauty

Wahoo’s Fish Taco (see “surfing sells out”), Williams-Sonoma, Wolfgang Puck

Yves Saint Laurent

Zara

And a score of lesser saints.