Революция платформ. Как сетевые рынки меняют экономику – и как заставить их работать на вас

Примечания

[1] Поведенческий дизайн (behavior design) призван упростить жизнь человека в достижении его целей. Основывается на модели Б. Дж. Фогга (http://behaviormodel.org), разработанной в Стэнфорде для влияния на изменение поведения людей. Прим. науч. ред.

[2] Посредник все же остается: сама платформа. Прим. науч. ред.

[3] Для простоты мы называем товары и услуги продуктами. Основная разница между ними в том, что товары — материальные, физические объекты, а услуги нематериальны и представляют собой действия. В традиционном бизнесе и те и другие обеспечиваются с помощью линейной цепи создания ценности — конвейера, что и оправдывает их объединение в рамках нашей книги.

[4] Правда, это не относится к связям и принадлежности к элитному «клубу выпускников». Лиге плюща образование не важно. А попасть в нее через Coursera не выйдет, сколько курсов там ни пройди. Прим. науч. ред.

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[28] Авторы опустили четвертый важный фактор: внимание аудитории. По сути, платформа живет с того, что отрывает у аудитории часть ее внимания, перетягивает его на себя. Чем больше внимания, тем выше ценность платформы для всех (в том числе и для нее самой, ведь трафик в интернете — синоним денег для того, кто этот трафик собирает). Прим. науч. ред.

[29] На сегодня доступ к этой сети для пользователей из России ограничен, к тому же для просмотра информации необходима регистрация. Прим. ред.

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[101] Сегодня «новый технологический стандарт» и «долгосрочность» — далеко не связанные друг с другом вещи, стандарты меняются чуть ли не чаще раза в год (см. USB). В интернете это еще заметнее. Прим. науч. ред.

[102] Android and iOS Squeeze the Competition, Swelling to 96.3 % of the Smartphone Operating System Market for Both 4Q14 and CY14, According to IDC, press release. International Data Corporation. 2015. February 24.

[103] Информация не соответствует действительности. Прим. науч. ред.

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[111] Речь об англоязычной Википедии. В русскоязычной такого списка нет, есть страница «Википедия: спорные статьи» (https://ru.wikipedia.org/wiki/Википедия: Спорные_статьи). Прим. ред.

[112] Здесь авторы не совсем правы. Если оценивать успех в деньгах, то Apple, сокращая долю, все эти годы наращивала прибыль. Первый спад был зафиксирован только в 2016 году. Прим. науч. ред.

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[122] Wolfram Knowledgebase // https://www.wolfram.com/knowledgebase/. По состоянию на февраль 2017 г.

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[124] Corrupt Perceptions Index, Wikipedia // http://en.wikipedia.org/wiki/Corruption_Perceptions_Index, по состоянию на февраль 2017 г.; Podobnik B., Shao J., Njavro D. et al. Influence of Corruption on Economic Growth Rate and Foreign Investment // European Physical Journal B‑Condensed Matter and Complex Systems. Vol. 63. No. 4. Pp. 547–550.

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[126] Сравнение не вполне корректно. Во‑первых, Восточной Германии как отдельного государства не существует с 1990 г. Во‑вторых, Северная Корея всю историю своего существования находилась под жесточайшими санкциями, но умудрилась создать свою космическую и ядерную программу даже в таких условиях. Южная Корея — протекторат и союзник США, с режимом полного благоприятствования, свободным доступом к кредитам и технологиям. У стран разные системы хозяйствования, принципиально разные цели, задачи и механизмы их достижения. Прим. науч. ред.

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[261] В России такая практика введена недавно. Зарубежные компании обязаны уплачивать 18 %‑ный налог (НДС) при продаже цифровых товаров в стране. Google пока сопротивляется (хотя частично уже сдалась). Прим. науч. ред.

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[273] Социальное воздействие обязательных правил прозрачности тщательно проанализировано тремя экспертами Правительственной школы Кеннеди в Гарвардском университете; см. Fung A., Graham M., Weil D. Full Disclosure: The Perils and Promise of Transparency. New York: Cambridge University Press, 2007.

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[290] Коммерческая онлайн‑услуга по проверке истории подержанных легковых и грузовых автомобилей. Прим. ред.

[291] San Francisco Mayor’s Office of Civic Innovation. Announcing the First‑Ever San Francisco Datapalooza, October 12, 2013; San Francisco Mayor’s Office of Civic Innovation. Data Jam, 100 Days to Tackle Housing, June 7, 2013 // http://innovatesf.com.

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